Hello Friends,
July will kick off your third quarter for the year. Now, is your opportunity to really make the rest of this year count. Make it your BEST!
Dental Leadership, Management, and Marketing Tips and Ideas for July 2019
Practice Management:
Office Yearly Goals – Where are you at with your Production, Collection, and New Patient Goals for 2019?
Family Friendly Offices – July is Get Ready for Kindergarten Month. Depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children. Promote via your social media sites.
Leadership:
Tip: It’s easy to recognize mistakes or when things are going wrong but be on the lookout to recognize and acknowledge what is going right. Your employees and fellow co-workers need to hear commendation and appreciation for the good things they’re doing.
Looking Ahead – If your office schedules typically slow down in August/September, make plans now for how you can prevent those holes in the schedule and what tasks may be done during those slower times. Consider scheduling a team building activity for September.
Marketing (Exceed Expectations for your current patients and the potential new patients that you engage with in the community.):
Theme #1: July is Ice Cream Month
Product Feature: Desensitizing Agents to treat tooth sensitivity “Eating Ice Cream Shouldn’t Hurt!”
Gift Idea: Weekly drawing for free ice cream cones
This is what you do:
Offer free ice cream cones to your patients. How will offering free ice cream cones not incur any extra cost to you? Contact a local Ice Cream Shop for some cross-marketing. Ask if they would be willing to donate 4 or more FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win. What a fantastic way to exceed your patients’ expectations with no extra cost to you.
Email & Social Media Platforms – Promote this service & educate your patients and potential patients via email and your office social media platforms with sharable content.
Social Media Post Ideas to Improve Engagement
Garlic Days: July 26th -28th
International Kissing Day or World Kiss Day: July 6th
July 11th is Slurpee day!
National Hot Dog Day: 17th
This is how Dr. Clint Bruyere’s Office Celebrated National Hot Dog Day
National Sour Candy Day: 18th
National Lipstick Day: 29th
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Yours for Greater Success!
~Betty
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