december marketing ideas

December 2023 Dental Practice Growth, Marketing, and Social Media Content Ideas
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December 2023 Dental Practice Growth, Marketing, and Social Media Content Ideas

Hello Friends,

December is the last month of office opportunities to end 2023 productive and happy! Thankfully. there are plenty of opportunities to plan for a great month.

The ideas that I am sharing for the month of December when implemented, WILL help you attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations. Get people talking about you! As always, my goal is to also help you all stress-less and have more fun at work!

Practice Owners, if you are not happy with where your practice is at and would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about, or would like to learn what opportunities for improvement exist in your practice... please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Here are a few dental practice growth, marketing, and social media content tips & ideas…

Patient Appreciation

Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste, and a “what to do in a dental emergency” handout. You could also include other travel-sized items such as lotion, Advil, lip balm, etc.

Referral Thank you – All month long you can give away xylitol fresh breath mints and gum. Most likely many of your patients will be attending holiday/end-of-year parties and this will help them enjoy fresh breath during those
events. “Your Referrals are the Nicest Compli-MINT! – Thank you!”

Cookie Cutter Week: 1-7 – Purchase a variety of cookie cutters to individually package and seal with an office label that says: “Our Patients Are a CUT Above the Rest!”

Community Involvement

Donations – Open your office as a Drop-Off Location for donations of non-perishable food items or winter gear for families/individuals in need.

Appointment Retention – To encourage patients to keep their scheduled appointments during December, consider having a drawing for a gift basket (ie: filled with cozy winter items & hot cocoa supplies) or a gift card to a local business/restaurant that your patients can enter to win when they come in for their dental appointment before December 23rd.

Gift Certificates: Remember, Gift Certificates/Cards for Teeth Whitening or Dental Treatment should always be available for your patients to purchase as gifts for their loved ones.

Do you like the ideas and content that I share each month? If you do, would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much! – I am looking forward to hearing from you!

Social Media Post Content Ideas to Improve Engagement during the month of December

National Cookie Day: 4th 

National 12-hour Fresh Breath Day: 12 – National 12-Hour Fresh Breath Day is about the importance of good oral hygiene and its role in keeping your breath fresh for long periods of time.

Monkey Day: 14th 

Winter (Winter Solstice): 21st

Wishing you a happy & healthy December!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty (Dental Coach)

Before you go… Would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much!

Dental Practice Growth and Marketing Ideas for December 2022
by

Dental Practice Growth and Marketing Ideas for December 2022

Hello Friends,

Wow, I can’t believe we’re already at the end of the year! It doesn’t feel like that long ago that I was sharing practice growth tips and ideas for the start of this year. Where are you at with your practice growth goals for this year?

Doctors, if you are not happy with where your practice is at and would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about, or would like to learn what opportunities for improvement exist in your practice... please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

The ideas that I am sharing for the month of December when implemented, WILL help you attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations. Get people talking about you! As always, my goal is to also help you all stress-less and have more fun at work!

To encourage patients to keep their scheduled appointments during December, consider having a drawing for a gift basket (ie: filled with cozy winter items & hot cocoa supplies) or a gift card to a local business/restaurant that your patients can enter to win when they come in for their dental appointment before December 23rd.

Patient Appreciation Gift Ideas – Cookie Day: 4th and Hot Cocoa Day: 12th – All month long you can give away individually wrapped cookies with a packet of hot cocoa mix and a tag/label attached that says “Warm Wishes for a Sweet Winter“.

National Hand Washing Awareness Week: 4th-10th

Purchase small bottles of hand sanitizer with your office information on the label.  Give away to your patients during this week or throughout the month.  “Hands down we have the best patients around.”

Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste, and a “what to do in a dental emergency” handout. You could also include other travel-sized items such as lotion, Advil, lip balm, etc.

Gift Certificates: Remember, Gift Certificates/Cards for Teeth Whitening or Dental Treatment should always be available for your patients to purchase as gifts for their loved ones.

Community Involvement: Donations – Open your office as a Drop-Off Location for donations of non-perishable food items or winter gear for families/individuals in need.

Do you like the ideas and content that I share each month? If you do, would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much! – Looking forward to hearing from you!!

Social Media Post Content Ideas to Improve Engagement during the month of December

National Pear Month  

National Cookie Day: 4th 

Monkey Day: 14th 

Winter (Winter Solstice): 21st

National Chocolate Day: 28th-29th 

Wishing you a happy & healthy December!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty (Dental Coach)

Would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much! – Looking forward to hearing from you!!

Dental Office Leadership, Management, and Marketing Tips and Ideas for December 2020
by

Dental Office Leadership, Management, and Marketing Tips and Ideas for December 2020

Hello My Friends,

What does December typically look like for your dental practice? Schedules jammed with patients trying to use their remaining dental insurance benefits before they expire? Patients breaking their appointments same-day because they’re too stressed out, or financially strapped to think about going to the dentist?  Now, we can add patients breaking their appointment because they’re afraid to leave their homes and have been told that is unsafe to visit the dentist.  Or maybe your office needing to close due to a shut-down or COVID exposure.

Regardless of what December usually looks like in your office – we can expect December 2020 to look different (unusual) than years past because if there is one thing we’ve learned this year it is that things in life can change quickly and often.  

Many have become adaptability experts while looking forward to this year coming to an end. However, even with all the uncertainty and need to be adaptable, we can still plan to make the last month of the final quarter for this crazy year a HAPPY one.  We need it!

Here are a few dental leadership, marketing, and management tips and ideas to help you do just that.

Practice Management Tips & Ideas

Incomplete Treatment:

Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that will expire at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers that they share via their social media sites, emails, and telephone calls.

Do you know how many of your patients have unscheduled treatment plans and money remaining on their insurance for this year?

To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me. 

Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.

December is a great time for Special offers on Teeth Whitening, Electric Toothbrushes, and Invisalign.

Remind your patients that electric toothbrushes, teeth whitening, and dental treatment make excellent gifts!

Consider having a drawing for a gift basket or gift cards to local businesses that your patients can enter to win when they come in for their dental appointment before December 23rd.

Cosmetic Dentistry Opportunity:

Many of your patients will be attending/participating in end of year parties/events during the month of December. Now is a great time to help them see how they can easily get their smile ready for the camera (even if it is the Zoom camera) with teeth whitening and other cosmetic treatment/procedures.

Leadership Tips & Ideas 

“If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” —Andrew Carnegie

December is National Write a Business Plan Month – What does your business plan look like for 2021? Meet as a team to discuss marketing ideas, production, & collection goals, new patient goals, continuing education needs/wants, and office maintenance/repairs/remodel needs. Put your plans down on paper! Be sure to include a plan of action: The Who, What, Where, When & How’s!

Note: If you struggle with implementing your leadership, practice management & marketing goals – a dental coaching relationship may be the solution! Contact: Betty @bhaydenconsulting.gmail.com.

Marketing Tips & Ideas

Cookie Cutter Week: 1-7 – Purchase a variety of cookie cutters to individually package and seal with an office label that says: “Our Patients Are a CUT Above the Rest!” See more patient gift ideas here: Patient Appreciation Gift Ideas

betty hayden consulting dental office tips and ideas winter

National Hand Washing Awareness Week: 6-12 – Purchase small bottles of hand-sanitizer with your office information on the label.  Give away to your patients during this week or throughout the month.

Community Involvement: Donations – Open your office as a Drop-Off Location for donations of non-perishable food items or winter gear for families/individuals in need.

Oftentimes, local print & TV news will pick up these types of stories. (Especially around the holidays.)

Educational Opportunity: National 12-hour Fresh Breath Day: 12th –Create a few short videos for your social media platforms about the possible causes of bad breath as well as some tips and remedies to keep their breath smelling fresh.  

Social Media Post Ideas to Improve Engagement during the month of December

National Pear Month 

 Gluten-free Baking Week: 13-19 

National Sock Day: 4  

Toilet Paper Appreciation Day: 8 

National Chocolate-covered Anything Day: 16

Winter (Winter Solstice): 21 

Bacon Day: 30 

Look On The Bright Side Day: 31 

It may be that despite your best efforts the schedule will still fall apart. Don’t stress over it, instead use that available time to do some training, team building, office cleaning/organizing, or to catch your breath, and smile!

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a minute to leave a review/recommendation for me on GOOGLE and/or FACEBOOK

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog. 

Yours for Greater Success,
~Betty

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