Dental Office Practice Management, Leadership, and Marketing Tips and Ideas for October 2019

Dental Office Practice Management, Leadership, and Marketing Tips and Ideas for October 2019

Hello Friends,

Ready for a fantastic final quarter?

October is the start of your final quarter for the year. It’s your opportunity to make it your best fourth quarter ever. To help you plan for that, today I’m sharing some tips and ideas with you. Ideas that when implemented will keep things fresh and fun in your office. More importantly, they will exceed your current patients and potential patients’ expectations which will allow you to focus on doing what you do best, helping your patients achieve healthy and beautiful smiles. Why? Because exceeding your patients’ expectations will help keep them loyal to your office.

Dental Leadership, Management, and Marketing

Fall Dental Marketing and Management Tips and Ideas Betty Hayden Dental Coach

Tips and Ideas for October 2019

Leadership ~

“A boss has the title; a leader has the people.” Simon Sinek

Employee Appreciation –

National Chocolate Day – October 28th / Bring in a sweet chocolatey treat for the team.

Continuing Education – A great way to end 2019 on a high note is to attend TBSE 2019 (The Best Seminar Ever!). You will love it!! Plus, I’ll be there, and it would be awesome to meet you in person!!  (If you’re already registered to attend please send me a message that you’ll be there!) FYI, TBSE 2019 (25th Anniversary) is the last year for TBSE!

See why this is truly the best seminar here: The Best Dental Seminar Ever

Practice Management ~

Improve Your Office Day – October 4th – Take this opportunity to openly and honestly examine ways to improve your office. This might be the perfect time to schedule a complimentary consultation with me to learn how a coaching relationship will help you to improve your office.

Boss’s Day is October 16th  Plan now to make this day special for your boss(es).

Michigan Dental Coach Bosses Day

Use it or Lose it Reminders – Did you get your end of year insurance dental benefit use it or lose it reminder letters/emails out?  Would you like a sample Use it or Lose it letter? Email me at bhaydenconsulting@gmail.com and I will gladly send one over to you.

Betty Hayden Dental Coach End of Year Insurance Renewal Reminders

Customer Service Week: 7th -11th  –

Excellent theme for your next team meeting.  What ideas can you come up with as a team to exceed your patients’ expectations by consistently delivering excellent customer service?

  • What do you do when you run late? (If you’re habitually running behind, please change that habit! It’s disrespectful to your patients’ and your team)
  • What do you do when the lab (or you) screws up a case?
  • What about comfort? How are you making the visit as comfortable as possible for your patients?
  • What about your telephone skills? SEE How to Effectively Answer the Dental Office Telephone (Telephone Principles)
  • How about after the treatment – are you making post-op calls?
  • How are you staying in touch with your patients in between their 6-month hygiene appointments?

Marketing ~

Exceed Expectations for your current patients and the potential new patients that you engage within your community.

Theme #1: Apple Month – See more ideas here: Dental Office Tips and Ideas for October’s National Apple Month

dental office tips and ideas for apple month betty hayden

Theme #2: Candy Buy Back – Host a Candy Buy Back Event for your patients and potential patients within the community.

Theme #3: Breast Cancer Awareness Month – See more ideas here: Dental Office Ideas for Octobers Breast Cancer Awareness Month

Theme #4: National Orthodontic Health Month – See more ideas here: National Orthodontic Health Month Tips and Ideas For Your Ortho Office

Patient & Community Dental Health Education Idea ~

October is National Dental Hygiene Month –

National Dental Hygiene Month Betty Hayden Consulting

All month-long share posts on your social media platforms regarding the importance of regular preventive dental visits to the dentist.

National Field Trip Month –

Invite local schools to come to the office for a free & educational field trip to the dentist.

Social Media Post Ideas to Improve Engagement during the month of October ~

Spinach Lovers Month

World Smile Day: 4th

Wear Something Gaudy Day: 17th

National Knock-Knock Jokes Day: 31st

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea.

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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National Orthodontic Health Month Tips and Ideas For Your Ortho Office

National Orthodontic Health Month Tips and Ideas For Your Ortho Office

Hello Friends,

Today, I am sharing some tips and ideas for ortho offices to celebrate October’s National Orthodontic Health Month.

October’s Theme:  Orthodontic Health Month!  Healthy & Beautiful Smiles!

Tips and Ideas for Orthodontic Offices from Dental Coach Betty Hayden

  •  Brace Friendly Candy – Share on your social media platforms what candy to avoid and what snacks/treats are brace friendly.

 

  • Reviews / Testimonials – Encourage patients to leave a review/testimonial on Google, Facebook, etc.

 

  • Invisalign – Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for their end of year parties.

 

  • Before & Afters – all month-long feature before and after ortho photos on your social media pages.

 

  • Q & A Video Sessions– use your social media platforms to post short videos of the doctors and/or team members answering frequently asked questions.

Community Involvement ~

October is National Field Trip Month – Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a Field Trip to the orthodontist. Bring them in during the month of October instead.

I know a lot of offices will be focusing on Candy Buy Back Events, so I will share some ideas for those events and some other ideas just in case you’re looking for something a little extra to exceed patient expectations.

Candy Buy Back ~

Options:

  •   Collect candy in the office. Open to the Public

Or you can do this,

  • Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

Gift Ideas for Referring Dentists and their Teams ~

World Smile Day – October 4th  – Put together smile themed gift baskets.

Or do a team smiles photo contest. Office photo with the most FB likes wins.

October is Apple Month – Deliver some apple treats to the offices. Such as:

  • Basket Of Apples w/ Caramel Sauce
  • Apple Cider & Donuts
  • Apple Pie

Team Building Activity  ~ Get your team together to make apple sauce, apple pie filling, caramel sauce, or an apple/cinnamon sugar scrub. Put it in little jars with a ribbon and label with your office information. You can then give away as gifts to your new patients and or referring doctors/specialists. How fun is that?!

There you have it some fun and effective tips and ideas to celebrate October’s Orthodontic Health Month.

Do you enjoy the dental leadership, management, and marketing tips and ideas that I share each month?   I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Please follow and like us:
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Dental Office Tips and Ideas for November 2018

Dental Office Tips and Ideas for November 2018

Hello Friends,

There is still time to make your final quarter for the year your best one yet. To help make that happen, here are a few dental marketing & practice management tips & ideas…

Betty Hayden Consulting Dental Office Coach Marketing Ideas

World Kindness Week: 12-18 – Have Gift of Health Certificates for your patients to share with their friends, co-workers, neighbors, and family. What about handing out special surprise gifts for your patients or deliver gifts to local businesses this week?  Perhaps there is a patient coming in this week for treatment that is experiencing serious financial hardship and would benefit from some extra kindness by you donating some of their dental treatment.

Dental Education Opportunity:

 November is American & National Diabetes Month

Over 30 million Americans have diabetes.
People with diabetes are 2 times more likely to develop serious gum disease.
Use this month-to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.

International Stress Awareness Day: 7th    – Share tips on how to reduce stress & the relationship between stress and oral health. Service/Treatment Feature: Mouthguards.

Great American Smokeout: 16th   – Wonderful Educational Opportunity to help your patients Kick the Tobacco Habit! As well as encourage youths to remain tobacco-free. (BTW my son just started high school and I am shocked at the number of high school CHILDREN I see smoking and vaping to and from school each day. So sad.)

Hygiene Continuing Care Opportunity:

Give Up Your Shoulds Day: Nov. 1st – The dictionary defines “should” as a word used to indicate obligation, duty, or correctness, typically when criticizing someone’s actions. Help your patients to give up some “shoulds” in their lives that often lead to guilt and stress. Such as: “I should schedule my dentist appointment” or “I should floss every day”; encourage them to turn these shoulds into something positive by seeing the value and personal benefit to flossing every day and/or being able to say they scheduled their dental appointment. It’s not something they “should” do but what they “want” to do to stay healthy.

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending holiday parties/events and typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures. Be sure to make available Dental Gift Cards/Certificates for purchase.

November Reminders: (I know I sound like a broken record with this first reminder, but it is too important to your success to ignore…)

Incomplete Treatment & Insurance Maximum Renewals – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear! See Dental Benefit (Use it or Lose it) Reminders, Tips, and Ideas

Candy Buy Back – Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Consider doing a Facebook Live Video to promote your event. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.

National Clean Out Your Refrigerator Day: 15th – Time to clean out the office refrigerator.

Social Media Post Ideas to Boost and Encourage Engagement

Daylight Savings Time Ends: 4th

 X-ray Day: 8th(Share why you take/need x-rays)

Red Lipstick Day: 11th

Black Friday – Offer Special Pricing on Teeth Whitening & Electric Toothbrushes, Ortho Consultations or a New Patient Visit.

Flossing day: 23rd – Post fun floss facts & tips on your social media sites. Make a video and share on Facebook, YouTube & Pinterest demonstrating proper flossing techniques. And if you’re not totally sick of seeing videos of people doing the floss dance…well, go ahead and incorporate a little dancing into your educational videos. Because, why not? 😉

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK

If these ideas weren’t enough for you, here is one more! Join me at TBSE (The Best Seminar Ever) on November 9th & 10th in Vegas. YOU WILL HAVE SO MUCH FUN!

As always, I would love to hear your ideas for making November a great month! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help! Contact me today at bhaydenconsulting@gmail.com.

Are you receiving my free dental marketing and practice management ideas every month to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

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