June 2021 Dentist Office Marketing Tips and Ideas

June 2021 Dentist Office Marketing Tips and Ideas

Hello Friends –

The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, make it your best June ever.

Doctors, if you’re struggling to reach your practice goals – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

Here are some tips and ideas to help with your marketing plans.

Dental Marketing Tips and Ideas

June is Oral Health Month and Smile Month

A great month to encourage the community to share more smiles.

Theme: Cruise on in for Better Dental Health

Focus: Preventive Care (Cleanings, Sealants, and Fluoride for Adults and Children)

Goal: Raise awareness for the importance of preventive dental care (getting patients back on track with regular dental visits), take better care of your current patients, increase production, and bring in new patients.

Give-Away/Gift Idea: Drawing to win a Car Care Kit (Bucket filled with car care supplies.) Or team up with a local car wash or oil change shop for gift certificate donations. Have a drawing that your patients can enter a free car wash and/or oil change.

Example of Scripting:

Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt” Dental Sealants Protect Your Teeth Against Decay and Cavities.

dental marketing benefits of sealants

Gift Certificates – Remember to offer gift certificates for purchase. 

Community Engagement & Involvement Ideas ~

June is Perennial Gardening Month – Host a Summer Perennial Plant Exchange at your office. What a fantastic way to meet your neighbors! (It would be awesome to turn this into a “Beautify & Clean-Up” Local Businesses in the Community Event.)

Summer Reading Programs – Check with your local library to see if they are hosting any summer reading program incentives and offer to donate a prize(s). You can also design and print some fun bookmarks that include your office information.

Fun Community Gift Give-Away Idea – June 6th is Drive-In Movie Day – Put together a drive-in movie gift basket. (Fill it with candy, salty snacks, flashlight, bug spray, blanket, etc.) Have people comment on your Facebook page with the first movie they saw at the drive-in or what their favorite movie is to be entered for a chance to win the gift basket.

~ Educational Opportunites ~

National Migraine and Headache Awareness Month & National Headache Awareness Week: June 6th – 12th  / If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.

 Men’s Health Week: 14th – 20th  / Compared to women, men are less likely to visit a dentist, oftentimes, only seeing a dentist when a problem arises.  Share dental health tips for men on your website, and social media sites.

~ Social Media Post Ideas to Improve Engagement During the month of June ~

Great Outdoors Month – Print up a list of local parks, trails, camping sites, public pools/splash pads, kids outdoor activity ideas, etc. for your patients to take home and share with friends, family, co-workers & neighbors. Be sure to include your office contact information.  All month-long share this information on your social media pages.

National Candy Month

Say Something Nice Day: 1st

Donut Day: 4th

Iced Tea Day: 10th

Corn on the Cob Day: 11th

First Day of Summer: 20th

International Body Piercing Day: 28th (share dangers of oral piercings)

Remember to have FUN!!

Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team, and your patients.

It always brightens my day to hear from you! If you appreciated these complimentary ideas I  would love for you to please take a minute to leave me a review/recommendation here on GOOGLE and/or FACEBOOK.  Thank you!!

Don’t miss out on any of the ideas that I share each month.  Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Dentist Office Marketing Tips and Ideas for March 2021

Dentist Office Marketing Tips and Ideas for March 2021

Hello Friends,

What do you have planned for March to help your patients have a great visit to your office? Are you on track to reach or exceed your first-quarter new patient and established patient reactivation goals? If not, there is still time to end this first quarter strong!

You’ll find that the Marketing Tips and Ideas that I share each month target the following 3 different areas to help you grow and improve your practice:

  • In-Office / Exceed Patients Expectations – Ideas that exceed your patients’ expectations and gets them talking about you, your office, and your team (in a good way) to their friends, family, neighbors, and co-workers after their appointment.
  • Social Media – Look for and create opportunities to help your patients and potential patients to see the personality of the practice. It is a good way to simply keep your name in front of your active and inactive patients too.
  • Community – Ideas to help you build and strengthen relationships within the community.  

Marketing Tips & Ideas for March

Product/Service Feature:  Teeth Whitening

Theme: Tropical Luau (March is a great month to bring a little warmth and fun to the practice!)

Special Offer: Offer teeth whitening at a reduced price or BOGO (encourages patients to bring a friend) or donate a portion of teeth whitening collections to a local charity.

Remind your patients that gift certificates are available!

OR

Product/Service Feature: Orthodontics

Theme: March Madness (Bracket Madness)

Our Office Patients are a Slam Dunk! OR

May all your straight teeth “swishes” come true!

Patient Appreciation Gifts– little basketball kick balls (Oriental Trading) or little oranges (clementines) that you use a food-grade marker to draw basketball lines onto them.

Contest/Give-Away – Basketball Themed Gift Basket. Filled with snacks, a basketball, toothbrush, floss, mouthrinse, and whatever else you’d like to add.

External Marketing Ideas to Build Relationships Within Your Community:

Celebrate Your Name Week March 4-10 – Fun & Inexpensive give-away idea: Pick 2-4 names each day (that the office is open) to post on Facebook/Instagram, the persons with those names can come by the office on that day only to pick up a FREE toothbrush (or lip balm). An easy way to get posts shared! (Get your name out there!!)

National Nutrition Month – Deliver some healthy snacks to a few local businesses and be sure to include a special offer and/or information about your in-office savings plan. 

Educational Opportunities 

National Kidney Month – Both tooth decay and gum disease can lead to infections that can cause problems for people with kidney disease.  A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.

Sleep Awareness Week® 14th – 20th – It is estimated that sleep-related problems affect 50 to 70 million Americans of all ages. Your goal is to help improve their overall health and well-being with better sleep.

Social Media Post Ideas to Improve Engagement during the month of March:

National Caffeine Awareness Month

National Procrastination Week: 7th–14th

American Chocolate Week: 21st – 27th

World Compliment Day 1st

Pi Day: 14th

Kick Butts Day 17th

Pecan Day 25th

What are your plans to make March a great month? Please share your plans and ideas with me!

Here are some Practice Management & Leadership Tips & Ideas for March 2021

I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK. Would you kindly do that for me, please? Thank you!

Are you receiving my complimentary Practice Management, Leadership, and Marketing Ideas in your email inbox each month? If not, please start following today.  If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty – Dental Coach

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Betty’s Top Ten FREE Dental Practice Improvement Tips for 2021

Betty’s Top Ten FREE Dental Practice Improvement Tips for 2021

Hello Friends,

Here you will find my Top Ten FREE Dental Practice Improvement Tips for 2021. They’re not just free to read, they’re free to implement. How awesome is that?! Ideas that when implemented, WILL help you increase production, attract more new patients, build relationships within the community, have more fun as a team, as well as exceed your established patients’ expectations.

Betty’s Top Ten FREE Dental Practice Improvement Tips for 2021

#1 – Mission, Vision, Core ValuesKnowing why you show up every morning will help to create a culture of happiness and excellence.

Mission – A clear definition of the purpose and focus of the practice today.

Vision – It is about what you want your practice to be in the future. It is the outcome/result of your mission.

Core Values – Core Values represent the beliefs and principles that define your practice, your team, and the patient experience you aim for in your dental practice.

Involve the entire team in your vision, mission, and goals for the practice. Involving your team will help to keep everyone on the same page, working together for the greater good of the practice. Encourage and empower your team to not only come up with new ideas and solutions to problems but to implement these ideas and solutions.

#2 – Lead by Example –  “Treat your employees how you would like them to treat your best patient!

If you want to see a positive change in your practice, you must consistently lead by example… be the change. It starts at the top. You set the tone for the day, make certain that it’s a happy & productive one. This includes any employee in a management position – if you have employees complaining about your office manager, take it seriously. A toxic office manager will destroy your practice over time, at the very least, cause a staff turnover nightmare.  In fact, any employee that is toxic to your vision, to your team, and/or your patients…needs to go. It’s not easy to make the decision to terminate someone’s employment, yet absolutely necessary if you want to improve your practice.  It’s been said that “what you allow you encourage.” Once you make the decision to no longer tolerate or allow the poor behavior and attitudes in your practice, you’ll breathe a huge sigh of relief.

#3 – Communication – “The art of communication is the language of leadership.”

  • Job Expectations & Job Responsibilities – What are the performance expectations for your team? Does each employee clearly understand their role in the practice? Have every team member write down a detailed list of all their job responsibilities. This is VERY helpful in determining more effective ways of doing things as well as finding out what is NOT being done.
  •  Morning Huddles – See: https://bettyhaydenconsulting.com/2019/04/30/dental-office-morning-huddle-tips-and-ideas/
  • Monthly Team Meetings – See: https://bettyhaydenconsulting.com/2019/12/27/tips-and-ideas-for-successful-monthly-dental-team-meetings/
  • Quarterly Employee Check-ins (AKA Performance Evaluations)
  • Hello, Good Morning! – Make it a point to greet your fellow team members every morning. Let people know that you see them and acknowledge them with a hello.
  • Thank you – Express your appreciation.  Saying thank you improves your office, your health, and the patient’s experience.
  • Commendation – Commend your employees when you catch them doing something “right”. Commendation boosts morale. Applaud & reward the behavior and actions that you want to see more of. Simply thanking your team at the end of the day goes a long way in making them feel appreciated. Little surprise treats and gifts every now and then are also much appreciated.

#4 – Know your Numbers – “If you don’t know where you’ve come from, you don’t know where you’re going.” – Maya Angelou

Knowing your practice numbers and doing something with what you know about those numbers is key to growing and improving your practice. Numbers tell a story. Numbers tell you if your practice is healthy or unhealthy.  

Get a baseline of where you’re at in order to make a goal for where you want to go.  For example,

  • Overhead – Evaluate your true costs of doing business. What does it cost you per hour to keep the practice running?
  • Supplies – What is your supply budget vs what you are actually spending?
  • Payroll – What is your payroll percentage? Are you hygienists producing 3.3 times their salary?
  • Collections – Are you collecting what you produce and how long is it taking to collect your money?
  • Adjustments/Write-Offs – Are you closely monitoring your adjustments and write-offs?
  • Production – What are your hourly, daily, monthly, and yearly restorative and hygiene production goals?
  • New Patients – How many new patients do you want per month? What are you doing to welcome more new patients each month?
  • Attrition – How many patients are you losing each month and why?
  • Treatment Acceptance Vs Diagnosis – How many of your patients are saying yes to your best care? How are you keeping track of your unscheduled treatment plans?

If your numbers reveal unhealthiness be quick to act and get help to restore your practice to health and happiness.

Friends, do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month?  To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me. 

#5 – Declutter Clutter in your physical surroundings will clutter your mind and spirit.”

Clutter represents indecision. Decide to get rid of the clutter! That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs, and fast-food drink containers sitting out on the counters. Along with unnecessary things sitting on treatment room counters. What about your sterilization area? Does it look clean and sterile? Or cluttered and unclean?

  • Make a cleaning schedule – including the who, what & when.  When will the parking lot, restrooms & reception room be checked & cleaned? This should be done several times throughout the day. Do not wait for the “cleaning person” to take care of those areas.  If the flooring needs to be vacuumed… vacuum it. If the glass on the windows/doors have fingerprints…clean them. If the restroom toilet and sink are dirty… clean them.  Make a promise as a team that if you see it (and you know you do) clean it.

SEE https://bettyhaydenconsulting.com/2019/12/03/are-you-past-due-for-your-office-cleaning/

#6 – Stay on Time – “Time has a wonderful way of showing us what really matters.

If you’re often running behind schedule, investigate the reason(s) why. If you know the why… change whatever it is causing you to stray from the schedule. Running behind schedule sends a message to your patients and your team that you don’t respect their time. Respect your team by sticking to the scheduled work hours. Be sure that they are not habitually working through their lunch or having to work late. They need breaks to refresh and refuel. Give them that. They have a life outside of work and making them work past their scheduled end time is a real drag. I understand that sometimes unexpected events may occur so they might be asked to work late or into a lunch hour but this should be a rare occasion, not a daily or even occurrence. 

Arriving at the office with plenty of time before the first scheduled patient, expecting your patients to arrive on time, never wait on hygiene exams, calculate the actual amount of time it takes to do procedures, control the schedules, these things will help you stay on time.

#7 – Show you Care People don’t care how much you know until they know how much you care” – Theodore Roosevelt

  • Post-Op Calls – Doctors and Hygienists, call your patients at the end of the day to see how well they are doing. (Tip: Call all patients that received an extraction, perio treatment, difficult procedure, were fearful or new to the office.)
  • Pre-Op Calls – Doctors and Hygienists start building your relationship with a new patient before they step foot in the practice. Call and give a warm welcome, let them know you are looking forward to meeting them at their appointment. It’s unexpected, takes only a few minutes, and will really make your new patient feel special.
  • Say My Name – Everyone likes to hear his or her name. Greet your patient’s by name. Use their name during treatment. Thank them by name for coming in or calling.
  • Memorable Goodbyes – Make a great last impression with a friendly goodbye…be sure to use the patient’s name.  Give them something good to talk about.
  • Thank you’s – Send handwritten thank you cards to your new patients and to your new patient referral sources.

#8 – Reappointments & Reactivation – “Do what matters, now.”

  • Reappointment – The best way to keep your patients active is to be sure to reappoint them for their next hygiene visit when they are there at the office. Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time of treatment presentation.
  • Reactivation – Stay in touch with your unscheduled and/or inactive patients.

#9 – Online Presence – “You never get a second chance to make a great first impression.”

How are you presenting your dental practice, your services, your care, yourself, and your team online? Are you attracting potential new patients or turning them away? Consider briefly these four important areas…

  • Website – Your website should reflect the culture and personality of the practice and the team. The content should be fresh and relevant. The photos should be attractive and current. Think about this, when people visit your website are you welcoming them with warm and helpful messaging or inadvertently turning them away with poor messaging and unattractive pages?
  • Social Media – Social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Blogs, Online Community News Pages, YouTube, and more help to build your dental practice. Even if you’re not a fan of social media, please remember that most likely many of your patients and potential patients are using these platforms regularly. 
  • Google My Business – Are you consistently posting fresh content to your Google business page? If not, you should. It’s free, easy to do and people visiting your listing like to see fresh content.
  • Reviews & Recommendations – Ask your patients to please review your office on Google and recommend you on Facebook. Don’t simply rely on third party companies to do this for you. It’s so simple (& free) to invite your patients to do this for you.

#10 – Training –There is no way the quality of your patient care and experiences will exceed the quality of the people who provide it.”

Don’t hold back in this area! Invest in your team. Thoroughly train any new employees on your practice goals, systems, software, telephone skills, dental procedures, protocols, etc.  However, training isn’t just for your new employees, everyone in the office needs regular training.

Is there a chance you might have some new dental equipment or training manuals just sitting on the shelf, collecting dust?  It’s most likely because your team didn’t understand or appreciate the why and the how. Knowing why and how this new idea, technique, equipment, or procedure works, benefits the patient, the team, and the office is critical to enthused implementation.

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Wishing you all a healthy and happy start to 2021!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea!

Do you enjoy the dental leadership, management, and marketing tips and ideas that I share each month?   I would love and truly appreciate (seriously, it would make my day!) for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagram, LinkedIn and Pinterest

Why Dental Marketing Matters

Why Dental Marketing Matters

Hello Friends,

What is dental marketing? Do you need to market your practice? Does dental marketing even matter?

Oftentimes, dentists will proudly tell me that they don’t do any marketing in their practice and that they don’t need to market because they’re still growing with new patients each month. Others invest quite a bit of money to attract new patients to their practice. And some, tell me they need to start marketing because their office isn’t growing as they need it to.

It’s clear to me that people define what marketing is and why they would need it or not need it in different ways – in fact, here are a few dictionary definitions of marketing that I found:

“the act or process of buying and selling in a market.”

“The strategic functions involved in identifying and appealing to particular groups of consumers, often including activities such as advertising, branding, pricing, and sales.”

The American Marketing Association defines marketing as, “the activity, set of instructions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.”

From these definitions, we can see that marketing your practice involves so much more than just spending money on advertising. And the offices that tell me they have never done any marketing have been marketing their practice without even realizing it was marketing that they were doing to retain their patients and attract new patients. Why do I say this?

Everything that you do, everything that the patient (and potential patient) sees, hears & feels is a form of marketing. Everything you do or don’t do, matters.

Marketing your dental practice is like planting seeds. Some seeds sprout right away, others may take a while. You may have written some seeds off as a loss and when you least expect it, there it sprouts and produces beautiful results. And some may sprout where you don’t even remember planting.

” If you can look into the seeds of time, And say which grain will grow and which will not.  Speak then to me.”~ William Shakespeare

What are your marketing seeds? Marketing Seeds Include (but are not limited to):

  • Current Patients/Referrals
  • Social Media Platforms
  • Google My Business
  • Online Reviews
  • Direct Mail
  • Patient Appreciation Gifts
  • Staying in Touch with your Patients
  • The Patient Experience
  • Digital Marketing (Website, SEO, Emails, Mobile Devices, Google, Etc.)
  • Your Brand / Culture
  • Community/Charity Involvement
  • Local Business Partnerships
  • You and Your Team
  • Office Appearance (Inside and Outside)
  • Office Systems and Protocols

Take some time today and think about what you are sowing & producing.

Look at your practice through the eyes of your patients and potential patients.

Look closely at yourself, your team, the exterior, and interior of your building, all office systems, your lab, sterilization procedures, website & social media sites, marketing materials, marketing programs and the patient experience. Weeds can sneak in very easily if you don’t work to prevent them or if you ignore them when they are small.

Be wary of these two especially dangerous weeds: Poor telephone call systems and poor team member attitudes. See How to Effectively Answer the Dental Office Telephone & Happy Team

Examine your referral sources & patient retention numbers, this will be a key indicator as to the quality & quantity of the seeds you and your team are planting.

Friends, Do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month?  To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me. 

Who is referring the new patients and who isn’t? And why? Are you known as the go-to dental expert in the community? If not, why?

Do you provide your patients with a consistent & quality experience over the telephone? What about during & after their visit? Are you exceeding their expectations?

Are you and your team members involved in the community? Are you tracking, acknowledging, and rewarding those that refer to you? 

Again, everything matters! 

Don’t give up and please, don’t ignore any of the areas we’ve talked about – you might not see results right away but seeds are being planted, impressions are being made. You never know where and when they will take root and bloom!

Bring in some fresh eyes if you need to, ones that will see, hear & feel what you are missing, and ones that will give you the push and help to get rid of any weeds and plant seeds of greatness daily & consistently!

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

When considering your office needs and marketing plans, remember to…

  • Know Your Target Audience
  • Set Goals 
  • Create a monthly marketing calendar
  • Track all your marketing efforts. What’s working? What needs improvement? What needs to be eliminated?

Do you enjoy the dental leadership, management, and marketing tips and ideas that I share each month?   I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagram, LinkedIn and Pinterest