Dental Office Tips and Ideas for November

Dental Office Tips and Ideas for November

Hello Friends,

There is still time to make your final quarter for the year your best one yet. To help make that happen, here are some dental marketing & practice management tips & ideas…

November Reminders:

Incomplete Treatment & Insurance Maximum Renewals – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear! See Dental Benefit (Use it or Lose it) Reminders, Tips, and Ideas

National Clean Out Your Refrigerator Day: 15th – Time to clean out the office refrigerator.

Candy Buy Back – Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Consider doing a Facebook Live Video to promote your event. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.

Dental Education Opportunity:

November is American & National Diabetes Month

Over 30 million Americans have diabetes.
People with diabetes are 2 times more likely to develop serious gum disease.
Use this month to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.

International Stress Awareness Day: 1st   – Share tips on how to reduce stress & the relationship between stress and oral health. Service/Treatment Feature: Mouthguards.

Great American Smokeout: 16th   – Wonderful Educational Opportunity to help your patients Kick the Tobacco Habit! As well as encourage youths to remain tobacco-free.

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending holiday parties/events and typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures. Be sure to make available Dental Gift Cards/Certificates for purchase.

Here are 3 More Ways to Help Your Patients 
Smile in November!

World Kindness Week: 12-18 – Have Gift Of Health Certificates for your patients to share with their friends, co-workers, neighbors, and family. What about handing out special surprise gifts for your patients or deliver gifts to local businesses this week. Perhaps there is a patient coming in this week for treatment that is experiencing serious financial hardship and would benefit from some extra kindness by you donating some of their dental treatment.

Black Friday – Offer Special Pricing on Teeth Whitening & Electric Toothbrushes, Ortho Consultation or a New Patient Visit.

Flossing day: 24th – Post fun floss facts & tips on your social media sites. Make a video and share on Facebook, YouTube & Pinterest demonstrating proper flossing techniques.

As always, I would love to hear your ideas for making November a great month! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help! Contact me today at bhaydenconsulting@gmail.com.

Are you receiving my free dental marketing and practice management ideas every month to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

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The Benefits Of Using A Dental On-Hold​ Messaging Telephone Service

The Benefits Of Using A Dental On-Hold​ Messaging Telephone Service

Hello Friends,

Have you ever called a local business and were immediately put on hold only to hear every few seconds this crazy annoying beeping sound or there is dead silence? You can’t tell if you’ve been disconnected or are still on hold. Or what about the business that has a radio playing as their on-hold message, except it’s all static or playing some lame music?

Now, I believe the best customer service is to never put the caller on hold. However, we all know that from time to time it happens. (For how to effectively answer the dental office telephone SEE  How to Effectively Answer the Dental Office Telephone)

dental message on hold telephone service

A while back I set one of my clients up with a message on hold service, created beautiful, short custom marketing messages for them and on the first day of using it, a caller said: “Oh, I didn’t know you do teeth whitening.” See how that works?

Having a quality message on hold system set up is a good thing. Use this service as an opportunity to educate and inform your callers while they are on hold.

Every dental office has information, news, events, or dental health facts and services that should be highlighted while a caller is put on hold.

In addition to playing music, what are some things you can talk about?

  • Special Office Events
  • Dental Services & Products
  • Dental Health Tips
  • Office Hours
  • Social Media Site Information (Invite callers to “like” / “follow” the office.)
  • Financial Expectations
  • Website Address

A message on hold system allows you to advertise to your patients and keep them informed on the latest and greatest office happenings. It will also distract them from the fact that they’ve been put on hold.

Please make sure that you keep your content fresh! One of my doctors offices has had the same on hold message for years!! I think I have it memorized. Blah!

 There are many on hold messaging services out there.

My suggestions for what to look for in a message on hold service/system are: 

  • Quality Sound & Voice Talent.
  • Inexpensive – You don’t need to spend a lot of money!
  • Helpful – Exceptional Customer Service.
  • Allows you to change your message and music throughout the year.
  • Doesn’t lock you into a long contract.
  • Will help you create effective messages.
  • Makes the setup and process easy on you and your team!
  • Allows you to listen to sample messages before buying.

 And if you want my specific recommendation, it is Captive Audience. After much research, this is the company that I have found to meet my requirements and exceed my expectations. (See below for more information about Captive Audience)

Have you ever called your office and were put on hold? I know your patients and potential patients have, what are they hearing or not hearing? Make the time they’re on hold count!

Those are my thoughts on using a message on hold service.

Since we’re talking about putting callers on hold, might I add, never, ever answer the phone with “hold please” or “can you hold?”! Take a quick second, find out who they are and what they need. People prefer not being put on hold.  If you are habitually needing to put callers on hold, you need more people answering the phones.

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

P.P.S. Captive Audience – Ask for Kathy at  951.784.2875  – email kathy@captive- audience.com ) tell her Betty Hayden sent you. From personal experience, I know that Kathy will take good care of you.

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Gift Ideas For Your Dental Patients

Gift Ideas For Your Dental Patients

Hello Friends,

Are you looking for a fun way to thank your patients for their referrals and encourage your patients to tell their friends, family, neighbors and co-workers about your office? A great and inexpensive way to do this is to present them with an unexpected gift at their appointment. A while back I shared many of these ideas with you but I made some revisions and added some pictures of real life examples that I thought you all would appreciate.

Here are a few ideas for you…

GIFTS in WINTER:

* Tea *

Attach your business card or a special offer to green tea packets as a special give-away for your patients. Even if they don’t drink tea they can give it to a family member, friend, co-worker or a neighbor. Easy and inexpensive way to advertise your office and exceed your patients expectations. The label/tag may say:

“Our Patients are TEA-riffic!”

* Candle *

Mini candle jars make a nice gift. Attach a tag or label with your office info and one of these sayings:

“Our Patients Are Scentsational”

“Your Referrals Warm Our Hearts”

* Lotion *

Pass out little bottles of lotion. If they are not imprinted with your office name add a tag to the bottle with your office name and website with this saying…

“Hands Down We Have The Best Patients In Town!”

* Soup *

Here is a delicious gift idea for Winter: “Warm-Up Wednesday’s” Set up a slow cooker with soup or chili every Wednesday for your patients to enjoy. (Have recipe cards ready to share) Your patients will love the free food!

or this idea…

soup gift idea for your dental patients

Dr. Bruyere and team are always coming up with thoughtful gifts for their patients!

* Apples *
This one is especially for the offices that are opposed to sharing sugary treats with their patients…

Basket of fresh Apples with a sign or stickers on the apples that say:

“Our Patients Are Awesome to The Core”

“You’re the Apple of our Eyes”

See my Apple themed Dental Marketing Ideas for more apple ideas.

* FREE Food – Gift Certificates *

When in doubt, food is a great way to your patients hearts…especially, free food. This is also an opportunity to do some cross marketing with local businesses. Ask them to donate gift cards for free food/drink. Or you can purchase gift certificates to give away to your patients on special days. Check out these ideas: 

patient referral thank you dental ideas

GIFTS for SPRING: (For awesome Spring gift ideas visit my Pinterest page HERE

* Flower/Herb/Veggie Seed Packets *

Flower Seed Packets w/a label and business card attached. Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal! The labels you attach to the flower seed packets could say:

“Your referrals help grow our practice, Thank you!“

“Our Office Blooms Because of you!“

“Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.”

* Honey *

Give your patients gifts of little jars of honey. Attach a tag saying:

“Thank You For BEE-ing Our Patient”

Check out what Dr. Bruyere’s office did…

thank you for being our patient

GIFTS for SUMMER:

* Mini Sunscreen *

Give away mini bottles of sunscreen. If you don’t have them imprinted with your office name, simply add a tag to the bottles.

* Free Ice Cream Cone Certificates *

Team up with local ice cream shop for donations of free ice cream cones

* Zucchini *

Sneak Some Zucchini Onto Your Neighbor’s Porch Night. (I’m serious, it’s a real day in August!) While you probably don’t want to visit your patient’s homes during the night you can easily have a basket of zucchini at the office for your patient’s to take. Wrap some ribbon and a business card with a zucchini recipe on it for your patients to sneak onto their neighbors porch during the night.

 

patient appreciation gift idea zucchini

Dr. Bruyere & Team celebrating “Sneak Some Zucchini Onto Your Neighbor’s Porch Night “

GIFTS for FALL:

* Apple Cider *

Warm or cold cider is a nice fall treat. You don’t need to give every patient their own jug of cider a small cup of cider will be well received and appreciated. Include a sign near the cider that says:

“You’re the Apple of Our Eye”

* S’mores Kit *

Pinterest has some really neat ideas for inexpensive and fun s’more kits.

“We Need S’More Patients Like You!”

we need smore patients like you

Just a few of the creative ways you can exceed your patients expectations with this sweet treat… Thank you for sharing 🙂

Anytime Gifts 🙂

* Pens *

Purchase imprinted pens and add a tag to the pens that say:

“Take Note We Think You’re Awesome”

“Our Patients are just Write”

Tip: promostuff4u.com has a wonderful selection of pens and they offer exceptional customer service.

* Cookies *

Individually wrapped purchased or homemade cookies are a sweet treat. Add this label:

Thankful for Sweet Patients Like You”

* Flowers *
Fresh single stem flowers or Small potted flowers (ex: inexpensive gift would be a marigold in a small pot, you can get mini pots from the dollar store 4/$1.00)

“Your referrals help grow our practice, Thank you!“

“Our Office Blooms Because of you!“

* Xylitol Products *

Offer Xylitol samples of Gum, Mints, and Suckers

Tip: Also have these items available for purchase

* Donuts *

Who doesn’t enjoy a yummy donut every once in a while? Display a platter of donuts at the front desk or at your patient beverage station with a sign that says:

Donut Know What We Would Do Without Wonderful Patients Like You!”

* Bath Salts/Sugar Scrubs *

Consider making bath salts or sugar scrubs as a team building activity. Give away as gifts to your patients.

Tip: Pinterest is loaded with recipes and super cute packaging ideas.

* Lip Balm *

Order imprinted lip balm and attach cute tags to the packaging with this saying…

“Our Patients are the Balm!”

Tip: www.lipbalmexpress.com is a great company to order imprinted, all natural, inexpensive lip balm. See also Pinterest for fun packaging ideas for your lip balm.

* Gift of Health Certificates *

Instead of just asking your patients to refer their friends, family, neighbors and co-workers to your office, give them a gift of health certificate to share with their friends, family, neighbors & co-workers.

Here is a scripting idea:

 Gift Of Health Certificate

To: ______________________________________

From: ___________________________________

 Your oral health affects your overall health!

 This is your invitation to receive $25 toward dental treatment and a complimentary oral cancer screening from —(office name)——.

 Please RSVP at –(office phone number)—–

We’ll give you a reason to smile!

Add here: Office address & website/social media sites

Note: You can do some seasonal gift of health certificates by changing the paper and envelope according to the current season.

These are just a few patient appreciation gift ideas. I’m sure you can come up with even more fun gift ideas. I would LOVE to hear all about what you come up with! Please share your stories and pictures with me here, on my Facebook page or via email.Thank you to all of you that have sent me messages and pictures of your gift ideas!!

Plan ahead to make each month special for your patients with unexpected gifts of appreciation. Important Reminder: Whatever you decide to give away to your patients, include your office name and website on/with the gift whenever possible!!

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog. Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too. If you liked these ideas, please let me know by hitting the “like” button. Thank you!!!

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Please follow and like us:
Dental Marketing Ideas for November

Dental Marketing Ideas for November

Hello Friends,

I thought I would start this post with a lovely quote about the month of November, apparently, that was a big request as it looks like November is not a favorite for most. The majority of the quotes were about how awful the month of November is.

If that’s how you feel about November, I would like to help you make it such a great month in your office that you’ll be full of positive experiences and remarks! (That will give me some encouraging quotes about November for next year. 😉 )

betty hayden consulting free dental marketing ideas november

Just for you – Dental Marketing Ideas to help you make November

the cheery & productive month it so wants to be…

Let’s start with just a couple of reminders:

Candy Buy Back – Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.

Incomplete Treatment & Insurance Maximum Renewals – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear! See Remaining Dental Insurance Maximum Letter – Use It or Lose It Reminders

Dental Education Opportunity:

November is American & National Diabetes Month

Nearly 26 million Americans have diabetes.
People with diabetes are 2 times more likely to develop serious gum disease.
Use this month to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.

Great American Smokeout: 17  – Wonderful Educational Opportunity to help your patients Kick the Tobacco Habit! As well as encourage youths to remain tobacco-free.

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending holiday parties/events and typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.

Continuing Care Opportunity:

Give Up Your Shoulds Day: 1stThe dictionary defines “should” as a word used to indicate obligation, duty, or correctness, typically when criticizing someone’s actions. Help your patients to give up some “shoulds” in their lives that often lead to guilt and stress. Such as: “I should schedule my dentist appointment” or “I should floss every day”; encourage them to turn these shoulds into something positive by seeing the value and personal benefit to flossing every day and/or being able to say they scheduled their dental appointment. It’s not something they “should” do but what they “want” to do to stay healthy.

Here are 3 More Ways to Help Your Patients 
Smile in November!

World Kindness Week: 13-19 – Have Gift Of Health Certificates for your patients to share with their friends, co-workers, neighbors, and family. What about handing out special surprise gifts for your patients or deliver gifts to local businesses this week. Perhaps there is a patient coming in this week for treatment that is experiencing serious financial hardship and would benefit from some extra kindness by you donating some of their dental treatment.

Black Friday – Offer Special Pricing on Teeth Whitening & Electric Toothbrushes, Ortho Consult or a New Patient Visit.

Flossing day: 29th – Post fun floss facts & tips on your social media sites. Make a video and share on Facebook, YouTube & Pinterest demonstrating proper flossing techniques.

As always, I would love to hear your ideas for making November a great month! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help! Contact me today at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Please share my blog with your dental friends.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

 

Please follow and like us: