Dental Marketing Tips and Ideas for your Local School District

Dental Marketing Tips and Ideas for your Local School District

Hello Friends,

With the back-to-school season in full swing, there is no need to wait until February’s Dental Health month to reach out to the local schools in your neighborhood, start early in the school year building relationships with school staff & the families that attend these schools.

Here are just a few easy, inexpensive & effective ways for your dental office to reach out to your local schools.

dental office marketing ideas for schools

Gifts for School Staff – Choose one, two, or more schools (depending on the size of the teaching staff) and deliver some treats to show your appreciation for the work they do in caring for the children in your community. Some ideas: Breakfast, Lunch, Snacks, Toothbrush goodie bags, Lip balm, etc. Be sure that your office information is clearly imprinted on any toothbrushes or small gifts. See my Pinterest boards for gift ideas

and/or

Host a Favorite Teacher Contest  – Invite local students to nominate their favorite teacher. Winning teacher gets FREE teeth whitening and a certificate stating they won for the favorite teacher contest. The classroom with the winning teacher gets a gift card for school supplies or pizza/ice cream lunch.

You could easily ask for donations from local businesses to add to the winning teacher’s prize or for the classroom.

This can be promoted via your office website, newsletters, postcards, emails, office social media sites, local newspapers and signs in your office.

Have fun with it and be sure to share lots of pictures on your social media pages.

Donations – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media sites, to local businesses and the news media via press release that your office is collecting donations for school supplies or books.

This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize.

Book Fairs – Many schools will be hosting book fairs this school year.  And if your local school(s) are anything like mine, these book fairs draw a very large crowd.

Create fun, interesting Bookmarks for your local schools that include your office contact information. Deliver these bookmarks as a gift to the local schools to use during their book fairs. Easy! Right?

Just a few more ideas…

Social Media Sites – Post school-related content to your social media sites, such as:

  • Back to School Tips
  • Healthy Lunch/Snack ideas
  • What to do in a Dental Emergency?
  • Ortho care while at school
  • Dental Health (importance of, regular check-ups, sealants, mouthguards, fluoride & braces)

Give-Away – Or have a school-themed gift that you’ll raffle off.  Promote via your social media sites. Allow for your current patients and potential patients to TAG their favorite teacher in the post for a chance to win the gift. Encourage them to share the post on their pages.

Tooth bags – Make up a little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids have come home with a tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?

For additional ideas to use with local schools see February’s Children’s Dental Health Month and October/November’s Candy Buy Back. Also, my Marketing Ideas for August have some nice ideas for you to use with students & teachers.

I have witnessed firsthand just how effective marketing to local schools can be. The opportunity to bring in many new patient families to your practice is huge.

Please feel free to share with me your ideas for marketing to local schools or if you have any dental marketing questions that I can help you answer, please comment below.

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review/recommendation on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea!

We’re on FacebookTwitterInstagramLinkedIn and Pinterest stop by and say hello. 

Yours for Greater Success,

~Betty

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Dental Tips and Ideas for the Month of August 2018

Dental Tips and Ideas for the Month of August 2018

Hello Friends,

While we are still very much enjoying summer, as a mother of two school-aged children (and as of last week a brand new puppy!) I’m forced to start preparing for the Back-to-School season.

However, for your dental practice, this is a great time to educate the community on the importance of good dental health for their children as well as for the teachers.

Here are some ideas to help make the back-to-school season fun for the community and profitable for your dental office.

betty hayden consulting august dental marketing ideas

Dental Tips and Ideas for the month of August…

Theme:  Back-to-school with Healthy Smiles!

Target Audience: Teachers and school-aged children.

Focus: Preventive Dental Services.

What: Education, Promotion, and Special Offers

  • Send a press release to local papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.
  • Facebook (live) videos sharing the aforementioned tip and ideas.
  • Share social media and blog posts with dental health tips for children.
  • Promote special offers just for teachers and students during August.
  • August is Get Ready for Kindergarten Month – Send out a press release and promote social media posts that focus on kindergarten-aged children.

See more Dental ideas for teachers and schools here: Dental Marketing Ideas for your local School District

More tips and ideas for August …

Sneak Some Zucchini Onto Your Neighbor’s Porch Night: August 8th – I’m serious; it’s a real day in August! While you probably don’t want to visit your patient’s homes during the night, you can easily have a basket of zucchini at the office for your patients’ to take. Wrap some ribbon and a business card with a zucchini recipe on it for your patients to sneak onto their neighbors’ porch during the night.

patient appreciation gift idea zucchini

Dr. Bruyere & Team celebrating “Sneak Some Zucchini Onto Your Neighbor’s Porch Night “

Another fun & easy give-away for your patients or referring doctors:

S’mores Day: 10th – Give away little S’mores making kits – “We need s’more patients like you!”  

we need smore patients like you

Just a few of the creative ways you can exceed your patients expectations with this sweet treat…

(See this Pinterest Board for S’more Ideas) 

August 1 -7 – Simplify Your Life Week: Simplify your life by crossing off “Schedule my all-important dental visit” from your To-Do-List by calling us today at…

~ Social Media Post Ideas to Improve Engagement ~

National Fresh Breath (Halitosis)  Day: 6th

International Lefthander’s Day: 13th

Kiss and Make Up Day: 25th

National Matchmakers Day: 31st (ask for referrals)

What are you planning for August? Feel free to share your plans with me.

Did you enjoy these ideas that I shared with you? If yes, would you please kindly recommend me on Facebook? I would GREATLY appreciate it. Thank you!

Are you receiving my complimentary Dental Practice Management and Marketing Ideas via your email each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. 

Yours for Greater Success,

~Betty

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Dental Marketing Ideas for September

Hello Friends,

September is the last month (opportunity) for you to have the best third quarter ever. Yet, many dental offices say that this is typically a slower month for them. If that is true for your office or if you just want to spice things up for September, here are some dental marketing and practice management ideas for you.

dental marketing ideas for september from betty hayden consulting

Focus: Parents – Now that their kids are back in school, it’s time for dads and moms to pamper themselves with a dental visit.

Look at your schedule for September, find any days that have a few holes in them and declare them “special days for parents”.

Reach out to all of your parents with incomplete treatment plans or that are past-due in hygiene. Invite them to come in on this “special day” for their dental visit.

Offer Incentives: $ off Ortho, Free Adult fluoride w/hygiene visit, Teeth Whitening Specials, % off treatment, etc. This could be a one day only event or you could feature a different service each day for a week. (Food & beverage is also a nice incentive 😉 )

Gift ideas: Pampering gift bag – lotion, toothbrush, lip balm, chocolate, etc. Include informational handout about the links between oral health & overall health in women & men.

You could easily team up with local businesses for some cross marketing. Salons, Massage therapists, Restaurants, etc. may be more than willing to donate gift cards that you can use in a drawing or include in a gift basket that your patients can enter to win.

Here are  4 more ways to Help your Team and Patients Smile in September!

Random Acts of Kindness Day or Be Kind Day: 1 Do something special for your team today and/or something unexpected for your patients. If you’re going to do something nice for your patients, get your entire team involved by asking for their ideas.

National Clean Hands Week: 18-24 – Give-Away for your patients during this week: Small imprinted bottles of hand sanitizer.

World Alzheimer’s Month  – Use this as an opportunity to educate your patients and the community about the importance of dental health care for Alzheimer’s patients in helping to keep them comfortable and healthy.

National Courtesy MonthThis is a great opportunity to remind your patients that: “As a courtesy to our patients we remind you of your dental reservation 1-2 days prior. We kindly request that you try to keep your dental appointments as scheduled. If you do require a scheduling change please notify us with at least a 24 hours notice of your appointment date. Thank you!”

So there you have it, some fun marketing ideas for the month of September. If you liked these ideas and plan to use some of them, PLEASE let me know. I love to hear your comments and ideas.

If you would like me to work with your office to create a custom marketing campaign for the month of September,  please contact me today at bhaydenconsulting@gmail.com

Looking ahead to October – Breast Cancer Awareness Month, National Apple Month, Candy Buy Back and more! Oh, and don’t forget, October starts your final quarter so start now figuring out your production, collection and new patient goals for October, November & December. Remember to include your entire team in your plans!

If you are not yet receiving my free dental marketing ideas every month to your email inbox, please take a second to subscribe today. 

We’re on FacebookTwitterInstagramLinkedIn and Pinterest stop by and say hello.

As always, I wish you all a fantastic & productive month!

Yours for Greater Success,

~Betty

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Dental Marketing Ideas for your local School District

Hello Friends, 

With back-to-school season in full swing, there is no need to wait until February’s Dental Health month to market to the local schools in your neighborhood, start early in the school year building relationships with school staff & the families that attend these schools.

These small marketing seeds that you plant, help to build relationships over time and you never know when and where those seeds will grow into new patients for your practice. (See Dental Marketing Seeds)

Here are just a few easy, inexpensive & effective ways for your dental office to reach out to your local schools.

dental marketing ideas for local schools betty hayden consulting

 

Donations – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media sites, to local businesses and the news media via press release that your office is collecting donations for school supplies or books.

This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize. Prize ideas: themed gift basket, electric toothbrush, gift card, teeth whitening, etc. Invite local businesses to contribute something toward the prize.

Gifts for School Staff – Choose one, two, or more schools (depending on the size of the teaching staff) and deliver some treats to show your appreciation for the work they do in caring for the children in the community. Some ideas are: Breakfast, Lunch, Snacks, Toothbrush goodie bags, Lip balm, Little gifts, flowers, etc. Be sure that your office information is clearly imprinted on any toothbrushes or small gifts. See my Pinterest boards for gift ideas

AND/OR

Host a Favorite Teacher Contest. Invite local students to nominate their favorite teacher. Winning teacher gets FREE teeth whitening and a certificate stating they won for the favorite teacher contest. The classroom with the winning teacher gets a gift card for school supplies or pizza/ice cream lunch.

You could easily ask for donations from local businesses to add to the winning teachers prize or for the classroom.

This can be promoted via your office website, newsletters, postcards, emails, office social media sites, local newspapers and signs in your office.

Have fun with it and be sure to share lots of pictures on your social media pages.

Just a few more ideas…

Social Media Sites – Post school-related content to your social media sites, such as:

  • Back to School Tips
  • Healthy Lunch/Snack ideas
  • What to do in a Dental Emergency?
  • Ortho care while at school
  • Dental Health (importance of, regular check-ups, sealants, mouthguards, fluoride & braces)

Office Blog – Share short articles/videos on your office blog/website using the above topics.

Pinterest – On your office Pinterest page, create a school related board(s). See my Pinterest boards for ideas.

Book Fairs Many schools will be hosting book fairs this school year.  And if your local school(s) are anything like mine, these book fairs draw a very large crowd.

Create fun, interesting Bookmarks for your local schools that include your office contact information. Deliver these bookmarks as a gift to the local schools to use during their book fairs. Easy! Right?

Here’s another one, tooth bags. Make up some little bags with a “lost tooth” congratulations message from your office and space to write the child’s name. Deliver these bags to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids have come home with a tooth wrapped in a napkin or in a plain ziplock bag. Why not take advantage of this opportunity to advertise your office?

 For additional ideas to use with local schools see February’s Children’s Dental Health Month and October/November’s Candy Buy Back. Also, my Marketing Ideas for August has some nice ideas for you to use with students & teachers.

I have witnessed first hand just how effective marketing to local schools can be. The opportunity to bring in many new patient families to your practice is huge. If you are interested in hiring me to help your office create a custom marketing campaign, please contact me today at bhaydenconsulting@gmail.com for a complimentary consultation.

Please feel free to share with me your ideas for marketing to local schools or if you have any dental marketing questions that I can help you answer, please comment below.

If you are not yet receiving my free dental marketing ideas every month to your email in box, please subscribe today. 

We’re on FacebookTwitterInstagramLinkedIn and Pinterest stop by and say hello. Thank you 😀

Yours for Greater Success,

~Betty


 

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