November 27, 2018 by bettyhayden

Marketing Tips and Ideas for Pediatric Dental Offices

Hello Friends,

Are you looking to improve and grow your pediatric dental office? The other day I shared some pediatric office dental practice management tips and ideas to implement once the patients are in the practice, today, I’m sharing some marketing tips and ideas to attract new patients to your office.

Here you go, Dental Marketing Ideas for the Pediatric Office…

Open House Kids Day (In Office) –

Choose a theme: Carnival, BBQ, Luau, Movie/TV/Book Characters, Decades, Sports, etc.
Activities: Face Painting, Balloon Twisting, Hula Hoop Contest, Karaoke, Crafts, Carnival-like games, Photobooth/props, Bounce house, etc. (Depending on if the event is inside or outside the office)
Prize: Have a drawing to win a gift basket, gift card, bicycle, or team up with a local business for a donated prize.
Food: Hot dogs, Chips, Ice Cream/Popsicles, Water, Popcorn, etc.
Advertise: Promote via social media sites, local newspapers, in-office fliers, on continuing care postcards, and emails/texts to your current patients.
Option: Book appointments in hygiene only, this way, you’ll have production for the day and the doctor(s) will be free to visit with guests and still do the exams.
Memories: Take lots of pictures during the event to share on your social media sites, newsletters and media press release.

Host Patient Appreciation Events (Outside of office)

Skating Rink, Indoor Bounce/Trampoline, Movie Theater, Public Pool, Bowling, Local Park, etc. Invite your patients to bring a friend. Be sure to have imprinted give-aways and information about your office at these events. Encourage all attendees to visit and like your social media pages.

Fun Dress Up/Theme Days –

What: Decorate the office, team dresses up, small prize giveaways and snacks.

Theme Ideas: Luau, Superhero, Disney, Western, Carnival, Sports teams, Pajama Day, Silly hats/hair/socks, Etc.(visit party & dollar stores or orientaltrading.com for a ton of theme ideas)

Children’s Dental Health Month –

In-Office –

Charity – Host a Give Kids A Smile Event (See Children’s Dental Health Month and GKAS Day Ideas )

Field Trips – Invite local schools and daycares in for a free field trip to the dentist. Serve a Healthy snack such as grapes, apple slices, string cheese and small bottled water, Present Education stations/demonstrations -visit the ADA website and Pinterest for great ideas for presentations. Toothbrush bags for the students and teachers/parents. Show a short Video while the kids eat their snack.

Outside the office –

What: On-site Short Dental Education Presentations/Demonstrations and Toothbrush gift bags for the kids and teachers/parents.
Where: Schools, Daycares, Library, Mom groups, etc.

Participate in local Family Health & Wellness Fairs –

See Health and Wellness Fairs for some great ideas.

Community Involvement – Visit local farmers market, art/street fairs, Races/Run/Walk for-a-cause, Fundraisers, Parades, Etc. Be active in your community. Have imprinted freebies ready to pass out at these events.

Visit Local Businesses –

Where: Pediatricians, Dental Offices, Children’s stores, Dance studios, Salons, Etc.
What: Introductions, Referral pads/business cards, Small Gifts (Imprinted toothbrushes, flosscards, lip balm, etc.) Food (Bagels, Donuts, Fruit, Pies, etc), Contest/Drawing for Prizes, Lunch-n- Learn, etc. TIP: When visiting general dentist and pediatrician offices, always treat their reception team wonderfully… if your goal is to meet the doctors and get patient referrals, you want/need the front office team (gatekeepers) to like you. 😉
SEE Dental Marketing Ideas for your Local Library
Consider sending a food/drink/ice cream truck to local offices/businesses.

Back-To-School/School Break Visits –

Set aside some back-to-school and/or breaks from school special days in the office. Special pricing or promotions on Sealants, Ortho, Fluoride, Mouthguards, etc. Consider doing a drawing for a Backpack filled with school supplies. Contest: nominate your favorite teacher (use social media sites to promote), prize ideas for winning teacher: Breakfast/Lunch at the school, free teeth whitening, or team up with local businesses for prize donations.

SEE Dental Ideas for Local Schools

Book Drive –

Collect new or gently used books to donate to your local library or schools. Promote via social media sites, local newspapers, in-office fliers, on continuing care postcards and to your current patients.

Incentive: Gift Basket (put together a fun themed gift basket). Every person that donates books can enter a drawing to win a gift basket. You do not need to be a patient of record to donate books.
Once you have collected all the books:
Take pictures of the books
Put together toothbrush gift bags w/office information and special offer to deliver to the employees of the library and or school.
Deliver books and gift bags to the library and or schools.

Host a Candy Buy Back –

For tips and ideas on successfully hosting a candy buy back see: Dental Marketing Ideas for October

Sponsor local sports teams – Offer free or a reduced rate for mouthguards for local sports teams.

Reminder, keep track of your events, the businesses you visit, any donation requests, etc. Put specific referral source codes into your software system, this way, when you ask “How did you hear about us?” you have the correct referral code to enter in and you’ll be able to acknowledge that source with a thank you as well as know what marketing is working to bring in new patients.

Did you enjoy these tips and ideas? I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.

Are you receiving my complimentary Dental Practice Management and Marketing Ideas in your email inbox each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to tell your dental friends all about this website so they can start benefiting from these dental ideas too.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

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January 5, 2018 by bettyhayden

Dental Marketing and Practice Management Tips and Ideas for February

Hello Friends,

Hope you all are having a wonderful start to 2018! With the goal of helping you have an amazing first quarter, I’m sharing some Marketing and Practice Management tips & ideas that you can use during the month of February.

February is American Heart Month so Our focus this month is Heart Health.

(Note: If you’re looking for ideas to promote February’s Children’s Dental Health Month and Give Kids A Smile Day please look to this post: Children’s Dental Health Month & GKAS Day)

Heart Health Talking Points:

Dental Health And Heart Disease Are Related -Dental health and heart disease are intricately linked and the cost for avoiding advanced periodontal disease or even something as mild as gingivitis may very well prove to be the cause of serious medical problems in the future.

Be good to your heart beginning with good oral health.

Special Days:

Women’s Heart Week: 1-7 – Focus this week on Women’s Heart Health. Have a special gift for your female patients. Hand out heart-healthy tips for your patients to share w/their friends and family.

Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February.

Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.

Have fun with this heart theme!

If you would like me to create a Heart Health marketing campaign for your office, please contact me today at bhaydenconsulting@gmail.com

Here are 3 More Ways To Help Your Team and Patients Smile in February!

Pet Dental Health Month – Share pet dental health tips on your social media sites, ask people to share pictures of their pets on social media, hand out dog treats packaged with your office information. Even if a patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!

National Eating Disorders Awareness Week: 25-3/3 – Educational Opportunity – share on your blog and on your social media pages the impact eating disorders have on your oral health.

International Boost Self-Esteem Month –

For your team: Negative people are the greatest destroyers of self-confidence and self-esteem. Avoid office negativity, it’s toxic and will infect your team – Rather, focus on and share positive experiences. See: How to Have a Happier Team

For your patients: A beautiful & healthy smile can boost one’s self-esteem and confidence.

Social Media Post Ideas to Improve Engagement:

Bubble Gum Day: 2^nd

Super Bowl: 4^th

Toothache Day: 9^th

National Drink Wine Day: 18^th

The Great American Spit Out: 22^nd / Through With The Chew: 18-24^th

National Tooth Fairy Day: 28^th

I would love to hear about your month and what your office chose to do to help make it special for your patients and the team.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Please follow and like us:

July 22, 2017 by bettyhayden

Dental Team Building Activities, Reward, and Incentive Tips and Ideas

Hello Friends,

In response to the many requests that I receive for ideas to motivate and reward employees, I’ve compiled a list of Team Building Activities, Incentives, and Reward Tips and Ideas.

For ideas and tips on how to have a happier and more productive dental team, please visit here: A Happy Dental Team is not just a dream!

Of course, in order to have a truly happy and productive team, it starts with you!

Set the Example – Lead by example. Treat your employees how you would like them to treat your best patient! If you want to see positive change in your practice, you must consistently lead by example. It starts at the top. You set the tone for the day, make certain that it’s a happy & productive one.

Work Hard, Have Fun, Create Beautiful Smiles.

Have FUN! – Have more fun in your office with Team Building Activities and Events!

Here are some ideas to get you started…

In Office Fun: Potluck lunch, Ice Cream Truck, Carry out lunch (team choice), Crafts, Games, & Puzzles. Make little gifts that you can give out to your patients at their appointments.

Purchase a Team Building Activity book such as: Quick Team-Building Activities for Busy Managers: 50 Exercises That Get Results in Just 15 Minutes.

These articles have some really good ideas for team building activities: Six Quick Teamwork Games to Engage Employees at Work and this one: When I work – Team Building Games

Fun with Social Media – Utilize your social media pages to show your patients and potential patients what a fun office you have.

Videos – post fun team videos on your office social media pages.

Pictures – take fun/silly pictures with the team and your patients to share on social media, your website, and in newsletters.

Fun Dress Up/Theme Days –

What: Decorate the office, team dresses up, small prize giveaways and snacks.

Theme Ideas: Luau, Decades, Superhero, Disney, Western, Carnival, Sports teams, Pajama Day, Silly hats/hair/socks, Etc. (visit party & dollar stores or orientaltrading.com for a ton of theme ideas)

Creativity – Brainstorm sessions with prizes for marketing ideas, solutions to improve office efficiency, and how to have more fun as a team.

Book Club – Purchase team building/self-improvement books for your team. During a team meeting, discuss portions of the book. Or purchase electronic devices such as a Kindle Fire for each employee and download books that can be discussed during a “book club team meeting”.

Team Building Book Suggestions:

Move Your Bus – Ron Clark

FISH! – Stephen C. Lundin and Harry Paul

Fun Is Good – Mike Veeck & Pete Williams

The Energy Bus – Jon Gordon (Actually, ALL books by Jon Gordon!)

Our Iceberg is Melting – John Kotter

Who Moved my Cheese? – Spencer Johnson, MD

Everything is Marketing – Fred Joyal

The Go-Giver – Bob Burg and John David Mann

How to Win Friends and Influence People – Dale Carnegie

Full Steam Ahead – Ken Blanchard

Million Dollar Dentistry – Gary Kadi

Be Our Guest – The Disney Institute and Theodore Kinni

Start with Why – Simon Sinek

Any other books that I should add to the list? Please message me or comment here and I’ll be sure to add to the list as soon as I read it.

Incentives/Rewards – Sometimes unexpected rewards work better than expected monthly bonuses for reaching goals. Every office is different, so if you have something that is working well for you and your team, by all means, continue doing it. However, if you would like some reward/incentive ideas for reaching daily/weekly/monthly production, collection, new patient, service/product, social media and other goals but want to keep the rewards unexpected or more spontaneous, here you go…

In addition to simple, yet appreciated, thank you cards; Spa Gift Card, Cash, Lunch/Breakfast, Purse/Tote bag, Gift Baskets, Plants/Flowers, Jewelry, Movie/Theater Gift Cards, Tickets to Game/Concert, Amusement Park tickets, Restaurant gift card, Gas cards and Car Wash Gift Cards.

If you would like even more ideas, be sure to follow this Pinterest Board: Employee Appreciation Gifts & Meeting Activities / Team Building Activities

Outside the office Fun: Bowling, Paint a Canvas, Shopping, Dinner, Cooking Class, Wally Ball, Baseball Game, Spa, Escape Room, Field Day (Team up with other offices), Concert, Skating, Batting Cages, Mini Golf, Pottery Class, Theater, Pool party, Skiing, Nature hike/walk, Etc.

Continuing Education – Continuing education, not just for the providers but for the entire team is a wonderful way to ensure practice growth. Not to mention, it’s a great team-building experience, one that will give you a happier and motivated team. You can do this with in-office training, webinars, lunch and learns, and seminars/classes outside of the office.

Consider incorporating a dental continuing education class with a fun event, for example, CPR Course and Pool Party.

If you really want to have some FUN continuing education, take your team to TBSE! Have you heard about The Best Seminar Ever? Better known as TBSE? Seriously, I attended TBSE last year and it absolutely was the best seminar I have ever been to. If you’re ready to boost your team and take your practice to the next level, please check it out here: TBSE -The Best Seminar Ever

Community Involvement – Visit the local farmers market, art/street fairs, Races/Run/Walk for-a-cause, Fundraisers, Parades, Etc. Be active in your community. Pass out freebies imprinted with your office information to the people attending these community events. Be sure to take pictures of you and your team out and about in the community and share to your social media pages and website.

“People rarely succeed unless they have fun in what they are doing.” ~ Dale Carnegie

It is my wish that these ideas and tips will help you and your team experience greater happiness at work. If you have any other ideas or things that have worked well in your office, I would love to hear about them. If you have any questions or concerns about what you’ve read today, please contact me at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Please follow and like us:

May 17, 2017 by bettyhayden

Dental Practice Management Ideas and Reminders for the month of June

Hello Friends,

Did you catch my dental marketing ideas for June? If not, here is the link Dental Marketing Tips and Ideas for June.

Now that you have your marketing plans set for June…

Are you looking to boost team morale? Is your dental schedule looking weak? Are you in need of some blog/email topic ideas? I’m here to help!

Dental Practice Management Ideas and Reminders for June

Hygiene Continuing Care/Recare Reminders:

Postcard & Social Media Site Scripting Idea: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

More ideas on how to fill the hygiene schedule are found here: Ideas to Fill Holes in the Dental Hygiene Schedule

Incomplete Treatment Reports:

Many insurance companies renewed their maximum on June 1st. Pull a report of any patients due in hygiene or with incomplete treatment that have a June renewal date. Make calls and send letter/text/email that their maximum renewed and encourage them to schedule an appointment.

Blog Topic Ideas:

National Smile Month

National Candy Month

National Dairy Month

National Headache Awareness Week: 4-10th

Men’s Health Week: 11-18th

Say Something Nice Day: 1st – This one is easy, look for opportunities to say something nice to your team. What did we do “right” yesterday? How did we go the extra mile for a patient? Did you notice any team member that did something nice for a patient or another team member?

Commendation – Commend your employees or fellow team members when you catch them doing something “right”. Commendation boosts morale. Commend & reward the behavior and actions that you want to see more of. Simply thanking your team at the end of the day goes a long way in making them feel appreciated. Thank them for going the extra mile to help a patient out, or for the day running smoothly, or for always getting to work on time.

Don’t forget to say something nice to your patients too!

National Thank God It’s Monday Day: 5^th (First Monday)

If you and your team struggle to “like” Mondays, this might help: How to Love Monday

Positive Power of Humor and Creativity Days: 6^th – Schedule a team meeting this week and offer prizes for the most creative marketing and practice management ideas to help improve the office.

Recess At Work Day: 15^th (Third Thursday)

Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows and turn up the radio. How about a sweet treat to enjoy during “recess”? (ex: ice cream, frozen drink, etc.)

Here are some more team building ideas: Tips to Improve your Dental Office Part 4 ~ Happy Team

Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team and your patients. Please let me know how you plan to use the ideas and what the outcome is. I love to hear about your success stories!

If you have any other thoughts or ideas feel free to comment below. Or if you liked these ideas, please click the like button. Thank you! Should you have any questions about this post, please email Betty: bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends.

~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

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Enjoy this blog? Follow me for more ideas.