Dedicated to helping doctors and their team have an office that is not only highly productive and fun but one that allows them to consistently exceed patient expectations.
Whether or not you’re a fan of baseball, celebrating Opening Day and the Baseball season with your team and patients is a great way to have more fun and exceed expectations.
Here are a few ideas that you can use any time during the baseball season…
Wear your favorite baseball team gear.
Encourage your patients to dress up too.
Decorate the office.
Take lots of pictures to share on your social media pages.
Special Offer on Sport Mouthguards for the Month of April
Share sports-related dental health tips on your social media pages.
Sponsor a local baseball team.
Have a Raffle to win baseball tickets or a baseball themed Gift Basket in exchange for Facebook likes, check-ins, and Reviews/Recommendations on Google and Facebook
Hand out some patient appreciation gifts such as imprinted lip balm, popcorn, peanuts, or for additional gift ideas check out my Pinterest board HERE.
Remember that it is important to find and create more ways to have fun at work!
Doctors, if you’re struggling to reach your practice goals and not enjoying dentistry like you used to – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.
If you enjoy the tips and ideas that I share each month – I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK. Thank you!!
Are you receiving my free dental marketing and practice management ideas every month to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. ~ Thank you!
For the month of January I am going to share ideas to help you grow your practice via your office social media platforms. (You’ll find that many of the ideas can easily be used to exceed your patients expectations during their visits to the office as well as to engage with local businesses in your community.)
Social media platforms such as Facebook, Twitter, Google My Business, LinkedIn, Instagram, Pinterest, Snapchat, Tik Tok, Blogs, Online Community News Pages, YouTube, and more help to build your dental practice. Even if you’re not a fan of social media, please remember that most likely many of your patients and potential patients are using these platforms regularly. You want to be where they are and since first impressions matter – you want to make sure that your office is making a positive impression. Just like with reviews on your Google listing you want reviews/recommendations from your patients on your office Facebook page too.
How Can Social Media Help Your Practice? Here are just a few ways…
Build relationships between your office team and potential new patients
Stay in Touch with your Active and Inactive Patients
Increase your Online Presence
Learn what your patients/potential patients want
Improve Community Involvement
Manage and Increase your Online Reputation
Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
Excellent Dental Education Tool
Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is engagement. Just sporadically posting to your sites will not effectively engage your audience.
Do you find the tips & ideas that I share helpful to your practice? It would make my day to hear from you! Please take a second to leave a review/recommendation for me on GOOGLE and/or FACEBOOK Thank you!!
Here are several social media content ideas for you to use during the month of Januaryto help encourage engagement…
(Note: If you struggle with regularly posting content to your office social media platforms – I can help you with that.)
The Golden Globes and the Grammy’s are in January: Do a “match the famous smile to the celebrity” contest on Facebook and/or Instagram for your patients and the community for a chance to win a gift card or gift basket.
I’m Not Going To Take It Anymore Day: Jan. 7th – Help your patients to see that they don’t have to take their Crowded Teeth, Yellow Teeth, Bad Breath, Sensitive Teeth, Snoring, Or Headaches, anymore! You can help them!
National Hot Tea Month
National Soup Month
National Cheese Lovers Day: 2
Cigarettes Are Hazardous to Your Health Day: 11
National Bagel Day: 15
Belly Laugh Day: 24
National Peanut Butter Day: 24
Dental Drill Appreciation Day: 26
Fun at Work Day: 28
Bubble Wrap Appreciation Day: 31
For more Dental Tips & Ideas please stop by and follow me on Facebook, Instagram, LinkedIn, and Pinterest
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to bhaydenconsulting@gmail.com and I will send you an invite to follow. This way, you won’t miss a single idea.
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.
Football season is upon us – whether or not you’re a fan of football, celebrating football season with your office employees, patients, and the community is a great way to have more fun and exceed expectations.
If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review/recommendation for me on Google or Facebook here are the links GOOGLE and/orFACEBOOK
Here are a few ideas for you…
Special football themed day(s) in the office:
Wear your favorite football team gear.
Encourage your patients to dress up too.
Decorate the office.
Take lots of pictures to share on your social media pages.
Set up a photo booth area with fun football-related props.
Serve football & tailgate foods & bottled water.
Hand out some patient appreciation gifts such as imprinted lip balm, football shaped/decorated treats, for more ideas check out my Pinterest board HERE.
Consider inviting local businesses & referring offices to celebrate with you.
More ideas to celebrate football season:
Special Offers on Sport Mouthguards
Post sports related dental health tips on your social media pages.
Cheer on your local football teams via your social media platforms.
Sponsor a local football team.
Have a Raffle to win football game tickets or a football-themed gift basket to encourage Facebook Likes, Check-ins, Referrals, and Reviews on Google, Facebook, & Yelp.
Deliver football-themed snacks and gifts to local businesses and specialists.
Hope you enjoyed these ideas.
Please share your football fun pictures & ideas with me.
If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review/recommendation for me on Google or Facebook here are the links GOOGLE and/orFACEBOOK
Are you receiving my free dental marketing and practice management ideas every month to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!
One of the most asked questions that I receive is ideas for hosting a dental open house event. So if you have an open house planned for your dental office or are considering hosting an open house event, here are some ideas to help make your open house a huge success!
Consider adding a theme to your event.
Event Theme Ideas:
Luau
Winter Wonderland
Back-to-School
Hearts – We “Heart” our Community or We “Heart” our Patients
Decades (ex: 50’s)
Spring – Flowers (Thank you for helping our office grow)
Celebration of Health
Fall
Women’s Night Out
Office Anniversary Celebration
Spa/Pampering
Shopping (w/local vendors)
Carnival
Cocktail Party (Wine & Appetizers)
Superhero
Target Audience:
Determine in advance who is your target audience.
Professionals/Specialists
Community (Local Businesses/Non-Patients)
Current Patients
Cross Marketing Opportunity:
Team up with local businesses!
Hair Salons, Specialty offices, Restaurants, Etc.
Display a thank you board/sign listing the local businesses involved in the open house.
Have an area that they can display their business information
Have them donate a prize to be raffled off or used in a drawing.
Ask them to advertise your event at their place of business.
Word of caution, make sure that if you choose to team up with any other local businesses that it doesn’t distract the guests away from your office.
Advertising your Event:
Invitations
Local Newspaper (Invite them to the event!)
TV News (Invite them to the event!)
Radio (Invite them to the event!)
Social Media Sites (set up a Facebook Event)
Website
Current Patients (Ask them to bring a friend for a prize!)
Newsletter
Email
Online Local News Sites
Local Chambers
Local Businesses (Library, City Hall, Day Cares, Salons, Restaurants, Schools, EVERYWHERE)
Employees (Make sure the entire team is on board w/the event and talking about it)
Welcome letter/flyer (Include in it: Info about the office, services offered, a special call to action offer & a thank you for coming in)
Items imprinted with your office information, such as:
Toothbrush Bags
Lip Balm (www.lipbalmexpress.com)
Tote Bags
Pens
Coffee Mugs
Water Bottles
Flower Seed Packets
Magnets
Keyrings
Xylitol Products
Umbrellas
My favorite company to use for imprinted giveaway items is: Bizarre Marketing – www.promostuff4u.com
Activities:
Face Painting
Photo Booth with photo props
Balloon Twisting
Bounce House
Craft Table
Games
DJ/Karaoke/Live Music
Dental Health Presentations
Drawing/Raffle for Prizes:
Having a drawing(s) allows you to collect the names and contact information of the guests. Be sure to collect Name, Address, Email & Phone #.
Prize Ideas:
Electric Toothbrush
Teeth Whitening
$/% Off of a Dental Service
Gift Cards
Television/Tablet
Bicycle
Waterpark, Sporting Event, Concert, or Theatre Tickets/Passes
Gift Baskets
Team up with local businesses for contributions/donations of Prizes. Be sure to remind them that their name will be included in your advertising for the open house.
Offer an incentive (such as; gift card) to the first so many people who RSVP to your event.
Office Appearance:
The office must be clean and clutter free!! (Inside & Out!)
Restrooms – make sure they are checked during the open house for cleanliness and that they are well stocked)
Decorate the Office
Music Playing (recorded or live)
Have stations/displays set up throughout the office to encourage a tour of the entire office.
Monitors set up in reception room and treatment suites playing videos of services offered. Before and After Photo Slideshow.
Display “About Our Office & Services” Brochures
Team Members:
Well dressed and groomed
Name Tags
Friendly & Outgoing
Specific assignments (designated greeter, tour guide, speaker for dental presentations, etc.)
Food/Drink Ideas:
Bottled water with an office label
Punch/lemonade/Tea/Coffee/Wine/Beer
BBQ Foods
Appetizers
Wine/Cheese
Desserts
Ice Cream Truck (great for outdoor events)
You may be able to get a local business to donate cookies, cake pops, cupcakes, sandwich trays, fruit and vegetable platters, etc.
Day of the Event:
Smiling faces
Name tags for your guests
Give tours (Depending on the size of the event you could set up tours as a scavenger hunt)
Be ready to schedule dental appointments
Greet everyone
Take lots of pictures
Record a video of the event. Consider doing a Facebook live during the event.
After the Event:
Send Thank you’s to all of your guests and any businesses that participated in the event.
Send a follow-up article & pictures to the local paper.
Call prize winners to come into the office and collect their gift – be sure to take their picture(s).
To-do lists are your friend! Include a timeline & who is responsible for what & when.
Your goal should be to make your guests feel welcome, special, and appreciated. No one wants to show up to an event where they are not welcomed or confident they’re even in the right place.
Make it a Fabulous Open House Event my friends!
If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave me a review/recommendation on GOOGLE and/or FACEBOOK
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.
