Betty Hayden Consulting – Dental Coaching, Practice Management, Leadership, and Marketing

Dedicated to helping doctors and their team have an office that is not only highly productive and fun but one that allows them to consistently exceed patient expectations.

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Dental Office Social Media Platform Tips and Content Ideas
November 5, 2020 by bettyhayden

Dental Office Social Media Platform Tips and Content Ideas

Hello Friends,

Facebook, Instagram, and Snapchat, Oh My!  So many Social Media Sites – Enough to wonder, why? (and maybe wanna cry). Seriously, don’t we have enough work each day at the office to keep us plenty busy?

It is quite busy that is true; however, Social media platforms such as, Facebook, Twitter, LinkedIn, Instagram, Google, Pinterest, Blogs, Online Community News Pages, YouTube and more “can” help to build your dental practice.

How Can Social Media Help Your Practice?  Here are just a few ways…

  • Build relationships between your office team and potential new patients
  • Stay in Touch with your Active and Inactive Patients
  • Increase your Online Presence
  • Learn what your patients/potential patients want
  • Improve Community Involvement
  • Manage and Increase your Online Reputation
  • Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
  • Excellent Dental Education Tool

Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is engagement. Just sporadically posting to your sites will not effectively engage your audience.

You effectively engage (build relationships) by;

  • Acknowledging comments and likes on your posts.
  • Interact with other local business pages, this means, visiting & liking their pages, commenting on their posts and sharing their content. Remember, every time you do this, all of the people (potential patients) that see these business pages will also see your office comments and likes. It’s planting little marketing seeds.
  • Post quality content. WIIFM (What’s In It for Me?) not you, but your target audience, your patients and potential patients. What content will capture their attention?
  • Be real – share information, pictures, and videos not only about your office but of you and your team. Show your audience that within the office building are real people, people who care about dental health, care about changing smiles & improving lives, care about each other, care about their patients and care about their community.

I understand that not all business owners (Doctors) want to nor do they have the time required to start and grow a social media presence. Take a look at your employees; do you have someone who is a good candidate to help you do this? Someone that you can train to be the “voice” of your practice?

If not, I happen to love working with social media as a dental marketing source. Fresh content and posts just for your office! Done in a way that your patients and potential patients believe it’s coming straight from your office. Sound good to you?

Contact me today bhaydenconsulting@gmail.com to set up your complimentary consultation.

Perhaps, your social media pages are set up, yet, you struggle to know what to post on your pages.

what to post to your dental office social media platforms betty hayden

Here are some quick ideas for you:

  • Dental Health Tips
  • Dental Emergency Instruction
  • How to Videos/link to YouTube
  • Testimonials/Reviews
  • Health Tips
  • Office Contest Information
  • Trivia Questions
  • Fill in the Blank statements
  • Quotes (Motivational, Funny and/or Inspiring)
  • Community News (Events, weather, sports news, etc)
  • Team Member News (work anniversaries, family news, etc)
  • Patient News
  • Product & Service Information
  • News/Photos about Dental Continuing Education Events/Classes
  • Employee Spotlight
  • Before and After Smiles
  • Pictures of team members having fun and being silly
  • Acknowledge all “likes” and “comments” on your posts
  • Share local business posts to your social media pages
  • Comment and like other businesses posts
  • Ask your audience to please share your page with their friends & family
  • Openings in Schedule (note: avoid saying “we have a cancellation” instead say something like: “__ has an opening in his/her schedule today at 11:00 for your all-important dental hygiene visit…”  Whatever you say, saying a change in schedule is better than saying cancellation.

A few more tips…

  • Vary the times you post or share on your social media sites.
  • Don’t spam with too many posts in a day.
  • Occasionally boost your Facebook posts.
  • Use Facebook and Instagram Ads
  • Invite your patients to check-in on your office page.
  • If your team is active on social media sites, encourage them to engage with the office social media pages (ie: like, comment and share posts)
  • Ask your patients to please review your office on Google and recommend you on Facebook.  (Hint: Don’t simply rely on third-party companies to ask for you – it is so simple to ask your patients while they’re in the office to please review the office or share their experience on Google and/or Facebook.)

Here, I will show you here how simple it really is to ask for reviews and recommendations: Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Easy, right?  (I can’t wait to receive that verbal sunshine from you! Hearing your thoughts about the complimentary ideas that I share each month makes my day! Thank you!)

Are you following my complimentary dental leadership, marketing, and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. You can subscribe right here on this page or send me your email address to bhaydenconsulting@gmail.com and I can send you a link to subscribe. This way, you won’t miss a single idea! 

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Posted in Customer Service Tips, Dental Success, Marketing Ideas, Practice Management | Tagged betty hayden consulting, betty hayden dental consultant, betty hayden hayden consulting, betty hayden hayden dental consulting, betty hayden michigan dental coach, content ideas for social media, dental advertising, dental consultant, dental cross marketing, dental marketing consultant, dental marketing goals, dental marketing ideas, dental marketing ideas for general dentist, dental marketing ideas for ortho office, dental marketing ideas for pedo office, dental office facebook content, dental office social media ideas, dental office success, dental social media, dental social media content, dental social media content ideas, dental social media help, dental social media ideas, hayden consulting, how can i use social media sites in my dental practice, how to attract new dental patients, how to bring in new dental patients, how to get more new patients, how to grow my dental practice, how to grow your chiropractic office with social media, how to grow your dental practice, how to grow your orthodontic office, how to grow your pediatric practice, how to thank referral sources, michigan dental coach, michigan dental coaching, michigan dental consultant, michigan dental ideas, michigan dentists, new dental patients, new dental practice start up, social media content, social media content for chiropractic offices, social media help, what do i post on my office social media pages, what to post on dental instagram page, what to post to dental facebook page | Leave a comment
Top 30 Little Things To Make BIG Things Happen In Your Dental Practice
August 18, 2020 by bettyhayden

Top 30 Little Things To Make BIG Things Happen In Your Dental Practice

 Hello Friends,

It’s the little details, the little things that can make the biggest impact on your practice growth and the happiness of your team.

“Sometimes the little opportunities that fly at us each day can have the biggest impact.”
― Danny Wallace, Yes Man

Betty Hayden Consulting Dental Coach Grow Your Practice

Best of all, the little things (ideas) that I am sharing today are FREE or very low-cost and most only require seconds of your time.  The fact that they take very little time is just what we need right now, isn’t it? It is hectic, stressful, and busy during the workday but now more than ever we need to do what we can to not let these little opportunities pass us by to have happier, successful, and less stressful days!

 

Here is a list of 30 little things you can do starting today to greatly improve your office and in turn, your personal life too!  Win-Win!

Betty Hayden Consulting Dental Coach

  1. Hello, Good Morning! – Make it a point to greet your fellow team members’ every morning. Let people know that you see them and acknowledge them with a hello.
  2. Smile More – Smiles are contagious. Smile before you pick up the phone, smile to passersby, smile to your teammates, and smile in the mirror. Smiling will boost your mood, put people at ease, and makes you more likable. (Wearing a mask? Smile with your eyes!”)
  3. Say My Name – Everyone likes to hear his or her name. Greet your patient’s by name. Use their name during treatment. Thank them by name for coming in or calling. (Tip: Ask the caller’s on the telephone what their name is and use it during the call. They’ll love you for it 😉 )
  4. Thank you – Express your appreciation.  Saying thank you improves your office, your health, and the patient’s experience.
  5. Choose to be Positive – Your attitude is a choice and that choice is 100% within your control. Avoid spreading negativity by sharing bad patient experiences, personal problems, or problems with other team members. Choose to be happy and positive.
  6. Be Kind – Be kind to your patients, strangers, sales reps, and callers.
  7. I’m Sorry – Accept responsibility when you are wrong. Be honest; simply say “I’m sorry I/We messed up”. (Tip: Keep small ($5) gift cards for coffee to give to your patients when you’ve messed up, i.e. running late, lab case mistake, appt. mix up, etc.)
  8. Friendly Greetings – Warmly greet every person that visits the office. Even if you’re on the phone or taking care of a patient, you can acknowledge the other person with a smile.
  9. Say Please – Make it a habit to say please every time you ask for something.
  10. Schedule Appointments – Make sure every patient leaves with their next appointment scheduled.
  11. Check it Twice – Before you send that email, letter, or text, check it for spelling errors.
  12. Social Media Sites – If your office is using social media sites be sure to like and follow the pages of local businesses within your community. Click the LIKE button or comment on their posts. This is an easy way to build relationships.
  13. No Cell Phones – Turn down the volume and put your cell phone away while you’re on the clock. Ask your family and friends to call the office line in the event of an emergency. Be fully present during work hours.
  14. Write it Down- Start and end your day with to-do lists. Write a note or set an electronic reminder to check on that claim, call your patient, check voice mail, etc. Writing things down prevents you from forgetting things that are important. (Tip: Avoid placing sticky notes around your workstation. Clutter is chaos to the patient. Place reminders in a notebook that you frequently refer to or set electronic reminders.)
  15. Commendation – Commend a fellow team member when you catch them doing something “right”. Commendation boosts morale.  (Tip: Commend & reward the behavior and actions that you want to see more of.)
  16. Business Cards – Carry your business cards with you and use them! Get your team personalized business cards to hand out to patients and people they do business with. (Tip: Use the back of the business card with a call to action invitation.)
  17. Stay on Time – If you’re often running behind schedule, investigate as to the reason(s) why. If you know the why… change whatever it is causing you to stray from the schedule. Running behind schedule sends a message to your patients and your team that you don’t respect their time. Arriving at the office with plenty of time before the first scheduled patient, expecting your patients to arrive on time, never wait on hygiene exams, calculate the actual amount of time it takes to do procedures, control the schedules, these things will help you stay on time.
  18. Patient of the Day! – Select a patient from the day’s schedule to be your “patient of the day”.  Give them a certificate, a small gift and take their picture to share on your social media sites. This is a fun and inexpensive way to exceed your patients’ expectations.  SEE Dental Patient of the Day Ideas
  19. Post-Op Calls – Doctors and Hygienists, call your patients at the end of the day to see how well they are doing. (Tip: Call all patients that received an extraction, perio treatment, difficult procedure, were fearful or new to the office.)
  20. Pre-Op Calls – Doctors and Hygienists start building your relationship with a new patient before they step foot in the practice. Call and give a warm welcome, let them know you are looking forward to meeting them at their appointment. It’s unexpected, takes only a few minutes, and will really make your new patient feel special.
  21. Send a Card – In this electronic age, rarely do people get “real” mail. Send hand-written thank you, get well, thinking of you, anniversary, sympathy, and congratulations cards to your patients.  They will truly appreciate it! (Tip: Keep a supply of cards on hand in the office.)
  22. Everybody Clean Up – Pick up the piece of paper from the floor, dust off the plants, keep your workspace, and the restroom clean. SEE Clean Your Dental Office
  23. Replace the roll of Toilet Paper – Even if there are still a few squares left to spare, replace it with a fresh roll. While you’re at, go ahead and fold the toilet paper into a pretty fan. #kiddingnotkidding
  24. Huddle Up – The morning meeting is essential for a successful day. If you tried in the past to have a morning huddle and it didn’t work out… try again! However, this time, please follow these tried and true suggestions & tips for morning meeting success.
  25. Negative Gossip – Refuse to listen to gossip and stop speaking & spreading gossip. Simple. As. That.
  26. Dress the Part – If you want it to be a great day, start by looking great. Wear clothes that reflect the excellent care you give your patients. This means wearing professional, clean, and wrinkle-free clothes.  Also, your hair and body should be clean and odor-free. (Yes, I went there.)  P.S. Even with all the PPE there is no excuse to look sloppy and unkempt.
  27. Verbiage Matters – Use these words often: Absolutely, I’ll be happy to, My pleasure, You are very welcome, Certainly, and Right away.
  28. Acknowledge and Reward Referrals – For every patient you must have a referral source, how else will you be able to track what marketing works and what doesn’t? Especially if you want more referrals from your current patients, then reward the behavior that you want to see more of. Acknowledge and Reward your referrals.
  29. Answer the office Phone – This one is KEY to your success. All of your marketing efforts lead people to the phone first. Answer the office phone during the times when patients and new patients are most likely to call. This includes lunch hours. SEE How to Effectively Answer The Dental Office Phone
  30. Memorable Goodbyes – Make a great last impression with a friendly goodbye…be sure to use the patient’s name.  Give them something good to talk about.

 “I try to do the right thing at the right time. They may just be little things, but usually, they make the difference between winning and losing.”

~Kareem Abdul-Jabbar

Do the right thing, as a team work together to implement these little things in your office every day. Print this list and review it at your next team meeting.  Enjoy practice growth with a happier team and happy patients.

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK

Seriously, your kind words always warm my heart! Thank you!

If you would like help implementing these or other ideas into your practice and daily life, contact me at bhaydenconsulting@gmail.com to learn more about my personalized coaching services.

Are you receiving my complimentary Dental Practice Management and Marketing Ideas via your email each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. 

Yours for Greater Success!

~Betty

Dental Coach

P.S. Please stop by and say hello to me on  Facebook, Twitter, Instagram, LinkedIn and Pinterest

Posted in Customer Service Tips, Dental Success, Marketing Ideas, Practice Management | Tagged 10 ways to stay in touch, a dental consultant, betty hayden, betty hayden consulting, betty hayden dental coach, betty hayden dental consultant, betty hayden hayden consulting, betty hayden hayden dental consulting, betty hayden michigan dental coach, dental marketing ideas for general dentist, dental marketing ideas for orthodontists, dental marketing ideas for pediatric dentist, dental office help, dental patient appreciation gifts, dental patient appreciation ideas, dental social media content, dental social media content ideas, dental social media help, do i need a dental coach, family dentist marketing ideas, free dental ideas, free dental marketing ideas, free dental practice management ideas, general dentist marketing ideas, happiness at work, happy dental team, how to be happy at work, how to be more productive, how to fill holes in hygiene schedule, how to fill hygiene schedule, how to fill the dental schedule, how to fill the schedule in september, how to grow my dental practice, how to grow your dental practice, hygiene continuing care program, michigan dental coach, michigan dental coaching, michigan dental consultant, michigan dental ideas, michigan dentists, ortho marketing ideas, orthodontic marketing ideas, pediatric dentistry, use your manners at work, why hire a dental coach, why use a dental coach | Leave a comment
Dental Practice Social Media Platform Tips and Content Ideas
October 8, 2019 by bettyhayden

Dental Practice Social Media Platform Tips and Content Ideas

Hello Friends,

Facebook, Instagram, and Pinterest, Oh My!  Social Media Sites – Enough to wonder, why? (and maybe wanna cry 😉 )

Social media platforms such as, Facebook, Twitter, LinkedIn, Instagram, Google, Pinterest, Blogs, Online Community News Pages, YouTube and more help to build your dental practice.

How Can Social Media Help Your Practice?  Here are just a few ways…

  • Build relationships between your office team and potential new patients
  • Stay in Touch with your Active and Inactive Patients
  • Increase your Online Presence
  • Learn what your patients/potential patients want
  • Improve Community Involvement
  • Manage and Increase your Online Reputation
  • Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
  • Excellent Dental Education Tool

Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is engagement. Just posting to your sites will not effectively engage your audience.

You effectively engage (build relationships) by;

  • Acknowledging comments and likes on your posts.
  • Interact with other local business pages, this means, visiting & liking their pages, commenting on their posts and sharing their content. Remember, every time you do this, all of the people (potential patients) that see these business pages will also see your office comments and likes. It’s planting little marketing seeds.
  • Post quality content. WIIFM (What’s In It for Me?) not you, but your target audience, your patients and potential patients. What content will capture their attention?
  • Be real – share information, pictures, and videos not only about your office but of you and your team. Show your audience that within the office building are real people, people who care about dental health, care about changing smiles & improving lives, care about each other, care about their patients and care about their community.

I understand that not all business owners (Doctors) want to nor do they have the time required to start and grow a social media presence. Take a look at your employees; do you have someone who is a good candidate to help you do this? Someone that you can train to be the “voice” of your practice?

If not, I happen to love working with social media as a dental marketing source. Fresh content and posts just for your office! Done in a way that your patients and potential patients believe it’s coming straight from your office. Sound good to you?

Contact me today bhaydenconsulting@gmail.com to set up your complimentary consultation.

Perhaps, your social media pages are set up, yet, you struggle to know what to post on your pages.

what to post to your dental office social media platforms betty hayden

Here are some quick ideas for you:

  • Dental Health Tips
  • Dental Emergency Instruction
  • How to Videos/link to YouTube
  • Testimonials/Reviews
  • Health Tips
  • Office Contest Information
  • Trivia Questions
  • Fill in the Blank statements
  • Quotes (Motivational, Funny and/or Inspiring)
  • Community News (Events, weather, sports news, etc)
  • Team Member News (work anniversaries, family news, etc)
  • Patient News
  • Product & Service Information
  • News/Photos about Dental Continuing Education Events/Classes
  • Employee Spotlight
  • Before and After Smiles
  • Pictures of team members having fun and being silly
  • Acknowledge all “likes” and “comments” on your posts
  • Share local business posts to your social media pages
  • Comment and like other businesses posts
  • Ask your audience to please share your page with their friends & family
  • Openings in Schedule (note: avoid saying “we have a cancellation” instead say something like: “__ has an opening in his/her schedule today at 11:00 for your all-important dental hygiene visit…”  Whatever you say, saying a change in schedule is better than saying cancellation.

A few more tips…

  • Vary the times you post or share on your social media sites.
  • Don’t spam with too many posts in a day.
  • Occasionally boost your Facebook posts.
  • Use Facebook and Instagram Ads
  • Invite your patients to check-in on your office page.
  • If your team is active on social media sites, encourage them to engage with the office social media pages (ie: like, comment and share posts)
  • Ask your patients to please review your office on Google and recommend you on Facebook.  (Hint: Don’t simply rely on third-party companies to ask for you – it is so simple to ask your patients while they’re in the office to please review the office or share their experience on Google and/or Facebook.)

I will show you here how simple it really is to ask for reviews and recommendations:

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Easy right? 😉 (I can’t wait to receive that verbal sunshine from you!)

Are you following my complimentary dental leadership, marketing, and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. You can subscribe right here on this page or send me your email address to bhaydenconsulting@gmail.com and I can send you a link to subscribe. This way, you won’t miss a single idea! 

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

 

Posted in Customer Service Tips, Dental Success, Marketing Ideas, Practice Management | Tagged betty hayden, betty hayden consulting, betty hayden dental coach, betty hayden dental consultant, betty hayden hayden consulting, betty hayden hayden dental consulting, betty hayden michigan dental coach, dental social media, dental social media content, dental social media content ideas, dental social media help, dental social media ideas, facebook for dentists, free dental ideas, free dental marketing ideas, free dental practice management ideas, hayden consulting, how to get more facebook likes, michigan dental coach, michigan dental coaching, michigan dental ideas, should my dental practice be on pinterest, what to post on dental instagram page, what to post to dental facebook page | Leave a comment

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