Do you ever feel like you just “can’t” do it? Perhaps there are times when you feel like my daughter, Savannah did here in this video while trying to learn to hula hoop (while wearing high heels)…
Savannah in her frustration said “I can’t do it” – We all have at one time felt this way or maybe we’re feeling that way now.
But, was that really true, was she doomed to never master the hula hoop? Not at all, she just couldn’t hula hoop “yet”.
Yet is an optimistic word that means “in the future”, for example, the best is yet to come.
Approach each day in your practice with the growth mindset that, the best is yet to come. So maybe your patient feels like they can’t accept your treatment plan yet, or you’re struggling with reaching your production, collection, and scheduling goals, or like many offices right now you’re struggling to find and retain employees, this doesn’t mean that you will never reach your goals or your patient will never accept the treatment, or that you’ll never find excellent employees, it just means, more time and or effort are required.
This was true for Savannah – She can hula hoop!
Your patient hasn’t said yes, yet. You haven’t reached your goals, yet. You don’t have your dream team, yet. However, the best is yet to come.
Add yet to your mindset and your challenges become an opportunity to learn, grow and improve. Remember, with dedication and hard work, success follows. You CAN Do It!
Do you know what else will help you learn, grow and improve? My complimentary monthly dental coaching, practice management, and marketing ideas. Take a second and sign up today. If you prefer, send me (email@example.com) your email address and I will send you an invitation to subscribe. This way, you won’t miss a single idea!
Doctors, I may not be the best person to teach you how to hula hoop but I do know how to successfully help dental teams work together to create and implement wonderful systems to grow and improve their dental practice – if you’ve wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at firstname.lastname@example.org.
If you enjoy the dental leadership, management, and marketing tips and ideas that I share each month – I would love and truly appreciate it (seriously, it would make my day!) for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK
What do you have planned for March to help your patients have a great visit to your office? Are you on track to reach or exceed your first-quarter new patient and established patient reactivation goals? If not, there is still time to end this first quarter strong!
You’ll find that the Marketing Tips and Ideas that I share each month target the following 3 different areas to help you grow and improve your practice:
In-Office / Exceed Patients Expectations – Ideas that exceed your patients’ expectations and gets them talking about you, your office, and your team (in a good way) to their friends, family, neighbors, and co-workers after their appointment.
Social Media – Look for and create opportunities to help your patients and potential patients to see the personality of the practice. It is a good way to simply keep your name in front of your active and inactive patients too.
Community – Ideas to help you build and strengthen relationships within the community.
Marketing Tips & Ideas for March
Product/Service Feature: Teeth Whitening
Theme: Tropical Luau (March is a great month to bring a little warmth and fun to the practice!)
Special Offer: Offer teeth whitening at a reduced price or BOGO (encourages patients to bring a friend) or donate a portion of teeth whitening collections to a local charity.
Remind your patients that gift certificates are available!
Product/Service Feature: Orthodontics
Theme: March Madness (Bracket Madness)
Our Office Patients are a Slam Dunk! OR
May all your straight teeth “swishes” come true!
Patient Appreciation Gifts– little basketball kick balls (Oriental Trading) or little oranges (clementines) that you use a food-grade marker to draw basketball lines onto them.
Contest/Give-Away – Basketball Themed Gift Basket. Filled with snacks, a basketball, toothbrush, floss, mouthrinse, and whatever else you’d like to add.
External Marketing Ideas to Build Relationships Within Your Community:
Celebrate Your Name Week March 4-10 – Fun & Inexpensive give-away idea: Pick 2-4 names each day (that the office is open) to post on Facebook/Instagram, the persons with those names can come by the office on that day only to pick up a FREE toothbrush (or lip balm). An easy way to get posts shared! (Get your name out there!!)
National Nutrition Month – Deliver some healthy snacks to a few local businesses and be sure to include a special offer and/or information about your in-office savings plan.
Educational Opportunities –
National Kidney Month – Both tooth decay and gum disease can lead to infections that can cause problems for people with kidney disease. A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.
Sleep Awareness Week® 14th – 20th– It is estimated that sleep-related problems affect 50 to 70 million Americans of all ages. Your goal is to help improve their overall health and well-being with better sleep.
Social Media Post Ideas to Improve Engagement during the month of March:
National Caffeine Awareness Month
National Procrastination Week: 7th–14th
American Chocolate Week: 21st – 27th
World Compliment Day 1st
Pi Day: 14th
Kick Butts Day 17th
Pecan Day 25th
What are your plans to make March a great month? Please share your plans and ideas with me!
Here are some Practice Management & Leadership Tips & Ideas for March 2021
I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK.Would you kindly do that for me, please? Thank you!
Are you receiving my complimentary Practice Management, Leadership, and Marketing Ideas in your email inbox each month? If not, please start following today. If you prefer, send me your email address at email@example.com and I will send you an invitation to follow my blog.
National Snack Food Month – All month long share posts and/or videos with smile healthy snack food ideas on your social media pages. Since we know that food is the way to the hearts of many, why not give away healthy snacks to your patients when they come in for their appointment? Or deliver healthy snacks to local businesses along with office imprinted toothbrushes.
Pet Dental Health Month – Share pet dental health tips on your social media sites, ask people to share pictures of their pets on social media, hand out dog treats packaged with your office information. Even if the patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!
February is American Heart Month so Our focus this month is Heart Health. I am sharing this idea again this year because it is always well-received by the patients and community.
Heart Health Talking Points: Dental Health and Heart Disease Are Related -Dental health and heart disease are intricately linked and the cost for avoiding advanced periodontal disease or even something as mild as gingivitis may very well prove to be the cause of serious medical problems in the future. Be good to your heart beginning with good oral health.
Special Days: Women’s Heart Week: 1-7 – Focus this week on Women’s Heart Health. Have a special gift for your female patients. Hand out heart-healthy tips for your patients to share w/their friends and family.
Wear Red Day: 5th – Have the team wear red today and share pictures to Google My Business, FB & IG
Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February. Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.
Have fun with this heart theme!
Educational Opportunity –
Toothache Day: 9th – Share on your social media pages why ignoring a toothache is a bad idea.
Social Media Post Ideas to Improve Engagement during the month of February:
Groundhog Day: 2nd
Bubble Gum Day: 5th
Super Bowl: 7th
National Pizza Day: 9th
Random Acts of Kindness Day: 17th
National Tooth Fairy Day: 28th
Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me.
What is on your marketing calendar for February? Message me please to tell me what you have planned to make the month special for your patients and the community.
I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK.
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at firstname.lastname@example.org and I will send you an invitation to follow my blog.
Yours for Greater Success, ~Betty (AKA Dental Coach)
Here you will find my Top Ten FREE Dental Practice Improvement Tips for 2021. They’re not just free to read, they’re free to implement. How awesome is that?! Ideas that when implemented, WILL help you increase production, attract more new patients, build relationships within the community, have more fun as a team, as well as exceed your established patients’ expectations.
Betty’s Top Ten FREE Dental Practice Improvement Tips for 2021
#1 – Mission, Vision, Core Values – Knowing why you show up every morning will help to create a culture of happiness and excellence.
Mission – A clear definition of the purpose and focus of the practice today.
Vision – It is about what you want your practice to be in the future. It is the outcome/result of your mission.
Core Values – Core Values represent the beliefs and principles that define your practice, your team, and the patient experience you aim for in your dental practice.
Involve the entire team in your vision, mission, and goals for the practice. Involving your team will help to keep everyone on the same page, working together for the greater good of the practice. Encourage and empower your team to not only come up with new ideas and solutions to problems but to implement these ideas and solutions.
#2 – Lead by Example– “Treat your employees how you would like them to treat your best patient!“
If you want to see a positive change in your practice, you must consistently lead by example… be the change. It starts at the top. You set the tone for the day, make certain that it’s a happy & productive one. This includes any employee in a management position – if you have employees complaining about your office manager, take it seriously. A toxic office manager will destroy your practice over time, at the very least, cause a staff turnover nightmare. In fact, any employee that is toxic to your vision, to your team, and/or your patients…needs to go. It’s not easy to make the decision to terminate someone’s employment, yet absolutely necessary if you want to improve your practice. It’s been said that “what you allow you encourage.” Once you make the decision to no longer tolerate or allow the poor behavior and attitudes in your practice, you’ll breathe a huge sigh of relief.
#3 – Communication – “The art of communication is the language of leadership.”
Job Expectations & Job Responsibilities – What are the performance expectations for your team? Does each employee clearly understand their role in the practice? Have every team member write down a detailed list of all their job responsibilities. This is VERY helpful in determining more effective ways of doing things as well as finding out what is NOT being done.
Hello, Good Morning! – Make it a point to greet your fellow team members every morning. Let people know that you see them and acknowledge them with a hello.
Thank you – Express your appreciation. Saying thank you improves your office, your health, and the patient’s experience.
Commendation – Commend your employees when you catch them doing something “right”. Commendation boosts morale. Applaud & reward the behavior and actions that you want to see more of. Simply thanking your team at the end of the day goes a long way in making them feel appreciated. Little surprise treats and gifts every now and then are also much appreciated.
#4 – Know your Numbers – “If you don’t know where you’ve come from, you don’t know where you’re going.” – Maya Angelou
Knowing your practice numbers and doing something with what you know about those numbers is key to growing and improving your practice. Numbers tell a story. Numbers tell you if your practice is healthy or unhealthy.
Get a baseline of where you’re at in order to make a goal for where you want to go. For example,
Overhead – Evaluate your true costs of doing business. What does it cost you per hour to keep the practice running?
Supplies – What is your supply budget vs what you are actually spending?
Payroll – What is your payroll percentage? Are you hygienists producing 3.3 times their salary?
Collections – Are you collecting what you produce and how long is it taking to collect your money?
Adjustments/Write-Offs – Are you closely monitoring your adjustments and write-offs?
Production – What are your hourly, daily, monthly, and yearly restorative and hygiene production goals?
New Patients – How many new patients do you want per month? What are you doing to welcome more new patients each month?
Attrition – How many patients are you losing each month and why?
Treatment Acceptance Vs Diagnosis – How many of your patients are saying yes to your best care? How are you keeping track of your unscheduled treatment plans?
If your numbers reveal unhealthiness be quick to act and get help to restore your practice to health and happiness.
Friends, do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me.
#5 – Declutter – “Clutter in your physical surroundings will clutter your mind and spirit.”
Clutter represents indecision. Decide to get rid of the clutter! That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs, and fast-food drink containers sitting out on the counters. Along with unnecessary things sitting on treatment room counters. What about your sterilization area? Does it look clean and sterile? Or cluttered and unclean?
Make a cleaning schedule – including the who, what & when. When will the parking lot, restrooms & reception room be checked & cleaned? This should be done several times throughout the day. Do not wait for the “cleaning person” to take care of those areas. If the flooring needs to be vacuumed… vacuum it. If the glass on the windows/doors have fingerprints…clean them. If the restroom toilet and sink are dirty… clean them. Make a promise as a team that if you see it (and you know you do) clean it.
#6 – Stay on Time– “Time has a wonderful way of showing us what really matters.”
If you’re often running behind schedule, investigate as to the reason(s) why. If you know the why… change whatever it is causing you to stray from the schedule. Running behind schedule sends a message to your patients and your team that you don’t respect their time. Respect your team by sticking to the scheduled work hours. Be sure that they are not habitually working through their lunch or having to work late. They need breaks to refresh and refuel. Give them that. They have a life outside of work and making them work past their scheduled end time is a real drag. I understand that sometimes unexpected events may occur so they might be asked to work late or into a lunch hour but this should be a rare occasion, not a daily or even occurrence.
Arriving at the office with plenty of time before the first scheduled patient, expecting your patients to arrive on time, never wait on hygiene exams, calculate the actual amount of time it takes to do procedures, control the schedules, these things will help you stay on time.
#7 – Show you Care – “People don’t care how much you know until they know how much you care” – Theodore Roosevelt
Post-Op Calls – Doctors and Hygienists, call your patients at the end of the day to see how well they are doing. (Tip: Call all patients that received an extraction, perio treatment, difficult procedure, were fearful or new to the office.)
Pre-Op Calls – Doctors and Hygienists start building your relationship with a new patient before they step foot in the practice. Call and give a warm welcome, let them know you are looking forward to meeting them at their appointment. It’s unexpected, takes only a few minutes, and will really make your new patient feel special.
Say My Name – Everyone likes to hear his or her name. Greet your patient’s by name. Use their name during treatment. Thank them by name for coming in or calling.
Memorable Goodbyes– Make a great last impression with a friendly goodbye…be sure to use the patient’s name. Give them something good to talk about.
Thank you’s – Send handwritten thank you cards to your new patients and to your new patient referral sources.
#8 – Reappointments & Reactivation – “Do what matters, now.”
Reappointment – The best way to keep your patients active is to be sure to reappoint them for their next hygiene visit when they are there at the office. Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time of treatment presentation.
Reactivation – Stay in touch with your unscheduled and/or inactive patients.
#9 – Online Presence – “You never get a second chance to make a great first impression.”
How are you presenting your dental practice, your services, your care, yourself, and your team online? Are you attracting potential new patients or turning them away? Consider briefly these four important areas…
Website – Your website should reflect the culture and personality of the practice and the team. The content should be fresh and relevant. The photos should be attractive and current. Think about this, when people visit your website are you welcoming them with warm and helpful messaging or inadvertently turning them away with poor messaging and unattractive pages?
Social Media – Social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Blogs, Online Community News Pages, YouTube, and more help to build your dental practice. Even if you’re not a fan of social media, please remember that most likely many of your patients and potential patients are using these platforms regularly.
Google My Business – Are you consistently posting fresh content to your Google business page? If not, you should. It’s free, easy to do and people visiting your listing like to see fresh content.
Reviews & Recommendations – Ask your patients to please review your office on Google and recommend you on Facebook. Don’t simply rely on third party companies to do this for you. It’s so simple (& free) to invite your patients to do this for you.
#10 – Training – “There is no way the quality of your patient care and experiences will exceed the quality of the people who provide it.”
Don’t hold back in this area! Investin your team. Thoroughly train any new employees on your practice goals, systems, software, telephone skills, dental procedures, protocols, etc. However, training isn’t just for your new employees, everyone in the office needs regular training.
Is there a chance you might have some new dental equipment or training manuals just sitting on the shelf, collecting dust? It’s most likely because your team didn’t understand or appreciate the why and the how. Knowing why and how this new idea, technique, equipment, or procedure works, benefits the patient, the team, and the office is critical to enthused implementation.
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at email@example.com.
Wishing you all a healthy and happy start to 2021!
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (firstname.lastname@example.org) and I will send you an invite to follow. This way, you won’t miss a single idea!
Do you enjoy the dental leadership, management, and marketing tips and ideas that I share each month? I would love and truly appreciate (seriously, it would make my day!) for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK