June 2021 Dentist Office Marketing Tips and Ideas

June 2021 Dentist Office Marketing Tips and Ideas

Hello Friends –

The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, make it your best June ever.

Doctors, if you’re struggling to reach your practice goals – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

Here are some tips and ideas to help with your marketing plans.

Dental Marketing Tips and Ideas

June is Oral Health Month and Smile Month

A great month to encourage the community to share more smiles.

Theme: Cruise on in for Better Dental Health

Focus: Preventive Care (Cleanings, Sealants, and Fluoride for Adults and Children)

Goal: Raise awareness for the importance of preventive dental care (getting patients back on track with regular dental visits), take better care of your current patients, increase production, and bring in new patients.

Give-Away/Gift Idea: Drawing to win a Car Care Kit (Bucket filled with car care supplies.) Or team up with a local car wash or oil change shop for gift certificate donations. Have a drawing that your patients can enter a free car wash and/or oil change.

Example of Scripting:

Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt” Dental Sealants Protect Your Teeth Against Decay and Cavities.

dental marketing benefits of sealants

Gift Certificates – Remember to offer gift certificates for purchase. 

Community Engagement & Involvement Ideas ~

June is Perennial Gardening Month – Host a Summer Perennial Plant Exchange at your office. What a fantastic way to meet your neighbors! (It would be awesome to turn this into a “Beautify & Clean-Up” Local Businesses in the Community Event.)

Summer Reading Programs – Check with your local library to see if they are hosting any summer reading program incentives and offer to donate a prize(s). You can also design and print some fun bookmarks that include your office information.

Fun Community Gift Give-Away Idea – June 6th is Drive-In Movie Day – Put together a drive-in movie gift basket. (Fill it with candy, salty snacks, flashlight, bug spray, blanket, etc.) Have people comment on your Facebook page with the first movie they saw at the drive-in or what their favorite movie is to be entered for a chance to win the gift basket.

~ Educational Opportunites ~

National Migraine and Headache Awareness Month & National Headache Awareness Week: June 6th – 12th  / If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.

 Men’s Health Week: 14th – 20th  / Compared to women, men are less likely to visit a dentist, oftentimes, only seeing a dentist when a problem arises.  Share dental health tips for men on your website, and social media sites.

~ Social Media Post Ideas to Improve Engagement During the month of June ~

Great Outdoors Month – Print up a list of local parks, trails, camping sites, public pools/splash pads, kids outdoor activity ideas, etc. for your patients to take home and share with friends, family, co-workers & neighbors. Be sure to include your office contact information.  All month-long share this information on your social media pages.

National Candy Month

Say Something Nice Day: 1st

Donut Day: 4th

Iced Tea Day: 10th

Corn on the Cob Day: 11th

First Day of Summer: 20th

International Body Piercing Day: 28th (share dangers of oral piercings)

Remember to have FUN!!

Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team, and your patients.

It always brightens my day to hear from you! If you appreciated these complimentary ideas I  would love for you to please take a minute to leave me a review/recommendation here on GOOGLE and/or FACEBOOK.  Thank you!!

Don’t miss out on any of the ideas that I share each month.  Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Dental Office Appreciation Ideas for Nurses, Teachers, and Police Officers during May 2021

Dental Office Appreciation Ideas for Nurses, Teachers, and Police Officers during May 2021

Hello Friends,

The month of May brings many wonderful opportunities to reach out to and build relationships with more people in the community. Here is why:

During the month of May you have:

Teacher Appreciation Week: 3rd – 7th

National Nurses Day and Week: 6th -12th  

National Hospital Week: 9th -15th

National Nursing Home Week9th -15th

National Police Week:  9th – 15th

EMS (Emergency Medical Services) Week: 16th – 22nd

We don’t need a “reason” to celebrate and aknowledge our hard-working and awesome teachers, nurses, and police officers however the month of May gives us that extra boost to do so. Don’t let this great opportunity and privilege to reach out to the teachers, nurses, and police officers in your community pass you by.

How can you reach out to them? Here are a few ideas for you:

First, let’s start with any of your patients that are teachers, nurses, or police officers.

Pull a report with any patients that are school teachers, nurses, and police officers and send “We Appreciate You” cards to them. Unexpected and very much welcomed.

Put together some little thank you gifts to give your patients that are teachers/nurses/police officers when they come in for their dental appointment during the month of May.

See my Pinterest Board for a ton of ideas: Appreciation Gift Ideas

Second, reach out to the teachers, nurses, and officers in the community that are not “yet” patients at your office.

Host a Favorite Teacher/Nurse/Police Officer Contest and promote it via your social media platforms. Invite the community to nominate their favorites. The winner receives FREE teeth whitening (or another special offer), a gift card to a local business, and a certificate stating they won (your office name) for the favorite teacher/nurse/police officer contest in your community.

You could easily ask for donations of prizes or gift cards from local businesses to add to the winning prize.

Deliver treats and/or toothbrush bags to your local schools, hospitals, doctors’ offices, fire station, and/or police stations.

Social Media Post Ideas to Improve Engagement during the month of May:

dental social media content ideas from Betty Hayden Consulting

At the very least you can use your social media platforms to show your love and appreciation for these special and hard-working folks in the community. (If you need help in this area: Dental Office Social Media Help and Ideas

National High Blood Pressure Education Month (why does your dentist/hygienist take your blood pressure?)

May is Save Your Tooth Month and Root Canal Appreciation Week: 2nd – 8th and Root Canal Appreciation Day: 11th

National Teacher Day: 4th

Nurses Day or National RN Recognition Day: 6th

Receptionists Day: 12th  

International Nurses Day: 12

EMSC (Emergency Medical Services) Day:  19th

National Employee Health & Fitness Day: 19th

National Senior Health & Fitness Day: 26

Eat More Fruits & Vegetables Day: 27th  

World No-Tobacco Day: 31

There are so many ways to celebrate teacher appreciation, police officers, and nurses’ week in your dental office. If you’re looking for more marketing ideas for the month of May, please visit here: Dental Office Marketing Tips and Ideas for May

If you appreciated these complimentary ideas I  would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK.

Wishing you all a very happy and productive Spring!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Or, if you have an area(s) in the practice that you’re struggling with, feel free to comment here or email me at bhaydenconsulting@gmail.com

Yours for Greater Success,

~Betty – Dental Coach

Dental Office Ideas for Oral Cancer Awareness Month April 2021

Dental Office Ideas for Oral Cancer Awareness Month April 2021

Hello Friends,

According to the American Cancer Society, over 54,000 Americans will be diagnosed with oral cavity or oropharyngeal cancer this year. An estimated 9,750 people will die of these cancers, killing roughly 1 person per hour, 24 hours per day. Historically the death rate associated with this cancer is particularly high not because it is hard to discover or diagnose, but due to the cancer being routinely discovered late in its development. 

April is Oral Cancer Awareness Month and Oral, Head and Neck Cancer Awareness Week is the 11th – 17th of April – This provides dental offices with an excellent opportunity to raise oral cancer awareness and the need for early detection in order to save lives.

While smoking and tobacco use are still major risk factors, the fastest-growing segment of oral cancer patients is young, healthy, nonsmoking individuals due to the connection to the HPV virus. See more: https://oralcancerfoundation.org/facts/

Here are some Oral Cancer Awareness Tips and Ideas to get you Started:

  • Hygiene Continuing Care Opportunity: Encourage your inactive patients to come in for their important free oral cancer screening.
  • Partner with a local business to do free oral cancer screenings at their location.
  • Donate a portion of service/product sales (ie: teeth whitening, fluoride, Invisalign) to Oral Cancer Research.
  • Give away Free T-shirts or Bracelets to every patient that makes a donation toward Oral Cancer Research or Just Because.
  • Create a video to share on your social media platforms demonstrating how oral cancer screenings are quick & painless.
  • Bring in your local dermatologist for a lunch n learn to demonstrate oral, head & neck cancer screenings.
  • Have a gift card or gift basket raffle that your patients can enter to win during the month of April.

Consider offering complimentary oral cancer screenings during the month of April or on a designated day…

 Your offer is this:

 April is Oral Cancer Awareness Month

our office is pleased to provide

FREE Oral Cancer Screenings

a National Effort to END ORAL CANCER!

How can you promote your offer?

  •  Send a Press Release to local newspapers & TV stations.
  • Create a one-page flyer for your patients to share with their friends, family members, co-workers, and neighbors.
  • Talk about it on all your office Social Media platforms.
  • Create a Facebook Complimentary Oral Cancer Screening Event.

Remember that when your patients are healthy – your practice is healthy.  For your patients to smile healthy they need to schedule the treatment you’ve diagnosed and to come in regularly for their hygiene continuing care appointments and oral cancer screenings.

For Practice Management and Marketing Tips and Ideas for April 2021 Visit here Spring Marketing Tips & Ideas and here: Practice Management & Leadership Ideas for April

Doctors, if you’re struggling to reach your practice goals – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

Did you like the complimentary tips and ideas I shared in this article? I would love and truly appreciate for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest