Hello Friends,
The month of March is your opportunity to end the first quarter of 2017 stronger than ever. If you haven’t done so already, put down in writing your practice management and marketing plans for March. Here are a few ideas to help get you started…
~ Dental Practice Managment Ideas ~
Employee Spirit Month – If you want to increase employee trust, creativity, teamwork, engagement, and productivity, then it’s time to have some fun, commend more, improve communication and huddle up!
See How to Improve your Dental Office – Happy Team
National Dental Assistants Recognition Week: 5-11
Educational Opportunities…
National Kidney Month – Good dental health isn’t just about preventing cavities and keeping your gums healthy. Both tooth decay and gum disease can lead to infections that can cause problems for people with kidney disease. A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.
National Sleep Awareness Week: 5-11 Sleep Apnea and Snoring Treatments. (Approximately 50 to 70 million American adults suffer from sleep disorders.)
Hygiene Continuing Care Tip…
National Cleaning Week: 26th/4-2 (Last Week) – Encourage your past-due hygiene patients to come in. Offer special incentives such as % off teeth whitening or complimentary adult fluoride.
March is an especially important month for any of you that typically struggle with the appointment schedule during the month of September. Be sure to pre-appoint your March hygiene patients for their 6-month continuing care appointments. (If this isn’t already being done with your hygiene patients, make it your goal to schedule their next appointment while they are there in the office.)
~ Dental Marketing Ideas ~
Product/Service Feature: Teeth Whitening
Theme: Tropical Luau
Tag line: “Smiles So Bright You’ll Need To Wear Shades!“
Offer teeth whitening at a reduced price or BOGO (encourages patients to bring a friend) or donate a portion of teeth whitening collections to a local charity.
Remind your patients that gift certificates are available!
National Write A Letter of Appreciation Week: 1-7
Send appreciation cards to your favorite loyal patients, your favorite referring doctors, and your favorite local businesses.
~ Social Media Post Ideas to Improve Engagement ~
Dr. Seuss Day: 2
Daylight Savings Time Begins: 12
Kick Butts Day: 16
Red Nose Day: 24
Spinach Day: 26
So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of March.
If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com
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Yours for Greater Success,
~Betty
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