Dental Office Tips and Ideas for December

Dental Office Tips and Ideas for December

Hello Friends,

How does your final quarter look? The month of December is your final opportunity to end your year on a high note.

December Dental Marketing Tips and Ideas

 

Practice Management Tips & Ideas

National Write a Business Plan Month – Plan now to make 2018 your Best Year Yet! Meet together as a team to discuss marketing ideas, production, & collection goals, new patient goals, continuing education needs/wants, office maintenance/repairs/remodel needs. Put your plans down on paper! Be sure to include a plan of action: The Who, What, Where, When & How’s!

Note: If you struggle with implementing your practice management & marketing goals – a dental coaching relationship may be the solution! Contact: Betty @bhaydenconsulting.gmail.com.

Incomplete Treatment:

Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that will expire at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers that they share via their social media sites, email blasts, and telephone calls.

Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.

December is a great time for Special offers on Teeth Whitening, Electric Toothbrushes, and Invisalign.

Consider having a drawing for a gift basket or gift card to a local business that your patients can enter to win when they come in for their dental appointment before December 23rd.

 Cosmetic Dentistry Opportunity:

Many of your patients will be attending holiday parties/events during the month of December. Typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.

Remember, Gift Certificates for Teeth Whitening should always be available for your patients to purchase as gifts for their loved ones.

Dental Marketing Tips & Ideas:

Cookie Cutter Week: 1-7 – Purchase a variety of cookie cutters to individually package and seal with an office label that says: “Our Patients Are a CUT Above the Rest!” See more patient gift ideas here: Patient Appreciation Gift Ideas

National 12-hour Fresh Breath Day: 12th – Great Dental Education Opportunity to discuss with your patients and on your social media platforms the possible causes of bad breath and treatment remedies.

Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste and a “what to do in a dental emergency” handout. You could also include other travel sized items such as lotion, Advil, lip balm, etc.

~ Social Media Post Ideas to Improve Engagement ~

It’s About Time Week: 25-31

National Cotton Candy Day: 7th 

Gingerbread House Day: 12th 

Short Girl Appreciation Day: 21st (Shortest day of the year)

Bacon Day: 30th 

Sometimes despite your best efforts the schedule still falls apart. Don’t stress over it, instead use that downtime to do some training, team building, and/or office cleaning/organizing.

 If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, giveaways/drawings, community involvement, cross-marketing with local businesses and hygiene continuing care/incomplete treatment scripting, or perhaps you need help implementing your goals and ideas, please contact me today at bhaydenconsulting@gmail.com

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog. 

Yours for Greater Success,
~Betty

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Dental Marketing to Seniors

Hello Friends,

Marketing to seniors typically isn’t a priority for most dentists. However, since advancing age doesn’t mean seniors cannot keep their teeth for a lifetime, why not take advantage of the opportunity to reach out to this generation? Help them to see they’re not destined to lose their teeth.

dental marketing to senior citizens

A few ways to reach out to Senior Citizens:

Senior Appreciation Day (In-office)

Senior Health & Wellness Expo

Direct Mail Marketing to Senior Living Communities

Website & Social Media Sites

Today, I’m going to focus on ideas for you to use at a community senior health & wellness fair/expo. However, many of the ideas for talking points, presentation and giveaways may be used in the other forms of marketing mentioned above.

Health Fair settings can be challenging for a couple of different reasons.

One, there are a lot of vendors and booths/displays so you’re going to want to make sure that your display table stands out. That it draws the attention of the guests.

Two, most people are there for something free. No problem for you,  because they won’t leave your display empty-handed.

Many wonder what they should talk about and what sort of items should they give away?

How about these ideas…

Service Talking Points ~

– Denture/Partial Maintenance & Repair
– Bad Breath
– Dry Mouth
– Teeth Whitening
– Orthodontics
– Implants
– Oral Cancer (On-site screenings)
– The mouth-body connection
– Smile Makeover

Presentation / Demonstration ~

– Power Point/Video presentation on a laptop/tablet/LARGE monitor with before and after photos and/or information about your services.
– How To Demonstrations: Proper Brushing & Flossing Techniques

Display ~

– Table Cloth
– Banner (Office Name and Website address)
– Brochures
– Business Cards
– Use nice baskets, containers and frames to display your items.

Keep your table neat but attractive – too much information and “stuff” will be overwhelming in that setting.

Include a Big Call to Action with a deadline: You could hand out a sheet of paper that has a special offer on it: Complimentary Oral Cancer Screening, New Patient Special or Teeth Whitening Offer. On that sheet include some of the other services you offer. Also, include your social media sites and of course all your office contact info.

Make certain that you’ll have the ability to schedule complimentary consultations and New Patient Hygiene visits right there on the spot. (Access to your schedule…at the very least a copy of the schedule for the next 2 weeks.)

Very Important:  Your display table must include friendly, smiling, approachable and outgoing team members (also wearing, professional & clean attire).

Other things you can do to attract people to your table…

– Prize Wheel

–  Gift Basket Drawing/Raffle
Lots of FREE stuff! Which brings us to…

Giveaways ~

– Bottled Water
– Healthy Snacks
– Xylitol Products- Gum/Mints

– Sample dental health products with sticker or tag attached showing that a “refill” may be purchased at your office.
– Imprinted Toothbrushes
– Toothpaste
– Floss / Imprinted Floss Cards
– Imprinted Pens
– Magnets
– My favorite idea for a quick & inexpensive freebie is Lip Balm- (my go to; 
http://www.lipbalmexpress)
– Reusable Bags with your Office Information on them is a handy giveaway, one that allows them to carry their free gifts in and advertise your office for you.

If you’re not looking to spend a lot of money on bags, please consider using small imprinted plastic bags so no one is fumbling with their gifts.

(If you’re wondering where you can order some of the imprinted items listed above and many others not listed, check out Bizarre Marketing.  I share this particular company with you because their customer service is awesome.)

Raffle / Drawing ~

– Electric Toothbrush
– Whitening Pen
– Gift Cards
– Gift Baskets ( Themes: Dental, Gardening, Seasonal items, Spa – don’t hesitate to team up with local businesses for basket items)
– Free Teeth Whitening and or $ off Dental Treatment ( NOTE: they can either check the box for which one or all that they are hoping to win. Use a full sheet of paper with prize options and large space for them to fill out their name, email, address & phone (to be used later to send nice to meet you cards).

Should you decide to use a Prize Wheel instead of Raffle/Drawing be sure to find another way to capture their information so you can follow-up with a “pleasure to meet you” thank you card after the event.

Encourage attendees to “like” your office Facebook page and “follow” your office on Twitter, Instagram and Pinterest. Perhaps you can offer some type of incentive/reward for visiting your social media sites.

Take a few minutes before and after the event to briefly introduce yourself to the other vendors and businesses at the expo. Give them a bag with some of your office freebies. This is a great opportunity to build relationships within your community.

So many ways for you to have a fun and successful senior health and wellness fair. Do you have any other ideas that have worked well for you? Please, share them with me.

If you do not already subscribe to receive our free dental marketing and practice management ideas right to your inbox each month, please do so today. Feel free to tell your dental friends about Hayden Consulting. ~Thank you!

We welcome your comments, questions, and likes.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Marketing Ideas for August

Hello Friends,

The Back to School season, while dreaded by many children, and some parents and teachers too, it is a great time for your dental office to exceed patient expectations and educate the community on the importance of good dental health for their children as well as for teachers.

Here are some Dental Marketing Ideas for the month of August and the Back to School season…

dental marketing ideas for august betty hayden consulting

Theme:  Back to School With Healthy Smiles!

Target Audience: Teachers and School Aged Children

How:

  •  Send out a Press Release to the local papers and news stations with Children’s Dental Health Tips for parents. (ie: healthy snack/beverage ideas, visiting the dentist, brushing/flossing tips, mouthguards, sealants, and more.)
  • Social Media & Blog Posts with Dental Health Tips for Children.
  • Have special offers just for Teachers and Students during the month.
  • Send a Press Release and Social Media Posts focused just on Kindergarten aged children as August is “Get Ready for Kindergarten” month.

If you are interested in hiring me to help your office create a custom “Back to School” campaign that includes ideas for special offers, give-aways/drawings, community involvement, cross marketing with local businesses and hygiene recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com for a complimentary consultation.

Here are 5 More Ways to Help your Team and Patients Smile in August!

August 1 -7 – Simplify Your Life Week ~ Continuing Care Opportunity: Simplify your life by crossing off “Schedule my all-important dental visit” from your To-Do-List by calling us today at…

August 6th – National Fresh Breath (Halitosis) Day ~ Excellent Blog and Social Media Educational Post Opportunity! As well as service/treatment opportunity in the office.

August 10thS’mores Day ~ Patient Appreciation Gift  “We Need S’MORE Patients Like You. Thank you for your referrals!” label that includes your office information, attached to a mini s’mores kit. See my Pinterest board for ideas. 

August 20th – International Tongue Twister Day ~ Share some tongue twister riddles on your social media pages.

August 27th – Just Because Day ~ Do something special for your boss or team members…just because. 😉

 If you liked this article, please let me know by giving it a “like”. Also, feel free to comment below with any other marketing ideas for the month of August that you’d like to share.

Be sure to take a second and subscribe to receive in your email inbox each month, my FREE dental marketing and practice management ideas.

Wishing you all a Very Successful and Happy August!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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