What do you have planned for March to help your patients have a great visit to your office? Are you on track to reach or exceed your first-quarter new patient and established patient reactivation goals? If not, there is still time to end this first quarter strong!
You’ll find that the Marketing Tips and Ideas that I share each month target the following 3 different areas to help you grow and improve your practice:
- In-Office / Exceed Patients Expectations – Ideas that exceed your patients’ expectations and gets them talking about you, your office, and your team (in a good way) to their friends, family, neighbors, and co-workers after their appointment.
- Social Media – Look for and create opportunities to help your patients and potential patients to see the personality of the practice. It is a good way to simply keep your name in front of your active and inactive patients too.
- Community – Ideas to help you build and strengthen relationships within the community.
Marketing Tips & Ideas for March
Product/Service Feature: Teeth Whitening
Theme: Tropical Luau (March is a great month to bring a little warmth and fun to the practice!)
Special Offer: Offer teeth whitening at a reduced price or BOGO (encourages patients to bring a friend) or donate a portion of teeth whitening collections to a local charity.
Remind your patients that gift certificates are available!
Product/Service Feature: Orthodontics
Theme: March Madness (Bracket Madness)
Our Office Patients are a Slam Dunk! OR
May all your straight teeth “swishes” come true!
Patient Appreciation Gifts– little basketball kick balls (Oriental Trading) or little oranges (clementines) that you use a food-grade marker to draw basketball lines onto them.
Contest/Give-Away – Basketball Themed Gift Basket. Filled with snacks, a basketball, toothbrush, floss, mouthrinse, and whatever else you’d like to add.
External Marketing Ideas to Build Relationships Within Your Community:
Celebrate Your Name Week March 4-10 – Fun & Inexpensive give-away idea: Pick 2-4 names each day (that the office is open) to post on Facebook/Instagram, the persons with those names can come by the office on that day only to pick up a FREE toothbrush (or lip balm). An easy way to get posts shared! (Get your name out there!!)
National Nutrition Month – Deliver some healthy snacks to a few local businesses and be sure to include a special offer and/or information about your in-office savings plan.
Educational Opportunities –
National Kidney Month – Both tooth decay and gum disease can lead to infections that can cause problems for people with kidney disease. A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.
Sleep Awareness Week® 14th – 20th – It is estimated that sleep-related problems affect 50 to 70 million Americans of all ages. Your goal is to help improve their overall health and well-being with better sleep.
Social Media Post Ideas to Improve Engagement during the month of March:
National Caffeine Awareness Month
National Procrastination Week: 7th–14th
American Chocolate Week: 21st – 27th
World Compliment Day 1st
Pi Day: 14th
Kick Butts Day 17th
Pecan Day 25th
What are your plans to make March a great month? Please share your plans and ideas with me!
Here are some Practice Management & Leadership Tips & Ideas for March 2021
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Yours for Greater Success,
~Betty – Dental Coach