Dental Office Open House Tips and Ideas

Dental Office Open House Tips and Ideas

Hello Friends,

One of the most asked questions that I receive is ideas for hosting a dental open house event. So if you have an open house planned for your dental office or are considering hosting an open house event, here are some ideas to help make your open house a huge success!

Dental Clinic Open House Celebration Ideas

Consider adding a theme to your event.

Event Theme Ideas:

  • Luau
  • Winter Wonderland
  • Back-to-School
  • Hearts – We “Heart” our Community or We “Heart” our Patients
  • Decades (ex: 50’s)
  • Spring – Flowers (Thank you for helping our office grow)
  • Celebration of Health
  • Fall
  • Women’s Night Out
  • Office Anniversary Celebration
  • Spa/Pampering
  • Shopping (w/local vendors)
  • Carnival
  • Cocktail Party (Wine & Appetizers)
  • Superhero

 Target Audience: 

Determine in advance who is your target audience.

  • Professionals/Specialists
  • Community (Local Businesses/Non-Patients)
  • Current Patients

 Cross Marketing Opportunity:

Team up with local businesses!

  • Hair Salons, Specialty offices, Restaurants, Etc.
  • Display a thank you board/sign listing the local businesses involved in the open house.
  • Have an area that they can display their business information
  • Have them donate a prize to be raffled off or used in a drawing.
  • Ask them to advertise your event at their place of business.

Word of caution, make sure that if you choose to team up with any other local businesses that it doesn’t distract the guests away from your office.

Advertising your Event:

  • Invitations
  • Local Newspaper (Invite them to the event!)
  • TV News (Invite them to the event!)
  • Radio (Invite them to the event!)
  • Social Media Sites (set up a Facebook Event)
  • Website
  • Current Patients (Ask them to bring a friend for a prize!)
  • Newsletter
  • Email
  • Online Local News Sites
  • Local Chambers
  • Local Businesses (Library, City Hall, Day Cares, Salons, Restaurants, Schools, EVERYWHERE)
  • Employees (Make sure the entire team is on board w/the event and talking about it)
  • Flyers
  • Banner on building

Call To Action/Community Support:

Collect Donations for…

  • Winter Gear (Coats, Gloves, Scarves & Hats, Blankets)
  • Books
  • Canned Foods
  • School Supplies
  • Aluminum Can Tabs (Ronald McDonald House)

or offer:

  • Complimentary Oral Cancer Screenings
  • Smile Makeover Contest

 Give-Aways:

Welcome letter/flyer (Include in it: Info about the office, services offered, a special call to action offer & a thank you for coming in)

Items imprinted with your office information, such as:

  • Toothbrush Bags
  • Lip Balm (www.lipbalmexpress.com)
  • Tote Bags
  • Pens
  • Coffee Mugs
  • Water Bottles
  • Flower Seed Packets
  • Magnets
  • Keyrings
  • Xylitol Products
  • Umbrellas

My favorite company to use for imprinted giveaway items is: Bizarre Marketing – www.promostuff4u.com

Activities:

  • Face Painting
  • Photo Booth with photo props
  • Balloon Twisting
  • Bounce House
  • Craft Table
  • Games
  • DJ/Karaoke/Live Music
  • Dental Health Presentations

Drawing/Raffle for Prizes:

Having a drawing(s) allows you to collect the names and contact information of the guests. Be sure to collect Name, Address, Email & Phone #.

Prize Ideas:

  • Electric Toothbrush
  • Teeth Whitening
  • $/% Off of a Dental Service
  • Gift Cards
  • Television/Tablet
  • Bicycle
  • Waterpark, Sporting Event, Concert, or Theatre Tickets/Passes
  • Gift Baskets

Team up with local businesses for contributions/donations of Prizes. Be sure to remind them that their name will be included in your advertising for the open house.

Offer an incentive (such as; gift card) to the first so many people who RSVP to your event.

Office Appearance:

  • The office must be clean and clutter free!! (Inside & Out!)
  • Restrooms – make sure they are checked during the open house for cleanliness and that they are well stocked)
  • Decorate the Office
  • Music Playing (recorded or live)
  • Have stations/displays set up throughout the office to encourage a tour of the entire office.
  • Monitors set up in reception room and treatment suites playing videos of services offered. Before and After Photo Slideshow.
  • Display “About Our Office & Services” Brochures

Team Members:

  • Well dressed and groomed
  • Name Tags
  • Friendly & Outgoing
  • Specific assignments (designated greeter, tour guide, speaker for dental presentations, etc.)

Food/Drink Ideas:

  • Bottled water with an office label
  • Punch/lemonade/Tea/Coffee/Wine/Beer
  • BBQ Foods
  • Appetizers
  • Wine/Cheese
  • Desserts
  • Ice Cream Truck (great for outdoor events)

You may be able to get a local business to donate cookies, cake pops, cupcakes, sandwich trays, fruit and vegetable platters, etc.

Day of the Event:

  • Smiling faces
  • Name tags for your guests
  • Give tours (Depending on the size of the event you could set up tours as a scavenger hunt)
  • Be ready to schedule dental appointments
  • Greet everyone
  • Take lots of pictures
  • Record a video of the event. Consider doing a Facebook live during the event.

 After the Event:

  • Send Thank you’s to all of your guests and any businesses that participated in the event.
  • Send a follow-up article & pictures to the local paper.
  • Call prize winners to come into the office and collect their gift – be sure to take their picture(s).
  • Post pictures of the event on social media sites.

Remember, Proper Planning Prevents Poor Performance!

To-do lists are your friend! Include a timeline & who is responsible for what & when.

Your goal should be to make your guests feel welcome, special, and appreciated. No one wants to show up to an event where they are not welcomed or confident they’re even in the right place.

Make it a Fabulous Open House Event my friends!

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave me a review/recommendation on GOOGLE and/or FACEBOOK

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success!

~Betty

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Dental Tips and Ideas for May

Dental Tips and Ideas for May

Hello Friends,

Here are a few dental tips and ideas to help you, your team, your patients and potential patients smile during the month of May…

Dental Tips and Ideas for May Dentist Office Ideas

Theme: National Smile Month “We Always Go The Extra Smile”

Focus: Healthy & Beautiful Smiles (Preventive & Cosmetic Services)

Goal: Bring in New Patients, Increase Production & Exceed Patients Expectations

Contest/Raffle – Family Fun & Wellness Gift Basket(Tote/Cooler) – Fill with Lawn games, BBQ supplies, Sunscreen, Citronella candles, Toothbrushes, Paper products, Chalk, etc.

Patients earn entries for Facebook likes, check-in’s, reviews, Google reviews and for referring new patients.

Extra Fun:

Smile Photo Props – Take pictures of your patients holding smile props to share on your social media sites.

Take pictures during the month of the team smiling and having fun and share on social media pages.

Educational Opportunities:

National High Blood Pressure Education Month 

Consistently take your patient’s blood pressure.

Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.

Root Canal Awareness Week: 6-12 / Root Canal Appreciation Day: 11

How to prevent needing a root canal, what happens during root canal treatment and why.

Social Media Post Ideas to Improve Engagement:

Batman Day: 1st

Receptionists Day: 9th

National Piercing Day: 16th

Eat More Fruits & Vegetables Day: 24th

World No-Tobacco Day: 31st

Practice Management Tips & Ideas:

Incomplete Treatment Reports Review reports for any patients with teeth whitening or Ortho treatment planned but not scheduled. Consider a special incentive for them to schedule during the month of May.

Insurance Renewal – Many insurance companies renew their maximum on June 1st. Pull a report of any patients due in hygiene or with incomplete treatment that have benefits remaining and renew in June. Starting now, make Use it or Lose It calls, mail reminders and share on social media.

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Tips and Ideas for April

Dental Tips and Ideas for April

Hello Friends,

Your first quarter is coming to an end and that means it’s time to make plans to have an awesome second quarter.

Here are some practice management and marketing ideas to help you grow your dental practice, exceed your current and potential patient’s expectations, and to have more fun as a team!

Dental Marketing and Practice Management Tips and Ideas for April…

spring dental marketing and practice management ideas betty hayden consulting

~ Dental Marketing Ideas for April ~ 

April is National Garden Month –  So let’s think and talk about the month of April and how we can use gardening & spring flowers to market your practice and exceed your patient’s expectations.

 Here are some ideas for you:

Theme: Spring Flowers

Focus: Implants and/or Oral Cancer Screenings (See: April is Oral Cancer Awareness Month Tips and Ideas)

Fun Give Away: Flower Seed Packets w/a label and business card attached.

Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal!

The labels you attach to the flower seed packets can say:

Your referrals help grow our practice, Thank you!

Our Office Blooms Because of you!

Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.

 Your patients will love these little flower seed packets give-aways! Often times they ask if they can take one for a friend/family member. Of course, they can! This is why you want to make certain the office name & info is on the packet.

For awesome ideas for flower seed packaging/presentation visit my Pinterest board HERE

National Pet Month – People love to talk and brag about their pets. Use this week to ask your friends/patients on your social media sites to post pictures of their pets. Post pictures of your team members pets.

Turn it into a contest: the pet with the most likes wins a special treat. 

Give-away: hand out dog treats packaged with your office information. Even if a patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!

~ Social Media Post Ideas to Improve Engagement ~

Vitamin C Day: 4th

No Housework Day: 7th

Grilled Cheese Sandwich Day: 12

National Garlic Day: 19th

Take Our Daughters & Sons to Work Day: 26th

Sense of Smell Day: 28th

Now on to the Practice Management ideas for April:

Hygiene Continuing Care/ Recare Opportunity:

Cleaning For A Reason Week: 18-24 – Send out email & text reminders to your patients that are due/past-due for their hygiene visit. Time for their Spring Cleaning! The “reason”? For their health’s sake – or, consider donating a portion of the production to a local charity.

Community Involvement Opportunity:

Community Spirit Days (1-30) – What a great opportunity for your office to get involved in the community. Check your city’s event calendar for events and activities.

Are there any charity/sporting/community events that you and your team can participate in or sponsor?

Be sure to share a variety of local community events on your social media sites. This will encourage your patients to look to your office page to learn what’s going on in the community.

National Dental Hygienist Week (Canada): 11-17

Administrative Professionals Week: 22- 28

See Employee Appreciation Ideas Here: Employee Appreciation Gift Ideas Pinterest Board

Just for Fun!

National Humor Month / Laugh at Work Week: 1-7 – Find ways to laugh each day at work all week long.

National Fun at Work Day: 5th – Have a silly theme for this day. (For example, Crazy hair, silly socks, decades day, etc.)

So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of April. Not to mention, have more fun at work!

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross-marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Please follow and like us:
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Dental Tips and Ideas for the Month of September

Dental Tips and Ideas for the Month of September

Dental Tips and Ideas to help make September a great month!

Hello Friends,

For many dental offices, September is a slow month. Even for some of the offices that start the month with a full schedule report that as the month progresses the schedule tends to fall apart. There could be many different reasons why this happens every September. Perhaps for some, it is because families are still adjusting to the back-to-school schedules and don’t want to bother adding a visit to the dentist to their already too-hectic days. Whatever the reason, it hurts to have holes in the schedule. Yet, I have some offices that tell me September is always a great month for the schedule and production. I want you all to have that same experience. So I will share some tips and ideas with you to help make September a wonderful month.

Dental Practice Management and Marketing Tips and Ideas for September

Look at your schedule for September, find any days that have a few holes in them and declare them “special days for parents” or find any old reason to declare them a special day.

Reach out to all of your patients with incomplete treatment plans or that are past-due in hygiene.  Invite them to come in on this “special day” for their dental visit. What about the patients that already have an appointment scheduled? Share the special offer with them too. This will encourage them to keep their appointments!

Offer Incentives: $ off Ortho, Free Adult fluoride w/hygiene visit, Teeth Whitening Specials, % off treatment, etc. This could be a one day only event or you could feature a different service each day of the week.

Gift ideas: Raffle off a Gift basket, Big-ticket item or Gift Cards. Every patient that comes in for their appointment or refers a new patient during the month of September will be entered to win this wonderful prize.

Salons, Massage therapists, Restaurants, etc. may be more than willing to donate gift cards that you can use in a drawing or include in a gift basket that your patients can enter to win.

 Appointment Reminders – September is National Courtesy Month ~ Take this opportunity to remind your patients that: “As a courtesy to our patients we remind you of your dental reservation 1-2 days prior. We kindly request that you try to keep your dental appointments as scheduled. If you do require a scheduling change please notify us with at least a 24 hours notice of your appointment date. Thank you!”

Take control of the schedule. Here are some helpful tips and ideas: Scripting for when your dental patient calls to cancel their cleaning appointment…

Educational Opportunity – September is World Alzheimer’s Month, use this as an opportunity to educate your patients and the community about the importance of dental health care for Alzheimer’s patients in helping to keep them comfortable and healthy.

Insurance/HSA RemindersSend out your “Use it or Lose it reminder texts, emails, and letters. Pick up the phone and call your patients that have treatment planned, maximum remaining that renews in January but hasn’t scheduled appointments to start/complete treatment.

~ Social Media Post Ideas to Improve Engagement ~

Random Acts of Kindness Day or Be Kind Day: 1st

Hug Your Boss Day: 8th

National Day of Encouragement: 12th

National Guacamole Day: 16th

Talk Like A Pirate Day: 19th

National One-Hit Wonder Day: 25th

National Good Neighbor Day: 28th

So there you have it, some fun marketing ideas for the month of September. Please, be sure to stay in touch with me and keep me updated on any of the ideas that you use and if you have some thoughts on how to take these suggestions to the next level or just ways to improve on them I want to hear from you!

 If you would like me to work with your office to create a custom marketing campaign for the month of September, please contact me today at bhaydenconsulting@gmail.com

Sometimes despite your best efforts the schedule still falls apart. Don’t stress over it, instead use that downtime to do some training, team building and/or office cleaning/organizing. See  Clean Your Dental Office Using Your 5 Senses,  Dental Team Building Activities, Rewards, and Incentive Tips and Ideas and How to Attract and Cultivate Loyal Dental Patients

 Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest 

Are you receiving my complimentary Dental Practice Management and Marketing Ideas via your email each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to tell your dental friends all about this website so they can start benefiting from these dental ideas too.

If you liked these ideas, please let me know by hitting the “like” button. Thank you!

Yours for Greater Success,

~Betty

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