To help you plan for the best October ever, I’m sharing some marketing (growth) tips and ideas with you. Ideas that when implemented will keep things fresh and fun in your office. More importantly, they will exceed your current patients’ and potential patients’ expectations which will allow you to focus on doing what you do best, helping your patients achieve healthy and beautiful smiles. Why? Because exceeding your patients’ expectations will help keep them loyal to your office.
If you enjoy the dental leadership, management, and marketing tips and ideas that I share each month – I would love and truly appreciate for you to please take a second a share a review/recommendation for me here on GOOGLE and/or FACEBOOK Thank you very much!
Marketing (Growth & Patient Retention) Ideas ~
October is National Dental Hygiene Month –
Hygienist Appreciation Spotlight – Share a photo and some fun facts about your hygienist(s) on your social media platforms.
All month-long share posts and short videos on your social media platforms regarding the importance of regular preventive dental visits to the dentist.
Candy Buy Back – Host a Candy Buy Back Event for your patients and potential patients within the community.
October is Apple Month – Create a hand-out for your patients listing the best local cider mills and apple orchards. Include any fall-themed events taking place in your community. You can also post local fall-themed community events to your office Facebook page.
Gift ideas for your patients and/or local businesses
Social Media Post Content Ideas to Improve Engagement during the Month of October ~
World Smile Day: 1
National Kick Butt Day: 11 (2nd Monday)
International Kissing Day: 20-21
National Chocolate Day: 28
National Candy Corn Day: 30
What ideas are you planning to implement in your practice?
Doctors, if you’re struggling to reach your practice goals – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at email@example.com to see if a coaching relationship is right for you.
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (firstname.lastname@example.org) and I will send you an invite to follow. This way, you won’t miss a single idea
October is Breast Cancer Awareness Month – In 2020, more than 2.3 million women were diagnosed with breast cancer worldwide. About 1 in 8 women will develop invasive Breast Cancer over the course of their lifetime.
Your dental practice choosing to support Breast Cancer Awareness month is a great way to show your patients and the community that you care.
If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK
How can your dental office participate?
Work together as a team to decide how you will promote Breast Cancer Awareness Month.
Raise Awareness, How? Here are a few areas to consider:
Collect Donations for a charity, which foundation/charity will the donations go to?
Office Decorations, What? Who? and from Where?
Photo Backdrop & Pink Props
Social Media Sites – Use tthese platforms to raise awareness, discuss dental health tips, share office happenings, and contest details, etc.
Production & Product Sales – (Portion of sales will be donated to… )
Contests for Prizes
Give-aways – (ex: pink imprinted lip balm, pink wrapped chocolates, pink nail polish, little pumpkins, etc.)
Special in office Event (ex: Pink Day)
Community – Get involved with a local BCA event(s)
Wear Pink (gloves, scrubs, masks, socks, etc)
Invite your patients to wear pink to their appts.
Involve your local news media with a press release
There are so many ways to show your support for Breast Cancer Awareness – if you have any questions about how your office can make October fantastic please contact me today at email@example.com
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!!
Whether your practice is crazy busy or super slow – now is your opportunity to make it be your best September ever!
The marketing (growth) ideas that I am sharing with you for September will help you reactivate and reappoint patients, attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations. With the ultimate goal of helping you to have more fun and less stress at work.
Dental Marketing Tips and Ideas for September 2021 (Practice Management & Leaderships Ideas Coming Soon!)
Theme: Fall in Love with a Beautiful & Healthy Smile
Focus: Preventive & Cosmetic Services
Giving-Away – Drawing for a Fall Themed Gift Basket / Patients can enter the drawing by leaving a review on Google and/or Facebook, referring their friends & family, and for coming in for their appts in September.
Patient Appreciation Gift Idea:
International Clean Hands Week is the 19th -25th – Give away little bottles of hand sanitizer with a tag or label that says, “Hands down we have the best patients in town!” Be sure your office name is included on the label.
Local Business Marketing Opportunity:
September is National Honey Month: Give away little jars of honey with a label or tag that says, for example, “Thank you for Bee-ing an Awesome Neighbor!” OR to your referring offices, you can say” Your Referrals Are Sweet As Honey – Thank you!”
Mouthguard Day: 6th – Share dental health tips about how to protect your smile while playing sports. Consider offering a mouthguard clinic for your local school sports teams.
September is National Fruit & Veggie Month – You could do a quick Facebook live video and/or post content to your social media platforms all about Nutritious School Snack Options. Perhaps, you could even create a cute, simple hand-out for your patients with a list of nutritious snack options and surprisingly unhealthy snacks.
Social Media Post Content Ideas to Improve Engagement during the month of September:
World Alzheimer’s Month
Bacon Day: 5th Banana Day: 11th
Grandparent’s Day: 12th
Bright Pink Lipstick Day: 17th Talk Like a Pirate Day: 19th
First Day of Fall: 22nd
Family Health and Fitness Day USA: 25 Women’s Health & Fitness Day: 29
Do you enjoy the complimentary ideas that I share each month? I would love and truly appreciate it for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK. Thank you!
Wishing you all the healthiest and happiest September!
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at firstname.lastname@example.org.
Are you receiving my complimentary Dental Practice Management and Marketing Ideas via your email each month? If not, please follow today or send me (email@example.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea.
Is your office past-due for a good cleaning and organizing? Maybe even some remodeling or redecorating? It’s that time of year when many take advantage of the warmer weather to “spring clean” their homes. This is also a great time to spring clean your dental practice.
I encourage you to make a checklist of all the areas in your office that may need some cleaning. I’ll help you get started by showing you how to take advantage of using your 5 senses while cleaning your office. This is by no means an exhaustive cleaning list but it will give you ideas of where and what to clean.
Before you read on please remember that the patients’ (and potential patients’) perception of you, your team, the office, and the quality and safety of the care you provide is your reality. This means that everything that you do or don’t do…matters!
Even if you feel like you’re just too busy to tackle a project like this you’ll want to make the time; why? The long-term growth and success of your practice depend on it.
Sight, Smell, Sound, Touch, and Taste.
What do your patients and potential patients see?
Areas to “see” include;
Office Exterior (Curb Appeal)
Safety Concerns/Handicap accessibility
Reception Room – Sit in your reception room, what do your patients see, touch, hear, smell and taste? Look high and low. What do you see? Dirty carpeting/flooring? Outdated magazines & decor? Stained or worn chairs? Peeling wallpaper? Cobwebs? Dusty plants/floral arrangements? Light bulbs that are out? Look over at the front desk area, if you see a sliding glass window that is full of signs and papers telling your patients what to do and what not to do…remove them immediately. It’s very unwelcoming!
Restroom – Most if not all of your patients that visit your restroom WILL determine the quality and safety of your care from that experience. (Isn’t that true of you when you’re at a restaurant or any public restroom? No one wants the gas station bathroom experience…not even when you’re at a gas station.) Your restroom should be clean, nicely decorated, and well-stocked with quality paper products and soap.
Front Desk Area – Clutter represents indecision. Make a decision to get rid of the clutter! (That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs, and fast-food drink containers sitting out on the counters.) Purchase hot/cold beverage tumblers, preferably with your office logo on them for your team members to use at their workstations – this looks much nicer than your patients seeing soda bottles or coffee shop cups.
While you’re visiting the front office area, don’t forget about cleaning these areas too…
Current Protocols– Hygiene Continuing Care, Incomplete Treatment Reports, Confirmation, A/R-Collections, Greetings, Patient Hand-off, New Patient Welcomes, and Referral Thank you’s, etc.
Paper Communication Materials –Intake forms, Letterhead, HIPAA forms, Financial Policy & Postcards.
Job Responsibilities/Descriptions –Have every team member write down a detailed list of all of their job responsibilities. This is VERY helpful in determining more effective ways of doing things as well as finding out what is NOT being done.
Moving on to other areas of the practice…
Operatories – Sit in the treatment room chairs. What do you see? What do you hear? What do you taste? What do you smell? How do you feel? Again, your patients don’t measure the quality of care, they measure the quality of their experience. Keep your patients loyal to your practice by making certain they consistently have great experiences.
Closets – Make an inventory checklist. Throw away any expired or outdated products, equipment, manuals, etc. While you’re at it, if there is anything that isn’t be used properly due to lack of education or training, go ahead and schedule a time for continuing education/training.
Equipment/Technology – What needs repairs, upgrades or to be tossed? Computers, Software, Internet Speed & Access, Printers, Scanners, Copiers, Telephone Systems, TV’s, Postage machines, including…dare I say, typewriters?
Employee breakroom(area) / staff lounge – don’t forget about the employee break area. Is it clean and organized? Check out the refrigerator, microwave, cabinets, counters, and tables. There is no reason for this room to be messy and/or dirty. While you’re at it freshen up the room decor and stock the cabinets/refrigerator with snacks and beverages for your team.
The Team – Appearance – Wear clothes that reflect the excellent care you give your patients. Professional, clean, and wrinkle-free clothes. Clean hair, nails & body). Attitudes – Remove any toxic attitudes.
Office Policies – Review and update employee benefits and expectations. If you don’t have an office manual and/or employee handbook please get one asap.
TIP: Make a cleaning schedule – including the who, what & when. When will the parking lot, restrooms & reception room be checked & cleaned? This should be done several times throughout the day. Do not wait for the “cleaning person” to take care of those areas. If the flooring needs to be vacuumed… vacuum it. If the glass on the windows/doors have fingerprints…clean them. If the restroom toilet and sink are dirty… clean them. Make a promise as a team that if you see it (and you know you do) clean it.
Online Presence – What do your potential patients “see” when looking for a dentist in your area? Remember to spring clean your online presence too. Your website, Google My Business listing, and Social Media Pages. See: Dental Office First Impressions – Online Presence
Get rid of the dreaded dental office smell. There are products out there that will eliminate that smell without aggravating patients with allergies. Bake chocolate chip cookies if necessary. Be cautious when using scented candles, air fresheners, and essential oils that they are mild and won’t aggravate those with allergies.
Keep the noise down! Patients want to be put at ease; they don’t want to hear the latest office gossip or a TV that is too loud. Avoid using patients’ full names or complaining about patients when you can be heard from the reception room or treatment chair.
Music – Consider playing music in the reception and treatment rooms. Wireless headphones will allow patients’ to listen to music or the TV while in the chair.
Beverage Station in the reception room. Complimentary coffee, tea, cold bottled water, juice, etc. See this Pinterest board for beverage station design ideas.
Snacks – Offer snacks such as fruit, granola bars, etc. This is especially nice for patients that may have been in for a lengthy appointment and need a little boost in energy.
Allow patients to rinse with mouthwash before and after the appointment.
Offer pre-pasted toothbrushes for patients that didn’t have time to or forgot to brush their teeth before their appointment.
Reception Room – Is it comfortable & welcoming? (Please keep COVID safety guidelines in mind before implementing some of these ideas/recommendations.)
Reading Material – Have a variety of magazine and books for patients to read.
Temperature – Keep the temperature in the reception room at a comfortable setting.
Lighting – Be sure that the sunlight from the windows isn’t blinding some of your patients during the day.
Treatment Rooms – Be sure that your patients are comfortable during their visit. Your treatment rooms should be exceptonally clean from top to bottom. Get rid of any clutter sitting out on the counters, floor, or shelves.
Massage Pads on Chairs
Blankets (If you have a patient that is always cold, pop the blanket in the dryer for them right before appt). Consider offering a weighted blanket during treatment to help reduce anxiety.
Distractions – (Movies, Music, Digital Aquarium, Etc.)
Give Painless Injections…always.
Put your patients at ease by talking with them before you start looking in their mouth.
Free Stuff – Give away items imprinted with your office name, website, and phone number to each patient at their appointment. Such as; toothbrushes, hand sanitizer, calendars, pens, and lip balm.
Using your 5 senses, look closely at yourself, your team, the exterior, and interior of your building, all office systems, your lab, sterilization procedures, website & social media sites, marketing materials, marketing programs, and the patient experience.
Your goal should be to find ways to consistently exceed your patients’ expectations and remove anything that is hindering you from reaching that goal.
If you’re struggling to reach your goals each month or struggling to get your team on board with your vision for the practice maybe a coaching relationship is just what you need. Feel free to reach out to me to set up a complimentary 30-minute call to discuss how a customized coaching program will help you to reach/exceed your goals.
If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review on GOOGLE and/or FACEBOOK
Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me your email address to firstname.lastname@example.org and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!