Betty Hayden Consulting – Dental Coaching, Practice Management, Leadership, and Marketing

Dedicated to helping doctors and their team have an office that is not only highly productive and fun but one that allows them to consistently exceed patient expectations.

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Dental Practice Management Tips and Ideas April 2021
March 16, 2021 by bettyhayden

Dental Practice Management Tips and Ideas April 2021

Hello Friends,

As we prepare to welcome the start of your second quarter for the year it is my goal to help you exceed your current and potential patients’ expectations, exceed your team’s expectations, gain more new patients, engage with the community, and strengthen your office systems during the month of April.

Remember that it is just as important, if not most important to consistently exceed your employees’ expectations. We all need a work environment and culture that refreshes us instead of being a drag and a drain on us.

Spring Dental Practice Management Tips & Ideas for April 2021

Spring Clean your Online Presence – Friends, please take some time now to examine your website, social media pages, and Google listing. Make sure that your office information is up-to-date, current content and photos. Check the bios, office hours, services, special offers, page links, etc. If you haven’t brought your Google business listing up to date or have yet to claim it – please do so. 

Hygiene Continuing Care Reminders – Reach out to your unscheduled hygiene patients.

April 18th -24th is Cleaning for A Reason Week.  Turn this into a “it’s time(past-time) for your spring dental health cleaning, examination, and oral cancer screening appointment” reminder.

Friends, do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month?  To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me. 

“A team that works, learns, and PLAYS together stays together.”

National Fun at Work Day: 1st   – Have a silly theme for this day. (For example, Crazy hair, luau, silly socks, decades day, etc. Take and Share pictures on Facebook and Instagram)

National Dental Hygienists Week: 4th – 10th (note: this is for my Canadian friends)

Administrative Professionals Day: 21st – Celebrate your hard-working front office team!

Happy administrative professionals day dental office betty hayden consulting

See Employee Appreciation & Gift Ideas Here: Employee Appreciation Gift Ideas Pinterest Board

Doctors, if you’re struggling to reach your practice goals – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

Looking for Marketing Tips and Ideas for April 2021? I got you covered! Please visit here: Spring Dental Marketing Tips and Ideas April 2021

Also, April is Oral Cancer Awareness Month ~ An excellent opportunity for you to raise oral cancer awareness and the need for early detection to save lives.  Visit here for some tips and ideas: Oral Cancer Awareness Tips & Ideas

It always brightens my day to hear from you! If you appreciated these complimentary ideas I  would love for you to please take a minute to leave me a review/recommendation here on GOOGLE and/or FACEBOOK.  Thank you!!

Don’t miss out on any of the ideas that I share each month.  Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Posted in Customer Service Tips, Dental Success, Leadership, Practice Management | Tagged administrative professionals day, april dental marketing ideas, april dental practice management ideas, april practice management ideas, betty hayden, betty hayden consulting, betty hayden consulting dental office, betty hayden dental coach, betty hayden dental consultant, betty hayden hayden consulting, betty hayden hayden dental consulting, betty hayden michigan dental coach, cleaning for a reason week, communication in the dental office, dental admin day, dental data analysis, dental intel data, dental intel data analysis, dental intel patient reactivation, dental intelligence, dental leadership, dental leadership ideas, dental leadership tips, dental office leadership, dental online presence, dental social media, dentist online reputation, free dental ideas, free dental marketing ideas, free dental practice management ideas, free marketing ideas, hayden consulting, how to fill holes in hygiene schedule, how to fill hygiene schedule, how to get more new patients, how to grow my dental practice, how to grow your dental practice, how to grow your pediatric practice, how to reactivate dental patients, hygiene appointments, hygiene continuing care calls, hygiene continuing care program, hygiene department, hygiene recall protocol, hygiene recare ideas, hygiene scheduling falling apart, hygienist week ideas, michigan dental coach, michigan dental coaching, michigan dental consultant, michigan dental ideas, michigan dentists, michigan orthodontist, michigan pediatric dental office ideas, new dental patients, practice management, practice management and marketing consultant, practice management tips for general dentist, practice management tips for pedo, spring clean dental care routine, spring cleaning dental office, spring dental hygiene visits, spring dental practice management, spring practice management | Leave a comment
Dental Office Social Media Platform Tips and Content Ideas
November 5, 2020 by bettyhayden

Dental Office Social Media Platform Tips and Content Ideas

Hello Friends,

Facebook, Instagram, and Snapchat, Oh My!  So many Social Media Sites – Enough to wonder, why? (and maybe wanna cry). Seriously, don’t we have enough work each day at the office to keep us plenty busy?

It is quite busy that is true; however, Social media platforms such as, Facebook, Twitter, LinkedIn, Instagram, Google, Pinterest, Blogs, Online Community News Pages, YouTube and more “can” help to build your dental practice.

How Can Social Media Help Your Practice?  Here are just a few ways…

  • Build relationships between your office team and potential new patients
  • Stay in Touch with your Active and Inactive Patients
  • Increase your Online Presence
  • Learn what your patients/potential patients want
  • Improve Community Involvement
  • Manage and Increase your Online Reputation
  • Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
  • Excellent Dental Education Tool

Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is engagement. Just sporadically posting to your sites will not effectively engage your audience.

You effectively engage (build relationships) by;

  • Acknowledging comments and likes on your posts.
  • Interact with other local business pages, this means, visiting & liking their pages, commenting on their posts and sharing their content. Remember, every time you do this, all of the people (potential patients) that see these business pages will also see your office comments and likes. It’s planting little marketing seeds.
  • Post quality content. WIIFM (What’s In It for Me?) not you, but your target audience, your patients and potential patients. What content will capture their attention?
  • Be real – share information, pictures, and videos not only about your office but of you and your team. Show your audience that within the office building are real people, people who care about dental health, care about changing smiles & improving lives, care about each other, care about their patients and care about their community.

I understand that not all business owners (Doctors) want to nor do they have the time required to start and grow a social media presence. Take a look at your employees; do you have someone who is a good candidate to help you do this? Someone that you can train to be the “voice” of your practice?

If not, I happen to love working with social media as a dental marketing source. Fresh content and posts just for your office! Done in a way that your patients and potential patients believe it’s coming straight from your office. Sound good to you?

Contact me today bhaydenconsulting@gmail.com to set up your complimentary consultation.

Perhaps, your social media pages are set up, yet, you struggle to know what to post on your pages.

what to post to your dental office social media platforms betty hayden

Here are some quick ideas for you:

  • Dental Health Tips
  • Dental Emergency Instruction
  • How to Videos/link to YouTube
  • Testimonials/Reviews
  • Health Tips
  • Office Contest Information
  • Trivia Questions
  • Fill in the Blank statements
  • Quotes (Motivational, Funny and/or Inspiring)
  • Community News (Events, weather, sports news, etc)
  • Team Member News (work anniversaries, family news, etc)
  • Patient News
  • Product & Service Information
  • News/Photos about Dental Continuing Education Events/Classes
  • Employee Spotlight
  • Before and After Smiles
  • Pictures of team members having fun and being silly
  • Acknowledge all “likes” and “comments” on your posts
  • Share local business posts to your social media pages
  • Comment and like other businesses posts
  • Ask your audience to please share your page with their friends & family
  • Openings in Schedule (note: avoid saying “we have a cancellation” instead say something like: “__ has an opening in his/her schedule today at 11:00 for your all-important dental hygiene visit…”  Whatever you say, saying a change in schedule is better than saying cancellation.

A few more tips…

  • Vary the times you post or share on your social media sites.
  • Don’t spam with too many posts in a day.
  • Occasionally boost your Facebook posts.
  • Use Facebook and Instagram Ads
  • Invite your patients to check-in on your office page.
  • If your team is active on social media sites, encourage them to engage with the office social media pages (ie: like, comment and share posts)
  • Ask your patients to please review your office on Google and recommend you on Facebook.  (Hint: Don’t simply rely on third-party companies to ask for you – it is so simple to ask your patients while they’re in the office to please review the office or share their experience on Google and/or Facebook.)

Here, I will show you here how simple it really is to ask for reviews and recommendations: Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Easy, right?  (I can’t wait to receive that verbal sunshine from you! Hearing your thoughts about the complimentary ideas that I share each month makes my day! Thank you!)

Are you following my complimentary dental leadership, marketing, and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. You can subscribe right here on this page or send me your email address to bhaydenconsulting@gmail.com and I can send you a link to subscribe. This way, you won’t miss a single idea! 

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Posted in Customer Service Tips, Dental Success, Marketing Ideas, Practice Management | Tagged betty hayden consulting, betty hayden dental consultant, betty hayden hayden consulting, betty hayden hayden dental consulting, betty hayden michigan dental coach, content ideas for social media, dental advertising, dental consultant, dental cross marketing, dental marketing consultant, dental marketing goals, dental marketing ideas, dental marketing ideas for general dentist, dental marketing ideas for ortho office, dental marketing ideas for pedo office, dental office facebook content, dental office social media ideas, dental office success, dental social media, dental social media content, dental social media content ideas, dental social media help, dental social media ideas, hayden consulting, how can i use social media sites in my dental practice, how to attract new dental patients, how to bring in new dental patients, how to get more new patients, how to grow my dental practice, how to grow your chiropractic office with social media, how to grow your dental practice, how to grow your orthodontic office, how to grow your pediatric practice, how to thank referral sources, michigan dental coach, michigan dental coaching, michigan dental consultant, michigan dental ideas, michigan dentists, new dental patients, new dental practice start up, social media content, social media content for chiropractic offices, social media help, what do i post on my office social media pages, what to post on dental instagram page, what to post to dental facebook page | Leave a comment
Dental Office First Impressions – Your Online Presence
February 26, 2020 by bettyhayden

Dental Office First Impressions – Your Online Presence

Hello Friends,

It has been said that “how you present yourself is how people first view you.”

Clearly, First Impressions Matter. How are you presenting your dental practice, your services, your care, yourself and your team online? What you’re showcasing or not showcasing provides a first impression.  Are you attracting potential new patients or turning them away?

Dentist Office Online Presence Tips and Ideas from Betty Hayden

Let’s consider briefly just three areas where your online presence and first impressions matter most…

Website

It amazes me how many dental offices still don’t have a website or they have an old website with cookie-cutter, canned content and little to no information about the office, the doctor and team, and the services that they offer.

Your website should reflect the culture and personality of the practice and the team. The content should be fresh and relevant. The photos should be attractive and current. This reminds me if you have pictures on your website of team members that are no longer working at the office please remove them.  Ensure that you don’t have any broken links or “coming soon” pages that have been there far too long. Think about this, when people visit your website are you welcoming them with warm and helpful messaging or inadvertently turning them away with poor messaging and unattractive pages? Keep in mind, this isn’t about what you like or dislike – this is about the patient and potential patient. For example, if I am researching dental implants on your website I do not want to see the step by step details of how an implant is placed – it freaks me out. What I want to see is the result – a beautiful tooth that allows me to smile with confidence. I don’t think that I am alone here. I feel it’s safe to say that most people care more about the why and not so much the how.

What’s in it for them to choose your dental office? Why should they choose your office over the many other dentist websites they’ve visited?

Google

  • SEO – Make sure people can find you without much effort.
  • Listing – If you have more than one Google listing for your office that can be quite confusing to potential patients and you end up being your OWN competitor. Make it easier on everyone by merging your listings into just one.
  • Information – Ensure that your name, address, phone number, website, etc. are all current and accurate.
  • Content – Are you regularly posting fresh content to your Google business page? If not, you should. It’s easy to do and people visiting your listing like to see fresh content. When you post on your page you can add a link that will direct people to your website or social media pages.
  • Photos – Have attractive photos (both inside and outside the practice) of your office on your listing. As well, share photos of you and your team. If you have old, outdated photos of the office or team members on your listing please delete them,
  • Reviews – You want Google reviews. You also want to acknowledge the reviews…the positive and the negative ones.

Social Media

Social media platforms such as, Facebook, Twitter, LinkedIn, Instagram, Pinterest, Blogs, Online Community News Pages, YouTube and more help to build your dental practice. Even if you’re not a fan of social media, please remember that most likely many of your patients and potential patients are using these platforms regularly.  You want to be where they are and since first impressions matter – you want to make sure that your office is making a positive impression.  Learn more about how to use these platforms here: Dental Practice Social Media Platform Tips and Content Ideas

The internet is full of information and choices make it easy for your potential patients to find accurate information about your practice moving them to choose to make your office their dental home.

Another quick reminder is most often after someone finds your office on the internet unless they direct message you or utilize online scheduling they’ll be picking up the telephone and calling the office so please take some time now to ensure that your office phones are being answered during the times when potential patients are most likely to call and that they are being answered effectively. Learn more here: Dental Office Telephone Principles

I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today.  If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty – Dental Coach

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Posted in Customer Service Tips, Dental Success, Marketing Ideas, Practice Management | Tagged betty hayden, betty hayden consulting, betty hayden dental coach, betty hayden dental consultant, betty hayden hayden consulting, betty hayden hayden dental consulting, betty hayden michigan dental coach, content ideas for social media, dental first impressions, dental office first impressions, dental office help, dental online presence, dental social media, dental social media content, dental social media content ideas, dental website, dental websites, dentist office websites, first impressions matter, free dental ideas, free dental marketing ideas, free dental practice management ideas, hayden consulting, how can i use social media sites in my dental practice, how to attract new dental patients, how to get dental new patients, how to get facebook likes, how to get more dental new patients, how to get more new patients, how to get more patient referrals, how to grow my dental practice, how to grow your dental practice, how to grow your orthodontic office, how to grow your pediatric practice, how to grow your pedo office, michigan dental coach, michigan dental coaching, michigan dental consultant, social media content, social media content for chiropractic offices | Leave a comment
Dental Practice Social Media Platform Tips and Content Ideas
October 8, 2019 by bettyhayden

Dental Practice Social Media Platform Tips and Content Ideas

Hello Friends,

Facebook, Instagram, and Pinterest, Oh My!  Social Media Sites – Enough to wonder, why? (and maybe wanna cry 😉 )

Social media platforms such as, Facebook, Twitter, LinkedIn, Instagram, Google, Pinterest, Blogs, Online Community News Pages, YouTube and more help to build your dental practice.

How Can Social Media Help Your Practice?  Here are just a few ways…

  • Build relationships between your office team and potential new patients
  • Stay in Touch with your Active and Inactive Patients
  • Increase your Online Presence
  • Learn what your patients/potential patients want
  • Improve Community Involvement
  • Manage and Increase your Online Reputation
  • Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
  • Excellent Dental Education Tool

Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is engagement. Just posting to your sites will not effectively engage your audience.

You effectively engage (build relationships) by;

  • Acknowledging comments and likes on your posts.
  • Interact with other local business pages, this means, visiting & liking their pages, commenting on their posts and sharing their content. Remember, every time you do this, all of the people (potential patients) that see these business pages will also see your office comments and likes. It’s planting little marketing seeds.
  • Post quality content. WIIFM (What’s In It for Me?) not you, but your target audience, your patients and potential patients. What content will capture their attention?
  • Be real – share information, pictures, and videos not only about your office but of you and your team. Show your audience that within the office building are real people, people who care about dental health, care about changing smiles & improving lives, care about each other, care about their patients and care about their community.

I understand that not all business owners (Doctors) want to nor do they have the time required to start and grow a social media presence. Take a look at your employees; do you have someone who is a good candidate to help you do this? Someone that you can train to be the “voice” of your practice?

If not, I happen to love working with social media as a dental marketing source. Fresh content and posts just for your office! Done in a way that your patients and potential patients believe it’s coming straight from your office. Sound good to you?

Contact me today bhaydenconsulting@gmail.com to set up your complimentary consultation.

Perhaps, your social media pages are set up, yet, you struggle to know what to post on your pages.

what to post to your dental office social media platforms betty hayden

Here are some quick ideas for you:

  • Dental Health Tips
  • Dental Emergency Instruction
  • How to Videos/link to YouTube
  • Testimonials/Reviews
  • Health Tips
  • Office Contest Information
  • Trivia Questions
  • Fill in the Blank statements
  • Quotes (Motivational, Funny and/or Inspiring)
  • Community News (Events, weather, sports news, etc)
  • Team Member News (work anniversaries, family news, etc)
  • Patient News
  • Product & Service Information
  • News/Photos about Dental Continuing Education Events/Classes
  • Employee Spotlight
  • Before and After Smiles
  • Pictures of team members having fun and being silly
  • Acknowledge all “likes” and “comments” on your posts
  • Share local business posts to your social media pages
  • Comment and like other businesses posts
  • Ask your audience to please share your page with their friends & family
  • Openings in Schedule (note: avoid saying “we have a cancellation” instead say something like: “__ has an opening in his/her schedule today at 11:00 for your all-important dental hygiene visit…”  Whatever you say, saying a change in schedule is better than saying cancellation.

A few more tips…

  • Vary the times you post or share on your social media sites.
  • Don’t spam with too many posts in a day.
  • Occasionally boost your Facebook posts.
  • Use Facebook and Instagram Ads
  • Invite your patients to check-in on your office page.
  • If your team is active on social media sites, encourage them to engage with the office social media pages (ie: like, comment and share posts)
  • Ask your patients to please review your office on Google and recommend you on Facebook.  (Hint: Don’t simply rely on third-party companies to ask for you – it is so simple to ask your patients while they’re in the office to please review the office or share their experience on Google and/or Facebook.)

I will show you here how simple it really is to ask for reviews and recommendations:

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Easy right? 😉 (I can’t wait to receive that verbal sunshine from you!)

Are you following my complimentary dental leadership, marketing, and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. You can subscribe right here on this page or send me your email address to bhaydenconsulting@gmail.com and I can send you a link to subscribe. This way, you won’t miss a single idea! 

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

 

Posted in Customer Service Tips, Dental Success, Marketing Ideas, Practice Management | Tagged betty hayden, betty hayden consulting, betty hayden dental coach, betty hayden dental consultant, betty hayden hayden consulting, betty hayden hayden dental consulting, betty hayden michigan dental coach, dental social media, dental social media content, dental social media content ideas, dental social media help, dental social media ideas, facebook for dentists, free dental ideas, free dental marketing ideas, free dental practice management ideas, hayden consulting, how to get more facebook likes, michigan dental coach, michigan dental coaching, michigan dental ideas, should my dental practice be on pinterest, what to post on dental instagram page, what to post to dental facebook page | Leave a comment

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