Dental Office Practice Management Tips and Ideas for October

Dental Office Practice Management Tips and Ideas for October

Hello Friends,

The ideas that I’m sharing for the month of October can be done any time of year but sometimes, it helps to have a little push. So here is your gentle push to make plans now to have a great start to the final quarter for the year.

 

Fall Dental Office Practice Management Ideas

Use it or Lose it Reminders – Get your letters (& phone calls) out to your patients reminding them to use any insurance benefits they have remaining for 2017 to complete any needed treatment or for their continuing care hygiene appointment before they lose them.

SEE Remaining Maximum Tips and Ideas (Sample Letter)

Improve Your Office Day – October 4th – (It is also Taco day and Vodka day, coincidence? I think not.)

Take this opportunity to examine ways to improve your office. Here are some ideas to get you started:  SEE Improve your Office

Customer Service Week – October 2nd -6th  – This is a great theme for your next team meeting.  What ideas can you come up with as a team to exceed your patients’ expectations by consistently delivering excellent customer service?

Boss’s Day is October 16th  – Plan now to make this day special for your boss(es).

Get to Know Your Customers Day is October 19th Perhaps you could have a Business Card Drawing for a Free Lunch. Have fun with this day or turn it into a week or month-long event. This will allow you to get to know your patients better as well as learn what local businesses you want to focus some of your marketing efforts on.

October is National Dental Hygiene Month – What can be done to improve your hygiene department? Examine your current protocols and systems…both clinical and administrative.

Combine these practice management ideas with my Marketing Ideas and you will have a great October (and final quarter) as a team! Not to mention, your patients will love you for it!

As always, I would love to hear your ideas! Should you need any help implementing these ideas or have any other questions that I can help you answer… I’m ready to help!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Please share my blog with your dental friends.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

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Why Plant Dental Marketing Seeds Of Greatness?

Why Plant Dental Marketing Seeds Of Greatness?

Hello Friends,

Marketing your dental practice is like planting seeds. Some seeds sprout right away, others may take a while. You may have written some seeds off as a loss and when you least expect it, there it sprouts and produces beautiful results. And some may sprout where you don’t even remember planting.

” If you can look into the seeds of time, And say which grain will grow and which will not.       Speak then to me.”~ William Shakespeare

What are your marketing seeds? Everything that you do, everything that the patient (and potential patient) sees, hears & feels. Everything Matters!

Marketing Seeds Include:

  • Current Patients/Referral Programs
  • Social Media
  • Direct Mail
  • Patient Appreciation Gifts
  • Staying in Touch with your patients
  • The Patient Experience
  • Digital Marketing (Website, SEO, Emails, Mobile Devices, Google, Etc.)
  • Your Brand
  • Community/Charity Involvement
  • Local Business Partnerships
  • You and Your Team

Take some time today and think about what you are sowing & producing.

Look at your practice through the eyes of your patients and potential patients.

Look closely at yourself, your team, the exterior, and interior of your building, all office systems, your lab, sterilization procedures, website & social media sites, marketing materials, marketing programs and the patient experience. Weeds can sneak in very easily if you don’t work to prevent them or if you ignore them when they are small.

Be wary of these two especially dangerous weeds: Poor telephone call systems and poor team member attitudes. See How to Effectively Answer the Dental Office Telephone & Tips to Improve your Dental Office Part 4 ~ Happy Team

Examine your referral sources & patient retention numbers, this will be a key indicator as to the quality & quantity of the seeds you and your team are planting. Who is referring the new patients and who isn’t? And why? Are you known as the go to dental expert in the community? If not, why?

Do you provide your patients with a consistent & quality experience over the telephone? What about during & after their visit? Are you exceeding their expectations?

Are you and your team members involved in the community? Are you tracking, acknowledging and rewarding those that refer to you? 

Helpful Articles:  Tips to Improve Your Dental Office, Part 1 ~ First ImpressionsTips to Improve Your Dental Office Part 2 – Make a Change! and Tips To Improve Your Dental Office, Part 3 ~ The Little Things Matter

Again, everything matters! 

dental marketing ideas from hayden consulting

Don’t give up and please, don’t ignore any of the areas we’ve talked about – you might not see results right away but seeds are being planted, impressions are being made. You never know where and when they will take root and bloom!

Bring in some fresh eyes if you need to, ones that will see, hear & feel what you are missing, and ones that will give you the push and help to get rid of any weeds and plant seeds of greatness daily & consistently!

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Remember to…

  • Know Your Target Audience
  • Set Goals 
  • Create a monthly marketing calendar
  • Track all your marketing efforts. What’s working? What needs improvement? What needs to be eliminated?

Please take a moment and click the follow button to receive my complimentary dental marketing and practice management ideas right to your inbox each month. Feel free to share with your friends. Thank you!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

 

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Dental Patient Of The Day Ideas

Dental Patient Of The Day Ideas

Hello Friends,

Loyal patients return year after year, accept your treatment recommendations and refer their friends, family, neighbors and co-workers. Sounds great, right?

The best way to fill your dental office with loyal patients is to consistently exceed their expectations. There are many ways to exceed expectations. Today, I’m sharing a simple idea on how to do this.

Selecting a patient to be your “Patient of the Day” (or, guest of the day), is something totally unexpected but so appreciated. It’s a super way to get your patients talking about your office after they leave from their appointment.

dental-patients-of-the-day-ideas

How do you select your patient of the day? That’s easy, you don’t really need a reason other than “just because” but if you want one, here are some ideas:

  • Always on Time
  • Youngest Patient
  • Recent Referral
  • New Patient
  • No Cavities
  • Brand New Smile
  • Recent Accomplishment
  • Quit Smoking
  • Great Personality (Brightens your day)
  • Always Brings Treats

What do you give to your Patient of the Day?  Here are a few ideas:

  • Certificate
  • Gift Card
  • Coffee Mug/Water Bottle (Imprinted)
  • Candle
  • Plant/Flowers
  • Stuffed Animal/Toy

For more patient gift ideas, see: Patient Appreciation Gifts

Keep it simple and convenient. Prepare the gifts and certificates in advance.

Capture the moment! Create some “Patient of the Day” signs (consider including your office name on the sign) that the patient can hold for a picture that you will share on your social media pages. A team member or members may also be in the photo. Ask the patient to tag themselves in the photo.

Choose your patient that day during your morning huddle, or review the schedule a week in advance and select them for an entire week. Whatever works best for your office. Just be consistent, be enthusiastic and have fun with it. This is such a simple way to make their day!

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your inbox each month? If not, please FOLLOW today. Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too.

If you liked these ideas, please let me know by hitting the “like” button. Thank you!!!

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

 

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