I am happy to share with you some management and leadership tips and ideas for August. The ideas that I share are designed to help you produce more, collect more, stress less, and have more fun as a team all while helping your patients smile healthier and happier.
Be sure to spend some time reviewing your YTD numbers with your goals for the year. Are you satisfied with how your numbers are trending? If not, now is the perfect time to make some adjustments.
Don’t miss out on any of the ideas that I share each month. Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to firstname.lastname@example.org) and I will send you an invitation to follow my blog.
Here are some Dental Management and Leadership Tips and Ideas
Let’s start with you and your team…
“Treat your employees how you would like them to treat your best patient!“
If you want to see a positive change in your practice, you must consistently lead by example… be the change. It starts at the top. You set the tone for the day, make certain that it’s a happy & productive one.
Employee Appreciation Ideas –
Bagel Day – August 8th / Bring in bagels for the team… or bagels and donuts. (I love donuts)
Just Because Day – August 27th / Surprise the team with a small gift, gift card, or treat… just because. They need it!
Unscheduled Active Patient Ideas – It doesn’t do any good to have active patients if they’re not scheduled for a future appointment. Make plans to reach out to all your unscheduled patients and invite them to schedule an appointment for their hygiene visit or if they have unscheduled treatment plans.
Incomplete Treatment Reports – Run your unscheduled treatment report for the last 6 months and reach out to patients to encourage them to schedule their appt to complete the treatment as planned.
Hygiene Continuing Care Opportunity – August 1 -7 is Simplify Your Life Week – Social Media post idea: Simplify your life by crossing off “Schedule my all-important dental visit” from your To-Do-List by calling us today at…
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at email@example.com
Hope you enjoy these ideas and are able to use some of them to help make the month of August a productive and fun one for you, your team, your patients, and the community.
Would you please do something for me? If you appreciated these complimentary ideas I will love for you to please take a minute to leave me a review/recommendation here on GOOGLE and/or FACEBOOK. Thank you!!
Where are your dental patients? Have they been reappointed to come back for another visit? Or have they been left unscheduled? Whether or schedule is light or jammed packed with patients the answers to these questions matter greatly to the success of your practice.
Friends, do you know how many of your active patients are scheduled for a future visit and how many are unscheduled? You need to know where you’re at currently to know what your potential for growth is. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.
Why is this so important? Because when your patients are healthy – your practice is healthy. For your patients to smile healthy they need to schedule the treatment you’ve diagnosed and to come in regularly for their hygiene continuing care appointments.
Are you struggling with any of the following?
Low treatment plan acceptance from your patients.
The schedule is so full that you have no available appointments for several months.
Not knowing your active and inactive patient numbers.
Hygiene continuing care reports are a nightmare.
Too many holes in the schedule.
Poor treatment presentation skills.
Too many patients left the practice and you don’t know why.
Not enough time to keep your office social media sites current.
Very few patient reviews and recommendations on Google and Facebook
Plan now to end 2021 as your BEST year yet! Get whatever help and training you need and want to make the necessary improvements. Feel free to contact me for a complimentary, no-obligation consultation at firstname.lastname@example.org to see if a coaching relationship is right for you.
Today, I’d like to help you tackle one of those struggles… your inactive and unscheduled patients. Let’s reactivate all of your patients that haven’t been in for one year or longer and schedule your active patients that are currently unscheduled.
What is your plan and system for reactivating and reappointing your patients…. (attack that File Cabinet…or computer patient database!)
Ideally, daily, weekly, and monthly efforts should be made to develop and maintain relationships with your patients in order to keep them active. This is true even when you’re so busy you have no time to reach out to your unscheduled patients and/or no available appointments. Why?
The best way to keep your patients active is to be sure to reappoint them for their next hygiene continuing care visit when they are there at the office. Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time treatment is diagnosed and presented to them. You should be tracking both your pre-appointments and your re-appointments. This is important if you want to reduce patient attrition and reduce the amount of money and time spent trying to reach these patients later on down the road.
Control the Schedule – Same-day cancelations attempts and broken appointments must be handled effectively. The goal is to greatly reduce the number of same-day schedule changes and for the appointments that you can’t save be sure to reschedule them while the patient is still on the phone. (Unless of course, they’re a habitual offender!) See more tips here: How to Reduce Same Day Dental Appointment Cancellations and No Shows
However, if for whatever reason your inactive patient database is growing (you are tracking this, right?) – take steps now to welcome those patients back into the schedule. You can start by reaching out to them with a We Miss You reactivation letter and email.
If you would like a sample letter that you can customize to your practice for your patients – feel free to request one at email@example.com.
Some suggestions for your letter are:
Include a deadline to respond.
Use a handwritten colored envelope (Grab their attention!).
Include Special Call to Action Offer
Make a call to the patients about a week after mailing the letter.
Be sure to document all attempts at contacting the patient and the response in your practice management software.
Include Social Media & Office Contact Information.
I hope that these tips and ideas are helpful to you.
I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Thank you very much!!
Are you receiving my free Dental Leadership, Practice Management, and Marketing Ideas in your email inbox each month? If not, please follow today or send me (firstname.lastname@example.org) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea.
I am happy to be sharing some dental practice management tips and ideas with you to be implemented during the month of March. All designed to help you end your first quarter strong!!
Be sure to spend some time reviewing your YTD numbers with your goals for the year. Are you satisfied with how your numbers are trending? If not, now is the perfect time to make some adjustments.
If you’re looking for marketing tips and ideas for March 2021 – visit here.
Here are your leadership and management tips and ideas for March 2021…
“The task of leadership is not to put greatness into people, but to elicit it, for the greatness is there already.” – John Buchan
Employee Spirit Month – If you want to increase employee trust, creativity, teamwork, engagement, and productivity, then it’s time to have some fun, commend more, improve communication and huddle up! See more team building tips and ideas HERE
“There is no investment you can make which will pay you so well as the effort to scatter sunshine and good cheer through your establishment.”- Orison Swett Marden
Add the following days to your office calendar
Employee Appreciation Day5th – Take some time today to show your appreciation for your hard-working employees. Take a few team photos to share on your social media pages and Google My Business listing. People respond very well to seeing employees appreciated and everyone having fun together.
National Dentists Day: March 6th – Spend today celebrating the awesome dentists’ in your life! Be sure to take a picture(s) of your dentist(s) to post on your social media pages and Google My Business listing with a message of appreciation.
National Dental Assistants Recognition Week: 7th – 13th– This is the week to celebrate your hard-working assistants! Be sure to take a picture(s) of your assistants to post on your social media pages and Google My Business listing with a message of appreciation.
Doctors’ if you would like to learn how coaching can help you better lead your team, creating greatness based on high-performance expectations and principles. Produce more, Collect more, Stress-less, and have more Fun – Schedule your complimentary no-obligation 30-minute coaching consultation today at email@example.com
Hygiene Continuing Care/Recare Opportunity – March 28th – April 3 is National Cleaning Week: Take advantage of the theme for this week by sharing hygiene continuing care email & text reminders with your patients that are due for their “cleaning” appointments. Be sure to include posts on your social media pages too.
Remember that March is an especially important month for any of you that typically struggle with a slow September. Make sure that all of your patients leave with next hygiene appointment scheduled. Do you know what your pre-appointment and re-appointment percentage is for your practice? If not, that is a smart number to track. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence . Keeping your pre and re-appointment percentages high means less time, energy, and money spent trying to get the appointments later.
Same-Day Schedule Changes – Holes in the schedule are not OK. Encourage your patients to keep their reservations and for the ones that absolutely must break their appt… unless they are a habitual offender PLEASE reschedule them while you have them on the phone. Refrain from asking – do you want to reschedule? Would you like to schedule? Do you want to call back to reschedule? ETC. Assume that they want to and say: “I know this appointment is important to you so while I have you on the phone let’s go ahead and reserve a more convenient time. I have ___ or ___ which works better for you?”
If they refuse to schedule, then let them know that if you don’t hear from them by (choose date) you will give them a call. Be sure to follow up on that promise.
As always, wishing you the very best!!
I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK. Thank you!
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at firstname.lastname@example.org and I will send you an invitation to follow my blog.
Are you looking to improve and grow your pediatric dental office? If yes, then I am sure you will appreciate the dental marketing and practice management tips and ideas that I am sharing with you today.
Certainly, this year has brought about many changes to our world; forcing us to also make changes and edits to our daily systems and protocols within our dental practices and how we engage with potential patients in our communities
Even with these changes there are still wonderful opportunities to enjoy the privilege of helping the children in your respective communities to smile happier and healthier. Resulting in happier, more productive, and less-stressed teams.
Gather your team and discuss your goals and vision for the new year. Plan now to make 2021 a great year.
Please, keep in mind that the way to mom and dads’ heart is to treat their children well. The way to keep mom and dad loyal to your office is to treat their children exceptionally well. Why? Happy Kids = Happy Parents. As a mother of two children, I know this to be true.
Here are some Pediatric Dental Marketing and Practice Management Tips and Ideas.
Please note: –With the COVID safety guidelines and current restrictions some of these tips may not be possible for all offices at this time but you can hold on to them for future use. It’s important to take care to remember that even with our office safety guidelines and precautions we want to ensure that we don’t compromise the need to still deliver warm, friendly, and memorable dental visit experiences for our patients and their families.
Video Games – Stationary or handheld devices
Books – Lending library bookshelf.
TV (children’s movies and short dental education videos)
Pictures – Wall of fame, digital photo frame or photo album filled with pictures of your patients.
Photo “booth” area with backdrop and photo props.
Tablet/Cell Phone charging station for parents.
Bottled water (beverage & snack station for parents.)
New Patient Experience –
INTRODUCE yourselves (Front office team, doctor/hygienist, and assistants.) to the parent(s) and the child.
Give a tour of the office. Point out where the restroom is located.
Explain what they can expect during their visit
Free stuff – children love to pick out a prize after their visit.
Sign them up for your kids’ club/team.
Send them a welcome card after their first visit. Kids love to get mail!
Okay, time for a personal experience… I took my children to a new dentist. The hygienists’ took my children back for their cleaning appointments without introducing themselves to me or the kids first. Also, I was never invited back to meet the doctor before, during, or after his examination. Yes, I could have insisted on an introduction but seriously? common courtesy here, how difficult is a simple introduction? This was a turn off for me. I can’t be alone here – I suspect most parents and children for that matter would appreciate a greeting and introduction.
Kids Club/Team – I’m not a fan of “no cavity” clubs because I like to see all children have the opportunity to be part of the office kids club/team and sometimes, a child’s unfortunate cavity is the fault of the parent. Have a club/team that is just for fun and that rewards healthy habits, report cards, community involvement, etc. Take a picture of each child to hang on your wall of fame or in a digital photo frame or picture album, as well as for your website, newsletter and/or social media sites. Present the child with a certificate/wristband/t-shirt when they sign up for your kids’ club. Have monthly contests/drawings that the children can enter to win prizes.
Give-Aways – Toothbrushes, Toothpaste, Floss/floss threaders, Toys, Puzzles, Kites, Books, Gift Cards, Bubbles, Stickers, Balloons, Kites, Small Stuffed Animals, Glow items, etc. Children love to leave the office with a small treasure.
Reviews/Recommendations – Ask for reviews and recommendations on Google and Facebook. Parents appreciate hearing from other parents about their experiences with your office. Most often, it is as simple as asking mom or dad if they would please take a minute to leave a review/recommendation.
Referrals – Acknowledge all referrals with a thank you card/letter signed by the dental team. Consider offering thank you gifts/raffle items. Prize ideas: Gift Cards, Family get-away, Gift Baskets, Etc. See Gift Ideas – Pinterest Board
Answer Your Phone –
Sure, you know that the office phone should be answered within the first couple of rings by an unhurried, friendly scheduling coordinator whose goal is to schedule an appointment and wow the caller with excellent customer service but if you want to see greater results from your marketing efforts, then you must be certain that your office phone is answered during times when patients are calling. Invest in your entire teamby providing training on how to effectively answer the phone.
Missed and poorly handled calls are missed opportunities and those missed opportunities mean missed dollars…big dollars!
Distractions/Safety – TV’s in the treatment rooms, Ceiling Tile Scenery, Sunglasses, Weighted Blanket, Etc. Make the experience as comfortable and enjoyable as possible for every child.
Post-Op Calls – Each evening place a “just wanted to see how well you’re doing call” to any patient that had an extraction or maybe was nervous or had a rough time during their visit.
Treatment Recommendations/Acceptance – Make it easy for mom or dad to say yes to your treatment recommendations. Have effective financial options in place. For convenience, offer more same-day treatment. For example, if you’re recommending sealants at the hygiene visit, if possible, do them at that time. This is coming from a busy mom, convenience matters!
Hygiene Continuing Care – Schedule their next hygiene appt. while they’re in the office. Be certain that your hygiene continuing care reports are being monitored and calls are going out to schedule appts.
Do you know how many of your active patients have a future appointment and how many do not? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me. Or just shoot me a message at email@example.com and let me know you would like a complimentary snapshot.
Are you enjoying these tips and ideas so far? I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.
Here are a few Marketing Tips & Ideas
Website – Have an attractive, informative, and up-to-date Website.
Social Media – Utilize social media platforms to keep your current patients up to date with all your office happenings, to build relationships with local businesses, and to connect with potential patients. Be sure to connect with community mom groups and all kid-related businesses on your social media platforms. (See this Pinterest Board for a plethora of posting images/ideas.)
Facebook/Instagram Videos – Share (live) videos about brushing & flossing techniques, what to do in a dental emergency, why baby teeth are important, what age should a child first visit the dentist, how much sugar is in your favorite drink/cereal/snack, healthy snack ideas and so on.
Online Presence (Website & Social Media) – Become the dental expert in your community. Post articles, videos, and pictures on your website, Google My Business, and social media platforms about different dental treatments/products, tongue-ties, sports safety, nutrition tips, what to do in a dental emergency, etc.
Patient Gifts/Give-Aways’ – Here are a few additional gift ideas for your patients and potential patients. Of course, you’ll want to personalize these gifts with your office name and information.
Fun Dress Up/Theme Days –
What: Decorate the office, team dresses up, small prize giveaways, and snacks.
Theme Ideas: Luau, Superhero, Disney, Western, Carnival, Sports teams, Pajama Day, Silly hats/hair/socks, Etc. (visit party & dollar stores or orientaltrading.com for a ton of theme ideas)
Be sure to take lots of photos/video that can be shared to your social media platforms.
Children’s Dental Health Month –
Education – During the month of February (and all the other months too) share dental health tips with your patients when they come in for their appt, in reactivation/reappointment campaigns, and via your social media platforms.
Outside the office –( If appropriate in your community during the COVID pandemic safety restrictions…)
What: On-site Short Dental Education Presentations/Demonstrations and Toothbrush gift bags for the kids and teachers/parents.
Where: Schools, Daycares, Library, Mom groups, etc.
Community Engagement (Visit Local Businesses) –
Where: Pediatricians, Dental Offices, Children’s stores, Dance studios, Salons, Etc.
What: Introductions, Referral pads/business cards, Small Gifts and/or food/snacks. TIP: When visiting general dentist and pediatrician offices, always treat their reception team wonderfully… if your goal is to meet the doctors and get patient referrals, you want/need the “gatekeepers” to like you. 😉
Consider sending a food/drink/ice cream truck to local offices/businesses.
Back-To-School Seasons/School Breaks – Set aside some back-to-school and/or breaks from school special dental days on your schedule. Special pricing or promotions on Sealants, Ortho, Fluoride, Mouthguards, etc. Consider doing a drawing for a Backpack filled with school supplies. Contest: nominate your favorite teacher (use social media sites to promote), prize ideas for winning teacher: Breakfast/Lunch at the school, free teeth whitening, or team up with local businesses for prize donations.
Book Drive – Collect new or gently used books to donate to your local library or schools. Promote via social media sites, local newspapers, in-office fliers, on continuing care postcards and to your current patients.
Sponsor Local Sport Teams –Free or reduced pricing on sport mouthguards for local sports teams.
Referral Tracking – keep track of your events, the businesses you visit, all fulfilled requests for donations, etc. Put specific referral source codes into your software system, this way, when you ask “How did you hear about us?” you have the correct referral code to enter in and you’ll be able to acknowledge that source with a thank you as well as know what marketing is working to bring in new patients.
Are you ready for the #1 Way to Grow your Pediatric Office?
Consistently Exceed Parent & Patient Expectations by Consistently Being Great! Give your patients something positive to talk about to their neighbors, workmates, friends, and family members. Make it easy for them to refer patients to you.
I know this is a lot of information but if you’re serious about wanting to grow your practice, then it’s worth it to take the time to implement some or all of the ideas that I have shared with you today. Remember, if you’re feeling overwhelmed, you don’t have to do this on your own, I’m here to help.
Doctors, if you’re struggling to reach your practice goals – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at firstname.lastname@example.org to see if a coaching relationship is right for you.
Are you receiving my complimentary Dental Practice Management and Marketing Ideas in your email inbox each month? If not, please follow today or send me (email@example.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to tell your dental friends all about this website so they can start benefiting from these dental ideas too.
I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.