Betty Hayden Consulting – Dental Coaching, Practice Management, Leadership, and Marketing

Dedicated to helping doctors and their team have an office that is not only highly productive and fun but one that allows them to consistently exceed patient expectations.

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January 15, 2018 by bettyhayden

Children’s​ Dental Give Kids A Smile Day

Hello Friends,

February is National Children’s Dental Health Month, what do you have planned to help educate families in your community about the need for better dental health?

 Field trips to local schools? School field trips to the office? Participating in the National Give Kids A Smile Day?

children's dental health month marketing ideas give kids a smile day ideas

If you are interested in having me help your office create a custom “Children’s Dental Health Month” (or different themed) campaign by providing you with ideas for special offers, patient gift giveaways/drawings, community involvement such as school field trips and presentations, cross-marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Be sure to see Pediatric Dental Marketing Ideas for many ideas on how to Consistently Exceed Parent & Patient Expectations and Consistently Be Great! Visit here:  Pediatric Dental Marketing Ideas

If you’re looking for Dental Health Month activities, crafts, printables, etc. please see my Pinterest board: Children’s Dental Health Month Ideas

This article will focus on Give Kids a Smile Day which is held annually on the first Friday in February.

Here are some ideas and tips to help you host a successful Give Kids A Smile day in your office.

The ADA website has an excellent Give Kids A Smile Toolbox http://www.ada.org/1584.aspx  It’s loaded with information such as Planning, Promotion, Forms, etc.

I wanted to share some additional ideas with you that have really helped to make this day a huge success and gain great patients long after the day is over.

Employee Participation – While you can’t mandate that your team volunteer to work this event, you can ask them to volunteer to work this very special day that will help many underserved children in the community. If you require your team to be there, you must pay them. GKAS day can be a very busy day for the office, I recommend ordering lunch in so team members can relax during their break.

Services/Procedures – Decide which free services you will be offering to the children on this day.

Advertising/Marketing your Event – Here are just a few ways to do this:

  • Social Media Pages ~ Make good use of all your social media platforms to share information about GKAS day.
  • TV News ~ Fax & Email a press release.
  • Fliers ~ Create fliers for in-office use and to give out to those in your community.

Even if your schedule is filling up, continue to advertise! Think of it as spreading seeds all over the community, getting your name in front of many people. You never know when those seeds will grow!!

Key things to remember/do before, during and after the event:

Show lots of Enthusiasm:  

Be enthusiastic about this great event and how wonderful your office is!

Printed Materials:

In addition to the event information/details. Be sure to include: Doctors (office) Name, Address, Phone number, email, social media pages, and website.

Telephones:

  • Thank them for calling,  ask how they heard about the event (TRACK EVERY Callers Referral Source)
  • So your schedule is full for that day, what do you do when the phone continues to ring with people wanting to schedule an appointment for their child(ren)? 
  • Take down their name, phone number, chief concern,  and let them know you will call if there are any changes in the schedule for that day. (Believe or not people sometimes cancel/no-show on this day!) 
  • Just because you may not be able to see them on that day, offer them a different day for a complimentary consultation. Give them hope, give them a chance, they’ve probably been turned away from other offices.  

Donations:

  • See if you can get donations from local businesses for the event.
  • Be sure to include any business that contributed to the event in your advertising & thank you’s after the event!

Day of Event:

  • Every child receives a goodie bag that includes an imprinted toothbrush.
  • Take pictures!!! (The ADA website has a release form)
  •  Enter all charges into the computer and write off as GKAS-Charity  (Record total donation dollars – the production)

Sadly, There will be some treatment that you won’t be able to do that day – give them a treatment plan and if they cannot afford treatment in your office you should refer them to a dental school or Medicaid office.  Have a list ready for them.

It may be the first visit to the dentist for some kids so they may be scared you really have to work at keeping them comfy & make it fun.

You might be surprised to see how many families end up becoming patients.

After the Event:

  • Send a thank you to the children after the event.
  • Send a thank you to any business that contributed to the event.
  • Submit a press release talking about the success of the event, pictures, and tips for parents to keep their child’s smile healthy.

 Make your Give Kids a Smile Day a huge success!

 It’s actually a really fun day – exhausting yes, and maybe a little heartbreaking but it feels good to volunteer your time and donate your services to help so many children in the community.

 If you have any questions about hosting your Give Kids A Smile Event or would like help planning/advertising (press release & talking points)/marketing this special day, please contact me at bhaydenconsulting@gmail.com

If you’re looking for additional marketing ideas for February not related to Children’s Dental Health month, please visit: Dental Marketing & Practice Management Ideas for February

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog.

Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too. If you liked these ideas, please let me know by hitting the “like” button. Thank you!!!

Yours for Greater Success,
~
Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Posted in Customer Service Tips, Dental Success, Marketing Ideas, Practice Management | Tagged betty hayden, betty hayden consulting, betty hayden dental coach, betty hayden dental consultant, betty hayden hayden consulting, betty hayden hayden dental consulting, bizarre marketing, bizarre promotions, dental coach, dental coaching, dental consultant, dental consultants, dental cross marketing, dental facebook, dental give aways, dental health month, dental ideas, dental ideas blog, dental marketing calendar, dental marketing campaigns, dental marketing ideas for february, dental marketing ideas for pediatric dentist, dental marketing ideas for winter, dental marketing pediatric, dental strategic alliances, donated dentistry, facebook for dentists, february dental marketing, February dental marketing ideas, free dental care, free dental ideas, free dental marketing ideas, free dental practice management ideas, free dentistry day, give kids a smile, give kids a smile day, give kids a smile day press release, hayden consulting, how to advertise for your dental office event, how to get dental new patients, how to get more dental new patients, how to grow your pediatric practice, imprinted dental give aways, marketing ideas for pediatric dentist, michigan dental coach, pediatric dental marketing, pediatric dentistry, pediatric marketing, winter dental marketing ideas, winter dental tips | Leave a comment
Dental Office Tips and Ideas for Football Season
August 21, 2017 by bettyhayden

Dental Office Tips and Ideas for Football Season

Hello Friends,

Football season is upon us – Whether or not you’re a fan of football, celebrating football season with your office employees and patients is a great way to have more fun and exceed expectations.

Here are a few ideas for you…

dental ideas for football season

Special football themed day(s) in the office:

  • Wear your favorite football team gear.
  • Encourage your patients to dress up too.
  • Decorate the office.
  • Take lots of pictures to share on your social media pages.
  • Set up a photo booth area with fun football related props.
  • Serve football & tailgate foods  &  bottled water.
  • Hand out some patient appreciation gifts such as imprinted lip balm, football shaped/decorated treats, for more ideas check out my Pinterest board HERE.
  • Consider inviting local businesses & referring offices to celebrate with you.

More ideas to celebrate football season:

  • Special Offers on Sport Mouthguards
  • Post sports related dental health tips on your social media pages.
  • Cheer on your local football teams via your social media platforms.
  • Sponsor a local football team.
  • Have a Raffle to win football game tickets or a football-themed gift basket to encourage Facebook Likes, Check-ins, Referrals, and Reviews on Google, Facebook,  & Yelp.
  • Deliver football-themed snacks and gifts to local businesses and specialists.

Hope you enjoyed these ideas.

Please share your football fun pictures & ideas with me.

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/orFACEBOOK

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross-marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  Facebook, Twitter, Instagram, LinkedIn and Pinterest

Posted in Customer Service Tips, Dental Success, Marketing Ideas, Practice Management | Tagged a dental consultant, betty hayden, betty hayden consulting, betty hayden dental consultant, betty hayden hayden consulting, betty hayden hayden dental consulting, dental consultant, dental facebook, dental give aways, dental ideas for football party, dental marketing calendar, dental marketing campaigns, dental marketing ideas for fall, dental marketing ideas for general dentist, dental marketing ideas for winter, dental patient appreciation gifts, dental social media content, exceed patient expectations, fall dental marketing ideas, fall marketing ideas, football season dentist office, free dental marketing ideas, free dental practice management ideas, general dentist marketing ideas, hayden consulting, how to fill dental schedule, how to fill hygiene schedule, how to fill the schedule in september, how to get more new patients, ortho marketing, orthodontic marketing ideas, social media content, social media content for chiropractic offices, winter dental marketing ideas, winter dental tips | Leave a comment
Dental Marketing Ideas and Tips for May
April 4, 2017 by bettyhayden

Dental Marketing Ideas and Tips for May

Hello Friends,

Today, I will be sharing some dental marketing ideas for the month of May with you.

If you’re looking for dental marketing ideas to celebrate May’s Teacher Appreciation Week or Nurses Appreciation Week – Visit here: Dental Marketing Ideas for Teacher Appreciation and Nurses Week

With a little planning and a lot of enthusiasm, it is very possible for you to have the best May ever in your dental practice.

spring dental marketing ideas dental ideas

~ Dental Marketing Ideas for May ~ 

Theme: Family Fun

May is Family Wellness Month & National Family Month (5/12 to 6/16)

Focus: Hygiene Preventive Services & Mouthguards (Consider special pricing on mouthguards)

Goal: Exceed Patients Expectations, Increase Production & Bring in New Patients

Hygiene Continuing Care Reminders – Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

Social Media Sites – All month long share family health & wellness tips, community event info, etc. on your office social media pages.

Give-away- Apples – Basket of Apples with a sticker or tag that says: “Our Patients Are Awesome to The Core” or “You’re the Apple of our Eyes”

or 

Sunscreen – Give away mini bottles of sunscreen. If you don’t have them imprinted with your office name, simply add a tag to the bottles. May is Skin Cancer Awareness Month

Contest/Raffle – Family Fun & Wellness Gift Basket(Tote/Cooler) – Fill with outdoor games, BBQ supplies, Sunscreen, Citronella candles, Toothbrushes, Paper products, Chalk, etc.

Patients earn entries for Facebook likes, check-in’s, reviews, Google reviews and for referring new patients.

~ Educational Opportunity ~

National Physical Fitness & Sports Month –Sports-related injuries account for approximately 5 million missing teeth per year. Play Hard – Wear a Mouthguard & Keep Your Teeth.

~ Social Media Post Ideas to Improve Engagement ~

Batman Day: 1

World Asthma Day: 2

World Laughter Day: 7

Root Canal Appreciation Day: 11

National Slider Day: 15 

National Piercing Day: 16

Eat More Fruits & Vegetables Day: 25

Red Nose Day: 26

World No-Tobacco Day: 31

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends.

~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  Facebook, Twitter, Instagram, LinkedIn and Pinterest

Posted in Customer Service Tips, Dental Success, Marketing Ideas, Practice Management | Tagged betty hayden, betty hayden consulting, betty hayden dental consultant, betty hayden hayden consulting, cosmetic dental marketing, dental facebook, dental marketing ideas for general dentist, dental marketing ideas for may, dental marketing ideas for summer, dental reactivation letter, dentists, family wellness month, free dental marketing ideas, general dentist, general dentist marketing ideas, hayden, hayden consulting, how to fill dental schedule, how to fill holes in hygiene schedule, how to fill the schedule, how to get more dental new patients, how to get more facebook likes, how to get more new patients, marketing ideas for ortho office, marketing ideas for pediatric dentist, marketing ideas for spring, may dental marketing ideas, national family month, national physical fitness, national piercing day, ortho marketing ideas, orthodontic marketing ideas, pediatric dental marketing, pediatric marketing, red nose day, root canal appreciation day, sports month, spring dental marketing, spring dental marketing ideas, spring dental marketing ideas to grow your dental office, summer dental marketing ideas, summer marketing ideas for chiropractors, summer marketing ideas for dentists, world asthma day, world laughter day, world no tobacco day | 3 Comments

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