Betty’s Top Ten FREE Dental Practice Improvement Tips for 2021

Betty’s Top Ten FREE Dental Practice Improvement Tips for 2021

Hello Friends,

Here you will find my Top Ten FREE Dental Practice Improvement Tips for 2021. They’re not just free to read, they’re free to implement. How awesome is that?! Ideas that when implemented, WILL help you increase production, attract more new patients, build relationships within the community, have more fun as a team, as well as exceed your established patients’ expectations.

Betty’s Top Ten FREE Dental Practice Improvement Tips for 2021

#1 – Mission, Vision, Core ValuesKnowing why you show up every morning will help to create a culture of happiness and excellence.

Mission – A clear definition of the purpose and focus of the practice today.

Vision – It is about what you want your practice to be in the future. It is the outcome/result of your mission.

Core Values – Core Values represent the beliefs and principles that define your practice, your team, and the patient experience you aim for in your dental practice.

Involve the entire team in your vision, mission, and goals for the practice. Involving your team will help to keep everyone on the same page, working together for the greater good of the practice. Encourage and empower your team to not only come up with new ideas and solutions to problems but to implement these ideas and solutions.

#2 – Lead by Example –  “Treat your employees how you would like them to treat your best patient!

If you want to see a positive change in your practice, you must consistently lead by example… be the change. It starts at the top. You set the tone for the day, make certain that it’s a happy & productive one. This includes any employee in a management position – if you have employees complaining about your office manager, take it seriously. A toxic office manager will destroy your practice over time, at the very least, cause a staff turnover nightmare.  In fact, any employee that is toxic to your vision, to your team, and/or your patients…needs to go. It’s not easy to make the decision to terminate someone’s employment, yet absolutely necessary if you want to improve your practice.  It’s been said that “what you allow you encourage.” Once you make the decision to no longer tolerate or allow the poor behavior and attitudes in your practice, you’ll breathe a huge sigh of relief.

#3 – Communication – “The art of communication is the language of leadership.”

  • Job Expectations & Job Responsibilities – What are the performance expectations for your team? Does each employee clearly understand their role in the practice? Have every team member write down a detailed list of all their job responsibilities. This is VERY helpful in determining more effective ways of doing things as well as finding out what is NOT being done.
  •  Morning Huddles – See: https://bettyhaydenconsulting.com/2019/04/30/dental-office-morning-huddle-tips-and-ideas/
  • Monthly Team Meetings – See: https://bettyhaydenconsulting.com/2019/12/27/tips-and-ideas-for-successful-monthly-dental-team-meetings/
  • Quarterly Employee Check-ins (AKA Performance Evaluations)
  • Hello, Good Morning! – Make it a point to greet your fellow team members every morning. Let people know that you see them and acknowledge them with a hello.
  • Thank you – Express your appreciation.  Saying thank you improves your office, your health, and the patient’s experience.
  • Commendation – Commend your employees when you catch them doing something “right”. Commendation boosts morale. Applaud & reward the behavior and actions that you want to see more of. Simply thanking your team at the end of the day goes a long way in making them feel appreciated. Little surprise treats and gifts every now and then are also much appreciated.

#4 – Know your Numbers – “If you don’t know where you’ve come from, you don’t know where you’re going.” – Maya Angelou

Knowing your practice numbers and doing something with what you know about those numbers is key to growing and improving your practice. Numbers tell a story. Numbers tell you if your practice is healthy or unhealthy.  

Get a baseline of where you’re at in order to make a goal for where you want to go.  For example,

  • Overhead – Evaluate your true costs of doing business. What does it cost you per hour to keep the practice running?
  • Supplies – What is your supply budget vs what you are actually spending?
  • Payroll – What is your payroll percentage? Are you hygienists producing 3.3 times their salary?
  • Collections – Are you collecting what you produce and how long is it taking to collect your money?
  • Adjustments/Write-Offs – Are you closely monitoring your adjustments and write-offs?
  • Production – What are your hourly, daily, monthly, and yearly restorative and hygiene production goals?
  • New Patients – How many new patients do you want per month? What are you doing to welcome more new patients each month?
  • Attrition – How many patients are you losing each month and why?
  • Treatment Acceptance Vs Diagnosis – How many of your patients are saying yes to your best care? How are you keeping track of your unscheduled treatment plans?

If your numbers reveal unhealthiness be quick to act and get help to restore your practice to health and happiness.

Friends, do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month?  To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me. 

#5 – Declutter Clutter in your physical surroundings will clutter your mind and spirit.”

Clutter represents indecision. Decide to get rid of the clutter! That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs, and fast-food drink containers sitting out on the counters. Along with unnecessary things sitting on treatment room counters. What about your sterilization area? Does it look clean and sterile? Or cluttered and unclean?

  • Make a cleaning schedule – including the who, what & when.  When will the parking lot, restrooms & reception room be checked & cleaned? This should be done several times throughout the day. Do not wait for the “cleaning person” to take care of those areas.  If the flooring needs to be vacuumed… vacuum it. If the glass on the windows/doors have fingerprints…clean them. If the restroom toilet and sink are dirty… clean them.  Make a promise as a team that if you see it (and you know you do) clean it.

SEE https://bettyhaydenconsulting.com/2019/12/03/are-you-past-due-for-your-office-cleaning/

#6 – Stay on Time – “Time has a wonderful way of showing us what really matters.

If you’re often running behind schedule, investigate as to the reason(s) why. If you know the why… change whatever it is causing you to stray from the schedule. Running behind schedule sends a message to your patients and your team that you don’t respect their time. Respect your team by sticking to the scheduled work hours. Be sure that they are not habitually working through their lunch or having to work late. They need breaks to refresh and refuel. Give them that. They have a life outside of work and making them work past their scheduled end time is a real drag. I understand that sometimes unexpected events may occur so they might be asked to work late or into a lunch hour but this should be a rare occasion, not a daily or even occurrence. 

Arriving at the office with plenty of time before the first scheduled patient, expecting your patients to arrive on time, never wait on hygiene exams, calculate the actual amount of time it takes to do procedures, control the schedules, these things will help you stay on time.

#7 – Show you Care People don’t care how much you know until they know how much you care” – Theodore Roosevelt

  • Post-Op Calls – Doctors and Hygienists, call your patients at the end of the day to see how well they are doing. (Tip: Call all patients that received an extraction, perio treatment, difficult procedure, were fearful or new to the office.)
  • Pre-Op Calls – Doctors and Hygienists start building your relationship with a new patient before they step foot in the practice. Call and give a warm welcome, let them know you are looking forward to meeting them at their appointment. It’s unexpected, takes only a few minutes, and will really make your new patient feel special.
  • Say My Name – Everyone likes to hear his or her name. Greet your patient’s by name. Use their name during treatment. Thank them by name for coming in or calling.
  • Memorable Goodbyes – Make a great last impression with a friendly goodbye…be sure to use the patient’s name.  Give them something good to talk about.
  • Thank you’s – Send handwritten thank you cards to your new patients and to your new patient referral sources.

#8 – Reappointments & Reactivation – “Do what matters, now.”

  • Reappointment – The best way to keep your patients active is to be sure to reappoint them for their next hygiene visit when they are there at the office. Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time of treatment presentation.
  • Reactivation – Stay in touch with your unscheduled and/or inactive patients.

#9 – Online Presence – “You never get a second chance to make a great first impression.”

How are you presenting your dental practice, your services, your care, yourself, and your team online? Are you attracting potential new patients or turning them away? Consider briefly these four important areas…

  • Website – Your website should reflect the culture and personality of the practice and the team. The content should be fresh and relevant. The photos should be attractive and current. Think about this, when people visit your website are you welcoming them with warm and helpful messaging or inadvertently turning them away with poor messaging and unattractive pages?
  • Social Media – Social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Blogs, Online Community News Pages, YouTube, and more help to build your dental practice. Even if you’re not a fan of social media, please remember that most likely many of your patients and potential patients are using these platforms regularly. 
  • Google My Business – Are you consistently posting fresh content to your Google business page? If not, you should. It’s free, easy to do and people visiting your listing like to see fresh content.
  • Reviews & Recommendations – Ask your patients to please review your office on Google and recommend you on Facebook. Don’t simply rely on third party companies to do this for you. It’s so simple (& free) to invite your patients to do this for you.

#10 – Training –There is no way the quality of your patient care and experiences will exceed the quality of the people who provide it.”

Don’t hold back in this area! Invest in your team. Thoroughly train any new employees on your practice goals, systems, software, telephone skills, dental procedures, protocols, etc.  However, training isn’t just for your new employees, everyone in the office needs regular training.

Is there a chance you might have some new dental equipment or training manuals just sitting on the shelf, collecting dust?  It’s most likely because your team didn’t understand or appreciate the why and the how. Knowing why and how this new idea, technique, equipment, or procedure works, benefits the patient, the team, and the office is critical to enthused implementation.

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Wishing you all a healthy and happy start to 2021!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea!

Do you enjoy the dental leadership, management, and marketing tips and ideas that I share each month?   I would love and truly appreciate (seriously, it would make my day!) for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagram, LinkedIn and Pinterest

Ten Simple Ways To Increase Teeth Whitening Acceptance In Your Dental Practice

Ten Simple Ways To Increase Teeth Whitening Acceptance In Your Dental Practice

Hello Friends,

Many of your patients are thinking about all the pictures that they will be smiling for at their end of the year office parties and family dinners. Help them get their smiles camera-ready with teeth whitening. Beautiful bright, white teeth for Winter.

Ever wonder why it is that some offices have a lot of success with teeth whitening sales and other offices not so much?

Here’s why… No whitening system sales or whitening goals will ever be reached or work if the entire team isn’t on board with it and consistently offering it. How do you do that?

Here are 10 Tips to Help Make Teeth Whitening a Successful Service in your Office…

how to increase teeth whitening acceptance in your dental office betty hayden

Step One: 

White Teeth for Doctor(s) and Team Members –
Complimentary whitening trays for each & every team member. They need to have a beautiful white smile and an experience to share with your patients.

Step Two:

GOALS –
Set a monthly whitening goal! Talk about daily goals at morning meetings. Consider offering a team bonus or incentive for every whitening case completed.

Step Three: 

In-office Messaging
In addition to being ENTHUSIASTIC when talking to your patients about the teeth whitening services you offer…Team members can wear buttons and/or have a nice 5×7 framed sign in each treatment room at the patient’s eye level offering teeth whitening…

Get a Whiter, Brighter Smile with
Teeth Whitening!

Whiten yellow teeth & virtually eliminate
tobacco, coffee & tea stains!
Ask us how

Step Four:

Scheduling –
When scheduling hygiene appointments over the phone include these powerful words:
Would you also like to whiten your teeth at this appointment?

Step Five:

Take a Shade –
Let your patient know that you’re going to start the appointment by taking a shade match of their current tooth color for your records. You can show them where they are on the shade guide. This very often leads your patient to ask you about teeth whitening and other cosmetic treatment options.

Step Six:

Listen to your patients –
What are they telling you about upcoming events in their lives? Wedding? Job Hunting? Recently Single? Holiday time? Special Events? Vacation? Class Reunion?
What a great time to ask if they would like to have a bright, white smile for their special event, job interview, etc.

Step Seven:

External Marketing –
Include offers for teeth whitening and patient teeth whitening success stories with your… Newsletters, Postcards, Social Media sites (Facebook, Twitter, Pinterest, Instagram, etc) Website, and Blog Posts.
Step Eight:

Reviews/Testimonials

Videos – Video testimonials are a powerful marketing tool for your social media platforms.

Photos – Take excellent before and after teeth whitening pictures to share on your office social media pages.  Display before and after photos in your office so your patients that may be interested in teeth whitening can see real-life examples.

Online Reviews/Recommendations – Ask your patients to share their teeth whitening experiences on Google and Facebook.

Step Nine:

Use only the BEST teeth whitening products and techniques!
Quality matters. As does comfort! Make this appointment as comfortable & sensitivity-free as possible for your patients.
Step Ten:
Buy Sunglasses –
Because your office is going to be filled with such bright smiles, you’ll need to wear shades!

If that’s not enough for you and because I love you all so much here are

Five Bonus Tips!…

#1 – Offer a fun promotion in the community to local businesses. A drawing to win Free Take-home Teeth whitening trays to one or more people. Offer this at local salons, restaurants and schools.

#2 – BOGO Special Offer – Buy One, Get One 50% Off Teeth Whitening. This special offer increases your opportunity to bring in new patients.

#3 – Make it convenient for your patients to say yes. Your patients are busy, assure them that this appointment will be quick. It’s helpful for all your team members to be cross-trained to take impressions and make trays.

#4 – Teeth Whitening makes a Great Gift! Make gift giving easy for your patients by suggesting that teeth whitening makes the perfect gift! Have Gift Certificates ready for purchase. See Dental Gift Certificates

#5 – Tracking – Be sure to set up computer reminders to call, text, email or send a postcard to your patients that have purchased teeth whitening trays around the time when they will be due for a refill.

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

I’m confident that if each step is followed closely and consistently you will see success with your teeth whitening goals.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

Dental Coach

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Dental Office Marketing and Practice Management Tips and Ideas for February

Dental Office Marketing and Practice Management Tips and Ideas for February

Hello Friends,

Hope you all are having a fantastic start to 2019!

As always, my wish is for you to have the best months ever, all year-long!

To help you do just that, I’m sharing some Marketing and Practice Management tips & ideas that you can use during the month of February.

Dental Marketing and Practice Management Tips and Ideas for February

(Note: If you’re looking for ideas to promote February’s Children’s Dental Health Month and Give Kids A Smile Day please look to this post: Children’s Dental Health Month & GKAS Day)

February is American Heart Month so Our focus this month is Heart Health.

Heart Health Talking Points:
Dental Health and Heart Disease Are Related -Dental health and heart disease are intricately linked and the cost for avoiding advanced periodontal disease or even something as mild as gingivitis may very well prove to be the cause of serious medical problems in the future.
Be good to your heart beginning with good oral health.

Special Days:
Women’s Heart Week: 1-7 – Focus this week on Women’s Heart Health. Have a special gift for your female patients. Hand out heart-healthy tips for your patients to share w/their friends and family.

Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February.
Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.

Have fun with this heart theme!

Here are 3 More Ways To Help Your Team and Patients Smile in February!

Pet Dental Health Month – Share pet dental health tips on your social media sites, ask people to share pictures of their pets on social media, hand out dog treats packaged with your office information. Even if the patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!

National Eating Disorders Awareness Week: 25-3/3 Educational Opportunity – share on your blog and on your social media pages the impact eating disorders have on your oral health.

International Boost Self-Esteem Month –
For your team: Negative people are the greatest destroyers of self-confidence and self-esteem. Avoid office negativity, it’s toxic and will infect your team – Rather, focus on and share positive experiences. See: How to Have a Happier Team

For your patients: A beautiful & healthy smile can boost one’s self-esteem and confidence.

Social Media Post Ideas to Improve Engagement:
Bubble Gum Day: 1st
Super Bowl: 3rd
Toothache Day: 9th
National Drink Wine Day: 18th
Through with The Chew: 17th – 23rd
National Tooth Fairy Day: 28th

Message me please to tell me what you have planned to make the month of February special for your patients and the community.

I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty (AKA Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest