Dedicated to helping doctors and their team have an office that is not only highly productive and fun but one that allows them to consistently exceed patient expectations.
Whether you’re looking for a book(s) to improve your leadership skills, provide your dental patients with the very best experiences, or wanting to boost team morale, check out the following book recommendations.
Leadership, Management, Marketing, and Team Building BookSuggestions:
If you have some favorites that you think I should add to my list, feel free to shoot me a message at bhaydenconsulting@gmail.com – Thank you.
Consider purchasing team building/self-improvement books for your team. During a team meeting, discuss portions of the book. Or purchase electronic devices such as a Kindle Fire for each employee and download books that can be discussed during a “book club team meeting”.
Find Additional Team Building Activities, Ideas, and Incentives Here
Did you enjoy these tips and ideas? I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK – Thank you!!!
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea!
“There is no way that the quality of patient care and experiences will exceed the quality of the people who provide it.”
It’s true if you want your patients to consistently have great experiences, accept your treatment recommendations, and refer their friends, family, neighbors, and co-workers to you – it takes a quality, happy, and productive team. Of course, though, it starts with you!
Set the Example – Treat your employees how you would like them to treat your best patient!
If you want to see a positive change in your practice, you must consistently lead by example… be the change. It starts at the top. You set the tone for the day, make certain that it’s a happy & productive one. This includes any employee in a management position – if you have employees complaining about your office manager, take it seriously. A toxic office manager will destroy your practice over time, at the very least, cause a staff turnover nightmare. In fact, any employee that is toxic to your vision, to your team, and/or your patients…needs to go. It’s not easy to make the decision to terminate someone’s employment, yet absolutely necessary if you want to improve your practice. It’s been said that “what you allow you encourage.” Once you make the decision to no longer tolerate or allow the poor behavior and attitudes in your practice, you’ll breathe a huge sigh of relief.
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.
Communication – “The art of communication is the language of leadership.”
Job Expectations & Job Responsibilities – What are the performance expectations for your team? Does each employee clearly understand their role in the practice?
Hello, Good Morning! – Make it a point to greet your fellow team members every morning. Let people know that you see them and acknowledge them with a hello.
Thank you – Express your appreciation. Saying thank you improves your office, your health, and the patient’s experience.
Commendation – Commend your employees when you catch them doing something “right”. Commendation boosts morale. Applaud & reward the behavior and actions that you want to see more of. Simply thanking your team at the end of the day goes a long way in making them feel appreciated.
Creativity – Host “Brainstorm Sessions” with prizes for creative marketing ideas, solutions to improve office efficiency, welcome more new patients, patient retention, and how to have more fun as a team.
Accountability – “Great teammates hold each other accountable to the high standards and excellence their culture expects and demands.” – Jon Gordon
Work Space / Office Appearance – “Clutter in your physical surroundings will clutter your mind and spirit.”
Clutter represents indecision. Decide to get rid of the office clutter!
Staff Lounge / Lunchroom – What does your breakroom/lounge look like? Is it a space that you can relax in and enjoy? Consider cleaning it up, organizing, re-decorating, and stocking with healthy snacks and beverages for the team.
Work Hard, Have Fun, Create Beautiful Smiles.
Have FUN! – You spend far too much time together at work to not have some fun too! Create a fun and stress-free environment with Team Building Activities and Events!
Here are some ideas to get you started…
In Office Fun: Potluck lunch, Send an Ice Cream or Coffee Truck to the office, Carry out lunch (team choice), Crafts, Games, & Puzzles. Turn the music up and dance. Make little appreciation gifts that you can give out to your patients at their appointments.
Healthier Teams – How about team exercise/yoga classes? Or Monday morning breakfast smoothies? Or walks outside during breaks.
Fun with Social Media – Utilize your social media pages and your Google My Business page to show your patients and potential patients what a fun office you have.
Videos – post fun team videos on your office social media pages.
Employee Work Anniversaries – Celebrate employee work anniversaries and post pictures to your social media pages.
Pictures – take fun/silly pictures with the team and your patients to share on social media, your website, and in newsletters.
Fun Dress Up/Theme Days –
What: Decorate the office, team dresses up, small prize giveaways and snacks.
Book Club – Purchase team building/self-improvement books for your team. During your monthly team meetings or at your daily huddle discuss portions of the book. Consider purchasing electronic devices such as a Kindle Fire for each employee and download books that can be discussed during a “book club team meeting”.
Check out Dental Office Leadership, Management, Marketing, and Team Building Book Recommendations here from Betty’s Bookshelf
If you have some favorites that you think I should add to my list, feel free to shoot me a message at bhaydenconsulting@gmail.com – Thank you.
Incentives/Rewards – Sometimes unexpected rewards work better than expected monthly bonuses for reaching goals. Every office is different, so if you have something that is working well for you and your team continue doing it. However, if you would like some reward/incentive ideas for reaching daily/weekly/monthly production, collection, new patient, service/product, social media, and other goals but want to keep the rewards unexpected or more spontaneous, here you go…
In addition to simple, yet appreciated, thank you cards; Spa Gift Card, Good Ol’ Cash, Lunch/Breakfast, Purse/Tote bag, Gift Baskets, Plants/Flowers, Jewelry, Movie/Theater Gift Cards, Tickets to Sporting Event/Concert, Amusement Park tickets, Restaurant gift card, Gas cards and Car Wash Gift Cards.
Outside the office Fun: (depending on your location and current pandemic restrictions/cautions)Bowling, Painting Party, Shopping, Dinner, Cooking Class, Wally Ball, Sporting Event, Spa, Escape Room, Field Day (Team up with other offices), Concert, Skating, Batting Cages, Mini Golf, Pottery Class, Theater, Pool party, Skiing, Nature hike/walk, Etc.
Continuing Education – Continuing education, not just for the providers but for the entire team is a wonderful way to ensure practice growth. Not to mention, it’s a great team-building experience, one that will give you a happier and motivated team. You can do this with in-office training, webinars, lunch and learns, and seminars/classes outside of the office.
Consider incorporating a dental continuing education class with a fun event, for example, CPR Course and Pool Party.
Regular Team Training – Don’t hold back in this area! Investin your team. Thoroughly train any new employees on your practice goals, systems, software, telephone skills, dental procedures, protocols, etc. However, training isn’t just for your new employees, everyone in the office needs regular training.
Is there a chance you might have some new dental equipment or training manuals just sitting on the shelf, collecting dust? It’s most likely because your team didn’t understand or appreciate the why and the how. Knowing why and how this new idea, technique, equipment, or procedure works, benefits the patient, the team, and the office is critical to enthused implementation.
Community Involvement – Visit the local farmers market, art/street fairs, Races/Run/Walk for-a-cause, Fundraisers, Parades, Etc. Be active in your community. Pass out freebies imprinted with your office information to the people attending these community events. Be sure to take pictures of you and your team out and about in the community and share to your social media pages and website.
“People rarely succeed unless they have fun in what they are doing.” ~ Dale Carnegie
It is my wish that these ideas and tips will help you and your team experience greater happiness at work. If you have any other ideas or things that have worked well in your office, I would love to hear about them. If you have any questions or concerns about what you’ve read today, please contact me at bhaydenconsulting@gmail.com.
Did you enjoy these tips and ideas? I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK – Thank you!!!
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea!
With the back-to-school season in full swing, there is no need to wait until February’s Dental Health month to reach out to the local schools in your neighborhood, start early in the school year building relationships with school staff & the families that attend these schools.
Here are just a feweasy, inexpensive & effective ways for your dental office to reach out to your local schools.
Gifts for School Staff – Choose one, two, or more schools (depending on the size of the teaching staff) and deliver some treats to show your appreciation for the work they do in caring for the children in your community. Some ideas: Breakfast, Lunch, Snacks, Toothbrush goodie bags, Lip balm, etc. Be sure that your office information is clearly imprinted on any toothbrushes or small gifts. See my Pinterest boards for gift ideas…
and/or
Host a Favorite Teacher Contest – Invite local students to nominate their favorite teacher. Winning teacher gets FREE teeth whitening and a certificate stating they won for the favorite teacher contest. The classroom with the winning teacher gets a gift card for school supplies or pizza/ice cream lunch.
You could easily ask for donations from local businesses to add to the winning teacher’s prize or for the classroom.
This can be promoted via your office website, newsletters, postcards, emails, office social media sites, local newspapers and signs in your office.
Have fun with it and be sure to share lots of pictures on your social media pages.
Donations – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media sites, to local businesses and the news media via press release that your office is collecting donations for school supplies or books.
This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize.
Book Fairs – Many schools will be hosting book fairs this school year. And if your local school(s) are anything like mine, these book fairs draw a very large crowd.
Create fun, interesting Bookmarks for your local schools that include your office contact information. Deliver these bookmarks as a gift to the local schools to use during their book fairs. Easy! Right?
Just a few more ideas…
Social Media Sites– Postschool-related content toyour social media sites, such as:
Give-Away – Or have a school-themed gift that you’ll raffle off. Promote via your social media sites. Allow for your current patients and potential patients to TAG their favorite teacher in the post for a chance to win the gift. Encourage them to share the post on their pages.
Tooth bags – Make up a little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids have come home with a tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?
I have witnessed firsthand just how effective marketing to local schools can be. The opportunity to bring in many new patient families to your practice is huge.
Please feel free to share with me your ideas for marketing to local schools or if you have any dental marketing questions that I can help you answer, please comment below.
If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review/recommendation on GOOGLE and/or FACEBOOK
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea!
The month of March is the last month of your first quarter – how are things looking for the office? There is still time to make it your best quarter ever. Here are a few dental marketing ideas to help you exceed your current patients’ expectations as well as attract new patients in your community. (Note: If you’re looking for Practice Management Tips & Ideas for March visit HERE)
Dental Marketing Tips & Ideas for the month of March
Theme: Tropical Luau
Product/Service Feature: Teeth Whitening
Tagline: “Smiles So Bright You’ll Need To Wear Shades!“
Special Offer: Offer teeth whitening at a reduced price or BOGO (encourages patients to bring a friend) or donate a portion of teeth whitening collections to a local charity.
Remind your patients that gift certificates are available!
National March Into Literacy Month – Host a book drive for your local library, schools or families in need. Ask your patients and people in the community to drop off their new or gently used books. Submit a press release to the local newspapers and TV news. Run this event for a few months.
SEE More Ideas Here: Dental Marketing Ideas for your Local Library & Dental Marketing Ideas for your local library – Part 2
Educational Opportunity –
National Kidney Month – Good dental health isn’t just about preventing cavities and keeping your gums healthy. Both tooth decay and gum disease can lead to infections that can cause problems for people with kidney disease. A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.
~ Social Media Post Ideas to Improve Engagement ~
World Compliment Day 1st
Oreo Cookie Day 6th
Lips Appreciation Day 16th
Spring 20th
Spinach Day 26th
So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of March.
If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross-marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.