October is National Dental Hygiene Month – This is the time of the year where we celebrate the work our awesome dental hygienists do (which is way more than just “clean teeth”), and we help raise awareness on the importance of good oral health.
Hygienist Appreciation Spotlight
During the month of October introduce your hygienist(s) on your social media platforms. Share a photo and some fun facts.
Celebrate your amazing hygienists all month long (they deserve it!).
The Daily 4 – Talk to your patients about the importance of practicing The Daily 4
Four steps that lead to a healthy smile:
- Brush: Using a soft toothbrush and fluoride toothpaste – Brush your teeth for two minutes at least twice a day.
- Floss: Floss between your teeth once a day to remove plaque that brushing your teeth fails to remove.
- Rinse: Rinsing with an antimicrobial mouthwash helps to reach the bacteria that brushing, and flossing cannot.
- Chew: Chewing sugar-free gum after a meal will help produce saliva, which fights cavities, neutralizes plaque, strengthens enamel, and cleans food debri from teeth.
Social Media Post Content Ideas to Boost Engagement During October
All month-long share posts and short videos on your social media platforms regarding the importance of regular preventive dental visits to the dentist.
Video Topic Ideas:
- Proper Brushing Techniques
- How to Floss
- Benefits of Sealants
- How to choose toothpaste, mouthwash, etc.
- Good Snacks Bad Snacks
- How Fluoride treatments benefit children and adults!
- What do to about bad breath
World Smile Day: 1st – Invite your patients to share pictures of themselves, their family, and/or their pets smiling on your Facebook page to be entered into a drawing to win a prize. Goal: fill FB newsfeed with happy smiles!
Photo Backdrop & Smiley Props – Set up a photo area for your team and patients to take pictures to celebrate world smile day. Share to Google My Business, Facebook, and Instagram
National Kick Butt Day: 11
International Kissing Day: 20-21
For other social media content and marketing ideas for October visit here: October Marketing (Growth) Tips & Ideas
Kids’ Goal Setting Week: 3rd – 9th – Share ideas for dental hygiene goals for children. For example, for your young patients, design a hand-out that includes a toothbrushing chart to track their daily brushing progress. You could even have a fun gift that they can enter to win by turning in their completed brushing chart to the office at the end of the month.
National Orthodontic Health Month – See ideas here: Orthodontic Health Month Tips & Ideas
Ideas of Special Offers during the month of October
Complimentary Adult Fluoride Treatments
Free Electric Toothbrush for your New Patients seen in Hygiene
Gift Of Health Certificates (for your patients to share with a friend, neighbor, co-worker, or family member.)
Hygiene Department Management Tips & Ideas
Hygiene Re-Appointments – The best way to keep your patients active is to be sure to reappoint them for their next hygiene continuing care visit when they are there at the office and still in the treatment room.
Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time treatment is diagnosed and presented to them.
You should be tracking both your pre-appointments and your re-appointments. This is important if you want to reduce patient attrition and reduce the amount of money and time spent trying to reach these patients later on down the road.
Reduce holes in the hygiene schedule – See tips & ideas here: How to Reduce Broken Appointments
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Wishing you all a wonderful dental hygiene month!
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Yours for Greater Success,
~Betty (Dental Coach)