Dental Marketing, Practice Growth, and Social Media Content Tips and Ideas for June 2023

Dental Marketing, Practice Growth, and Social Media Content Tips and Ideas for June 2023

Hello Friends,

Happy summer to you! The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, put forth the effort to make it your best June ever.

Here are some June 2023 practice growth and social media content ideas for you.

After reading this post if you enjoyed the ideas that I have shared or if you’ve implemented any of the ideas in the past,  I would truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Looking forward to hearing from you. Thank you!!

Community & Patient Education Opportunities

Mens Health Education and Awareness Month – Compared to women, men are less likely to visit a dentist, oftentimes, only seeing a dentist when a problem arises.  Share dental health tips for men on your website and social media sites.

National Migraine and Headache Awareness Month – If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.

June is Oral Health Month and Smile Month

This a great month to increase the number of healthy smiles in your community.

Theme: Summer Sun & Smiles  

Focus: Wellness Care (Cleanings, Sealants, and Fluoride for Adults and Children) and Orthodontics

Goal: Raise awareness for the importance of preventive dental care (getting patients back on track with regular dental visits), take better care of your current patients, increase production, and bring in new patients.

Also, Increase your orthodontic case acceptance.

Example of Scripting for sealants:

Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt” Dental Sealants Protect Your Teeth Against Decay and Cavities.

Example Orthodontics ScriptingSummer Sun, Fun, and Smiles! Is your smile ready for summer? We offer Sure Smile, Clear Correct, or Invisalign as a great alternative to traditional braces.

Example Teeth Whitening Scripting:

Summer Sun & Smiles – Enjoy summer with a smile that sparkles & shines!

Hint: Teeth Whitening makes a great gift!

Practice Owners, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Dental Social Media Post Content Ideas for June 2023 to help you build and improve engagement.

National Candy Month

California Avocado Month

World Milk Day – June 1st

Corn on the Cob Day – June 11th

First Day of Summer – June 21st

Wishing you all the happiest month and end to the second quarter of this year!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea

Yours for Greater Success,

~Betty (Dental Coach)

P.S. If you enjoy the complimentary ideas that I share or if they’ve been of help to you and your practice –  I would truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Looking forward to hearing from you. Thank you!!

Established or New Dental Patients – Which is more important for practice growth?

Established or New Dental Patients – Which is more important for practice growth?

Hello Friends,

So which is more important to your practice growth – obtaining new patients or retaining established patients?

The short answer, both are very important to successfully grow your dental practice.

Yes, new patients are very important, in fact, we should have a monthly new patient goal that we are working toward each month. Offices love new patients. I hear doctors and teams all the time saying “We need more new patients!” They believe that is the answer to all of their scheduling, production, and collection woes. But is that good enough to grow your practice, just ensuring that you’re getting fresh new patients each month?

Well, if you want to spend lots of money and ultimately work harder instead of smarter, then yes. But, I think it’s safe to say, that isn’t your intention or end goal.

And yet, that is exactly what I am seeing many doctors doing in their practice. They are investing time and money to bring in new patients but are not giving the same attention to retaining those new patients. Like they are just spinning their wheels and will eventually just burn out.

Oftentimes, I will see healthy new patient numbers each month, and yet, the office isn’t growing at all and their production is weak. Why is that? When I examine the data, I learn that far too many of their new patients are one-timers. They left the office without scheduling a future appointment. Why is this a bummer situation? Calling, emailing, texting, and snail-mailing our patients to get them to reappoint can be a drag. It’s tough to reach patients once they leave. It’s possible of course, but it takes money, time, and energy that could be better spent elsewhere. Unfortunately, we don’t always see those attempts being made to reach out to those unscheduled new patients. No one really knows what happens to the patient after their first visit. Or they make minimal attempts to reach out to the patients before giving up after a couple of months.

What does your new patient experience look like from the initial call, and first visit, to how you stay in touch with them after they leave?

Do you know what your new patient retention numbers look like?

So if the most expensive patients to acquire are your new patients, the easiest and best patients to fill your schedules are those who have come to you before.  But, you may be thinking… that takes time and money to reappoint established patients too. That’s true but you have a huge advantage when reaching out to established patients of record; It’s the power of pre-existing relationships.  (Oh, by the way, on average, it can cost up to six times more to gain a new patient than it does to retain an existing patient.)

What does retaining, reactivating, and reappointing established patients mean for you and the patient?

  • We are creatures of habit.  It’s easier to do something we are already doing than to do something different.
  • Established relationship. (They already know, like, and trust you. You just need to focus on strengthening that relationship)
  • No marketing costs – you’ve already paid the initial investment in getting the patient.

What are you doing to keep track of your established patients? What are you doing to ensure your established patients don’t slip through the cracks?

What are you doing to keep your new and established patients loyal to your practice?

Loyal patients, isn’t that what we want? Patients that return year after year, accept your treatment recommendations and refer their friends, family, neighbors, and co-workers. They are loyal to your dental practice because they like and trust you. You’ve earned the privilege to serve them not just for a moment but for life.

Is it really a privilege to serve them? Absolutely! Any office that struggles with getting and keeping new patients, struggles with getting patients to accept their treatment recommendations, struggles with the hygiene department’s continuing care reports and Swiss cheese-like appointment schedules, struggles to keep up with all the record transfer requests from patients for their new dental office, will learn (hopefully quickly) that having loyal patients in your practice is an earned privilege. The best part with loyal patients is the aforementioned struggles are greatly reduced or eliminated altogether.

Of course, this takes some work – implementing and following closely, effective office systems/protocols are critical to you successfully retaining your patients and reaching/exceeding your practice goals.

Practice Owners, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea

Yours for Greater Success,

~Betty (Dental Coach)

P.S. If you enjoy the complimentary ideas that I share or if they’ve been of help to you and your practice –  I would truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Looking forward to hearing from you. Thank you!!

March 2023 Dental Office Management, Leadership, and Team Building Ideas

March 2023 Dental Office Management, Leadership, and Team Building Ideas

Hello Friends,

The month of March will close out your first quarter of the year. I am happy to be sharing some dental practice management tips and ideas with you to be implemented during the month. All designed to help you end your first quarter strong!!

Are you looking for practice growth and marketing tips and ideas for March? You’ll find them here: Dental Marketing Ideas for March 2023

Here are your Dental Managment, Leadership, and Team Building Ideas for March 2023

This month is full of opportunities to show appreciation for your hard-working employees, for employees to show appreciation for their doctors, and for the team to just have more fun!

Employee Spirit Month – If you want to increase employee trust, creativity, teamwork, engagement, and productivity, then it’s time to have some fun, commend more, and improve communication! See more team-building tips and ideas HERE

Practice Owners, if you would like to learn how coaching can help you better lead your team, and create greatness based on high-performance expectations and principles – Schedule your complimentary no-obligation 30-minute coaching consultation today at bhaydenconsulting@gmail.com

National Dentists Day: March 6th   – Spend today celebrating the awesome dentists’ in your life! Be sure to take a picture(s) of your dentist(s) to post on your social media pages and Google My Business listing with a message of appreciation.

Dental Assistants Recognition Week5th – 11th – This is the week to celebrate your hard-working and awesome assistants! Be sure to take a picture(s) of your assistant(s) to post on your social media pages with a message of appreciation. Invite your patients to leave a review on Google and or Facebook about their positive experiences with your assistant or assistants at your office.

Employee Appreciation IdeaStarbucks Day: 31st – Bring in Starbucks as a surprise treat for them.

Office Numbers, Systems, & Goals – Are you satisfied with how your numbers are trending? If not, now is the perfect time to review your goals, examine your systems, and make any necessary adjustments.

Appointments – What does your preappointment and reappointment percentages look like? Six months from March is September and for many, it can be a slower month. Your reappointment percentage in March will have a direct impact on what your schedule looks like in September.

Same-Day Schedule Changes – Holes in the schedule are not OK. Encourage your patients to keep their reservations and for the ones that absolutely must break their appt… unless they are a habitual offender of breaking appts, PLEASE reschedule them while you have them on the phone. Refrain from asking – do you want to reschedule? Would you like to schedule? Do you want to call back to reschedule? ETC. Assume that they want to and say: “I know this appointment is important to you so while I have you on the phone let’s go ahead and reserve a more convenient time. I have ___ or ___ which works better for you?

Daylight Saving Time Begins: 12th   (Turn Ahead 1 Hour)  @2:00 am)

Would you like to see an increase in production and office collections?  Would you like to decrease the amount of time and money being spent on chasing past-due patient and insurance balances?

Here are 3 quick tips for you:

  1. No surprises! – Present the patient’s treatment plan and estimated financial portion before treatment is started. If you accept and/or participate with their insurance, have up-to-date eligibility, a breakdown of benefits, and the insurance fee schedule on file for the patient and enter into your practice management software.
  2. Payment is due before or on the day of service – No billing the patient for co-pays or payment for services. (Hint: Collecting payment at the time of scheduling/reserving the appointment will reduce cancellations and no-shows.
  3. Daily, Weekly, and Monthly monitor your patient and insurance accounts receivable, collection, and credit reports.  (Carefully review write-offs, discounts, credits, charges, and payments.)

For additional tips and ideas visit here: Improve Dental Office Collections and Clean Up Unhealthy Accounts Receivable

Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog. Don’t miss out on any of the ideas that I share each month!

Would you please do something for me? If you enjoy the ideas that I share or if they’ve been of help to you and your practice –  I would love and truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Looking forward to hearing from you. Thank you!!!

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn, and Pinterest

Tips for Sprucing Up the Dental Office Break Room

Tips for Sprucing Up the Dental Office Break Room

Hello Friends,

Take a good look at your employee break room (or space). Is it past due for a good cleaning, decluttering, painting, and/or organizing?  Might not seem like an important space to give attention to but it is! Why? Because you and your employees deserve to take a break (& eat) in a nice, relaxing, and clean space.  

Tips and Ideas to Spruce up the Lunch/Break Room/Lounge

Declutter & Organize the countertops, table, shelves, cabinets, and drawers.

Décor – add some nice pictures to the walls and freshen up the paint

Add some Extras – condiments, snacks, drinks, dishes/silverware, storage containers,

Charging stations for electronic devices, etc.

Bookshelf – add a bookshelf and some books to read during the breaks.

Baskets & Hooks – If this area also stores employees’ clothes, jackets, shoes, and purses/bags be sure to have labeled baskets to store personal items and hooks to hang coats.

Messaging Center – Hang a whiteboard or corkboard to share team news/messages, office happenings, team meeting dates and agenda, employee work anniversaries, etc.

TV Monitor & Computer – Install a large TV monitor for team meetings and continuing education courses. (A webcam/microphone is helpful too.)

Cleanliness Reminders for the team – Be kind & thoughtful – do your own dishes, wipe up spills/crumbs, refill the paper towel dispenser, don’t leave expired food in the fridge, and wipe down the microwave, or toaster oven after each use.

Beverage Containers – Rather than having unsightly, random water bottles, coffee mugs, and carry-out drink containers around the office – invest in some nice water bottles and coffee mugs imprinted with your office name for the team to use at the office.

Practice Owners – I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a no-obligation, complimentary consultation to learn how our coaching program works, please email me at bhaydenconsulting@gmail.com.

Need a little inspiration? Check out my dental office design Pinterest Board

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Would you please do something for me? If you enjoy the ideas that I share or if they’ve been of help to you and your practice –  I would love and truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Looking forward to hearing from you. Thank you!!!

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn, and Pinterest