How is your first quarter looking? Are you on track to reach or exceed your production, collection, and new patient goals? I hope so.
Now is a great time to make plans to make your second quarter even better.
~ Dental Marketing Ideas for April ~
April is National Garden Month – So let’s think and talk about the month of April and how we can use gardening & spring flowers to market your practice and exceed your patient’s expectations.
Here are some ideas for you:
Theme: Spring Flowers
Focus: Implants and/or Oral Cancer Screenings (See: April is Oral Cancer Awareness Month)
Fun Give Away: Flower Seed Packets w/a label and business card attached.
Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal!
The labels you attach to the flower seed packets can say:
“Your referrals help grow our practice, Thank you!“
“Our Office Blooms Because of you!“
“Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.”
A Quick note about referrals – make sure you are tracking them. Specifically tracking each and every new patient’s referral source. No generic “internet” referral sources either, that isn’t good enough and can mean many different internet sources. You want to know exactly what is bringing in the new patients so you can do more of it. 🙂
Your patients will love these little flower seed packets give-aways! Often times they ask if they can take one for a friend/family member. Of course, they can! This is why you want to make certain the office name & info is on the packet.
For awesome ideas for flower seed packaging/presentation visit my Pinterest board HERE
A few more ideas…
Baseball – Opening Day ~ Dress in your cities baseball team attire/colors and take pictures to post on social media pages– invite your patients to come to their appointment in their baseball attire. Make it a fun day in the office. (Serve hot dogs & popcorn)
~ Educational Opportunity ~
Stress Awareness Month ~ Stress can impact your dental health. Share tips on how to de-stress and protect your smile. Or, for some, going to the dentist can be a stressful experience. Share ways that your office helps to make dental visits comfortable and stress-free.
~ Social Media Post Ideas to Improve Engagement ~
National Fun Day: 1
Vitamin C Day: 4
No Housework Day: 7
Grilled Cheese Sandwich Day: 12
National Stress Awareness Day: 18
National Garlic Day: 19
Take Our Daughters & Sons to Work Day: 27
Sense of Smell Day: 29
So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of April.
If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at firstname.lastname@example.org
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Yours for Greater Success!
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