February is National Children’s Dental Health Month. This is a special month to help educate families in your community about the need for better dental health. Take advantage of the many wonderful opportunities and ways to help the children in your respective communities smile happier and healthier.
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Here are a few tips and ideas for February’s Children’s Dental Health Month
Dental Education Via Social Media Platforms – Take advantage of your office’s social media platforms, Google listing, and website to share a variety of fun and educational posts and short videos related to children’s dental health. This is so easy and free! Hint: If you get some unexpected open chair time, make a few short dental health videos. Don’t overthink it, just have fun.
Content Ideas for Posts and Videos:
More Content Ideas – If you’re looking for Dental Health Month activities, crafts, printables, etc. please see my Pinterest board: Children’s Dental Health Month Ideas
Special Offers on Treatment during February – Consider having special pricing or promotions on Sealants, Ortho, Fluoride, Mouthguards, etc.
(Big Ticket) Gift Give Away Ideas – Have a drawing during February for a cool gift basket, gift cards, theme park tickets, etc. that all the kids can enter for a chance to win.
Make their Day – Kids love free stuff! Be sure to do something extra special during February. Upgrade the toy treasure chest with better toys. Additional giveaway ideas, Toothbrushing chart, Imprinted toothpaste tube squeezers, hand sanitizer, balloons, stickers, etc.
School Dental Health Presentations – Typically, during Dental Health Month visits are made to the schools by dental office teams, OR the children can visit the office for a free in-office field trip with their classroom. Also, local libraries are often open to the idea of offering dental health presentations there.
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Give Kids a Smile Day – Are you planning to host a Give Kids a Smile Day event? Here are some ideas and tips to help make this day a success…
The ADA website has an excellent Give Kids A Smile Toolbox https://www.ada.org/en/public-programs/give-kids-a-smile It’s loaded with information such as Planning, Promotion, Forms, etc.
Key things to remember/do before, during, and after the event:
Be enthusiastic about this great event!
Advertising/Marketing your Event – Here are just a few ways to do this:
- Social Media Pages ~ Make good use of all your social media platforms to share information about GKAS day with posts and videos.
- TV News ~ Fax and email a press release.
- Flyers ~ Create flyers for in-office use and to give out to those in your community.
- Thank them for calling, and ask how they heard about the event (Track the Referral Sources)
- If the schedule fills up – take down their name, phone number, and main concern, let them know you will call if there are any changes in the schedule for that day. (Believe it or not, people sometimes cancel/no-show on this day!)
- See if you can get donations from local businesses for the event.
- Be sure to include any business that contributed to the event in your advertising & thank yous after the event!
Day of Event:
- Every child receives a goodie bag that includes an imprinted toothbrush.
- Take pictures!!! (The ADA website has a release form)
Sadly, there will be some treatment that you won’t be able to do that day – give them a treatment plan and if they cannot afford treatment in your office you should refer them to a dental school or Medicaid office. Have a list ready for them.
It may be the first visit to the dentist for some kids so they may be scared you have to work at keeping them comfy & make it fun.
You might be surprised to see how many families end up becoming patients.
After the Event:
- Send a thank you card to the children after the event.
- Send a thank you to any business that contributed to the event.
- Submit a press release talking about the success of the event, pictures, and tips for parents to keep their child’s smile healthy.
It’s a fun day – exhausting yes, and a little heartbreaking but it feels good to volunteer your time and donate your services to help so many children in the community.
Wishing you all a wonderful month of February!
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Yours for Greater Success,
~Betty (Dental Coach)