The back-to-school season is upon us. While we typically reach out to the schools during February’s Dental Health now is a great time to start building relationships with school staff & the families that attend these schools.
Here are just a feweasy, inexpensive & effective ways for your dental office to reach out to your local schools.
Community Involvement – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media pages, to local businesses, and the news media via press release that your office is collecting donations for school supplies or books.
This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize.
Social Media Platforms – Share school-related and dental health content toyour social media pages, such as:
Gifts for School Staff – Choose one, two, or more schools (depending on the size of the teaching staff) and deliver some treats to show your appreciation for the work they do in caring for the children in your community. Some ideas: Breakfast, Lunch, Snacks, Toothbrush goodie bags, Lip balm, send over a coffee or ice cream truck, etc. Be sure that your office information is clearly imprinted on any toothbrushes or small gifts. See my Pinterest boards for gift ideas…
Host a Favorite Teacher Contest – Invite local students to nominate their favorite teacher. The winning teacher gets FREE teeth whitening and a certificate stating they won for the favorite teacher contest. The classroom with the winning teacher gets a gift card for school supplies or pizza/ice cream lunch.
You could easily ask for donations from local businesses to add to the winning teacher’s prize or for the classroom.
This can be promoted via your office website, newsletters, postcards, emails, office social media sites, local newspapers, and signs in your office.
Have fun with it and be sure to share lots of pictures on your social media pages.
Give-Away – Or have a school-themed gift that you’ll raffle off. Promote via your social media sites. Allow for your current patients and potential patients to TAG their favorite teacher in the post for a chance to win the gift. Encourage them to share the post on their pages.
Book Fairs – Many schools will be hosting book fairs this school year. These fairs typically bring in many families.
Create fun, interesting Bookmarks for your local schools that include your office contact information. Deliver these bookmarks as a gift to the local schools to use during their book fairs. Easy! Right?
Tooth bags – Make up little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids have come home with a tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?
I have witnessed firsthand just how effective marketing to local schools can be. The opportunity to bring in many new patient families to your practice is huge.
Please feel free to share with me your ideas for marketing to local schools or if you have any dental marketing questions that I can help you answer, I am here for you.
If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review/recommendation on GOOGLE and/or FACEBOOK
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to email@example.com and I will send you an invite to follow. This way, you won’t miss a single idea!
The month of May brings many wonderful opportunities to reach out to and build relationships with more people in the community. Here is why:
During the month of May you have:
Teacher Appreciation Week: 3rd – 7th
National Nurses Day and Week: 6th -12th
National Hospital Week: 9th -15th
National Nursing Home Week: 9th -15th
National Police Week: 9th – 15th
EMS (Emergency Medical Services) Week: 16th – 22nd
We don’t need a “reason” to celebrate and aknowledge our hard-working and awesome teachers, nurses, and police officers however the month of May gives us that extra boost to do so. Don’t let this great opportunity and privilege to reach out to the teachers, nurses, and police officers in your community pass you by.
How can you reach out to them? Here are a few ideas for you:
First, let’s start with any of your patients that are teachers, nurses, or police officers.
Pull a report with any patients that are school teachers, nurses, and police officers and send “We Appreciate You” cards to them. Unexpected and very much welcomed.
Put together some little thank you gifts to give your patients that are teachers/nurses/police officers when they come in for their dental appointment during the month of May.
Second, reach out to the teachers, nurses, and officers in the community that are not “yet” patients at your office.
Host a Favorite Teacher/Nurse/Police Officer Contest and promote it via your social media platforms. Invite the community to nominate their favorites. The winner receives FREE teeth whitening (or another special offer), a gift card to a local business, and a certificate stating they won (your office name) for the favorite teacher/nurse/police officer contest in your community.
You could easily ask for donations of prizes or gift cards from local businesses to add to the winning prize.
Deliver treats and/or toothbrush bags to your local schools, hospitals, doctors’ offices, fire station, and/or police stations.
Social Media Post Ideas to Improve Engagement during the month of May:
At the very least you can use your social media platforms to show your love and appreciation for these special and hard-working folks in the community. (If you need help in this area: Dental Office Social Media Help and Ideas
National High Blood Pressure Education Month (why does your dentist/hygienist take your blood pressure?)
May is Save Your Tooth Month and Root Canal Appreciation Week: 2nd – 8th and Root Canal Appreciation Day: 11th
National Teacher Day: 4th
Nurses Day or National RN Recognition Day: 6th
Receptionists Day: 12th
International Nurses Day: 12
EMSC (Emergency Medical Services) Day: 19th
National Employee Health & Fitness Day: 19th
National Senior Health & Fitness Day: 26
Eat More Fruits & Vegetables Day: 27th
World No-Tobacco Day: 31
There are so many ways to celebrate teacher appreciation, police officers, and nurses’ week in your dental office. If you’re looking for more marketing ideas for the month of May, please visit here: Dental Office Marketing Tips and Ideas for May
If you appreciated these complimentary ideas I would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK.
Wishing you all a very happy and productive Spring!
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Or, if you have an area(s) in the practice that you’re struggling with, feel free to comment here or email me at firstname.lastname@example.org
February is National Children’s Dental Health Month, what do you have planned to help educate families in your community about the need for better dental health?
COVID-19 has brought about many changes to our world; forcing us to also make changes and edits to our daily systems and protocols within our dental practices and how we engage with potential patients in our communities.
Even with these changes, there are still wonderful opportunities to enjoy the privilege of safely helping the children in your respective communities to smile happier and healthier.
Be sure to see Pediatric Dental Marketing Ideas for how to Consistently Exceed Parent & Patient Expectations and Consistently Be Great! Visit here: Pediatric Dental Marketing Ideas
Here are a few tips and ideasfor February’s Children’s Dental Health Month
School Dental Health Presentations – Typically, during Dental Health Month visits are made to the schools by dental office teams or children visit the office for an in-office field trip. If the Pandemic prevents you from visiting the schools or from them visiting you what about offering them a Zoom field trip?
Dental Education Via Social Media – Take advantage of your office social media platforms and website to share a variety of fun and educational posts and videos related to children’s dental health. Content Ideas for Posts and Videos:
Healthy Lunch/Snack Ideas
How much sugar is in your drink or favorite snacks?
What to do in a Dental Emergency?
Ortho Care While at School
Dental Hygiene with Braces
Daily Toothbrushing Chart
Dental Health Tips (Importance of sealants, fluoride, mouthguards, regular dental visits.)
What kind of toothbrush, toothpaste, floss, and mouth rinse is best?
Baby Bottle Tooth Decay
Tongue-Tie – What is it and how is it treated?
Tooth bags – Make up little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids came home from school with their lost tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?
OR what about putting together little ortho emergency kits? that include wax, floss threader with floss, etc. The school can keep on hand for ortho emergencies. 🙂
Advertising/Marketing your Event – Here are just a few ways to do this:
Social Media Pages ~ Make good use of all your social media platforms to share information about GKAS day with posts and videos.
TV News ~ Fax & Email a press release.
Fliers ~ Create fliers for in-office use and to give out to those in your community.
It’s a really fun day – exhausting yes, and a little heartbreaking but it feels good to volunteer your time and donate your services to help so many children in the community.
If you have any questions about hosting your own Give Kids A Smile Event please contact me at email@example.com – I am happy to help.
If you have an extra minute I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK.Thank you!!!
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at firstname.lastname@example.org and I will send you an invitation to follow my blog.
Here you will find my Top Ten FREE Dental Practice Improvement Tips for 2021. They’re not just free to read, they’re free to implement. How awesome is that?! Ideas that when implemented, WILL help you increase production, attract more new patients, build relationships within the community, have more fun as a team, as well as exceed your established patients’ expectations.
Betty’s Top Ten FREE Dental Practice Improvement Tips for 2021
#1 – Mission, Vision, Core Values – Knowing why you show up every morning will help to create a culture of happiness and excellence.
Mission – A clear definition of the purpose and focus of the practice today.
Vision – It is about what you want your practice to be in the future. It is the outcome/result of your mission.
Core Values – Core Values represent the beliefs and principles that define your practice, your team, and the patient experience you aim for in your dental practice.
Involve the entire team in your vision, mission, and goals for the practice. Involving your team will help to keep everyone on the same page, working together for the greater good of the practice. Encourage and empower your team to not only come up with new ideas and solutions to problems but to implement these ideas and solutions.
#2 – Lead by Example– “Treat your employees how you would like them to treat your best patient!“
If you want to see a positive change in your practice, you must consistently lead by example… be the change. It starts at the top. You set the tone for the day, make certain that it’s a happy & productive one. This includes any employee in a management position – if you have employees complaining about your office manager, take it seriously. A toxic office manager will destroy your practice over time, at the very least, cause a staff turnover nightmare. In fact, any employee that is toxic to your vision, to your team, and/or your patients…needs to go. It’s not easy to make the decision to terminate someone’s employment, yet absolutely necessary if you want to improve your practice. It’s been said that “what you allow you encourage.” Once you make the decision to no longer tolerate or allow the poor behavior and attitudes in your practice, you’ll breathe a huge sigh of relief.
#3 – Communication – “The art of communication is the language of leadership.”
Job Expectations & Job Responsibilities – What are the performance expectations for your team? Does each employee clearly understand their role in the practice? Have every team member write down a detailed list of all their job responsibilities. This is VERY helpful in determining more effective ways of doing things as well as finding out what is NOT being done.
Hello, Good Morning! – Make it a point to greet your fellow team members every morning. Let people know that you see them and acknowledge them with a hello.
Thank you – Express your appreciation. Saying thank you improves your office, your health, and the patient’s experience.
Commendation – Commend your employees when you catch them doing something “right”. Commendation boosts morale. Applaud & reward the behavior and actions that you want to see more of. Simply thanking your team at the end of the day goes a long way in making them feel appreciated. Little surprise treats and gifts every now and then are also much appreciated.
#4 – Know your Numbers – “If you don’t know where you’ve come from, you don’t know where you’re going.” – Maya Angelou
Knowing your practice numbers and doing something with what you know about those numbers is key to growing and improving your practice. Numbers tell a story. Numbers tell you if your practice is healthy or unhealthy.
Get a baseline of where you’re at in order to make a goal for where you want to go. For example,
Overhead – Evaluate your true costs of doing business. What does it cost you per hour to keep the practice running?
Supplies – What is your supply budget vs what you are actually spending?
Payroll – What is your payroll percentage? Are you hygienists producing 3.3 times their salary?
Collections – Are you collecting what you produce and how long is it taking to collect your money?
Adjustments/Write-Offs – Are you closely monitoring your adjustments and write-offs?
Production – What are your hourly, daily, monthly, and yearly restorative and hygiene production goals?
New Patients – How many new patients do you want per month? What are you doing to welcome more new patients each month?
Attrition – How many patients are you losing each month and why?
Treatment Acceptance Vs Diagnosis – How many of your patients are saying yes to your best care? How are you keeping track of your unscheduled treatment plans?
If your numbers reveal unhealthiness be quick to act and get help to restore your practice to health and happiness.
Friends, do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me.
#5 – Declutter – “Clutter in your physical surroundings will clutter your mind and spirit.”
Clutter represents indecision. Decide to get rid of the clutter! That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs, and fast-food drink containers sitting out on the counters. Along with unnecessary things sitting on treatment room counters. What about your sterilization area? Does it look clean and sterile? Or cluttered and unclean?
Make a cleaning schedule – including the who, what & when. When will the parking lot, restrooms & reception room be checked & cleaned? This should be done several times throughout the day. Do not wait for the “cleaning person” to take care of those areas. If the flooring needs to be vacuumed… vacuum it. If the glass on the windows/doors have fingerprints…clean them. If the restroom toilet and sink are dirty… clean them. Make a promise as a team that if you see it (and you know you do) clean it.
#6 – Stay on Time– “Time has a wonderful way of showing us what really matters.”
If you’re often running behind schedule, investigate the reason(s) why. If you know the why… change whatever it is causing you to stray from the schedule. Running behind schedule sends a message to your patients and your team that you don’t respect their time. Respect your team by sticking to the scheduled work hours. Be sure that they are not habitually working through their lunch or having to work late. They need breaks to refresh and refuel. Give them that. They have a life outside of work and making them work past their scheduled end time is a real drag. I understand that sometimes unexpected events may occur so they might be asked to work late or into a lunch hour but this should be a rare occasion, not a daily or even occurrence.
Arriving at the office with plenty of time before the first scheduled patient, expecting your patients to arrive on time, never wait on hygiene exams, calculate the actual amount of time it takes to do procedures, control the schedules, these things will help you stay on time.
#7 – Show you Care – “People don’t care how much you know until they know how much you care” – Theodore Roosevelt
Post-Op Calls – Doctors and Hygienists, call your patients at the end of the day to see how well they are doing. (Tip: Call all patients that received an extraction, perio treatment, difficult procedure, were fearful or new to the office.)
Pre-Op Calls – Doctors and Hygienists start building your relationship with a new patient before they step foot in the practice. Call and give a warm welcome, let them know you are looking forward to meeting them at their appointment. It’s unexpected, takes only a few minutes, and will really make your new patient feel special.
Say My Name – Everyone likes to hear his or her name. Greet your patient’s by name. Use their name during treatment. Thank them by name for coming in or calling.
Memorable Goodbyes– Make a great last impression with a friendly goodbye…be sure to use the patient’s name. Give them something good to talk about.
Thank you’s – Send handwritten thank you cards to your new patients and to your new patient referral sources.
#8 – Reappointments & Reactivation – “Do what matters, now.”
Reappointment – The best way to keep your patients active is to be sure to reappoint them for their next hygiene visit when they are there at the office. Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time of treatment presentation.
Reactivation – Stay in touch with your unscheduled and/or inactive patients.
#9 – Online Presence – “You never get a second chance to make a great first impression.”
How are you presenting your dental practice, your services, your care, yourself, and your team online? Are you attracting potential new patients or turning them away? Consider briefly these four important areas…
Website – Your website should reflect the culture and personality of the practice and the team. The content should be fresh and relevant. The photos should be attractive and current. Think about this, when people visit your website are you welcoming them with warm and helpful messaging or inadvertently turning them away with poor messaging and unattractive pages?
Social Media – Social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Blogs, Online Community News Pages, YouTube, and more help to build your dental practice. Even if you’re not a fan of social media, please remember that most likely many of your patients and potential patients are using these platforms regularly.
Google My Business – Are you consistently posting fresh content to your Google business page? If not, you should. It’s free, easy to do and people visiting your listing like to see fresh content.
Reviews & Recommendations – Ask your patients to please review your office on Google and recommend you on Facebook. Don’t simply rely on third party companies to do this for you. It’s so simple (& free) to invite your patients to do this for you.
#10 – Training – “There is no way the quality of your patient care and experiences will exceed the quality of the people who provide it.”
Don’t hold back in this area! Investin your team. Thoroughly train any new employees on your practice goals, systems, software, telephone skills, dental procedures, protocols, etc. However, training isn’t just for your new employees, everyone in the office needs regular training.
Is there a chance you might have some new dental equipment or training manuals just sitting on the shelf, collecting dust? It’s most likely because your team didn’t understand or appreciate the why and the how. Knowing why and how this new idea, technique, equipment, or procedure works, benefits the patient, the team, and the office is critical to enthused implementation.
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at email@example.com.
Wishing you all a healthy and happy start to 2021!
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (firstname.lastname@example.org) and I will send you an invite to follow. This way, you won’t miss a single idea!
Do you enjoy the dental leadership, management, and marketing tips and ideas that I share each month? I would love and truly appreciate (seriously, it would make my day!) for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK