January 2022 Dental Marketing (Growth) Tips and Ideas

January 2022 Dental Marketing (Growth) Tips and Ideas

Hello Friends,

For the month of January I am going to share ideas to help you grow your practice via your office social media platforms. (You’ll find that many of the ideas can easily be used to exceed your patients expectations during their visits to the office as well as to engage with local businesses in your community.)

If you’re looking for Dental Office Management and Leaderships Tips & Ideas for January 2022 Visit Here: January Management & Leadership Ideas

Social media platforms such as Facebook, Twitter, Google My Business, LinkedIn, Instagram, Pinterest, Snapchat, Tik Tok, Blogs, Online Community News Pages, YouTube, and more help to build your dental practice. Even if you’re not a fan of social media, please remember that most likely many of your patients and potential patients are using these platforms regularly.  You want to be where they are and since first impressions matter – you want to make sure that your office is making a positive impression.  Just like with reviews on your Google listing you want reviews/recommendations from your patients on your office Facebook page too.

How Can Social Media Help Your Practice?  Here are just a few ways…

  • Build relationships between your office team and potential new patients
  • Stay in Touch with your Active and Inactive Patients
  • Increase your Online Presence
  • Learn what your patients/potential patients want
  • Improve Community Involvement
  • Manage and Increase your Online Reputation
  • Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
  • Excellent Dental Education Tool

Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is engagement. Just sporadically posting to your sites will not effectively engage your audience.

Do you find the tips & ideas that I share helpful to your practice?  It would make my day to hear from you! Please take a second to leave a review/recommendation for me on GOOGLE and/or FACEBOOK Thank you!!

Here are several social media content ideas for you to use during the month of January to help encourage engagement…

(Note: If you struggle with regularly posting content to your office social media platforms – I can help you with that.)

The Golden Globes and the Grammy’s are in January: Do a “match the famous smile to the celebrity” contest on Facebook and/or Instagram for your patients and the community for a chance to win a gift card or gift basket.

I’m Not Going To Take It Anymore Day: Jan. 7th – Help your patients to see that they don’t have to take their  Crowded Teeth, Yellow Teeth, Bad Breath, Sensitive Teeth, Snoring, Or Headaches, anymore!  You can help them!

National Hot Tea Month

National Soup Month

National Cheese Lovers Day: 2

Cigarettes Are Hazardous to Your Health Day: 11

National Bagel Day: 15

Belly Laugh Day: 24

National Peanut Butter Day: 24

Dental Drill Appreciation Day: 26

Fun at Work Day: 28

Bubble Wrap Appreciation Day: 31 

For more Dental Tips & Ideas please stop by and follow me on  FacebookInstagram, LinkedIn, and Pinterest

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to bhaydenconsulting@gmail.com and I will send you an invite to follow. This way, you won’t miss a single idea.

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Wishing you the very best January!

Yours for Greater Success,

~Betty (Dental Coach)

Dental Office Management and Leadership Tips and Ideas for January 2022

Dental Office Management and Leadership Tips and Ideas for January 2022

Hello Friends,

December is a great time to find and create opportunities for growth in the New Year. Make your action plan for any wanted and needed improvements to your office including setting your production, collection, treatment, continuing education, new patient, administrative time, and happiness goals for the new year.

The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”  – Don Millman

What are your practice goals for 2022? I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a no-obligation, complimentary consultation to learn how our coaching program works, please email me at bhaydenconsulting@gmail.com.

Dental Office Management and Leadership Tips & Ideas for January 2022

Insurance Renewals: Many of your patients’ dental insurance maximums renew on January 1. Phone, text, and/or email your patients with a friendly reminder of their renewed benefits and encourage them to make a reservation to come in for their hygiene wellness visit or to get started on their unscheduled treatment needs with the doctor. Include reminders on your social media pages.

Unscheduled Patients Do you know how many of your active patients are scheduled for appointments and how many are unscheduled? Now is a good time to find out. It doesn’t do any good to have active patients if they’re not scheduled for a future appointment. Make plans to reach out to all your unscheduled patients and invite them to schedule an appointment for their hygiene visit or if they have unscheduled treatment plans.

Office Appearance:

National Clean Off Your Desk Day: Jan. 10th ~ Clutter represents indecision. Make the decision to get rid of the clutter! That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs, and carry-out drink containers sitting out on the counters. While you’re at it, go ahead and attack the cabinets, counters, & closets. Say goodbye to the clutter!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to bhaydenconsulting@gmail.com and I will send you an invite to follow. This way, you won’t miss a single idea.

Boost Team Morale/Attitudes:

January is National Soup Month – Each week a doctor and/or team member can bring in a crock pot of homemade soup to share with the team for lunch. (For example, Warm Up Wednesdays ) – Be sure to share photos and recipes on your social media pages.

Fun at Work Day: Jan. 28th – Schedule a fun team building activity, games or contest for the team. Be sure to share the fun on your social media platforms.

Speaking of social media platforms – Please stop by and follow me on  FacebookInstagram, LinkedIn, and Pinterest

National Compliment Day: Jan. 24th ~ Compliment your doctor(s) and/or team when you catch them doing something “right”. Compliments boost morale.  (Tip: You don’t need a special day to do this – you always want to compliment & reward the behavior and actions that you want to see more of. ) See Why Gratitude Matters

Do not delay, put down on paper all of your thoughts and plans to make 2022 a better year for you, your team, your patients, and your practice. Do include your team in this plan, ask them what their ideas are to make 2022 a more productive and happier year for all.

Instead of trying to change your entire practice in January, the simpler strategy is to create a 12-month plan where you and your team are making constant improvements.

Did you enjoy these tips and ideas?   I would love and truly appreciate it for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK – Thank you!!!

Yours for Greater Success,

~Betty (Dental Coach)