Dental Tips and Ideas for October

Dental Tips and Ideas for October

Hello Friends,

October is the start of your final quarter for the year. It’s your opportunity to make it your best fourth quarter ever. To help you plan for that, today I’m sharing some tips and ideas with you. Ideas that when implemented will keep things fresh and fun in your office. More importantly, they will exceed your patients and potential patients’ expectations which will allow you to focus on doing what you do best, helping your patients achieve healthy and beautiful smiles. Why? Because exceeding your patients’ expectations will help keep them loyal to your office.

Fall Dental Marketing Ideas for October

Here are some fun ideas for October – I know a lot of offices will be focusing on Candy Buy Back events so I will share some ideas for those events and some other ideas just in case you’re looking for something a little extra to exceed patient expectations.

Candy Buy Back:

Options:

  •   Collect candy in office. Open to the Public

Or you can do this,

  • Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

If you desire more help with a candy buy back event for your office, please contact me at bhaydenconsulting@gmail.com for a consultation. I have had the privilege of creating & implementing candy buy back events from start to finish. 

More tips and ideas for the month of October: 

National Apple Month – See  Apple Month dental tips and ideas

Service/Product Opportunity –

National Orthodontic Health Month – Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for the holiday parties.

Community Involvement Opportunity  –

National Field Trip Month – Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a Field Trip to the dentist. Bring them in during the month of October instead.

National Friends of Libraries Week: 15th -21st  – See Dental Ideas for your Local Library  & Part 2

Educational Opportunity –

National Dental Hygiene Month – Throughout the month, make a special effort to work your hygiene continuing care lists. Send emails, texts, and make calls encouraging patients to schedule their hygiene appointments. Use your website and social media platforms to share dental hygiene tips and facts with the community.

National Face Your Fears Day: 10th  – Opportunity to share what you do to help make dental visits more comfortable for the fearful patient.

~ Social Media Post Ideas to Improve Engagement ~

 National Walk Your Dog Day: 1st 

National Taco Day: 4th 

World Smile Day: 6th 

National Kick Butt Day: 9th 

Wear Something Gaudy Day: 17th 

World Pasta Day: 25th 

National Knock-Knock Jokes Day: 31st 

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

I have some more marketing & practice management ideas for October coming soon!

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 It is my wish that you all have a wonderful October!

 Yours for Greater Success!

~Betty

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Dental Marketing and Practice Management Ideas for June

 

Hello Dental Friends,

NOTE: For updated dental marketing ideas for the month of June, visit HERE

How is your second quarter looking? I hope you’re happy with your production, collections, new patient numbers and the appointment schedule.

Today, I’m going to share some marketing and practice management ideas with you to help you close out your second quarter better than ever.

dental marketing ideas for summer hayden consulting

Theme: Cruise on in for Better Dental Health

Product Feature: Sealants (Adult & Child)

A Tooth Without A Sealant is like a Car Without A Seat belt”

Half off Sealants during the month of June or special pricing on full mouth.

Pull Incomplete treatment plan report – Call anyone with sealants treatment planned and send a card that creates urgency for treatment and highlights the special offer.

If you are interested in having me help your office create a custom “Cruise On In For Better Health” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Here are some more ideas for you…

National Migraine and Headache Awareness Month & National Headache Awareness Week: 2-8 Educational Opportunity – If your patient doesn’t suffer from headaches they surely know someone who does so this can be a great referral opportunity as well.

Opportunity to Exceed Patient Expectations ~  Got a Patient going on a Vacation? If you are planning a summer vacation, be sure to pick up a complimentary toothbrush & travel-sized toothpaste!

Gift Certificates See  Dental Gift Certificates Make Great Presents for ideas on how to use gift certificates to grow your practice.

Practice Management Ideas and Reminders ~

 Hygiene Continuing Care/Recare Reminders:

Postcard & Social Media Site Scripting Idea: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

 

Recess At Work Day: 16 (Third Thursday)

Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows, turn up the radio and dance indoors. How about a sweet treat to enjoy during “recess”? (ie: ice cream, frozen drink, etc.) **Remember to take pictures and video of the team having fun together so you can share on your social media sites. 🙂

Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team and your patients. Please let me know how you plan to use the ideas and what the outcome is. I love to hear about your success stories!!

If you have any other thoughts or ideas feel free to comment below. Or if you liked these ideas, please click the like button. Thank you! Should you have any questions about this post, please email Betty: bhaydenconsulting@gmail.com

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. (Simply click  the link on this page that says subscribe via email) This way, you won’t miss a single idea! PLEASE, feel free to share my blog with your colleagues. 

Please stop by and say hello to me on FacebookTwitterInstagram, LinkedIn and Pinterest

Yours for Greater Success,

~Betty

 

 

 

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You’re the Apple of my Eye – Dental Marketing Ideas

hayden consulting dental marketing

Holy moly, me oh my, you’re the apple of my eye!

Apple season is upon us. How can that help you keep your dental office the apple of your patients and referring doctors/specialists eyes? I’ll give you some ideas in just a second. I will also share with you some apple idea’s to help catch the eyes of your potential patients. An apple a day won’t keep your dental office away!

October is National Apple Month –

Exceeding Patient Expectations – 

Give-Away – Set out a nice bowl/basket of apples to give to your patients and delivery people.

Make an Apple New Patient Family Tree – add an apple to the tree each time a new patient comes in with their first name on it.  OR

Gift Basket Drawing Make an Apple tree and  every time a patient comes in for an appointment during the month you add an apple with their first name on it (full name on the back) and use it for a drawing  to win an apple themed gift basket filled with goodies.

You could even promote that via your social media sites. (Perhaps extend the drawing to new office Facebook likes.)

Events in the Community – Create a hand-out for your patients listing the best local cider mills and apple orchards. Include any fall-themed events taking place in your community. 

Apple shaped Gift Of Health Certificates – 

Instead of just asking your patient’s to refer their friends, family, neighbors and co-workers to your office, give them a gift of health certificate to share with their friends, family, neighbors & co-workers. Easy as apple pie! 😉

 Gift Of Health Certificate

To: ______________________________________

From: ___________________________________

 Your oral health affects your overall health!

 This is your invitation to receive $25 toward dental treatment and a complimentary oral cancer screening from —(office name)——.

 Please RSVP at –(office phone number)—–

We’ll give you a reason to smile!

Add here: Office address & website/social media sites

  • Attach an imprinted lip balm, floss card or toothbrush to the certificate. Everyone likes a free gift!

Marketing to local businesses –

Who will you visit in the community?

  • Schools
  • Salons
  • City Hall / Police Station / Fire Department
  • Library

And anywhere else you think might be a good place to bring in new patient’s from. At the very least, you’ll be building healthy & fun relationships with the folks in your community.

What will you bring?

  • Basket of Apples
  • Donuts and Apple Cider
  • Apple Pie
  • Individually wrapped apple with a little jar of caramel.
  • Toothbrush or Lip Balm attached to an apple-shaped gift tag.

Be sure that when you deliver these items, your office information is visible. Maybe include some sort of call to action.

Visit my Pinterest Apple board for more ideas.

How will you track your visits?

Make a list of all of the businesses you visit, include the name of business, address, what you delivered, the date and the names of any of the employees that you met during your visit.  Make a referral source name/code to use if anyone from these businesses call to make an appt. (This means you must be asking every single new patient caller “How did you hear about us?”….and make a record of it.)

Marketing via your Social Media Sites: Here are just a few ways to utilize your social media sites during apple season.

Facebook –  

Post  health benefits of apples, apple recipes & craft Ideas to your office Facebook page. Solicit comments, likes and shares.

Ask your patients to:

share their favorite apple recipes on their Facebook page and tag your office or share it on your office Facebook page.

or

have them post a picture of them apple picking or at a cider mill on your office Facebook page.

(Have your team members do this as well.)

Pinterest – On your office Pinterest page create a board all about apples.

Team Building Activity – Get your team together to make apple sauce, apple pie filling, caramel sauce or an apple/cinnamon sugar scrub. Put it in little jars with a ribbon and label with your office information. You can them give away as gifts to your new patients and or referring doctors/specialists. How fun is that?!

“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” – Martin Luther

So many different ways to help exceed the expectations of your current patients and to hopefully, bring in lots of new patients just by planting little seeds every chance you get or create.

I would love to hear all about your plans to make October  a great month. Please comment below to share your ideas or to give this post a like. Thank you!

If you haven’t yet subscribed to receive free dental marketing ideas via your email each month, please do so today. Feel free to share these posts with all of your dental friends!

 Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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