Dental Office Leadership, Management, and Marketing Tips and Ideas for November 2020

Dental Office Leadership, Management, and Marketing Tips and Ideas for November 2020

Hello Friends,

The New Year is just around the corner – it’s understandable that for many 2021 can’t get here soon enough! While that may be true for you too; please, take some time to consider where you are at with your goals for this year. How do you want to end this year? What do you want November and December to look like?

Would you like to increase your production, collections, and new patients? How about reappointing more of your unscheduled/inactive patients? If yes, these ideas that I am sharing with you, when implemented, WILL help you increase production, attract more new patients, build relationships within the community, as well as exceed your established patients’ expectations. 

For the last several years, a few times each month here on my website I share complimentary dental office leadership, marketing, and management tips and ideas. Are you automatically receiving my email post updates to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Leadership, Management, and Marketing Tips & Ideas

November 2020

Leadership Tips & Ideas:

The single biggest way to impact an organization is to focus on leadership development. There is almost no limit to the potential of an organization that recruits good people, raises them up as leaders and continually develops them. John Maxwell

Employee Appreciation – National Clean Out Your Refrigerator Day: 15th How is the office refrigerator looking? Time for a good cleaning? After you empty it of all expired foods and give it a good cleaning inside and outside…why not stock it with beverages and healthy snacks for the team to enjoy? It might also be a good time to post a reminder for EVERYONE to remember to ALWAYS clean up after themselves. 

Practice Management Tips & Ideas:

Incomplete Treatment & Insurance Maximum Renewals – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear! 

Have you followed up with a call(s) to your patients that haven’t responded to your use it or lose it letters/emails? If you didn’t get your letters and emails sent out I encourage you to take action now. Would you like a sample Use it or Lose it letter? Email me at bhaydenconsulting@gmail.com and I will gladly send one over to you.

Do you know how many of your active patients have a future appointment and how many do not? Do you know how many of your patients have unscheduled treatment plans and money remaining on their insurance for this year?

To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me. 

Scheduling – What steps have you taken to ensure your schedules will be able to accommodate those patients that wait until the last minute to use their dental benefits before the year ends?

Marketing Tips & Ideas

Candy Buy Back – If you’re starting off the month of November hosting a Candy Buy Back event…be sure to promote it with posts and videos via your social media platforms, and alert the local TV news, and online & print newspapers too.

World Kindness Week: 8th – 14th AND Random Acts of Kindness Week: 16th – 23rdTime to spread some kindness!  Here are a few ideas…

  • Give your patients that come in for an appointment a special surprise gift or treat.
  • Deliver gifts to a few of the local businesses.
  • Reach out to your inactive, unscheduled patients to let them know you’re thinking about them.
  • Is there a patient coming in this month for treatment that is experiencing serious financial hardship and would benefit from some extra kindness by you donating some of their dental treatment?
dental coach betty hayden kindness

Black Friday – Offer Special Pricing on Teeth Whitening, Electric Toothbrushes, Ortho Consultation, or a New Patient Visit.

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending end of the year office parties/events either in person or via Zoom.  Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.

Patient & Community Educational Idea:

November is Diabetes Month –

All month-long share posts on your social media platforms regarding the importance of regular preventive dental visits to the dentist. When you have diabetes, high blood sugar can take a toll on your entire body — including your teeth and gums.

Dental Office Tips and Ideas for Diabetes Month

International Stress Awareness Day: 4th    – Share tips on how to reduce stress & the relationship between stress and oral health. Service/Treatment Feature: Mouthguards.

Social Media Post Ideas to Improve Engagement during the month of November

National Peanut Butter Lovers Month

Childrens’ Book Week: 9th -15th

National Brush Day: 1st (Share videos of proper brushing techniques and how to choose which toothbrush is best)

X-Ray Day: 8th (Why x-rays important to your dental health)

Flossing Day: 27th (Share video demonstrating flossing techniques and tools)

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Dental Patient Reactivation and Reappointment Tips and Ideas

Dental Patient Reactivation and Reappointment Tips and Ideas

Hello Friends,

Have you scheduled for some R & R in the new year? No, I’m not talking about rest & relaxation (although, you definitely want to schedule for that 😉 ) – the R & R that I am referring to is your patient reactivation and reappointments.  Why is this so important?

Because when your patients are healthy – your practice is healthy.  For your patients to smile healthy they need to schedule the treatment you’ve diagnosed and to come in regularly for their hygiene continuing care appointments.

Last year did you struggle with any of the following?

  • Low treatment plan acceptance from your patients.
  • Not knowing your active and inactive patient numbers.
  • Hygiene continuing care reports were a nightmare.
  • Too many holes in the schedule.
  • Poor treatment presentation skills.
  • Too many patients left the practice and you don’t know why.
  • Not enough time to keep your office social media sites current.

Don’t struggle another minute, plan now to make 2020 your BEST year yet! Get whatever help and training you need and want to make the necessary improvements. Feel free to contact me for a complimentary, no-obligation consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

Today, I’d like to help you tackle one of those struggles… your inactive and unscheduled patients. Let’s reactivate all of your patients that haven’t been in for one year or longer and schedule your active patients that are currently unscheduled.

Betty Hayden Consulting Dental Patient Reactivation Letter and ideas

The start of the new year is a great time to make a plan for reactivating and reappointing your patients…. (attack that File Cabinet…or computer patient database!)

Ideally, daily, weekly and monthly efforts should be made to develop and maintain relationships with your patients in order to keep them active.

The best way to keep your patients active is to be sure to reappoint them for their next hygiene visit when they are there at the office. Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time of treatment presentation. You should be tracking both your pre-appointments and your re-appointments.  This is important if you want to reduce patient attrition and reduce the amount of money and time spent trying to reach these patients later on down the road.

Quick Side Note: Friends, if you do not know what your office numbers look like, or how many of your active patients are unscheduled, and so many other important key practice indicators; please take note of what those numbers look like. That is the only way to successfully grow your practice. You need to know where you’re at currently to know what your potential for growth is. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.

Now, back to Reappointments and Reactivations…

Control the Schedule – Same-day cancelations attempts and broken appointments must be handled effectively. The goal is to greatly reduce the number of same-day schedule changes and for the appointments that you can’t save be sure to reschedule them while the patient is still on the phone. (Unless of course, they’re a habitual offender!) See more tips here: How to Reduce Same Day Dental Appointment Cancellations and No Shows

However, if for whatever reason your inactive patient database is growing (you are tracking this, right?) – take steps now to welcome those patients back into the schedule. You can start by reaching out to them with a We Miss You reactivation letter and email.

If you would like a sample letter that you can customize to your practice for your patients – feel free to request one at bhaydenconsulting@gmail.com.

Some suggestions for your letter are:

  • Include a deadline to respond.
  • Use a handwritten colored envelope (Grab their attention!).
  • Have two offers: One for your patient and one for a friend, family member, co-worker or neighbor.
  • Make a call to the patients about a week after mailing the letter.
  • Be sure to document all attempts at contacting the patient and the response.
  • Include Social Media & Office Contact Information.

I hope that these tips and ideas are helpful to you.

I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.    Thank you very much!!

Friends, schedule some R & R and make it a GREAT Year!

Are you receiving my free Dental Leadership, Practice Management, and Marketing Ideas in your email inbox each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, and Pinterest