Football season is upon us – whether or not you’re a fan of football, celebrating football season with your office employees, patients, and the community is a great way to have more fun and exceed expectations.
Here are a few ideas for you…
Special football themed day(s) in the office:
Wear your favorite football team gear.
Encourage your patients to dress up too.
Decorate the office.
Take lots of pictures to share on your social media pages.
Set up a photo booth area with fun football-related props.
Serve football & tailgate foods & bottled water.
Hand out some patient appreciation gifts such as imprinted lip balm, football shaped/decorated treats, for more ideas check out my Pinterest board HERE.
Consider inviting local businesses & referring offices to celebrate with you.
More ideas to celebrate football season:
Special Offers on Sport Mouthguards
Post sports related dental health tips on your social media pages.
Cheer on your local football teams via your social media platforms.
Sponsor a local football team.
Have a Raffle to win football game tickets or a football-themed gift basket to encourage Facebook Likes, Check-ins, Referrals, and Reviews on Google,and Facebook
Deliver football-themed snacks and gifts to local businesses and specialists.
Hope you enjoyed these ideas.
Please share your football fun pictures & ideas with me.
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Whether your practice is crazy busy or super slow – now is your opportunity to make it be your best September ever!
The marketing (growth) ideas that I am sharing with you for September will help you reactivate and reappoint patients, attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations. With the ultimate goal of helping you to have more fun and less stress at work.
Dental Marketing Tips and Ideas for September 2021 (Practice Management & Leaderships Ideas Coming Soon!)
Theme: Fall in Love with a Beautiful & Healthy Smile
Focus: Preventive & Cosmetic Services
Giving-Away – Drawing for a Fall Themed Gift Basket / Patients can enter the drawing by leaving a review on Google and/or Facebook, referring their friends & family, and for coming in for their appts in September.
Patient Appreciation Gift Idea:
International Clean Hands Week is the 19th -25th – Give away little bottles of hand sanitizer with a tag or label that says, “Hands down we have the best patients in town!” Be sure your office name is included on the label.
Local Business Marketing Opportunity:
September is National Honey Month: Give away little jars of honey with a label or tag that says, for example, “Thank you for Bee-ing an Awesome Neighbor!” OR to your referring offices, you can say” Your Referrals Are Sweet As Honey – Thank you!”
Mouthguard Day: 6th – Share dental health tips about how to protect your smile while playing sports. Consider offering a mouthguard clinic for your local school sports teams.
September is National Fruit & Veggie Month – You could do a quick Facebook live video and/or post content to your social media platforms all about Nutritious School Snack Options. Perhaps, you could even create a cute, simple hand-out for your patients with a list of nutritious snack options and surprisingly unhealthy snacks.
Social Media Post Content Ideas to Improve Engagement during the month of September:
World Alzheimer’s Month
Bacon Day: 5th Banana Day: 11th
Grandparent’s Day: 12th
Bright Pink Lipstick Day: 17th Talk Like a Pirate Day: 19th
First Day of Fall: 22nd
Family Health and Fitness Day USA: 25 Women’s Health & Fitness Day: 29
Do you enjoy the complimentary ideas that I share each month? I would love and truly appreciate it for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK. Thank you!
Wishing you all the healthiest and happiest September!
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at email@example.com.
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The back-to-school season is upon us. While we typically reach out to the schools during February’s Dental Health now is a great time to start building relationships with school staff & the families that attend these schools.
Here are just a feweasy, inexpensive & effective ways for your dental office to reach out to your local schools.
Community Involvement – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media pages, to local businesses, and the news media via press release that your office is collecting donations for school supplies or books.
This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize.
Social Media Platforms – Share school-related and dental health content toyour social media pages, such as:
Gifts for School Staff – Choose one, two, or more schools (depending on the size of the teaching staff) and deliver some treats to show your appreciation for the work they do in caring for the children in your community. Some ideas: Breakfast, Lunch, Snacks, Toothbrush goodie bags, Lip balm, send over a coffee or ice cream truck, etc. Be sure that your office information is clearly imprinted on any toothbrushes or small gifts. See my Pinterest boards for gift ideas…
Host a Favorite Teacher Contest – Invite local students to nominate their favorite teacher. The winning teacher gets FREE teeth whitening and a certificate stating they won for the favorite teacher contest. The classroom with the winning teacher gets a gift card for school supplies or pizza/ice cream lunch.
You could easily ask for donations from local businesses to add to the winning teacher’s prize or for the classroom.
This can be promoted via your office website, newsletters, postcards, emails, office social media sites, local newspapers, and signs in your office.
Have fun with it and be sure to share lots of pictures on your social media pages.
Give-Away – Or have a school-themed gift that you’ll raffle off. Promote via your social media sites. Allow for your current patients and potential patients to TAG their favorite teacher in the post for a chance to win the gift. Encourage them to share the post on their pages.
Book Fairs – Many schools will be hosting book fairs this school year. These fairs typically bring in many families.
Create fun, interesting Bookmarks for your local schools that include your office contact information. Deliver these bookmarks as a gift to the local schools to use during their book fairs. Easy! Right?
Tooth bags – Make up little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids have come home with a tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?
I have witnessed firsthand just how effective marketing to local schools can be. The opportunity to bring in many new patient families to your practice is huge.
Please feel free to share with me your ideas for marketing to local schools or if you have any dental marketing questions that I can help you answer, I am here for you.
If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review/recommendation on GOOGLE and/or FACEBOOK
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to email@example.com and I will send you an invite to follow. This way, you won’t miss a single idea!
The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, make it your best June ever.
Doctors, if you’re struggling to reach your practice goals – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at firstname.lastname@example.org to see if a coaching relationship is right for you.
Here are some tips and ideas to help with your marketing plans.
Dental Marketing Tips and Ideas
June is Oral Health Month and Smile Month
A great month to encourage the community to share more smiles.
Theme: Cruise on in for Better Dental Health
Focus: Preventive Care (Cleanings, Sealants, and Fluoride for Adults and Children)
Goal: Raise awareness for the importance of preventive dental care (getting patients back on track with regular dental visits), take better care of your current patients, increase production, and bring in new patients.
Give-Away/Gift Idea: Drawing to win a Car Care Kit (Bucket filled with car care supplies.) Or team up with a local car wash or oil change shop for gift certificate donations. Have a drawing that your patients can enter a free car wash and/or oil change.
Example of Scripting:
Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt” Dental Sealants Protect Your Teeth Against Decay and Cavities.
Gift Certificates – Remember to offer gift certificates for purchase.
Community Engagement & Involvement Ideas ~
June is Perennial Gardening Month – Host a Summer Perennial Plant Exchange at your office. What a fantastic way to meet your neighbors! (It would be awesome to turn this into a “Beautify & Clean-Up” Local Businesses in the Community Event.)
Summer Reading Programs – Check with your local library to see if they are hosting any summer reading program incentives and offer to donate a prize(s). You can also design and print some fun bookmarks that include your office information.
Fun Community Gift Give-Away Idea – June 6th is Drive-In Movie Day – Put together a drive-in movie gift basket. (Fill it with candy, salty snacks, flashlight, bug spray, blanket, etc.) Have people comment on your Facebook page with the first movie they saw at the drive-in or what their favorite movie is to be entered for a chance to win the gift basket.
~ Educational Opportunites ~
National Migraine and Headache Awareness Month & National Headache Awareness Week: June 6th – 12th / If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.
Men’s Health Week: 14th – 20th / Compared to women, men are less likely to visit a dentist, oftentimes, only seeing a dentist when a problem arises. Share dental health tips for men on your website, and social media sites.
~ Social Media Post Ideas to Improve Engagement During the month of June ~
Great Outdoors Month – Print up a list of local parks, trails, camping sites, public pools/splash pads, kids outdoor activity ideas, etc. for your patients to take home and share with friends, family, co-workers & neighbors. Be sure to include your office contact information. All month-long share this information on your social media pages.
National Candy Month
Say Something Nice Day: 1st
Donut Day: 4th
Iced Tea Day: 10th
Corn on the Cob Day: 11th
First Day of Summer: 20th
International Body Piercing Day: 28th (share dangers of oral piercings)
Remember to have FUN!!
Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team, and your patients.
It always brightens my day to hear from you! If you appreciated these complimentary ideas I would love for you to please take a minute to leave me a review/recommendation here on GOOGLE and/or FACEBOOK. Thank you!!
Don’t miss out on any of the ideas that I share each month. Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to email@example.com) and I will send you an invitation to follow my blog.