Dental Office Marketing, Leadership, and Management Tips and Ideas for September 2020

Dental Office Marketing, Leadership, and Management Tips and Ideas for September 2020

Hello Friends,

“What does the month of September typically look like in your office? Do you struggle to fill the schedule? Or do you find that it is a productive month for you?”

Those are the questions I asked you all last year because I always encourage my dental office teams to be proactive by taking steps to create/design what they want their schedules, production, collections, and patient growth to look like for each month. Why wait until the end of the month to say “wow, that month was awful” or “wow, that was a great month”… and wonder, how did we do that?

Little did we know that the year 2020 would bring so many changes to our world and negatively impact the schedules in ways we could have never anticipated.

Now, here in August 2020, many offices are facing the potential for the weakest fall schedules they have ever experienced. Your schedules may actually look pretty good for September as you have been reappointing patients that had appts during the shut down. It may even look better than ever. So if you’re busy right now does it even matter what the schedule looks like for October and November? After all, there is still plenty of time to fill all of those holes, right?

For numerous reasons, it matters greatly what your schedules look like for this fall and as for having plenty of time to fill those holes, well, we know what happens with time… it goes by very quickly, especially when we’re busy!

Typically, a full hygiene schedule today means a full doctor schedule tomorrow – why is that? Approximately, 75% of restorative needs are discovered during hygiene patient visits.

Unfortunately, when there is that open chair time with no production to collect on, your overhead expenses continue without letup.

This isn’t just about money though – our focus should always be on helping our patients smile healthier and happier. When Your Patients Are Healthy – The Practice Is Healthy. To help make our patients healthier we need them to schedule appointments.

The ideas that I am sharing with you for September will help you reactivate and reappoint patients, attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations.

Dental Office Leadership, Management, and Marketing Tips and Ideas for September 2020

dental coach betty hayden fall dental schedule tips

Leadership Tips & Ideas:

“Leaders become great, not because of their power, but because of their ability to empower others.” -John Maxwell

Empower your team to focus on the possibilities of what a healthy fall schedule can look like and how that is a benefit not only to your patients but to your employees as well. Think beyond what you’ve always done to get by or your current perceived limitations– get creative with your methods for staying in touch with your current patients, reaching out to inactive patients, welcoming more new patients, and learning new things as a team to keep things fresh and motivating.

Employee Appreciation Idea – September is Self-Care Awareness Month – Self-Care has never been more important than it is right now! Give a small gift of appreciation to your employees that encourages self-care.  It could be a gift card or actual gifts. (ie: spa products, chocolate, books, essential oils, teas, waterbottle, etc.)

Practice Management Tips & Ideas:

Unscheduled Treatment Plans & Hygiene Continuing Care – Reach out to all your patients with incomplete treatment plans or that are past-due in hygiene. Encourage them to schedule their appointment during the months of September, October, and November.

Insurance Renewal Letters – Send out your “Use it or Lose it reminder texts, emails, and letters.

Betty Hayden Dental Coach End of Year Insurance Renewal Reminders

Friends, do you know what your schedules look like for the fall months? Do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month?  To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me. 

Marketing Tips and Ideas: (Exceed Expectations for your current patients and the potential new patients that you engage with in your community.):

Theme: Fall in Love with a Beautiful & Healthy Smile

Focus: Preventive & Cosmetic Services

Giving-Away – Drawing for a Fall Themed Gift Basket / Patients can enter the drawing by leaving a review on Google and/or Facebook, referring their friends & family, and for coming in for their appts in September.

dental coach betty hayden fall marketing ideas for September

Local Business Marketing Opportunity: 

September is National Honey Month: Give away little jars of honey with a label or tag that says, for example, “Thank you for Bee-ing an Awesome Neighbor!” or “Our Nurses are Sweet as Honey!”  OR  to your referring offices you can say” Your Referrals Are Sweet As Honey – Thank you!”

Patient & Community Educational Idea:

September 1st – 7th is National Nutrition Week – You could do a quick Facebook live video and/or post content to your social media platforms all about Nutritious School Snack Options. Perhaps, you could even create a cute, simple hand-out for your patients with a list of nutritious snack options and the surprisingly unhealthy snacks.

Social Media Post Ideas to Improve Engagement during the month of September:

World Alzheimer’s Month

National Fruit & Veggie Month

Sweet Corn Week: 3rd – 7th 

Random Acts of Kindness Day: 1st

dental coach betty hayden kindness

Be Late for Something Day: 5th / But not your dental appointment! Here is why it’s so important for you to arrive on time for your appointments…

Mouthguard Day: 7th

Dental Office Tips and Ideas Sports Safety

Grandparents Day: 13th

World Heart Day: 29th

Do you enjoy the complimentary ideas that I share each month?  I would love and truly appreciate for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK . Thank you! 🙂

Wishing you all the healthiest and happiest September!

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Are you receiving my complimentary Dental Practice Management and Marketing Ideas via your email each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. 

Yours for Greater Success,

~Betty – Dental Coach

Dental Office Tips and Ideas for November 2019

Dental Office Tips and Ideas for November 2019

Hello Friends,

Can you believe that the New Year is just around the corner? Where are you at with your goals for this year? Have you created opportunities to celebrate reaching (better yet, exceeding) your goals?

Are you working in harmony with your mission, vision, and goals for the practice? If not, what is holding you back? If you really want to reach your goals, you must be willing to get uncomfortable enough to implement change. I am here to help.

How do you want to end this year? What do you want November and December to look like? If you are ready to increase your production, collections, and new patients for November and December – please take a few minutes as a team and together decide which of the following ideas you want to implement. These ideas WILL help you attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations.  As always, my goal is to also help you all stress-less and have more fun at work!

November Dental Ideas Betty Hayden Consulting

Leadership Tips & Ideas:

Leaders instill in their people a hope for success and a belief in themselves. Positive leaders empower people to accomplish their goals.” -Unknown

Employee Appreciation –

Random Acts of Kindness Week: 17th – 20th – Surprise your team with a random gift of appreciation. (Cash, Lunch, Breakfast, Gift Card, Snack, Etc)

Practice Management Tips & Ideas:

Scheduling  – What steps have you taken to ensure your schedules will be able to accommodate those patients that wait until the last minute to use their dental benefits before the year ends?

Reducing last-minute cancelations – If you’re not already doing this now would be a good time to start collecting the patients co-pay at the time of scheduling. Be sure to also remind your patients that the appointment time is being reserved exclusively for them.

Use it or Lose it Reminders – Have you followed up with a call(s) to your patients that haven’t responded to your use it or lose it letters/emails? If you didn’t get your letters and emails sent out I encourage you to take action now. Would you like a sample Use it or Lose it letter? Email me at bhaydenconsulting@gmail.com and I will gladly send one over to you.

Dental Office Insurance Renewal Reminders Betty Hayden Consulting

Marketing Tips & Ideas

Monthly Theme Idea: Gratitude (November is National Gratitude Month)

For your patients: Invite your patients to share what they’re grateful for (turn it into fall decorations by having them fill out fall leaves that you hang on the wall.)

For the community: Visit local businesses with a gift and a note of gratitude for what they do for the community. Or each week feature a local business on your FB/IG pages that you are grateful for.

Reviews/Recommendations – Set a goal to get a certain number of reviews/recommendations to your Facebook and Google pages during the month of November.

 

Patient & Community Educational Idea:

November is Diabetes Month –

All month-long share posts on your social media platforms regarding the importance of regular preventive dental visits to the dentist. When you have diabetes, high blood sugar can take a toll on your entire body — including your teeth and gums.   https://my.clevelandclinic.org/health/diseases/11263-oral-health-problems-and-diabetes

Dental Office Tips and Ideas for Diabetes Month

X-Ray Day: 8th – Create a short video about why radiographs are necessary and their safety to share on your office social media pages.

Social Media Post Ideas to Improve Engagement during the month of November

Daylights Savings: 3rd

National Candy Day: 4th

Red Lipstick Day: 11th

National Clean Out Your Refrigerator Day: 15th

Great American Smokeout: 21st

Flossing Day: 29th

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea.

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Dental Office Practice Management, Leadership, and Marketing Tips and Ideas for October 2019

Dental Office Practice Management, Leadership, and Marketing Tips and Ideas for October 2019

Hello Friends,

Ready for a fantastic final quarter?

October is the start of your final quarter for the year. It’s your opportunity to make it your best fourth quarter ever. To help you plan for that, today I’m sharing some tips and ideas with you. Ideas that when implemented will keep things fresh and fun in your office. More importantly, they will exceed your current patients and potential patients’ expectations which will allow you to focus on doing what you do best, helping your patients achieve healthy and beautiful smiles. Why? Because exceeding your patients’ expectations will help keep them loyal to your office.

Dental Leadership, Management, and Marketing

Fall Dental Marketing and Management Tips and Ideas Betty Hayden Dental Coach

Tips and Ideas for October 2019

Leadership ~

“A boss has the title; a leader has the people.” Simon Sinek

Employee Appreciation –

National Chocolate Day – October 28th / Bring in a sweet chocolatey treat for the team.

Continuing Education – A great way to end 2019 on a high note is to attend TBSE 2019 (The Best Seminar Ever!). You will love it!! Plus, I’ll be there, and it would be awesome to meet you in person!!  (If you’re already registered to attend please send me a message that you’ll be there!) FYI, TBSE 2019 (25th Anniversary) is the last year for TBSE!

See why this is truly the best seminar here: The Best Dental Seminar Ever

Practice Management ~

Improve Your Office Day – October 4th – Take this opportunity to openly and honestly examine ways to improve your office. This might be the perfect time to schedule a complimentary consultation with me to learn how a coaching relationship will help you to improve your office.

Boss’s Day is October 16th  Plan now to make this day special for your boss(es).

Michigan Dental Coach Bosses Day

Use it or Lose it Reminders – Did you get your end of year insurance dental benefit use it or lose it reminder letters/emails out?  Would you like a sample Use it or Lose it letter? Email me at bhaydenconsulting@gmail.com and I will gladly send one over to you.

Betty Hayden Dental Coach End of Year Insurance Renewal Reminders

Customer Service Week: 7th -11th  –

Excellent theme for your next team meeting.  What ideas can you come up with as a team to exceed your patients’ expectations by consistently delivering excellent customer service?

  • What do you do when you run late? (If you’re habitually running behind, please change that habit! It’s disrespectful to your patients’ and your team)
  • What do you do when the lab (or you) screws up a case?
  • What about comfort? How are you making the visit as comfortable as possible for your patients?
  • What about your telephone skills? SEE How to Effectively Answer the Dental Office Telephone (Telephone Principles)
  • How about after the treatment – are you making post-op calls?
  • How are you staying in touch with your patients in between their 6-month hygiene appointments?

Marketing ~

Exceed Expectations for your current patients and the potential new patients that you engage within your community.

Theme #1: Apple Month – See more ideas here: Dental Office Tips and Ideas for October’s National Apple Month

dental office tips and ideas for apple month betty hayden

Theme #2: Candy Buy Back – Host a Candy Buy Back Event for your patients and potential patients within the community.

Theme #3: Breast Cancer Awareness Month – See more ideas here: Dental Office Ideas for Octobers Breast Cancer Awareness Month

Theme #4: National Orthodontic Health Month – See more ideas here: National Orthodontic Health Month Tips and Ideas For Your Ortho Office

Patient & Community Dental Health Education Idea ~

October is National Dental Hygiene Month –

National Dental Hygiene Month Betty Hayden Consulting

All month-long share posts on your social media platforms regarding the importance of regular preventive dental visits to the dentist.

National Field Trip Month –

Invite local schools to come to the office for a free & educational field trip to the dentist.

Social Media Post Ideas to Improve Engagement during the month of October ~

Spinach Lovers Month

World Smile Day: 4th

Wear Something Gaudy Day: 17th

National Knock-Knock Jokes Day: 31st

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea.

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

National Orthodontic Health Month Tips and Ideas For Your Ortho Office

National Orthodontic Health Month Tips and Ideas For Your Ortho Office

Hello Friends,

Today, I am sharing some tips and ideas for ortho offices to celebrate October’s National Orthodontic Health Month.

October’s Theme:  Orthodontic Health Month!  Healthy & Beautiful Smiles!

Tips and Ideas for Orthodontic Offices from Dental Coach Betty Hayden

  •  Brace Friendly Candy – Share on your social media platforms what candy to avoid and what snacks/treats are brace friendly.

 

  • Reviews / Testimonials – Encourage patients to leave a review/testimonial on Google, Facebook, etc.

 

  • Invisalign – Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for their end of year parties.

 

  • Before & Afters – all month-long feature before and after ortho photos on your social media pages.

 

  • Q & A Video Sessions– use your social media platforms to post short videos of the doctors and/or team members answering frequently asked questions.

Community Involvement ~

October is National Field Trip Month – Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a Field Trip to the orthodontist. Bring them in during the month of October instead.

I know a lot of offices will be focusing on Candy Buy Back Events, so I will share some ideas for those events and some other ideas just in case you’re looking for something a little extra to exceed patient expectations.

Candy Buy Back ~

Options:

  •   Collect candy in the office. Open to the Public

Or you can do this,

  • Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

Gift Ideas for Referring Dentists and their Teams ~

World Smile Day – October 4th  – Put together smile themed gift baskets.

Or do a team smiles photo contest. Office photo with the most FB likes wins.

October is Apple Month – Deliver some apple treats to the offices. Such as:

  • Basket Of Apples w/ Caramel Sauce
  • Apple Cider & Donuts
  • Apple Pie

Team Building Activity  ~ Get your team together to make apple sauce, apple pie filling, caramel sauce, or an apple/cinnamon sugar scrub. Put it in little jars with a ribbon and label with your office information. You can then give away as gifts to your new patients and or referring doctors/specialists. How fun is that?!

There you have it some fun and effective tips and ideas to celebrate October’s Orthodontic Health Month.

Do you enjoy the dental leadership, management, and marketing tips and ideas that I share each month?   I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest