I am happy to be sharing some dental practice management tips and ideas with you to be implemented during the month of March. All designed to help you end your first quarter strong!!
Be sure to spend some time reviewing your YTD numbers with your goals for the year. Are you satisfied with how your numbers are trending? If not, now is the perfect time to make some adjustments.
If you’re looking for marketing tips and ideas for March 2021 – visit here.
Here are your leadership and management tips and ideas for March 2021…
“The task of leadership is not to put greatness into people, but to elicit it, for the greatness is there already.” – John Buchan
Employee Spirit Month – If you want to increase employee trust, creativity, teamwork, engagement, and productivity, then it’s time to have some fun, commend more, improve communication and huddle up! See more team building tips and ideas HERE
“There is no investment you can make which will pay you so well as the effort to scatter sunshine and good cheer through your establishment.”- Orison Swett Marden
Add the following days to your office calendar
Employee Appreciation Day5th – Take some time today to show your appreciation for your hard-working employees. Take a few team photos to share on your social media pages and Google My Business listing. People respond very well to seeing employees appreciated and everyone having fun together.
National Dentists Day: March 6th – Spend today celebrating the awesome dentists’ in your life! Be sure to take a picture(s) of your dentist(s) to post on your social media pages and Google My Business listing with a message of appreciation.
National Dental Assistants Recognition Week: 7th – 13th– This is the week to celebrate your hard-working assistants! Be sure to take a picture(s) of your assistants to post on your social media pages and Google My Business listing with a message of appreciation.
Doctors’ if you would like to learn how coaching can help you better lead your team, creating greatness based on high-performance expectations and principles. Produce more, Collect more, Stress-less, and have more Fun – Schedule your complimentary no-obligation 30-minute coaching consultation today at firstname.lastname@example.org
Hygiene Continuing Care/Recare Opportunity – March 28th – April 3 is National Cleaning Week: Take advantage of the theme for this week by sharing hygiene continuing care email & text reminders with your patients that are due for their “cleaning” appointments. Be sure to include posts on your social media pages too.
Remember that March is an especially important month for any of you that typically struggle with a slow September. Make sure that all of your patients leave with next hygiene appointment scheduled. Do you know what your pre-appointment and re-appointment percentage is for your practice? If not, that is a smart number to track. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence . Keeping your pre and re-appointment percentages high means less time, energy, and money spent trying to get the appointments later.
Same-Day Schedule Changes – Holes in the schedule are not OK. Encourage your patients to keep their reservations and for the ones that absolutely must break their appt… unless they are a habitual offender PLEASE reschedule them while you have them on the phone. Refrain from asking – do you want to reschedule? Would you like to schedule? Do you want to call back to reschedule? ETC. Assume that they want to and say: “I know this appointment is important to you so while I have you on the phone let’s go ahead and reserve a more convenient time. I have ___ or ___ which works better for you?”
If they refuse to schedule, then let them know that if you don’t hear from them by (choose date) you will give them a call. Be sure to follow up on that promise.
As always, wishing you the very best!!
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Are you looking to improve and grow your pediatric dental office? If yes, then I am sure you will appreciate the dental marketing and practice management tips and ideas that I am sharing with you today.
Certainly, this year has brought about many changes to our world; forcing us to also make changes and edits to our daily systems and protocols within our dental practices and how we engage with potential patients in our communities
Even with these changes there are still wonderful opportunities to enjoy the privilege of helping the children in your respective communities to smile happier and healthier. Resulting in happier, more productive, and less-stressed teams.
Gather your team and discuss your goals and vision for the new year. Plan now to make 2021 a great year.
Please, keep in mind that the way to mom and dads’ heart is to treat their children well. The way to keep mom and dad loyal to your office is to treat their children exceptionally well. Why? Happy Kids = Happy Parents. As a mother of two children, I know this to be true.
Here are some Pediatric Dental Marketing and Practice Management Tips and Ideas.
Please note: –With the COVID safety guidelines and current restrictions some of these tips may not be possible for all offices at this time but you can hold on to them for future use. It’s important to take care to remember that even with our office safety guidelines and precautions we want to ensure that we don’t compromise the need to still deliver warm, friendly, and memorable dental visit experiences for our patients and their families.
Video Games – Stationary or handheld devices
Books – Lending library bookshelf.
TV (children’s movies and short dental education videos)
Pictures – Wall of fame, digital photo frame or photo album filled with pictures of your patients.
Photo “booth” area with backdrop and photo props.
Tablet/Cell Phone charging station for parents.
Bottled water (beverage & snack station for parents.)
New Patient Experience –
INTRODUCE yourselves (Front office team, doctor/hygienist, and assistants.) to the parent(s) and the child.
Give a tour of the office. Point out where the restroom is located.
Explain what they can expect during their visit
Free stuff – children love to pick out a prize after their visit.
Sign them up for your kids’ club/team.
Send them a welcome card after their first visit. Kids love to get mail!
Okay, time for a personal experience… I took my children to a new dentist. The hygienists’ took my children back for their cleaning appointments without introducing themselves to me or the kids first. Also, I was never invited back to meet the doctor before, during, or after his examination. Yes, I could have insisted on an introduction but seriously? common courtesy here, how difficult is a simple introduction? This was a turn off for me. I can’t be alone here – I suspect most parents and children for that matter would appreciate a greeting and introduction.
Kids Club/Team – I’m not a fan of “no cavity” clubs because I like to see all children have the opportunity to be part of the office kids club/team and sometimes, a child’s unfortunate cavity is the fault of the parent. Have a club/team that is just for fun and that rewards healthy habits, report cards, community involvement, etc. Take a picture of each child to hang on your wall of fame or in a digital photo frame or picture album, as well as for your website, newsletter and/or social media sites. Present the child with a certificate/wristband/t-shirt when they sign up for your kids’ club. Have monthly contests/drawings that the children can enter to win prizes.
Give-Aways – Toothbrushes, Toothpaste, Floss/floss threaders, Toys, Puzzles, Kites, Books, Gift Cards, Bubbles, Stickers, Balloons, Kites, Small Stuffed Animals, Glow items, etc. Children love to leave the office with a small treasure.
Reviews/Recommendations – Ask for reviews and recommendations on Google and Facebook. Parents appreciate hearing from other parents about their experiences with your office. Most often, it is as simple as asking mom or dad if they would please take a minute to leave a review/recommendation.
Referrals – Acknowledge all referrals with a thank you card/letter signed by the dental team. Consider offering thank you gifts/raffle items. Prize ideas: Gift Cards, Family get-away, Gift Baskets, Etc. See Gift Ideas – Pinterest Board
Answer Your Phone –
Sure, you know that the office phone should be answered within the first couple of rings by an unhurried, friendly scheduling coordinator whose goal is to schedule an appointment and wow the caller with excellent customer service but if you want to see greater results from your marketing efforts, then you must be certain that your office phone is answered during times when patients are calling. Invest in your entire teamby providing training on how to effectively answer the phone.
Missed and poorly handled calls are missed opportunities and those missed opportunities mean missed dollars…big dollars!
Distractions/Safety – TV’s in the treatment rooms, Ceiling Tile Scenery, Sunglasses, Weighted Blanket, Etc. Make the experience as comfortable and enjoyable as possible for every child.
Post-Op Calls – Each evening place a “just wanted to see how well you’re doing call” to any patient that had an extraction or maybe was nervous or had a rough time during their visit.
Treatment Recommendations/Acceptance – Make it easy for mom or dad to say yes to your treatment recommendations. Have effective financial options in place. For convenience, offer more same-day treatment. For example, if you’re recommending sealants at the hygiene visit, if possible, do them at that time. This is coming from a busy mom, convenience matters!
Hygiene Continuing Care – Schedule their next hygiene appt. while they’re in the office. Be certain that your hygiene continuing care reports are being monitored and calls are going out to schedule appts.
Do you know how many of your active patients have a future appointment and how many do not? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me. Or just shoot me a message at firstname.lastname@example.org and let me know you would like a complimentary snapshot.
Are you enjoying these tips and ideas so far? I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.
Here are a few Marketing Tips & Ideas
Website – Have an attractive, informative, and up-to-date Website.
Social Media – Utilize social media platforms to keep your current patients up to date with all your office happenings, to build relationships with local businesses, and to connect with potential patients. Be sure to connect with community mom groups and all kid-related businesses on your social media platforms. (See this Pinterest Board for a plethora of posting images/ideas.)
Facebook/Instagram Videos – Share (live) videos about brushing & flossing techniques, what to do in a dental emergency, why baby teeth are important, what age should a child first visit the dentist, how much sugar is in your favorite drink/cereal/snack, healthy snack ideas and so on.
Online Presence (Website & Social Media) – Become the dental expert in your community. Post articles, videos, and pictures on your website, Google My Business, and social media platforms about different dental treatments/products, tongue-ties, sports safety, nutrition tips, what to do in a dental emergency, etc.
Patient Gifts/Give-Aways’ – Here are a few additional gift ideas for your patients and potential patients. Of course, you’ll want to personalize these gifts with your office name and information.
Fun Dress Up/Theme Days –
What: Decorate the office, team dresses up, small prize giveaways, and snacks.
Theme Ideas: Luau, Superhero, Disney, Western, Carnival, Sports teams, Pajama Day, Silly hats/hair/socks, Etc. (visit party & dollar stores or orientaltrading.com for a ton of theme ideas)
Be sure to take lots of photos/video that can be shared to your social media platforms.
Children’s Dental Health Month –
Education – During the month of February (and all the other months too) share dental health tips with your patients when they come in for their appt, in reactivation/reappointment campaigns, and via your social media platforms.
Outside the office –( If appropriate in your community during the COVID pandemic safety restrictions…)
What: On-site Short Dental Education Presentations/Demonstrations and Toothbrush gift bags for the kids and teachers/parents.
Where: Schools, Daycares, Library, Mom groups, etc.
Community Engagement (Visit Local Businesses) –
Where: Pediatricians, Dental Offices, Children’s stores, Dance studios, Salons, Etc.
What: Introductions, Referral pads/business cards, Small Gifts and/or food/snacks. TIP: When visiting general dentist and pediatrician offices, always treat their reception team wonderfully… if your goal is to meet the doctors and get patient referrals, you want/need the “gatekeepers” to like you. 😉
Consider sending a food/drink/ice cream truck to local offices/businesses.
Back-To-School Seasons/School Breaks – Set aside some back-to-school and/or breaks from school special dental days on your schedule. Special pricing or promotions on Sealants, Ortho, Fluoride, Mouthguards, etc. Consider doing a drawing for a Backpack filled with school supplies. Contest: nominate your favorite teacher (use social media sites to promote), prize ideas for winning teacher: Breakfast/Lunch at the school, free teeth whitening, or team up with local businesses for prize donations.
Book Drive – Collect new or gently used books to donate to your local library or schools. Promote via social media sites, local newspapers, in-office fliers, on continuing care postcards and to your current patients.
Sponsor Local Sport Teams –Free or reduced pricing on sport mouthguards for local sports teams.
Referral Tracking – keep track of your events, the businesses you visit, all fulfilled requests for donations, etc. Put specific referral source codes into your software system, this way, when you ask “How did you hear about us?” you have the correct referral code to enter in and you’ll be able to acknowledge that source with a thank you as well as know what marketing is working to bring in new patients.
Are you ready for the #1 Way to Grow your Pediatric Office?
Consistently Exceed Parent & Patient Expectations by Consistently Being Great! Give your patients something positive to talk about to their neighbors, workmates, friends, and family members. Make it easy for them to refer patients to you.
I know this is a lot of information but if you’re serious about wanting to grow your practice, then it’s worth it to take the time to implement some or all of the ideas that I have shared with you today. Remember, if you’re feeling overwhelmed, you don’t have to do this on your own, I’m here to help.
Are you receiving my complimentary Dental Practice Management and Marketing Ideas in your email inbox each month? If not, please follow today or send me (email@example.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to tell your dental friends all about this website so they can start benefiting from these dental ideas too.
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So which is more important to your practice growth – obtaining new patients or retaining established patients?
The short answer, both are very important to successfully grow your dental practice.
Yes, new patients are very important, in fact, we should have a monthly new patient goal that we are working toward each month. Offices love new patients. I hear doctors and teams all the time saying “we need more new patients!” They believe that is the answer to all of their scheduling, production, and collection woes. But is that good enough to grow your practice, just ensuring that you’re getting fresh new patients each month?
Well, if you want to spend lots of money and ultimately work harder instead of smarter, then yes. But, I think it’s safe to say, that isn’t your intention or end goal.
And yet, that is exactly what I am seeing many doctors doing in their practice. They are investing time and money to bring in new patients but are not giving the same attention to retaining those new patients. Like they are just spinning their wheels and will eventually just burn out.
Oftentimes, I will see healthy new patient numbers each month, and yet, the office isn’t growing at all and their production is weak. Why is that? When I examine the data, I learn that far too many of their new patients are one-timers. They left the office without scheduling a future appointment. Why is this a bummer situation? Calling, emailing, texting, and snail mailing our patients to get them to reappoint can be a drag. It’s tough to reach patients once they leave. It’s possible of course, but it takes money, time, and energy that could be better spent elsewhere. Unfortunately, we don’t even see those attempts being made to reach out to those unscheduled new patients. No one really knows what happens to the patient after their first visit. Or they make minimal attempts to reach out to the patients before giving up after a couple of months.
What does your new patient experience look like from the initial call, and first visit, to how youstay in touch with them after they leave?
Do you know what your new patient retention numbers look like?
So if the most expensive patients to acquire are your new patients, the easiest and best patients to fill your schedules are those who have come to you before. BUT, you may be thinking… that takes time and money to reappoint established patients too. That’s true but you have a huge advantage when reaching out to established patients of record; It’s the power of pre-existing relationships. (Oh, by the way, on average, it can cost up to six times more to gain a new patient than it does to retain an existing patient.)
What does retaining, reactivating, and reappointing established patients mean for you and the patient?
We are creatures of habit. It’s easier to do something we are already doing than to do something different.
Established relationship. (They already know, like, and trust you. You just need to focus on strengthening that relationship)
No marketing costs – you’ve already paid the initial investment in getting the patient.
What are you doing to keep track of your established patients? What are you doing to ensure your established patients don’t slip through the cracks? Here are some ideas and tips for reactivating and reappointing your patients: https://bettyhaydenconsulting.com/2019/12/31/dental-patient-reactivation-and-reappointment-tips-and-ideas/
Friends, Do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me.
What are you doing to keep your new and established patients loyal to your practice?
Loyal patients, isn’t that what we want? Patients that return year after year, accept your treatment recommendations and refer their friends, family, neighbors, and co-workers. They are loyal to your dental practice because they like and trust you. You’ve earned the privilege to serve them not just for a moment but for life.
Is it really a privilege to serve them? Absolutely! Any office that struggles with getting and keeping new patients, struggles with getting patients to accept their treatment recommendations, struggles with the hygiene department’s continuing care reports and Swiss cheese-like appointment schedules, struggles to keep up with all the record transfer requests from patients for their new dental office, will learn (hopefully quickly) that having loyal patients in your practice is an earned privilege. The best part with loyal patients is the aforementioned struggles are greatly reduced or eliminated altogether.
Of course, this takes some work – implementing and following closely, effective office systems/protocols are critical to you successfully retaining your patients and reaching/exceeding your practice goals.
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at firstname.lastname@example.org.
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I wanted to share some Leadership, Practice Management, and Marketing Tips and Ideas with you for the month of July to help you all have a terrific, productive, and safe month.
These next few months bring wonderful opportunities to be productive and safe while helping your patients and community smile healthier and happier. There is much that can be done now to hopefully have a healthy and productive September and October. The slow months of March and April will have a negative impact on September and October if we don’t plan now for those months to be great.
With some planning, enthusiasm, and implementation you have the chance to really set yourselves apart from the other offices in the community, welcome more new patients, exceed your current patients’ expectations (get them talking about how awesome you are!), have less stress and more fun as a team. We all need more of that.
Dental Office Marketing, Management, and Leadership Tips & Ideas
Internal & External Marketing Tips and Ideas:
Patient Appreciation Ideas
Theme #1:National Grilling Month – Contest for a BBQ Grill and/or a Gift Basket filled with grilling supplies. Base entries off of NP referrals or Reviews left on Facebook and/or Google. You could take this contest right until the end of August.
Product/Service Feature: Orthodontics for a beautiful grill!
Theme #2: Patient Appreciation Gift
Gift Idea: Firework Sparklers with a note attached that says: Thank you for making our office sparkle! We appreciate you!
Product Feature: Teeth Whitening (Time to make your smile sparkle & shine!)
Practice Management Tips and Ideas:
Office Yearly Goals – I understand that many of the original goals for your year have been adjusted. Are you happy with your Production, Collection, and New Patient Goals for 2020? Would you like to adjust your office hours?
Reactivation and Reappointment – How many of your “active” patients have their next appt scheduled and how many do not? Let us work together to ensure none of your patients are slipping through any cracks. A solid reactivation and reappointment protocol is key to keeping healthy schedules and healthy patients.
Friends, if you do not know what your office numbers look like, please examine, record, and measure these and other important key practice indicators. You need to know where you’re at currently to know how to best care for your patients and what your potential for growth is. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge.
Family Friendly Offices – July is Get Ready for Kindergarten Month. Depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children. Promote via your social media sites.
Leadership Tips and Ideas:
“Stop rationing out praise as if there will be a shortage of it when you could be replicating your best people.” — Gregg Lederman
Leadership acknowledges and appreciates – It’s easy to recognize mistakes or when things are going wrong but be on the lookout to recognize and acknowledge what is going right. Your employees and fellow co-workers need to hear commendation and appreciation for the good things they’re doing. Here are a few ideas for you:
Handwritten thank you note of appreciation
Bring in breakfast
Bring in lunch
Extra special: Gift card, a small gift, or good ol’ cash 😉
Employee Work Anniversaries – Who has work anniversaries in July that you can celebrate?
Social Media Post Ideas to Improve Engagement:
National Body Piercing Week: 5-10
International Kissing Day or World Kiss Day: July 6th
Chocolate Day; July 7th
National Sour Candy Day: 18th
National Lipstick Day: 29th
Make it a great and fun month!
Do you enjoy the complimentary ideas that I share each month? I would love and truly appreciate for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to firstname.lastname@example.org) and I will send you an invitation to follow my blog.