Dental Tips and Ideas for October

Dental Tips and Ideas for October

Hello Friends,

October is the start of your final quarter for the year. It’s your opportunity to make it your best fourth quarter ever. To help you plan for that, today I’m sharing some tips and ideas with you. Ideas that when implemented will keep things fresh and fun in your office. More importantly, they will exceed your patients and potential patients’ expectations which will allow you to focus on doing what you do best, helping your patients achieve healthy and beautiful smiles. Why? Because exceeding your patients’ expectations will help keep them loyal to your office.

Fall Dental Marketing Ideas for October

Here are some fun ideas for October – I know a lot of offices will be focusing on Candy Buy Back events so I will share some ideas for those events and some other ideas just in case you’re looking for something a little extra to exceed patient expectations.

Candy Buy Back:

Options:

  •   Collect candy in office. Open to the Public

Or you can do this,

  • Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

If you desire more help with a candy buy back event for your office, please contact me at bhaydenconsulting@gmail.com for a consultation. I have had the privilege of creating & implementing candy buy back events from start to finish. 

More tips and ideas for the month of October: 

National Apple Month – See  Apple Month dental tips and ideas

Service/Product Opportunity –

National Orthodontic Health Month – Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for the holiday parties.

Community Involvement Opportunity  –

National Field Trip Month – Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a Field Trip to the dentist. Bring them in during the month of October instead.

National Friends of Libraries Week: 15th -21st  – See Dental Ideas for your Local Library  & Part 2

Educational Opportunity –

National Dental Hygiene Month – Throughout the month, make a special effort to work your hygiene continuing care lists. Send emails, texts, and make calls encouraging patients to schedule their hygiene appointments. Use your website and social media platforms to share dental hygiene tips and facts with the community.

National Face Your Fears Day: 10th  – Opportunity to share what you do to help make dental visits more comfortable for the fearful patient.

~ Social Media Post Ideas to Improve Engagement ~

 National Walk Your Dog Day: 1st 

National Taco Day: 4th 

World Smile Day: 6th 

National Kick Butt Day: 9th 

Wear Something Gaudy Day: 17th 

World Pasta Day: 25th 

National Knock-Knock Jokes Day: 31st 

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

I have some more marketing & practice management ideas for October coming soon!

Are you receiving my free dental marketing and practice management ideas every month to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

 It is my wish that you all have a wonderful October!

 Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Please follow and like us:
Why Plant Dental Marketing Seeds Of Greatness?

Why Plant Dental Marketing Seeds Of Greatness?

Hello Friends,

Marketing your dental practice is like planting seeds. Some seeds sprout right away, others may take a while. You may have written some seeds off as a loss and when you least expect it, there it sprouts and produces beautiful results. And some may sprout where you don’t even remember planting.

” If you can look into the seeds of time, And say which grain will grow and which will not.       Speak then to me.”~ William Shakespeare

What are your marketing seeds? Everything that you do, everything that the patient (and potential patient) sees, hears & feels. Everything Matters!

Marketing Seeds Include:

  • Current Patients/Referral Programs
  • Social Media
  • Direct Mail
  • Patient Appreciation Gifts
  • Staying in Touch with your patients
  • The Patient Experience
  • Digital Marketing (Website, SEO, Emails, Mobile Devices, Google, Etc.)
  • Your Brand
  • Community/Charity Involvement
  • Local Business Partnerships
  • You and Your Team

Take some time today and think about what you are sowing & producing.

Look at your practice through the eyes of your patients and potential patients.

Look closely at yourself, your team, the exterior, and interior of your building, all office systems, your lab, sterilization procedures, website & social media sites, marketing materials, marketing programs and the patient experience. Weeds can sneak in very easily if you don’t work to prevent them or if you ignore them when they are small.

Be wary of these two especially dangerous weeds: Poor telephone call systems and poor team member attitudes. See How to Effectively Answer the Dental Office Telephone & Tips to Improve your Dental Office Part 4 ~ Happy Team

Examine your referral sources & patient retention numbers, this will be a key indicator as to the quality & quantity of the seeds you and your team are planting. Who is referring the new patients and who isn’t? And why? Are you known as the go to dental expert in the community? If not, why?

Do you provide your patients with a consistent & quality experience over the telephone? What about during & after their visit? Are you exceeding their expectations?

Are you and your team members involved in the community? Are you tracking, acknowledging and rewarding those that refer to you? 

Helpful Articles:  Tips to Improve Your Dental Office, Part 1 ~ First ImpressionsTips to Improve Your Dental Office Part 2 – Make a Change! and Tips To Improve Your Dental Office, Part 3 ~ The Little Things Matter

Again, everything matters! 

dental marketing ideas from hayden consulting

Don’t give up and please, don’t ignore any of the areas we’ve talked about – you might not see results right away but seeds are being planted, impressions are being made. You never know where and when they will take root and bloom!

Bring in some fresh eyes if you need to, ones that will see, hear & feel what you are missing, and ones that will give you the push and help to get rid of any weeds and plant seeds of greatness daily & consistently!

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Remember to…

  • Know Your Target Audience
  • Set Goals 
  • Create a monthly marketing calendar
  • Track all your marketing efforts. What’s working? What needs improvement? What needs to be eliminated?

Please take a moment and click the follow button to receive my complimentary dental marketing and practice management ideas right to your inbox each month. Feel free to share with your friends. Thank you!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

 

Please follow and like us: