June 1, 2020 by bettyhayden

Dental Practice Tips and Ideas for June 2020

Hello Friends,

The month of June will close out your second quarter for the year; and what a year it has been! It may not end as your best quarter ever, but it probably will win for the strangest and most challenging quarter ever. You know what though, we can work together to still make it your best June ever!

Here are some Dental Leadership, Practice Management and Marketing Tips and Ideas for June 2020…

Leadership Tips and Ideas

“A leader is someone who holds her- or himself accountable for finding the potential in people and processes.”
— Brené Brown

Finding the potential in people and processes takes time and effort but produces the most beautiful and successful teams.

Recess At Work Day: 18^th

Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows and turn up the radio. How about a sweet treat to enjoy during “recess”? (ex: ice cream, frozen drink, etc.)

Practice Management Reminders and Ideas

Some questions to consider:

Of your active patients (seen in the last 18 months) how many have a next appointment scheduled and how many do not?
How many patients’ appointments were canceled due to COVID and how many still need to be rescheduled?
How many patients left the practice this year?
What can you do together as a team to retain more patients by consistently exceeding their expectations?
What can you do together as a team to help more patients say yes to your very best care? Remember, When your patients are healthy – the practice is healthy.

Friends, if you do not know what your office numbers look like, please examine, record, and measure these and other important key practice indicators. You need to know where you’re at currently to know how to best care for your patients and what your potential for growth is. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge.

Gift Certificates – Remember to offer gift certificates for purchase. (Graduation Gifts) Electric toothbrushes make great gift ideas. SEE: Dental Gift Certificates Make Great Presents

Dental Marketing Tips and Ideas

June is Oral Health Month and Smile Month

A great month to encourage the community to share more smiles.

Theme: Cruise on in for Better Dental Health

Focus: Preventive Care (Cleanings, Sealants, and Fluoride for Adults and Children)

Goal: Raise awareness for the importance of preventive dental care (getting patients back on track with regular dental visits), take better care of your current patients, increase production, and bring in new patients.

Give-Away/Gift Idea: Drawing to win a Car Care Kit (Bucket filled with car care supplies.) Or team up with a local car wash or oil change shop for gift certificate donations. Have a drawing that your patients can enter a free car wash and/or oil change.

Example of Scripting:

Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt” Dental Sealants Protect Your Teeth Against Decay and Cavities.

~ Community ~

Summer Reading Programs – With many libraries still closed or are open with limited capacity they may not be offering the same summer reading programs that they have in years passed. Perhaps your office could host a virtual summer reading program with a chance to win fun prizes for the children in your community.

Or check with your local library to see if they are hosting any summer reading program incentives and offer to donate a prize(s). You can also design and print some fun bookmarks that include your office information.

Fun Community Gift Give-Away Idea – June 6^th is Drive-In Movie Day – Put together a drive-in movie gift basket. (Fill it with candy, salty snacks, flashlight, bug spray, blanket, etc.) Have people comment on your Facebook page with the first movie they saw at the drive-in or what their favorite movie is to be entered for a chance to win the gift basket.

~ Educational Opportunites ~

National Migraine and Headache Awareness Month & National Headache Awareness Week: June 7^th – 13^th / If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.

Men’s Health Week: 15^th – 21^st / Compared to women, men are less likely to visit a dentist, oftentimes, only seeing a dentist when a problem arises. Share dental health tips for men on your website, and social media sites.

~ Social Media Post Ideas to Improve Engagement During the month of June ~

Donut Day: 5^th

Corn on the Cob Day: 11^th

First Day of Summer: 20^th

International Body Piercing Day: 28^th

National Candy Month

Remember to have FUN!!

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave me a review/recommendation on GOOGLE and/or FACEBOOK

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success!

~Betty – Dental Coach

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, and Pinterest

Please follow and like us:

October 8, 2019 by bettyhayden

Dental Practice Social Media Platform Tips and Content Ideas

Hello Friends,

Facebook, Instagram, and Pinterest, Oh My! Social Media Sites – Enough to wonder, why? (and maybe wanna cry 😉 )

Social media platforms such as, Facebook, Twitter, LinkedIn, Instagram, Google, Pinterest, Blogs, Online Community News Pages, YouTube and more help to build your dental practice.

How Can Social Media Help Your Practice? Here are just a few ways…

Build relationships between your office team and potential new patients
Stay in Touch with your Active and Inactive Patients
Increase your Online Presence
Learn what your patients/potential patients want
Improve Community Involvement
Manage and Increase your Online Reputation
Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
Excellent Dental Education Tool

Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is engagement. Just posting to your sites will not effectively engage your audience.

You effectively engage (build relationships) by;

Acknowledging comments and likes on your posts.
Interact with other local business pages, this means, visiting & liking their pages, commenting on their posts and sharing their content. Remember, every time you do this, all of the people (potential patients) that see these business pages will also see your office comments and likes. It’s planting little marketing seeds.
Post quality content. WIIFM (What’s In It for Me?) not you, but your target audience, your patients and potential patients. What content will capture their attention?
Be real – share information, pictures, and videos not only about your office but of you and your team. Show your audience that within the office building are real people, people who care about dental health, care about changing smiles & improving lives, care about each other, care about their patients and care about their community.

I understand that not all business owners (Doctors) want to nor do they have the time required to start and grow a social media presence. Take a look at your employees; do you have someone who is a good candidate to help you do this? Someone that you can train to be the “voice” of your practice?

If not, I happen to love working with social media as a dental marketing source. Fresh content and posts just for your office! Done in a way that your patients and potential patients believe it’s coming straight from your office. Sound good to you?

Contact me today bhaydenconsulting@gmail.com to set up your complimentary consultation.

Perhaps, your social media pages are set up, yet, you struggle to know what to post on your pages.

Here are some quick ideas for you:

Dental Health Tips
Dental Emergency Instruction
How to Videos/link to YouTube
Testimonials/Reviews
Health Tips
Office Contest Information
Trivia Questions
Fill in the Blank statements
Quotes (Motivational, Funny and/or Inspiring)
Community News (Events, weather, sports news, etc)
Team Member News (work anniversaries, family news, etc)
Patient News
Product & Service Information
News/Photos about Dental Continuing Education Events/Classes
Employee Spotlight
Before and After Smiles
Pictures of team members having fun and being silly
Acknowledge all “likes” and “comments” on your posts
Share local business posts to your social media pages
Comment and like other businesses posts
Ask your audience to please share your page with their friends & family
Openings in Schedule (note: avoid saying “we have a cancellation” instead say something like: “__ has an opening in his/her schedule today at 11:00 for your all-important dental hygiene visit…” Whatever you say, saying a change in schedule is better than saying cancellation.

A few more tips…

Vary the times you post or share on your social media sites.
Don’t spam with too many posts in a day.
Occasionally boost your Facebook posts.
Use Facebook and Instagram Ads
Invite your patients to check-in on your office page.
If your team is active on social media sites, encourage them to engage with the office social media pages (ie: like, comment and share posts)
Ask your patients to please review your office on Google and recommend you on Facebook. (Hint: Don’t simply rely on third-party companies to ask for you – it is so simple to ask your patients while they’re in the office to please review the office or share their experience on Google and/or Facebook.)

I will show you here how simple it really is to ask for reviews and recommendations:

Did you enjoy these tips and ideas? I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Easy right? 😉 (I can’t wait to receive that verbal sunshine from you!)

Are you following my complimentary dental leadership, marketing, and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. You can subscribe right here on this page or send me your email address to bhaydenconsulting@gmail.com and I can send you a link to subscribe. This way, you won’t miss a single idea!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Please follow and like us:

June 6, 2019 by bettyhayden

Dental Office Tips and Ideas for July 2019

Hello Friends,

July will kick off your third quarter for the year. Now, is your opportunity to really make the rest of this year count. Make it your BEST!

Dental Leadership, Management, and Marketing Tips and Ideas for July 2019

Practice Management:

Office Yearly Goals – Where are you at with your Production, Collection, and New Patient Goals for 2019?

Family Friendly Offices – July is Get Ready for Kindergarten Month. Depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children. Promote via your social media sites.

Leadership:

Tip: It’s easy to recognize mistakes or when things are going wrong but be on the lookout to recognize and acknowledge what is going right. Your employees and fellow co-workers need to hear commendation and appreciation for the good things they’re doing.

Looking Ahead – If your office schedules typically slow down in August/September, make plans now for how you can prevent those holes in the schedule and what tasks may be done during those slower times. Consider scheduling a team building activity for September.

Marketing (Exceed Expectations for your current patients and the potential new patients that you engage with in the community.):

Theme #1: July is Ice Cream Month

Product Feature: Desensitizing Agents to treat tooth sensitivity “Eating Ice Cream Shouldn’t Hurt!”

Gift Idea: Weekly drawing for free ice cream cones

This is what you do:

Offer free ice cream cones to your patients. How will offering free ice cream cones not incur any extra cost to you? Contact a local Ice Cream Shop for some cross-marketing. Ask if they would be willing to donate 4 or more FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win. What a fantastic way to exceed your patients’ expectations with no extra cost to you.

Email & Social Media Platforms – Promote this service & educate your patients and potential patients via email and your office social media platforms with sharable content.

Social Media Post Ideas to Improve Engagement

Garlic Days: July 26^th -28^th

International Kissing Day or World Kiss Day: July 6^th

July 11^th is Slurpee day!

National Hot Dog Day: 17^th

hot dog day dental office patient appreciation gifts

This is how Dr. Clint Bruyere’s Office Celebrated National Hot Dog Day

National Sour Candy Day: 18^th

National Lipstick Day: 29^th

I love hearing from you! If you enjoy the complimentary ideas that I share each month, I would truly appreciate for you to please leave me a review/recommendation on GOOGLE and/or FACEBOOK

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, and Pinterest

Please follow and like us:

June 18, 2018 by bettyhayden

Dental Tips and Ideas for the month of July

Hello Friends,

July is the start of your third quarter. Make a plan now for how you will keep your schedule full for August & September as they are typically slower production months for some offices. While you’re at it, make a backup plan too. Sometimes despite your best efforts, the schedule falls apart. Don’t stress over it, instead use that downtime to do some training, team building and/or office cleaning/organizing. See Spring Clean Your Dental Office Using Your 5 Senses , How to Have a Happy Dental Team and Tips To Improve Your Dental Office, Part 3 ~ The Little Things Matter for some ideas.

Your goal, make this your best third quarter ever!

Now on to some marketing ideas:

For dental marketing ideas for July’s National Ice Cream month see: Dental Marketing Ideas for National Ice Cream Month

Product/Service Feature ~ Beautiful Smiles with Orthodontics, Teeth Whitening & Veneers.

Set a monthly goal for each of these services.
Reach out to your patients that have these procedures treatment planned.
Create educational content & special offers to share on your social media pages and email campaigns.

Give-Away – Exceed expectations with something unexpected

July is National Grilling Month – Put together a fun BBQ themed gift basket that your patients and potential patients can enter a drawing for a chance to win. One entry in exchange for FB likes & check-ins, Google reviews, NP referrals, Etc.

Pediatric and Family Practices ~ July is Get Ready For Kindergarten Month. Depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children.

Social Media Posting and Engagement Ideas ~

International Kissing Day or World Kiss Day: July 6th

Chocolate Day: July 7^th

July 11^th is Slurpee day!

National Sour Candy Day: 18^th

National Lipstick Day: 29^th

Looking ahead to August: The theme is Back to School with Healthy Smiles. The focus will be on preventive dental care.

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review on GOOGLE and/or FACEBOOK

If you are interested in hiring me to help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross-marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Please follow and like us:

Enjoy this blog? Follow me for more ideas.