Dental Office Marketing, Practice Growth, Social Media Content Tips and Ideas February 2024

Dental Office Marketing, Practice Growth, Social Media Content Tips and Ideas February 2024

Hello Friends,

February is a great month, full of opportunities to help educate your patients and the community about the importance of healthy smiles.

Here you’ll find several different ways to promote better dental health awareness, exceed your patient’s expectations, and engage with your patients, potential patients, and the community via your social media platforms.

If you’re looking for ideas specifically for Children’s Dental Health Month, you’ll find the link at the end of this post.

Dental Education Ideas & Ways to Exceed Your Patients’ Expectations

February is American Heart Month –

Heart Health Talking Points: Dental Health and Heart Disease Are Related

Dental health and heart disease are intricately linked. Be good to your heart beginning with good oral health. Prioritizing dental health can only improve overall health and well-being.

Have fun with this heart theme!  Decorate the office and give out little heart-themed gifts.

Patient Gift Idea – Individually wrapped heart-shaped cookies or chocolates with a label that says: “You’re the HEART of our practice. Thank you! “or “We HEART our Patients!”

OR

Gift Basket – Put together a gift basket that your patients can enter for a chance to win during February.  (Basket theme idea: Winter – coffee mugs, hot cocoa, teas, cookies, heart-shaped chocolates, candles, lip balm, cozy blanket, etc.)

National Snack Food Month –

All month long share posts and/or videos with smile healthy snack food ideas on your social media pages. Since we know that food is the way to the hearts of many, why not give away healthy snacks to your patients when they come in for their appointments? Or deliver healthy snacks to local businesses along with office imprinted toothbrushes.

Practice Owners, if you’re ready to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about, or would like to learn what opportunities for improvement exist in your practice... please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Community & Online Engagement Ideas

Pet Dental Health Month – Share pet dental health tips on your social media sites, and ask people to share pictures of their pets in the comments. Hand out dog treats packaged with your office information. Even if a patient doesn’t have a dog surely, they know someone who does…a great way to get your office name out there!

Toothache Day: 9th – Share on your social media pages why ignoring a toothache is a bad idea.

Through With The Chew: 18-24 / The Great American Spit Out: 22

Here are a few more Social Media Post Content Ideas to Improve Engagement during February

National Cherry Month

Bubble Gum Day: 2nd

National Almond Day: 16th

If you find the tips, ideas, and reminders I share helpful for you and your practice, please leave me a review/recommendation on Google or Facebook. Click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much!!

Don’t miss out! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today.

Click here for National Children’s Dental Health Month Tips & Ideas

Wishing you all a Fantastic February!

Yours for Greater Success,

~Betty (Dental Coach)

Before you go… Would you kindly leave me a review/recommendation on Google or Facebook, please? Click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much!

P.S. Please stop by and say hello to me on  FacebookInstagramLinkedIn, and Pinterest

Children’s Dental Health Month and GKAS Day Ideas

Children’s Dental Health Month and GKAS Day Ideas

Hello Friends,

February is National Children’s Dental Health Month, what do you have planned to help educate families in your community about the need for better dental health?

 Field trips to local schools? School field trips to the office? Participating with the National Give Kids A Smile Day?

children's dental health month marketing ideas give kids a smile day ideas

If you are interested in having me help your office create a custom “Children’s Dental Health Month” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement such as school field trips and presentations, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Be sure to see Pediatric Dental Marketing Ideas for many ideas on how to Consistently Exceed Parent & Patient Expectations and Consistently Be Great! Visit here:  Pediatric Dental Marketing Ideas

If you’re looking for Dental Health Month activities, crafts, printables, etc. please see my Pinterest board: Children’s Dental Health Month Ideas

Today, I’m going to focus on Give Kids a Smile Day which is held annually on the first Friday in February.

Here are some ideas and tips to help you host a successful Give Kids A Smile day in your office.

The ADA website has an excellent Give Kids A Smile Toolbox http://www.ada.org/1584.aspx  It’s loaded with information such as Planning, Promotion, Forms, etc.

I wanted to share some additional ideas with you that have really helped to make this day a huge success and gain great patients long after the day is over.

Employee Participation – While you can’t mandate that your team volunteer to work this event, you can ask them to volunteer to work this very special day that will help many underserved children in the community. If you require your team to be there, you must pay them. GKAS day can be a very busy day for the office, I recommend ordering lunch in so team members can relax during their break.

Services/Procedures – Decide which free services you will be offering to the children on this day.

Advertising/Marketing your Event – Here are just a few ways to do this:

  • Social Media Pages ~ Make good use of all your social media platforms to share information about GKAS day.
  • TV News ~ Fax & Email a press release.
  • Fliers ~ Create fliers for in-office use and to give out to those in your community.

Even if your schedule is filling up, continue to advertise! Think of it as spreading seeds all over the community, getting your name in front of many people. You never know when those seeds will grow!!

Key things to remember/do before, during and after the event:

Show lots of Enthusiasm:  

Be enthusiastic about this great event and how wonderful your office is!

Printed Materials:

In addition to the event information/details. Be sure to include: Doctors (office) Name, Address, Phone number, email, social media pages and website.

Telephones:

  • Thank them for calling,  ask how they heard about the event (TRACK EVERY Callers Referral Source)
  • So your schedule is full for that day, what do you do when the phone continues to ring with people wanting to schedule an appointment for their child(ren)? 
  • Take down their name, phone number, chief concern,  and let them know you will call if there are any changes in the schedule for that day. (Believe or not people sometimes cancel/no-show on this day!) 
  • Just because you may not be able to see them on that day, offer them a different day for a complimentary consultation. Give them hope, give them a chance, they’ve probably been turned away from other offices.  

Donations:

  • See if you can get donations from local businesses for the event.
  • Be sure to include any business that contributed to the event in your advertising & thank you’s after the event!

Day of Event:

  • Every child receives a goodie bag that includes an imprinted toothbrush.
  • Take pictures!!! (The ADA website has a release form)
  •  Enter all charges into the computer and write off as GKAS-Charity  (Record total donation dollars – the production)

Sadly, There will be treatment that you won’t be able to do that day – give them a treatment plan and if they cannot afford treatment in your office you should refer them to a dental school or Medicaid office.  Have a list ready for them.

It may be the first visit to the dentist for some kids so they may be scared you really have to work at keeping them comfy & make it fun.

You might be surprised to see how many families end up becoming patients.

After the Event:

  • Send a thank you to the children after the event.
  • Send a thank you to any business that contributed to the event.
  • Submit a press release talking about the success of the event, pictures and tips for parents to keep their child’s smile healthy.

 Make your Give Kids a Smile Day a huge success!

 It’s actually a really fun day – exhausting yes, and maybe a little heartbreaking but it feels good to volunteer your time, and donate your services to help so many children in the community.

 If you have any questions about hosting your Give Kids A Smile Event or would like help planning/advertising (press release & talking points)/marketing this special day, please contact me at bhaydenconsulting@gmail.com

If you’re looking for additional marketing ideas for February not related to Children’s Dental Health month, please visit: Dental Marketing & Practice Management Ideas for February

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog.

Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too. If you liked these ideas, please let me know by hitting the “like” button. Thank you!!!

Yours for Greater Success,
~
Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

 

  Give Kids A Smile day is held annually to:

provide free dental services to local, qualifying children from low-income families

raise awareness of the epidemic of untreated dental disease occurring here and

across the country and

Raise awareness of the need to build local public and private partnerships to

increase access to oral health care to solve this crisis