November 27, 2018 by bettyhayden

Marketing Tips and Ideas for Pediatric Dental Offices

Hello Friends,

Are you looking to improve and grow your pediatric dental office? The other day I shared some pediatric office dental practice management tips and ideas to implement once the patients are in the practice, today, I’m sharing some marketing tips and ideas to attract new patients to your office.

Here you go, Dental Marketing Ideas for the Pediatric Office…

Open House Kids Day (In Office) –

Choose a theme: Carnival, BBQ, Luau, Movie/TV/Book Characters, Decades, Sports, etc.
Activities: Face Painting, Balloon Twisting, Hula Hoop Contest, Karaoke, Crafts, Carnival-like games, Photobooth/props, Bounce house, etc. (Depending on if the event is inside or outside the office)
Prize: Have a drawing to win a gift basket, gift card, bicycle, or team up with a local business for a donated prize.
Food: Hot dogs, Chips, Ice Cream/Popsicles, Water, Popcorn, etc.
Advertise: Promote via social media sites, local newspapers, in-office fliers, on continuing care postcards, and emails/texts to your current patients.
Option: Book appointments in hygiene only, this way, you’ll have production for the day and the doctor(s) will be free to visit with guests and still do the exams.
Memories: Take lots of pictures during the event to share on your social media sites, newsletters and media press release.

Host Patient Appreciation Events (Outside of office)

Skating Rink, Indoor Bounce/Trampoline, Movie Theater, Public Pool, Bowling, Local Park, etc. Invite your patients to bring a friend. Be sure to have imprinted give-aways and information about your office at these events. Encourage all attendees to visit and like your social media pages.

Fun Dress Up/Theme Days –

What: Decorate the office, team dresses up, small prize giveaways and snacks.

Theme Ideas: Luau, Superhero, Disney, Western, Carnival, Sports teams, Pajama Day, Silly hats/hair/socks, Etc.(visit party & dollar stores or orientaltrading.com for a ton of theme ideas)

Children’s Dental Health Month –

In-Office –

Charity – Host a Give Kids A Smile Event (See Children’s Dental Health Month and GKAS Day Ideas )

Field Trips – Invite local schools and daycares in for a free field trip to the dentist. Serve a Healthy snack such as grapes, apple slices, string cheese and small bottled water, Present Education stations/demonstrations -visit the ADA website and Pinterest for great ideas for presentations. Toothbrush bags for the students and teachers/parents. Show a short Video while the kids eat their snack.

Outside the office –

What: On-site Short Dental Education Presentations/Demonstrations and Toothbrush gift bags for the kids and teachers/parents.
Where: Schools, Daycares, Library, Mom groups, etc.

Participate in local Family Health & Wellness Fairs –

See Health and Wellness Fairs for some great ideas.

Community Involvement – Visit local farmers market, art/street fairs, Races/Run/Walk for-a-cause, Fundraisers, Parades, Etc. Be active in your community. Have imprinted freebies ready to pass out at these events.

Visit Local Businesses –

Where: Pediatricians, Dental Offices, Children’s stores, Dance studios, Salons, Etc.
What: Introductions, Referral pads/business cards, Small Gifts (Imprinted toothbrushes, flosscards, lip balm, etc.) Food (Bagels, Donuts, Fruit, Pies, etc), Contest/Drawing for Prizes, Lunch-n- Learn, etc. TIP: When visiting general dentist and pediatrician offices, always treat their reception team wonderfully… if your goal is to meet the doctors and get patient referrals, you want/need the front office team (gatekeepers) to like you. 😉
SEE Dental Marketing Ideas for your Local Library
Consider sending a food/drink/ice cream truck to local offices/businesses.

Back-To-School/School Break Visits –

Set aside some back-to-school and/or breaks from school special days in the office. Special pricing or promotions on Sealants, Ortho, Fluoride, Mouthguards, etc. Consider doing a drawing for a Backpack filled with school supplies. Contest: nominate your favorite teacher (use social media sites to promote), prize ideas for winning teacher: Breakfast/Lunch at the school, free teeth whitening, or team up with local businesses for prize donations.

SEE Dental Ideas for Local Schools

Book Drive –

Collect new or gently used books to donate to your local library or schools. Promote via social media sites, local newspapers, in-office fliers, on continuing care postcards and to your current patients.

Incentive: Gift Basket (put together a fun themed gift basket). Every person that donates books can enter a drawing to win a gift basket. You do not need to be a patient of record to donate books.
Once you have collected all the books:
Take pictures of the books
Put together toothbrush gift bags w/office information and special offer to deliver to the employees of the library and or school.
Deliver books and gift bags to the library and or schools.

Host a Candy Buy Back –

For tips and ideas on successfully hosting a candy buy back see: Dental Marketing Ideas for October

Sponsor local sports teams – Offer free or a reduced rate for mouthguards for local sports teams.

Reminder, keep track of your events, the businesses you visit, any donation requests, etc. Put specific referral source codes into your software system, this way, when you ask “How did you hear about us?” you have the correct referral code to enter in and you’ll be able to acknowledge that source with a thank you as well as know what marketing is working to bring in new patients.

Did you enjoy these tips and ideas? I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.

Are you receiving my complimentary Dental Practice Management and Marketing Ideas in your email inbox each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to tell your dental friends all about this website so they can start benefiting from these dental ideas too.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

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May 16, 2018 by bettyhayden

Dental Marketing Tips and Ideas for June

Hello Friends,

The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, make it your best June ever.

Here are some tips and ideas to help with your marketing plans.

~ Dental Marketing Ideas for June ~

Theme: Cruise on in for Better Dental Health

Focus: Preventive Care (Cleanings, Sealants, and Fluoride for Adults and Children)

Goal: Raise awareness for the importance of preventive dental care, take better care of your current patients, increase production, and bring in new patients.

Example of Scripting:

Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt” Dental Sealants Protect Your Teeth Against Decay and Cavities

~ Educational Opportunity ~

National Migraine and Headache Awareness Month & National Headache Awareness Week: June 3^rd – 9^th – If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.

~ Social Media Post Ideas to Improve Engagement ~

Say Something Nice Day: 1

National Thank God It’s Monday Day: 4

Corn on the Cob Day: 11

National Cotton Candy Day: 11

Eat Your Vegetables Day: 17

First Day of Summer: 21

International Body Piercing Day: 28

Bonus Ideas:

June is Great Outdoors Month – Print up a list of local parks, trails, camping sites, public pools/splash pads, kids outdoor activity ideas, etc. for your patients to take home and share with friends, family, co-workers & neighbors. Be sure to include your office contact information. All month-long share this information on your social media pages.

Gift Certificates – Remember to offer gift certificates for purchase. See Dental Gift Certificates Make Great Presents for ideas on how to use gift certificates to grow your practice.

Ready to grow your dental practice with less stress? Schedule your complimentary coaching call with me today @bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends.

~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

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January 5, 2018 by bettyhayden

Dental Marketing and Practice Management Tips and Ideas for February

Hello Friends,

Hope you all are having a wonderful start to 2018! With the goal of helping you have an amazing first quarter, I’m sharing some Marketing and Practice Management tips & ideas that you can use during the month of February.

February is American Heart Month so Our focus this month is Heart Health.

(Note: If you’re looking for ideas to promote February’s Children’s Dental Health Month and Give Kids A Smile Day please look to this post: Children’s Dental Health Month & GKAS Day)

Heart Health Talking Points:

Dental Health And Heart Disease Are Related -Dental health and heart disease are intricately linked and the cost for avoiding advanced periodontal disease or even something as mild as gingivitis may very well prove to be the cause of serious medical problems in the future.

Be good to your heart beginning with good oral health.

Special Days:

Women’s Heart Week: 1-7 – Focus this week on Women’s Heart Health. Have a special gift for your female patients. Hand out heart-healthy tips for your patients to share w/their friends and family.

Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February.

Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.

Have fun with this heart theme!

If you would like me to create a Heart Health marketing campaign for your office, please contact me today at bhaydenconsulting@gmail.com

Here are 3 More Ways To Help Your Team and Patients Smile in February!

Pet Dental Health Month – Share pet dental health tips on your social media sites, ask people to share pictures of their pets on social media, hand out dog treats packaged with your office information. Even if a patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!

National Eating Disorders Awareness Week: 25-3/3 – Educational Opportunity – share on your blog and on your social media pages the impact eating disorders have on your oral health.

International Boost Self-Esteem Month –

For your team: Negative people are the greatest destroyers of self-confidence and self-esteem. Avoid office negativity, it’s toxic and will infect your team – Rather, focus on and share positive experiences. See: How to Have a Happier Team

For your patients: A beautiful & healthy smile can boost one’s self-esteem and confidence.

Social Media Post Ideas to Improve Engagement:

Bubble Gum Day: 2^nd

Super Bowl: 4^th

Toothache Day: 9^th

National Drink Wine Day: 18^th

The Great American Spit Out: 22^nd / Through With The Chew: 18-24^th

National Tooth Fairy Day: 28^th

I would love to hear about your month and what your office chose to do to help make it special for your patients and the team.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Please follow and like us:

September 14, 2017 by bettyhayden

Dental Office Ideas for Breast Cancer Awareness Month

Hello Friends,

October is Breast Cancer Awareness Month – Your dental practice choosing to support Breast Cancer Awareness month is a great way to show your patients and the community that you care.

How can your dental office participate?

Work together as a team to decide how you will promote Breast Cancer Awareness Month. Here are a few areas to consider:

Raise Awareness, How?
Collect Donations for a charity, which foundation/charity will the donations go to?
Office Decorations, What? Who? and from Where?
Social Media Sites – Use to raise awareness, discuss dental health tips, share office happenings, and contest details, etc.
Production & Product Sales – (Portion of sales will be donated to… )
Contests
Give-aways – (ex: pink imprinted lip balm, little pumpkins, see more gift ideas here)
Special in office Event (ex: Pink Day)
Community – Get involved with a local BCA event(s)
Wear Pink and encourage your patients to wear pink
Involve your local news media with a press release

There are so many ways to show your support for Breast Cancer Awareness – If you would like me to create a Breast Cancer Awareness campaign for your office that includes: Ideas for special offers, patient giveaways/drawings, employee contests, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Visit HERE for more tips and ideas for the month of October.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!!

Please share my blog with your dental friends.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Please follow and like us:

Enjoy this blog? Follow me for more ideas.