July 3, 2019 by bettyhayden

Dental Office Tips and Ideas for August 2019

Hello, Friends ~

There is still time to make 2019 your best year yet!

August and September can sometimes be challenging months for growth in a dental practice because of the back-to-school season distractions. Offices often share with me that their schedules tend to fall apart during August and especially September. My recommendation is to plan now for how you can attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations during the month of August.

As always, my goal sharing these ideas each month and while coaching my dental teams is to help you all stress-less and have more fun at work!

I love hearing from you! If you enjoy the complimentary ideas that I share each month, I would truly appreciate for you to please leave me a review/recommendation on GOOGLE and/or FACEBOOK

Practice Management and Leadership Tips and Ideas ~

“A leader takes people where they want to go. A great leader takes people where they don’t necessarily want to go, but ought to be.” – Rosalynn Carter

Employee Appreciation – Just Because Day – August 27^th / Why not surprise the team with a small gift, gift card, or treat… just because.

Office Yearly Goals – Where are you at with your Production, Collection, and New Patient Goals for 2019? What needs to change in order to successfully reach your goals?

Hygiene Continuing Care – Send out “ Start the School Year Off with A Happy & Healthy Smile” Special Offer to your patients that are teachers and students and are past-due in hygiene. Have fun with it.

Marketing Tips and Ideas ~ (Exceed Expectations for your current patients and the potential new patients that you engage within the community.):

I will give you two theme ideas:

Theme #1: Back to School with Healthy Smiles

Focus: Preventive Dental Services

What: Education, Promotion, and Special Offers

Send a press release to local papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.
Facebook (live) videos sharing the aforementioned tips and ideas.

Theme #2: Patient Appreciation – S’more day is August 10^th (Celebrate all month-long)

Gift Idea: S’MORES – Give-away little s’more making kits with a note attached that says: We need s’more patients like you! Thank you for your referrals! We appreciate you!

we need smore patients like you dental gift ideas

Just a few of the creative ways you can exceed your patients’ expectations with this sweet treat… Thank you for sharing 🙂

Community Tips & Ideas ~

Donations – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need.

Tooth bags – Make up a little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids have come home with a tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?

Social Media Post Content Ideas to Improvement Engagement during the month of August ~

National Wellness Month

Happiness Happens Month (& day 8^th)

Simplify Your Life Week – Aug. 1-7. “Simplify your life by scheduling your all-important dental health visit today.”

National Farmer’s Market Week – Aug. 4 – 10^th

Watermelon Day – Aug. 3^rd

National Fresh Breath (Halitosis) Day – Aug. 6^th

Senior Citizen’s Day – Aug. 21^st

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, and Pinterest

Please follow and like us:

June 6, 2019 by bettyhayden

Dental Office Tips and Ideas for July 2019

Hello Friends,

July will kick off your third quarter for the year. Now, is your opportunity to really make the rest of this year count. Make it your BEST!

Dental Leadership, Management, and Marketing Tips and Ideas for July 2019

Practice Management:

Office Yearly Goals – Where are you at with your Production, Collection, and New Patient Goals for 2019?

Family Friendly Offices – July is Get Ready for Kindergarten Month. Depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children. Promote via your social media sites.

Leadership:

Tip: It’s easy to recognize mistakes or when things are going wrong but be on the lookout to recognize and acknowledge what is going right. Your employees and fellow co-workers need to hear commendation and appreciation for the good things they’re doing.

Looking Ahead – If your office schedules typically slow down in August/September, make plans now for how you can prevent those holes in the schedule and what tasks may be done during those slower times. Consider scheduling a team building activity for September.

Marketing (Exceed Expectations for your current patients and the potential new patients that you engage with in the community.):

Theme #1: July is Ice Cream Month

Product Feature: Desensitizing Agents to treat tooth sensitivity “Eating Ice Cream Shouldn’t Hurt!”

Gift Idea: Weekly drawing for free ice cream cones

This is what you do:

Offer free ice cream cones to your patients. How will offering free ice cream cones not incur any extra cost to you? Contact a local Ice Cream Shop for some cross-marketing. Ask if they would be willing to donate 4 or more FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win. What a fantastic way to exceed your patients’ expectations with no extra cost to you.

Email & Social Media Platforms – Promote this service & educate your patients and potential patients via email and your office social media platforms with sharable content.

Social Media Post Ideas to Improve Engagement

Garlic Days: July 26^th -28^th

International Kissing Day or World Kiss Day: July 6^th

July 11^th is Slurpee day!

National Hot Dog Day: 17^th

hot dog day dental office patient appreciation gifts

This is how Dr. Clint Bruyere’s Office Celebrated National Hot Dog Day

National Sour Candy Day: 18^th

National Lipstick Day: 29^th

I love hearing from you! If you enjoy the complimentary ideas that I share each month, I would truly appreciate for you to please leave me a review/recommendation on GOOGLE and/or FACEBOOK

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, and Pinterest

Please follow and like us:

April 22, 2019 by bettyhayden

Dental Office Marketing and Practice Management Tips and Ideas for May 2019

Hello Friends ~

How are things looking for this second quarter? Are you on track to meet your production, collection, and new patient goals? I hope so. Whether you are on track or not, why not take some time together as a team to find ways you can step things up during the month of May. What can you do to exceed your current patients’ expectations and build more relationships within the community?

Dental Office Marketing and Practice Management Tips and Ideas for May:

Theme: National Family Wellness Month

Focus: Healthy & Beautiful Smiles (Preventive & Cosmetic Services)

Goal: Bring in New Patients, Increase Production & Exceed Patients Expectations

Contest/Raffle – Family Fun & Wellness Gift Basket (Tote/Cooler) – Fill with Lawn games, BBQ supplies, Sunscreen, Citronella Candles, Toothbrushes, Paper products, Chalk, etc.

Patients earn entries for Facebook likes, check-in’s, reviews, Google reviews and for referring new patients.

Community Opportunities: This month makes it very easy to build relationships with some of the local businesses. Here are a few EASY, INEXPENSIVE, and EFFECTIVE ways to do that:

Target the hard-working teachers, nurses, and police officers by showing up with surprise gifts of appreciation. Whatever you choose to take to them make sure you include items that are imprinted with your office name. Also, create some posts for your office FB page and tag the schools, doctors offices, and police station in them.

Teacher Appreciation Week: 5-11

National Nurses Day and Week: 6-12

National Police Week: 12-18

See more ideas here: Dental Marketing Ideas for Teachers, Nurses, and Police Officers Appreciation Week

Educational Opportunities:

National High Blood Pressure Education Month

Are you consistently taking your patients’ blood pressure? If not, now is a great time to start.

Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.

Dr. __ and our team are not only interested in your oral health but your overall health. We take every precaution necessary to ensure that you will leave happy and healthy. We look forward to seeing you soon at your next appointment!

National Physical Fitness & Sports Month – Promote Mouthguards – Sports-related injuries account for approximately 5 million missing teeth per year.

Practice Management Tips & Ideas:

Hygiene Continuing Care Reminders – Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

Insurance Renewal – Some insurance companies renew their maximum on June 1st. Pull a report of any patients due in hygiene or with incomplete treatment that have benefits remaining and renew in June. Starting now, make Use it or Lose It calls, mail reminders and share on social media.

Social Media Post Ideas to Improve Engagement

Family Wellness Month

National Pet Month (people LOVE to share pictures of their pets)

Drinking Water Week: 5-11 (Share the dental health benefits of drinking water)

National New Friends, Old Friends Week: 19-25 (Great reason to ask for referrals. “We love meeting new friends”)

National Piercing Day: 16

Eat More Fruits & Vegetables Day: 23

National Taffy Day: 23

National Senior Health & Fitness Day: 29

World No-Tobacco Day: 31

If you appreciated these complimentary ideas I would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, and Pinterest

Please follow and like us:

December 6, 2018 by bettyhayden

Dental Tips and Ideas for January 2019

Hello Friends,

December is a great time to find and create opportunities for growth in the New Year. Make your to-do list for any wanted and needed improvements to your office including setting your production, collection, treatment, continuing education, and new patient goals for the new year. Do include your team in this plan, ask them what their ideas are to make 2019 a more productive and happier year for all! Remember, people are more likely to support that which they help to create. Don’t let another year slip by without you obtaining the practice of your dreams!

“Approach the New Year with resolve to find the opportunities hidden in each new day.” ~ Michael Josephson

Before I share my marketing ideas with you, here are a few Practice Management Tips and Reminders…

Hygiene Continuing Care & Incomplete Treatment:

Insurance Renewals: Many of your patients’ dental insurance maximums renew on January 1. Phone your patients with a friendly reminder of their renewed benefits and make a reservation for them to come in for their hygiene visit or incomplete treatment with the doctor. Include reminders on your social media pages.

Hygiene Patients: Are you pre-appointing hygiene visits? If not, January is a good time to make this a goal for the office. While you have the hygiene patient in the office, schedule their next 3, 4, or 6-month visit. Avoid saying “would you like to schedule your next appointment?” Some will say no. So instead, say this: “Let’s go ahead and schedule your next visit.” Assume they want to schedule their next visit. By the way, your entire team needs to be on board with pre-appointing your patients. It can be done!

If you’re struggling to have a productive and effective hygiene department – I can help you with this.

Office Appearance:

National Clean Off Your Desk Day: Jan. 8^th ~ Clutter represents indecision. Make the decision to get rid of the clutter! That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs, and fast-food drink containers sitting out on the counters. While you’re at it, go ahead and attack the cabinets & closets. Say goodbye to the clutter!

Boost Team Morale:

National Compliment Day: Jan. 24th ~ Compliment a fellow team member when you catch them doing something “right”. (Tip: You don’t need a special day to do this, everyday compliment & reward the behavior and actions that you want to see more of. )

What are your plans to exceed your current patients’ expectations and engage with your potential patients in the community?

Here are a few Marketing ideas to get you started…

Community Involvement: Be a donation drop off location for collecting items for families in need. Such as; Winter Gear (mittens & scarves) or Food (non-perishable food items.)

In office marketing ideas…

Patient Give Away/Gift: January is National Hot Tea Month. Give away packets of tea that have a label on them saying “Our Patients are TEA-riffic!”

An inexpensive and simple way to make their day!

Reminder: Make sure that all of your patient give-away/gifts labelings include your office name.

Treatment & Educational Opportunities:

I’m Not Going To Take It Anymore Day: Jan. 7th –

Help your patients to see that they don’t have to take their Crowded Teeth, Yellow Teeth, Bad Breath, Sensitive Teeth, Snoring, Or Headaches, anymore! You can help them!

Sugar Awareness Week: Jan. 20-26 – This week share blog and social media posts all about sugar and dental health. Excellent educational opportunity.

Social Media Post Ideas to Improve Engagement during the month of January:

National Soup Month

International Quality of Life Month

Drinking Straw Day: 3

Cigarettes Are Hazardous To Your Health Day: 11

Dress Up Your Pet Day: 14

Popeye Day: 17

National Cheese Lovers Day: 20

Dental Drill Appreciation Day: 26

There you have it, dental practice management and marketing tips and ideas for January. I hope that you find them helpful!

If you did, I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.

What are your goals for 2019? I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to set up a complimentary telephone consultation to learn how our coaching program works, please email me at bhaydenconsulting@gmail.com.

Are you receiving my complimentary Dental Practice Management and Marketing Ideas in your email inbox each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to tell your dental friends all about this website so they can start benefiting from these dental ideas too.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Please follow and like us:

Enjoy this blog? Follow me for more ideas.