Dental Office Marketing, Leadership, and Management Tips and Ideas for September 2020

Dental Office Marketing, Leadership, and Management Tips and Ideas for September 2020

Hello Friends,

“What does the month of September typically look like in your office? Do you struggle to fill the schedule? Or do you find that it is a productive month for you?”

Those are the questions I asked you all last year because I always encourage my dental office teams to be proactive by taking steps to create/design what they want their schedules, production, collections, and patient growth to look like for each month. Why wait until the end of the month to say “wow, that month was awful” or “wow, that was a great month”… and wonder, how did we do that?

Little did we know that the year 2020 would bring so many changes to our world and negatively impact the schedules in ways we could have never anticipated.

Now, here in August 2020, many offices are facing the potential for the weakest fall schedules they have ever experienced. Your schedules may actually look pretty good for September as you have been reappointing patients that had appts during the shut down. It may even look better than ever. So if you’re busy right now does it even matter what the schedule looks like for October and November? After all, there is still plenty of time to fill all of those holes, right?

For numerous reasons, it matters greatly what your schedules look like for this fall and as for having plenty of time to fill those holes, well, we know what happens with time… it goes by very quickly, especially when we’re busy!

Typically, a full hygiene schedule today means a full doctor schedule tomorrow – why is that? Approximately, 75% of restorative needs are discovered during hygiene patient visits.

Unfortunately, when there is that open chair time with no production to collect on, your overhead expenses continue without letup.

This isn’t just about money though – our focus should always be on helping our patients smile healthier and happier. When Your Patients Are Healthy – The Practice Is Healthy. To help make our patients healthier we need them to schedule appointments.

The ideas that I am sharing with you for September will help you reactivate and reappoint patients, attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations.

Dental Office Leadership, Management, and Marketing Tips and Ideas for September 2020

dental coach betty hayden fall dental schedule tips

Leadership Tips & Ideas:

“Leaders become great, not because of their power, but because of their ability to empower others.” -John Maxwell

Empower your team to focus on the possibilities of what a healthy fall schedule can look like and how that is a benefit not only to your patients but to your employees as well. Think beyond what you’ve always done to get by or your current perceived limitations– get creative with your methods for staying in touch with your current patients, reaching out to inactive patients, welcoming more new patients, and learning new things as a team to keep things fresh and motivating.

Employee Appreciation Idea – September is Self-Care Awareness Month – Self-Care has never been more important than it is right now! Give a small gift of appreciation to your employees that encourages self-care.  It could be a gift card or actual gifts. (ie: spa products, chocolate, books, essential oils, teas, waterbottle, etc.)

Practice Management Tips & Ideas:

Unscheduled Treatment Plans & Hygiene Continuing Care – Reach out to all your patients with incomplete treatment plans or that are past-due in hygiene. Encourage them to schedule their appointment during the months of September, October, and November.

Insurance Renewal Letters – Send out your “Use it or Lose it reminder texts, emails, and letters.

Betty Hayden Dental Coach End of Year Insurance Renewal Reminders

Friends, do you know what your schedules look like for the fall months? Do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month?  To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me. 

Marketing Tips and Ideas: (Exceed Expectations for your current patients and the potential new patients that you engage with in your community.):

Theme: Fall in Love with a Beautiful & Healthy Smile

Focus: Preventive & Cosmetic Services

Giving-Away – Drawing for a Fall Themed Gift Basket / Patients can enter the drawing by leaving a review on Google and/or Facebook, referring their friends & family, and for coming in for their appts in September.

dental coach betty hayden fall marketing ideas for September

Local Business Marketing Opportunity: 

September is National Honey Month: Give away little jars of honey with a label or tag that says, for example, “Thank you for Bee-ing an Awesome Neighbor!” or “Our Nurses are Sweet as Honey!”  OR  to your referring offices you can say” Your Referrals Are Sweet As Honey – Thank you!”

Patient & Community Educational Idea:

September 1st – 7th is National Nutrition Week – You could do a quick Facebook live video and/or post content to your social media platforms all about Nutritious School Snack Options. Perhaps, you could even create a cute, simple hand-out for your patients with a list of nutritious snack options and the surprisingly unhealthy snacks.

Social Media Post Ideas to Improve Engagement during the month of September:

World Alzheimer’s Month

National Fruit & Veggie Month

Sweet Corn Week: 3rd – 7th 

Random Acts of Kindness Day: 1st

dental coach betty hayden kindness

Be Late for Something Day: 5th / But not your dental appointment! Here is why it’s so important for you to arrive on time for your appointments…

Mouthguard Day: 7th

Dental Office Tips and Ideas Sports Safety

Grandparents Day: 13th

World Heart Day: 29th

Do you enjoy the complimentary ideas that I share each month?  I would love and truly appreciate for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK . Thank you! 🙂

Wishing you all the healthiest and happiest September!

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Are you receiving my complimentary Dental Practice Management and Marketing Ideas via your email each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. 

Yours for Greater Success,

~Betty – Dental Coach

Dental Office Tips and Ideas for July 2020

Dental Office Tips and Ideas for July 2020

Happy Summer, Friends –

I wanted to share some Leadership, Practice Management, and Marketing Tips and Ideas with you for the month of July to help you all have a terrific, productive, and safe month.

These next few months bring wonderful opportunities to be productive and safe while helping your patients and community smile healthier and happier.  There is much that can be done now to hopefully have a healthy and productive September and October. The slow months of March and April will have a negative impact on September and October if we don’t plan now for those months to be great.

With some planning, enthusiasm, and implementation you have the chance to really set yourselves apart from the other offices in the community, welcome more new patients, exceed your current patients’ expectations (get them talking about how awesome you are!), have less stress and more fun as a team. We all need more of that.

Dental Office Marketing, Management, and Leadership Tips & Ideas

Dental Coach Betty Hayden Summer Dental Marketing Ideas

Internal & External Marketing Tips and Ideas: 

Patient Appreciation Ideas

Theme #1:  National Grilling Month – Contest for a BBQ Grill and/or a Gift Basket filled with grilling supplies.  Base entries off of NP referrals or Reviews left on Facebook and/or Google. You could take this contest right until the end of August.

Product/Service Feature: Orthodontics for a beautiful grill!

Theme #2: Patient Appreciation Gift

Gift Idea: Firework Sparklers with a note attached that says: Thank you for making our office sparkle! We appreciate you!

Dental Patient Appreciation Gift Ideas from Betty Hayden Consulting

Product Feature: Teeth Whitening (Time to make your smile sparkle & shine!)

Practice Management Tips and Ideas:

Office Yearly Goals – I understand that many of the original goals for your year have been adjusted.  Are you happy with your Production, Collection, and New Patient Goals for 2020? Would you like to adjust your office hours?

Reactivation and Reappointment – How many of your “active” patients have their next appt scheduled and how many do not?  Let us work together to ensure none of your patients are slipping through any cracks. A solid reactivation and reappointment protocol is key to keeping healthy schedules and healthy patients.

Friends, if you do not know what your office numbers look like, please examine, record, and measure these and other important key practice indicators. You need to know where you’re at currently to know how to best care for your patients and what your potential for growth is. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge.

Family Friendly Offices – July is Get Ready for Kindergarten Month. Depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children. Promote via your social media sites.

Leadership Tips and Ideas: 

“Stop rationing out praise as if there will be a shortage of it when you could be replicating your best people.”   — Gregg Lederman

leadership acknowledges and praises employees dental coach Betty Hayden Consulting

Leadership acknowledges and appreciates – It’s easy to recognize mistakes or when things are going wrong but be on the lookout to recognize and acknowledge what is going right. Your employees and fellow co-workers need to hear commendation and appreciation for the good things they’re doing.  Here are a few ideas for you:

  • Verbal Commendation
  • Handwritten thank you note of appreciation
  • Bring in breakfast
  • Bring in lunch
  • Extra special: Gift card, a small gift, or good ol’ cash 😉

Employee Work Anniversaries – Who has work anniversaries in July that you can celebrate?

Social Media Post Ideas to Improve Engagement:

National Body Piercing Week: 5-10

International Kissing Day or World Kiss Day: July 6th

Chocolate Day; July 7th

National Sour Candy Day: 18th

Dangers of sour candy to your teeth dental office ideas betty hayden

National Lipstick Day: 29th

Make it a great and fun month!

Do you enjoy the complimentary ideas that I share each month?  I would love and truly appreciate for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success!

~Betty – Dental Coach

P.S. Please stop by and say hello to me on FacebookTwitterInstagram, and Pinterest

Dental Office Tips and Ideas for May 2020

Dental Office Tips and Ideas for May 2020

Hello Friends ~

WOW! Things have certainly changed, haven’t they? I hope that you all are staying safe and healthy. As a dental coach for many different teams, I have spent countless hours helping them prepare to start seeing patients once again.

I understand that some offices have already reopened and others are awaiting their start back dates. Regardless of the status of your office, even with all the changes to dentistry, one thing remains the same – your patients want to know you care, your community appreciates your support, and your employees need to know that you are taking steps to ensure their safety and that they’ll have a job to return to.

The Leadership, Management, and Marketing Tips and Ideas that I am sharing for the month of May will work whether your office is open or closed. Ready? Here you are: (I crammed a lot of ideas in here so surely you will find at least one thing you can implement. Haha)

Dental Office Leadership, Marketing, and Practice Management Tips and Ideas for May:

Dental Coach Betty Hayden Spring Dental Marketing Ideas

Leadership Tips and Ideas –

“Developing excellent communication skills is essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. If a leader can’t get a message across clearly and motivate others to act on it, then having a message doesn’t even matter.” — Gilbert Amelio

Communication: If your office is temporarily closed, please stay in touch with your employees. Check-in on them with a telephone call or text. Schedule regular team meetings – these can be held virtually from the safety of their homes via Zoom and other platforms.  Don’t assume they know what’s going on, don’t assume they’re comfortable returning to work. Create together a plan for returning back to work.

If your office has already reopened, daily morning huddles are a must, and regular team meetings important. Schedule in advance your monthly team meetings for the year. If we don’t make time to effectively communicate it often doesn’t happen.

See: Tips and Ideas for Successful Monthly Dental Team Meetings and Dental Office Morning Huddle Agenda Tips and Ideas

Here is a fun idea for your team – May 15th is National Pizza Day – If you are back to work, bring in pizza for the team. If you are still at home, have pizza delivered to your employees’ homes as a special treat. Plus, you’re helping to support local businesses.

Learn how to lead your team, creating greatness based on high-performance expectations and principles. Produce more, Collect more, Stress-less, and have more Fun!

Schedule your complimentary no-obligation 30-minute coaching consultation today at bhaydenconsulting@gmail.com.

Dental Marketing Tips and Ideas –

Theme: National Smile Month “We Always Go The Extra Smile”

Focus: Healthy & Beautiful Smiles (Preventive & Cosmetic Services)

Goal: Bring in New Patients, Increase Production & Exceed Patients Expectations

Contest/Raffle – Family Fun & Wellness Gift Basket (Tote/Cooler) – Fill with Lawn games, BBQ supplies, Sunscreen, Citronella candles, Toothbrushes, Paper products, Chalk, etc.

Patients earn entries for Facebook engagement, FB reviews, Google reviews, and for referring new patients.

Videos – Share videos on Instagram, Facebook, and Google about what you’re doing to help keep your patients safe during this time and what they can expect as far as changes when they come in for the scheduled appts. Reassure them that just as you always have – their safety is your top concern.  Share with them what you’re doing to help them smile healthier.

Community Opportunities:  This month makes it very easy to build relationships with some of the local businesses.  Specifically, your Nurses, Police Officers, and Teachers.

During the month of May you have:

Teacher Appreciation Week: 4-8

National Nurses Day and Week: 6-12 

National Police Week:  10-16

See here: Dental Office Appreciation Ideas for Teachers, Nurses, and Police Officers for some ideas on how you can celebrate and acknowledge these amazing people in your community.

Educational Opportunities:

May is Save Your Tooth Month and Root Canal Appreciation Week: 3rd – 9th and Root Canal Appreciation Day: 11th 

What can you do with that? Share with your patients in person or via your social media platforms the importance of saving their natural teeth. Explain what root canal procedures are and how they help.

National High Blood Pressure Education Month 

Are you consistently taking your patients’ blood pressure?  If not, now is a great time to start.

dental office blood pressure betty hayden consulting

Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.

Dr. __ and our team are not only interested in your oral health but your overall health. We take every precaution necessary to ensure that you will leave happy and healthy. We look forward to seeing you soon at your next appointment!  

Practice Management Tips & Ideas:

Friends, if you do not know what your office numbers look like, or how many of your active patients are unscheduled, or how many patients were canceled and not yet rescheduled during COVID, and so many other important key practice indicators; please take note of what those numbers look like. This will help you reopen your practice with a baseline to work from and guide you.  You need to know where you’re at currently to know how to best care for your patients and what your potential for growth is. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge.

Social Media Post Ideas to Improve Engagement during the month of May

Side Note: Now more than ever it is important to stay connected with your patients (and the community) via your social media platforms and Google My Business.  Don’t overthink it. Have fun with it. In addition to posts and pictures, create some brief videos to share as well.

Drinking Water Week: 3rd-9th (Share the dental health benefits of drinking water)

World Laughter Day: 3rd (We all can use more laughter!)

National Piercing Day: 16th (Share risks of oral piercings)

Eat More Fruits & Vegetables Day: 21st

National Taffy Day: 23rd (Best and Worst Candy for Your Teeth)

National Senior Health & Fitness Day: 29 

World No-Tobacco Day: 31

If you appreciated these complimentary ideas I  would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Keep Smiling and Stay Healthy!!

Yours for Greater Success,

~Betty