April 22, 2019 by bettyhayden

Dental Office Marketing and Practice Management Tips and Ideas for May 2019

Hello Friends ~

How are things looking for this second quarter? Are you on track to meet your production, collection, and new patient goals? I hope so. Whether you are on track or not, why not take some time together as a team to find ways you can step things up during the month of May. What can you do to exceed your current patients’ expectations and build more relationships within the community?

Dental Office Marketing and Practice Management Tips and Ideas for May:

Theme: National Family Wellness Month

Focus: Healthy & Beautiful Smiles (Preventive & Cosmetic Services)

Goal: Bring in New Patients, Increase Production & Exceed Patients Expectations

Contest/Raffle – Family Fun & Wellness Gift Basket (Tote/Cooler) – Fill with Lawn games, BBQ supplies, Sunscreen, Citronella Candles, Toothbrushes, Paper products, Chalk, etc.

Patients earn entries for Facebook likes, check-in’s, reviews, Google reviews and for referring new patients.

Community Opportunities: This month makes it very easy to build relationships with some of the local businesses. Here are a few EASY, INEXPENSIVE, and EFFECTIVE ways to do that:

Target the hard-working teachers, nurses, and police officers by showing up with surprise gifts of appreciation. Whatever you choose to take to them make sure you include items that are imprinted with your office name. Also, create some posts for your office FB page and tag the schools, doctors offices, and police station in them.

Teacher Appreciation Week: 5-11

National Nurses Day and Week: 6-12

National Police Week: 12-18

See more ideas here: Dental Marketing Ideas for Teachers, Nurses, and Police Officers Appreciation Week

Educational Opportunities:

National High Blood Pressure Education Month

Are you consistently taking your patients’ blood pressure? If not, now is a great time to start.

Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.

Dr. __ and our team are not only interested in your oral health but your overall health. We take every precaution necessary to ensure that you will leave happy and healthy. We look forward to seeing you soon at your next appointment!

National Physical Fitness & Sports Month – Promote Mouthguards – Sports-related injuries account for approximately 5 million missing teeth per year.

Practice Management Tips & Ideas:

Hygiene Continuing Care Reminders – Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

Insurance Renewal – Some insurance companies renew their maximum on June 1st. Pull a report of any patients due in hygiene or with incomplete treatment that have benefits remaining and renew in June. Starting now, make Use it or Lose It calls, mail reminders and share on social media.

Social Media Post Ideas to Improve Engagement

Family Wellness Month

National Pet Month (people LOVE to share pictures of their pets)

Drinking Water Week: 5-11 (Share the dental health benefits of drinking water)

National New Friends, Old Friends Week: 19-25 (Great reason to ask for referrals. “We love meeting new friends”)

National Piercing Day: 16

Eat More Fruits & Vegetables Day: 23

National Taffy Day: 23

National Senior Health & Fitness Day: 29

World No-Tobacco Day: 31

If you appreciated these complimentary ideas I would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, and Pinterest

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November 27, 2018 by bettyhayden

Marketing Tips and Ideas for Pediatric Dental Offices

Hello Friends,

Are you looking to improve and grow your pediatric dental office? The other day I shared some pediatric office dental practice management tips and ideas to implement once the patients are in the practice, today, I’m sharing some marketing tips and ideas to attract new patients to your office.

Here you go, Dental Marketing Ideas for the Pediatric Office…

Open House Kids Day (In Office) –

Choose a theme: Carnival, BBQ, Luau, Movie/TV/Book Characters, Decades, Sports, etc.
Activities: Face Painting, Balloon Twisting, Hula Hoop Contest, Karaoke, Crafts, Carnival-like games, Photobooth/props, Bounce house, etc. (Depending on if the event is inside or outside the office)
Prize: Have a drawing to win a gift basket, gift card, bicycle, or team up with a local business for a donated prize.
Food: Hot dogs, Chips, Ice Cream/Popsicles, Water, Popcorn, etc.
Advertise: Promote via social media sites, local newspapers, in-office fliers, on continuing care postcards, and emails/texts to your current patients.
Option: Book appointments in hygiene only, this way, you’ll have production for the day and the doctor(s) will be free to visit with guests and still do the exams.
Memories: Take lots of pictures during the event to share on your social media sites, newsletters and media press release.

Host Patient Appreciation Events (Outside of office)

Skating Rink, Indoor Bounce/Trampoline, Movie Theater, Public Pool, Bowling, Local Park, etc. Invite your patients to bring a friend. Be sure to have imprinted give-aways and information about your office at these events. Encourage all attendees to visit and like your social media pages.

Fun Dress Up/Theme Days –

What: Decorate the office, team dresses up, small prize giveaways and snacks.

Theme Ideas: Luau, Superhero, Disney, Western, Carnival, Sports teams, Pajama Day, Silly hats/hair/socks, Etc.(visit party & dollar stores or orientaltrading.com for a ton of theme ideas)

Children’s Dental Health Month –

In-Office –

Charity – Host a Give Kids A Smile Event (See Children’s Dental Health Month and GKAS Day Ideas )

Field Trips – Invite local schools and daycares in for a free field trip to the dentist. Serve a Healthy snack such as grapes, apple slices, string cheese and small bottled water, Present Education stations/demonstrations -visit the ADA website and Pinterest for great ideas for presentations. Toothbrush bags for the students and teachers/parents. Show a short Video while the kids eat their snack.

Outside the office –

What: On-site Short Dental Education Presentations/Demonstrations and Toothbrush gift bags for the kids and teachers/parents.
Where: Schools, Daycares, Library, Mom groups, etc.

Participate in local Family Health & Wellness Fairs –

See Health and Wellness Fairs for some great ideas.

Community Involvement – Visit local farmers market, art/street fairs, Races/Run/Walk for-a-cause, Fundraisers, Parades, Etc. Be active in your community. Have imprinted freebies ready to pass out at these events.

Visit Local Businesses –

Where: Pediatricians, Dental Offices, Children’s stores, Dance studios, Salons, Etc.
What: Introductions, Referral pads/business cards, Small Gifts (Imprinted toothbrushes, flosscards, lip balm, etc.) Food (Bagels, Donuts, Fruit, Pies, etc), Contest/Drawing for Prizes, Lunch-n- Learn, etc. TIP: When visiting general dentist and pediatrician offices, always treat their reception team wonderfully… if your goal is to meet the doctors and get patient referrals, you want/need the front office team (gatekeepers) to like you. 😉
SEE Dental Marketing Ideas for your Local Library
Consider sending a food/drink/ice cream truck to local offices/businesses.

Back-To-School/School Break Visits –

Set aside some back-to-school and/or breaks from school special days in the office. Special pricing or promotions on Sealants, Ortho, Fluoride, Mouthguards, etc. Consider doing a drawing for a Backpack filled with school supplies. Contest: nominate your favorite teacher (use social media sites to promote), prize ideas for winning teacher: Breakfast/Lunch at the school, free teeth whitening, or team up with local businesses for prize donations.

SEE Dental Ideas for Local Schools

Book Drive –

Collect new or gently used books to donate to your local library or schools. Promote via social media sites, local newspapers, in-office fliers, on continuing care postcards and to your current patients.

Incentive: Gift Basket (put together a fun themed gift basket). Every person that donates books can enter a drawing to win a gift basket. You do not need to be a patient of record to donate books.
Once you have collected all the books:
Take pictures of the books
Put together toothbrush gift bags w/office information and special offer to deliver to the employees of the library and or school.
Deliver books and gift bags to the library and or schools.

Host a Candy Buy Back –

For tips and ideas on successfully hosting a candy buy back see: Dental Marketing Ideas for October

Sponsor local sports teams – Offer free or a reduced rate for mouthguards for local sports teams.

Reminder, keep track of your events, the businesses you visit, any donation requests, etc. Put specific referral source codes into your software system, this way, when you ask “How did you hear about us?” you have the correct referral code to enter in and you’ll be able to acknowledge that source with a thank you as well as know what marketing is working to bring in new patients.

Did you enjoy these tips and ideas? I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.

Are you receiving my complimentary Dental Practice Management and Marketing Ideas in your email inbox each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to tell your dental friends all about this website so they can start benefiting from these dental ideas too.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Please follow and like us:

May 16, 2018 by bettyhayden

Dental Marketing Tips and Ideas for June

Hello Friends,

The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, make it your best June ever.

Here are some tips and ideas to help with your marketing plans.

~ Dental Marketing Ideas for June ~

Theme: Cruise on in for Better Dental Health

Focus: Preventive Care (Cleanings, Sealants, and Fluoride for Adults and Children)

Goal: Raise awareness for the importance of preventive dental care, take better care of your current patients, increase production, and bring in new patients.

Example of Scripting:

Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt” Dental Sealants Protect Your Teeth Against Decay and Cavities

~ Educational Opportunity ~

National Migraine and Headache Awareness Month & National Headache Awareness Week: June 3^rd – 9^th – If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.

~ Social Media Post Ideas to Improve Engagement ~

Say Something Nice Day: 1

National Thank God It’s Monday Day: 4

Corn on the Cob Day: 11

National Cotton Candy Day: 11

Eat Your Vegetables Day: 17

First Day of Summer: 21

International Body Piercing Day: 28

Bonus Ideas:

June is Great Outdoors Month – Print up a list of local parks, trails, camping sites, public pools/splash pads, kids outdoor activity ideas, etc. for your patients to take home and share with friends, family, co-workers & neighbors. Be sure to include your office contact information. All month-long share this information on your social media pages.

Gift Certificates – Remember to offer gift certificates for purchase. See Dental Gift Certificates Make Great Presents for ideas on how to use gift certificates to grow your practice.

Ready to grow your dental practice with less stress? Schedule your complimentary coaching call with me today @bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends.

~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Please follow and like us:

January 5, 2018 by bettyhayden

Dental Marketing and Practice Management Tips and Ideas for February

Hello Friends,

Hope you all are having a wonderful start to 2018! With the goal of helping you have an amazing first quarter, I’m sharing some Marketing and Practice Management tips & ideas that you can use during the month of February.

February is American Heart Month so Our focus this month is Heart Health.

(Note: If you’re looking for ideas to promote February’s Children’s Dental Health Month and Give Kids A Smile Day please look to this post: Children’s Dental Health Month & GKAS Day)

Heart Health Talking Points:

Dental Health And Heart Disease Are Related -Dental health and heart disease are intricately linked and the cost for avoiding advanced periodontal disease or even something as mild as gingivitis may very well prove to be the cause of serious medical problems in the future.

Be good to your heart beginning with good oral health.

Special Days:

Women’s Heart Week: 1-7 – Focus this week on Women’s Heart Health. Have a special gift for your female patients. Hand out heart-healthy tips for your patients to share w/their friends and family.

Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February.

Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.

Have fun with this heart theme!

If you would like me to create a Heart Health marketing campaign for your office, please contact me today at bhaydenconsulting@gmail.com

Here are 3 More Ways To Help Your Team and Patients Smile in February!

Pet Dental Health Month – Share pet dental health tips on your social media sites, ask people to share pictures of their pets on social media, hand out dog treats packaged with your office information. Even if a patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!

National Eating Disorders Awareness Week: 25-3/3 – Educational Opportunity – share on your blog and on your social media pages the impact eating disorders have on your oral health.

International Boost Self-Esteem Month –

For your team: Negative people are the greatest destroyers of self-confidence and self-esteem. Avoid office negativity, it’s toxic and will infect your team – Rather, focus on and share positive experiences. See: How to Have a Happier Team

For your patients: A beautiful & healthy smile can boost one’s self-esteem and confidence.

Social Media Post Ideas to Improve Engagement:

Bubble Gum Day: 2^nd

Super Bowl: 4^th

Toothache Day: 9^th

National Drink Wine Day: 18^th

The Great American Spit Out: 22^nd / Through With The Chew: 18-24^th

National Tooth Fairy Day: 28^th

I would love to hear about your month and what your office chose to do to help make it special for your patients and the team.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Please follow and like us:

Enjoy this blog? Follow me for more ideas.