Betty Hayden Consulting – Dental Practice Management And Marketing

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Dental Practice Social Media Platform Tips and Content Ideas
October 8, 2019 by bettyhayden

Dental Practice Social Media Platform Tips and Content Ideas

Hello Friends,

Facebook, Instagram, and Pinterest, Oh My!  Social Media Sites – Enough to wonder, why? (and maybe wanna cry 😉 )

Social media platforms such as, Facebook, Twitter, LinkedIn, Instagram, Google, Pinterest, Blogs, Online Community News Pages, YouTube and more help to build your dental practice.

How Can Social Media Help Your Practice?  Here are just a few ways…

  • Build relationships between your office team and potential new patients
  • Stay in Touch with your Active and Inactive Patients
  • Increase your Online Presence
  • Learn what your patients/potential patients want
  • Improve Community Involvement
  • Manage and Increase your Online Reputation
  • Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
  • Excellent Dental Education Tool

Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is engagement. Just posting to your sites will not effectively engage your audience.

You effectively engage (build relationships) by;

  • Acknowledging comments and likes on your posts.
  • Interact with other local business pages, this means, visiting & liking their pages, commenting on their posts and sharing their content. Remember, every time you do this, all of the people (potential patients) that see these business pages will also see your office comments and likes. It’s planting little marketing seeds.
  • Post quality content. WIIFM (What’s In It for Me?) not you, but your target audience, your patients and potential patients. What content will capture their attention?
  • Be real – share information, pictures, and videos not only about your office but of you and your team. Show your audience that within the office building are real people, people who care about dental health, care about changing smiles & improving lives, care about each other, care about their patients and care about their community.

I understand that not all business owners (Doctors) want to nor do they have the time required to start and grow a social media presence. Take a look at your employees; do you have someone who is a good candidate to help you do this? Someone that you can train to be the “voice” of your practice?

If not, I happen to love working with social media as a dental marketing source. Fresh content and posts just for your office! Done in a way that your patients and potential patients believe it’s coming straight from your office. Sound good to you?

Contact me today bhaydenconsulting@gmail.com to set up your complimentary consultation.

Perhaps, your social media pages are set up, yet, you struggle to know what to post on your pages.

what to post to your dental office social media platforms betty hayden

Here are some quick ideas for you:

  • Dental Health Tips
  • Dental Emergency Instruction
  • How to Videos/link to YouTube
  • Testimonials/Reviews
  • Health Tips
  • Office Contest Information
  • Trivia Questions
  • Fill in the Blank statements
  • Quotes (Motivational, Funny and/or Inspiring)
  • Community News (Events, weather, sports news, etc)
  • Team Member News (work anniversaries, family news, etc)
  • Patient News
  • Product & Service Information
  • News/Photos about Dental Continuing Education Events/Classes
  • Employee Spotlight
  • Before and After Smiles
  • Pictures of team members having fun and being silly
  • Acknowledge all “likes” and “comments” on your posts
  • Share local business posts to your social media pages
  • Comment and like other businesses posts
  • Ask your audience to please share your page with their friends & family
  • Openings in Schedule (note: avoid saying “we have a cancellation” instead say something like: “__ has an opening in his/her schedule today at 11:00 for your all-important dental hygiene visit…”  Whatever you say, saying a change in schedule is better than saying cancellation.

A few more tips…

  • Vary the times you post or share on your social media sites.
  • Don’t spam with too many posts in a day.
  • Occasionally boost your Facebook posts.
  • Use Facebook and Instagram Ads
  • Invite your patients to check-in on your office page.
  • If your team is active on social media sites, encourage them to engage with the office social media pages (ie: like, comment and share posts)
  • Ask your patients to please review your office on Google and recommend you on Facebook.  (Hint: Don’t simply rely on third-party companies to ask for you – it is so simple to ask your patients while they’re in the office to please review the office or share their experience on Google and/or Facebook.)

I will show you here how simple it really is to ask for reviews and recommendations:

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Easy right? 😉 (I can’t wait to receive that verbal sunshine from you!)

Are you following my complimentary dental leadership, marketing, and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. You can subscribe right here on this page or send me your email address to bhaydenconsulting@gmail.com and I can send you a link to subscribe. This way, you won’t miss a single idea! 

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

 

Please follow and like us:
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Posted in Customer Service Tips, Dental Success, Marketing Ideas, Practice Management | Tagged betty hayden, betty hayden consulting, betty hayden dental coach, betty hayden dental consultant, betty hayden hayden consulting, betty hayden hayden dental consulting, betty hayden michigan dental coach, dental social media, dental social media content, dental social media content ideas, dental social media help, dental social media ideas, facebook for dentists, free dental ideas, free dental marketing ideas, free dental practice management ideas, hayden consulting, how to get more facebook likes, michigan dental coach, michigan dental coaching, michigan dental ideas, should my dental practice be on pinterest, what to post on dental instagram page, what to post to dental facebook page | Leave a comment
Dental Office Tips and Ideas for September 2019
August 14, 2019 by bettyhayden

Dental Office Tips and Ideas for September 2019

Hello Friends,

What does the month of September typically look like in your office? Do you struggle to fill the schedule? Or do you find that it is a productive month for you? Whether or not September (aka Sucktember) is a historically slow month for your office – we’re going to make it a Supertember! Who wouldn’t love that?!

The ideas that I am sharing with you for September will help you attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations.  As always, my goal is to also help you all stress-less and have more fun at work!  Even if you can’t fill the schedule despite your best efforts – we can still make it a productive & happy month.

Dental Office Tips and Ideas September Betty Hayden

Leadership Tips:

 “One of the tests of leadership is the ability to recognize a problem before it becomes an emergency.”  Arnold H. Glasow

Clarity – Do you have a clear vision and fully know your “why” behind that vision?  If you want your team to focus on change and take ownership of their responsibilities, they need to know what’s in it for them. To be engaged they need to know the “why.

Communication – Your body language and tone of voice send cues to your team as to whether you really care or not. Are you approachable?

Courage  – Your team must believe that you understand them and want to help them succeed as they take ownership of their responsibilities instead of micro-managing them which moves them to believe that you think your way is the only way and that you don’t trust them.

Care – Put your team first…always. Treat your team like they make a difference and they will.

Practice Management Tips –

Office Yearly Goals – September will close out your third quarter for the year – will you surpass the third-quarter numbers from 2018?  Where are you at with your Production, Collection, and New Patient Goals for 2019? What needs to change in order to successfully reach your goals? Discuss this as a team.

Unscheduled Treatment Plans & Hygiene Continuing Care –

Insurance Renewal Letters – Send out your “Use it or Lose it reminder texts, emails, and letters. Pick up the phone and call your patients that have treatment planned, maximum remaining that renews in January but hasn’t scheduled appointments to start/complete treatment.

September is National Courtesy Month – Take this opportunity to remind your patients that: “As a courtesy to our patients we remind you of your dental reservation 2 days prior. We kindly request that you try to keep your dental appointments as scheduled. If you do require a scheduling change, please notify us with at least a 48 hours notice of your appointment date. Thank you!”

Take control of the schedule. Here are some helpful tips and ideas: How to Reduce Same-Day Cancellations

Marketing Tips and Ideas – (Exceed Expectations for your current patients and the potential new patients that you engage with in your community.):

I will give you two theme ideas:

 Theme #1: Fall into a Beautiful & Healthy Smile

Focus: Preventive & Cosmetic Services (ie: add “would you like to whiten your teeth at your dental hygiene visit?)

Giving-Away – Drawing for a Fall Themed Gift Basket / Patients can enter the drawing by leaving a review on Google and/or Facebook, referring their friends & family, and for coming in for their appts in September.

Betty Hayden Michigan Dental Coach Fall Smiles

Theme #2: Patient Appreciation

September is National Honey Month: Give away little jars of honey with a label or tag that says, “Thank you for Bee-ing our Patient!” or “Our Patients are Sweet as Honey!”

thank you for being our patient

Fall Dental Marketing Ideas from Betty Hayden

Patient & Community Education Idea:

September is World Alzheimer’s Month – Share educational posts to your social media platforms and website about the connection between dental health and Alzheimer’s disease.

Learn more here: https://www.perio.org/consumer/alzheimers-and-periodontal-disease

Also, use this as an opportunity to educate your patients and the community about the importance of dental health care for Alzheimer’s patients in helping to keep them comfortable and healthy.

Social Media Content Post Ideas to Improve Engagement with your Current Patients, Potential Patients, and the Community.

National Cheese Month

Grandparents Day: 9th

Banana Day: 14th

National Clean-Up Day: 21st / Schedule your all-important professional dental cleaning, examination, and oral cancer screening.

First Day of Fall: 23rd

World Heart Day: 29th

National Chewing Gum Day: 30th

I recommend that you choose at least pick one marketing item and one practice management item to implement – work together to make it happen and you will see greater results, more quickly! 🙂

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review for me on Google and/or Facebook – here are the links: GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Please follow and like us:
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Dental Office Tips and Ideas for August 2019
July 3, 2019 by bettyhayden

Dental Office Tips and Ideas for August 2019

Hello, Friends ~

There is still time to make 2019 your best year yet!

August and September can sometimes be challenging months for growth in a dental practice because of the back-to-school season distractions. Offices often share with me that their schedules tend to fall apart during August and especially September.  My recommendation is to plan now for how you can attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations during the month of August.

As always, my goal sharing these ideas each month and while coaching my dental teams is to help you all stress-less and have more fun at work!

I love hearing from you! If you enjoy the complimentary ideas that I share each month, I would truly appreciate for you to please leave me a review/recommendation on GOOGLE and/or FACEBOOK

Betty Hayden Consulting Dental Marketing Ideas for August

Practice Management and Leadership Tips and Ideas ~

 “A leader takes people where they want to go. A great leader takes people where they don’t necessarily want to go, but ought to be.” – Rosalynn Carter

Employee Appreciation – Just Because Day – August 27th  / Why not surprise the team with a small gift, gift card, or treat… just because.

Office Yearly Goals – Where are you at with your Production, Collection, and New Patient Goals for 2019? What needs to change in order to successfully reach your goals?

Hygiene Continuing Care – Send out “ Start the School Year Off with A Happy & Healthy Smile” Special Offer to your patients that are teachers and students and are past-due in hygiene. Have fun with it.

Marketing Tips and Ideas ~ (Exceed Expectations for your current patients and the potential new patients that you engage within the community.):

I will give you two theme ideas:

Theme #1: Back to School with Healthy Smiles

Focus: Preventive Dental Services

What: Education, Promotion, and Special Offers

  • Send a press release to local papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.
  • Facebook (live) videos sharing the aforementioned tips and ideas.

Theme #2: Patient Appreciation – S’more day is August 10th (Celebrate all month-long)

Gift Idea: S’MORES – Give-away little s’more making kits with a note attached that says: We need s’more patients like you! Thank you for your referrals! We appreciate you!

we need smore patients like you dental gift ideas

Just a few of the creative ways you can exceed your patients’ expectations with this sweet treat… Thank you for sharing 🙂

Community Tips & Ideas ~

Donations – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need.

Tooth bags – Make up a little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids have come home with a tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?

Social Media Post Content Ideas to Improvement Engagement during the month of August ~

dental social media content ideas from Betty Hayden Consulting

National Wellness Month

Happiness Happens Month (& day 8th)

Simplify Your Life Week – Aug. 1-7. “Simplify your life by scheduling your all-important dental health visit today.”

National Farmer’s Market Week – Aug. 4 – 10th

Watermelon Day – Aug. 3rd

National Fresh Breath (Halitosis) Day – Aug. 6th

Senior Citizen’s Day – Aug. 21st

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, and Pinterest

Please follow and like us:
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Posted in Customer Service Tips, Dental Success, Marketing Ideas, Practice Management | Tagged august dental marketing, august marketing ideas, back to school campaigns, back to school check ups., back to school dental, back to school dental ideas, back to school special offers, back to school with healthy smiles, betty hayden, betty hayden consulting, betty hayden dental coach, betty hayden dental consultant, betty hayden hayden consulting, betty hayden hayden dental consulting, content ideas for social media, dental coach, dental coaching, dental health and wellness fair, dental leadership ideas, dental leadership tips, dental marketing ideas at schools, dental marketing ideas for august, dental marketing ideas for ortho office, dental marketing ideas for pediatric dentist, dental marketing ideas for summer, dental marketing pediatric, dental marketing to local schools, dental marketing to schools, dental office leadership, dental social media content, dental social media content ideas, dental team appreciation, dental team gifts, employee appreciation day, employee appreciation days, free dental marketing ideas, free dental practice management ideas, fresh breath day, get ready for kindergarten, hayden consulting, how to fill dental schedule, how to fill holes in hygiene schedule, how to fill the dental schedule, how to fill the schedule in september, how to get more dental new patients, how to get more new patients, how to get reviews, how to grow my dental practice, how to grow your dental practice, how to grow your orthodontic office, how to grow your pediatric practice, how to grow your pedo office, how to lead a dental practice team, hygiene continuing care calls, hygiene continuing care program, hygiene recall, hygiene recall protocol, marketing for dental specialists, marketing for dentists, marketing ideas for children, marketing ideas for chiropractors, marketing ideas for pediatric dentist, michigan dental coach, michigan dental consultant, michigan dental ideas, national fresh breath, ortho marketing ideas, orthodontic marketing ideas, orthodontic office ideas, pediatric dental marketing, pediatric dental office ideas, summer dental marketing ideas, summer marketing ideas for dentists, wellness month | Leave a comment
Dental Office Tips and Ideas for July 2019
June 6, 2019 by bettyhayden

Dental Office Tips and Ideas for July 2019

Hello Friends,

July will kick off your third quarter for the year. Now, is your opportunity to really make the rest of this year count. Make it your BEST!

Dental Leadership, Management, and Marketing Tips and Ideas for July 2019

Dental Coach Summer Dental Ideas

Practice Management:

Office Yearly Goals – Where are you at with your Production, Collection, and New Patient Goals for 2019?

Family Friendly Offices – July is Get Ready for Kindergarten Month. Depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children. Promote via your social media sites.

Leadership:

Tip: It’s easy to recognize mistakes or when things are going wrong but be on the lookout to recognize and acknowledge what is going right. Your employees and fellow co-workers need to hear commendation and appreciation for the good things they’re doing.

Looking Ahead – If your office schedules typically slow down in August/September, make plans now for how you can prevent those holes in the schedule and what tasks may be done during those slower times. Consider scheduling a team building activity for September.

Marketing (Exceed Expectations for your current patients and the potential new patients that you engage with in the community.):

Theme #1: July is Ice Cream Month

Product Feature: Desensitizing Agents to treat tooth sensitivity “Eating Ice Cream Shouldn’t Hurt!”

ice cream month dental ideas

Gift Idea: Weekly drawing for free ice cream cones

This is what you do:

Offer free ice cream cones to your patients. How will offering free ice cream cones not incur any extra cost to you? Contact a local Ice Cream Shop for some cross-marketing. Ask if they would be willing to donate 4 or more FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win. What a fantastic way to exceed your patients’ expectations with no extra cost to you.

Email & Social Media Platforms – Promote this service & educate your patients and potential patients via email and your office social media platforms with sharable content.

Social Media Post Ideas to Improve Engagement

Garlic Days: July 26th -28th

International Kissing Day or World Kiss Day: July 6th

July 11th is Slurpee day!

National Hot Dog Day: 17th

hot dog day dental office patient appreciation gifts

This is how Dr. Clint Bruyere’s Office Celebrated National Hot Dog Day

 

National Sour Candy Day: 18th

National Lipstick Day: 29th

I love hearing from you! If you enjoy the complimentary ideas that I share each month, I would truly appreciate for you to please leave me a review/recommendation on GOOGLE and/or FACEBOOK

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, and Pinterest

 

Please follow and like us:
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Posted in Customer Service Tips, Dental Success, Marketing Ideas, Practice Management | Tagged betty hayden, betty hayden consulting, betty hayden dental coach, betty hayden dental consultant, betty hayden hayden consulting, betty hayden hayden dental consulting, content ideas for social media, dental coach, dental coaching, dental gifts, dental leadership ideas, dental leadership tips, dental marketing campaigns, dental marketing consultant, dental marketing for the community, dental marketing ideas for july, dental marketing ideas for summer, dental patient appreciation gifts, dental patient appreciation ideas, dental social media content, dental social media content ideas, dental social media ideas, eating ice cream shouldn't hurt, free dental marketing ideas, free marketing ideas, hayden consulting, how can i use social media sites in my dental practice, how to get dental new patients, how to grow my dental practice, how to grow your chiropractic office with social media, how to grow your dental practice, how to improve your dental hygiene schedule, how to improve your dental office, ice cream month, ideas to improve your dental office, July dental marketing ideas, july dental office ideas, michigan dental coach, michigan dental consultant, patient appreciation day, social media content for chiropractic offices, summer dental marketing ideas, summer marketing ideas for chiropractors, summer marketing ideas for dentists, tooth sensitivity | Leave a comment

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