Dedicated to helping doctors and their team have an office that is not only highly productive and fun but one that allows them to consistently exceed patient expectations.
What are your plans to reactivate your unscheduled patients and consistently provide excellent experiences for your active scheduled patients to exceed their expectations?
Remember that it is most important to consistently exceed your employees’ expectations. We all need a work environment and culture that refreshes us instead of being a drag and a drain on us.
What are you doing to ensure that everyone on the team is on the same page and helping you reach your practice goals?
Practice Owners, if you’re struggling to reach your practice goals or want to improve the culture and spirit of your practice – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.
Here are some office management, leadership, and team-building tips and ideas for April…
Practice Management Ideas
Spring Clean your Online Presence – Friends, please take some time now to examine your website, social media pages, and Google listing. Make sure that your office information is up-to-date, with current content and photos. Check the bios, office hours, services, special offers, page links, etc. If you haven’t brought your Google business listing up to date or have yet to claim it – please do so.
Reappointments – Keep in mind, the best way to keep your patients active is to be sure to reappoint them for their next hygiene visit when they are there at the office. Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time of treatment presentation.
Hygiene Continuing Care Reminder Idea – Cleaning for a Reason Week 18-24th – “It’s time to Spring Clean your Dental Care Routine”.
It truly brightens my day to hear from you 🙂 – If you enjoy the ideas that I share or if they’ve been of help to you and your practice – I would love and truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK.Looking forward to hearing from you.Thank you!!!
Leadership
April is National Stress Awareness Month – “There cannot be a stressful crisis next week. My schedule is already full.” — Henry Kissinger
Sadly, Dentists are one of the most stressed in the healthcare industry. Bad stress can and does negatively affect your team and in turn, your patients. Eliminating stress is almost impossible, however, there are things we can do to reduce it. “Stress and unhappiness come not from situations, but how you respond to situations.” – Brian Tracy
Here are just a few tips…
Practice Gratitude (Focus on the good things in your life. Start and End your day with a grateful heart)
Set Realistic Goals (Stop trying to be a perfectionist)
Delegate & Stop Micromanaging
Control your Appointment Schedules
Prioritize Tasks (there can only be one most important thing at a time)
Create Written Systems, Checklists, and Job Descriptions/Expectations
Improve Communication (Communicate daily with your team. Clearly identify your mission, vision, core values, goals, and expectations)
Practice Self-Care
Take a Break (make sure you and your team get to take a break(s) during the workday)
Smile More (have fun at work)
Team Building/Employee Appreciation Ideas
National Fun at Work Day: 6th – Have a silly theme for this day. (For example, Crazy hair, luau, silly socks, decades day, etc.)
National Dental Hygienist Week: 4th -10th – Technically, this is a Canadian “Holiday” but more and more offices here in the United States are taking advantage of this opportunity to show some extra love and appreciation for their hygiene team.
Administrative Professionals Week: 23-29 / Administrative Professionals Day: 26th – This is the week to celebrate your hard-working and amazing front-office employees!
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.
It’s time to welcome Spring and your second quarter! (I am so looking forward to warmer weather and digging in the dirt again!)
Here are some marketing and practice growth tips and ideas for April 2023 to help you grow your dental practice, exceed your current and potential patients’ expectations, engage with the community, and have more fun as a team.
April 2023 Dental Practice Growth Tips & Ideas
April is National Garden Month
Theme: Spring Flowers
Focus:Spring into a Healthy & Beautiful Smile
Community Spirit Days (April 1-30) What a great opportunity to get your name out there in the community. Here are some ideas for you…
Neighborhood Spring Perennial Plant Exchange from the office parking lot.
Feature a local restaurant each week on your social media page encouraging people to visit their FB page and leave a review. Do a gift card raffle for each of the restaurants.
Find a local charity that you can support.
Make your office a donation drop-off site for items of need in the community (ie: non-perishable food items, books, etc.)
Patient and or Referral Appreciation Gift Idea
National Pretzel Day: April 26th – Give away individually wrapped pretzel snacks.
For Dental Office Tips and Ideas for Oral Cancer Awareness Month – Visit here
Practice Owners,I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a no-obligation, complimentary consultation to learn how our coaching program works, please email me at bhaydenconsulting@gmail.com.
Social Media Post Content Ideasto Boost Engagement during the month of April
Vitamin C Day: 4th
National Fun at Work Day: 6th – Share a picture of the team having fun at work on your social media pages.
National Dolphin Day: 14th
National Garlic Day: 19
Earth Day: 22
National Superhero Day: 28
Wishing you all a fun, stress-free, and productive month!
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.
Would you do something for me, pretty please? If you enjoy the ideas that I share or if they’ve been of help to you and your practice – I would love and truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK.Looking forward to hearing from you.Thank you!!!
April is Oral Cancer Awareness Month and Oral, Head, and Neck Cancer Awareness Week is from the 16th– to the 23rd of April – This provides dental offices with an excellent opportunity to raise oral cancer awareness and the need for early detection in order to save lives.
According to the American Cancer Society, over 54,000 Americans will be diagnosed with oral cavity or oropharyngeal cancer this year. An estimated 13,500 people will die of these cancers, killing roughly 1 person per hour, 24 hours per day. The death rate associated with this cancer is particularly high not because it is hard to discover or diagnose, but due to the cancer being routinely discovered late in its development.
While smoking and tobacco use are still major risk factors, the fastest-growing segment of oral cancer patients is young, healthy, nonsmoking individuals due to the connection to the HPV virus. See more: https://oralcancerfoundation.org/facts/
Here are some Oral Cancer Awareness Tips and Ideas to get you started:
Hygiene Continuing Care Opportunity: Encourage your inactive patients to come in for their important free oral cancer screening.
Partner with a local business to do free oral cancer screenings at their location.
Donate a portion of service/product sales (ie: teeth whitening, fluoride, Invisalign) to Oral Cancer Research.
Give away Free T-shirts or Bracelets to every patient that makes a donation toward Oral Cancer Research or Just Because.
Create a video to share on your social media platforms demonstrating how oral cancer screenings are quick & painless.
Bring in your local dermatologist for a lunch n learn to demonstrate oral, head & neck cancer screenings.
Have a gift card or gift basket raffle that your patients can enter to win during the month of April.
Remember that when your patients are healthy – your practice is healthy. For your patients to smile healthy they need to schedule the treatment you’ve diagnosed and to come in regularly for their hygiene continuing care appointments and oral cancer screenings.
Doctors, are you ready to grow and improve your practice? – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.
If you appreciate the ideas that I share or if they’ve been of help to you and your practice – I would love it if you would please take just a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK.Can’t wait to hear from you!Thank you!!!
Are you receiving my complimentary Practice Management, Leadership, and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.
Spring Cleaning and Organizing Tips for your Dental Practice
Hello Friends,
Is your office due or past-due for a good cleaning and organizing? Maybe even some remodeling or redecorating? It’s that time of year when many take advantage of the warmer weather to “spring clean” their homes. This is also a great time to spring clean your dental practice.
I encourage you to make a checklist of all the areas in your office that may need some cleaning. I’ll help you get started by showing you how to take advantage of using your 5 senses while cleaning your office. This is by no means an exhaustive cleaning list but it will give you ideas of where and what to clean.
Before you read on please remember that the patients’ (and potential patients’) perception of you, your team, the office, and the quality and safety of the care you provide is your reality. This means that everything that you do or don’t do…matters!
Even if you feel like you’re just too busy to tackle a project like this you’ll want to make the time; why? The long-term growth and success of your practice depend on it.
Sight, Smell, Sound, Touch, and Taste.
SIGHT
What do your patients and potential patients see?
Areas to “see” include;
Office Exterior (Curb Appeal)
Signage
Windows
Landscape/Weeds
Garbage/Debris
Safety Concerns/Handicap accessibility
Are you welcoming or turning people away?
Office Interior
Reception Room – Sit in your reception room, what do your patients see, touch, hear, smell, and taste? Look high and low. What do you see? Dirty carpeting/flooring? Outdated magazines & decor? Stained or worn chairs? Peeling wallpaper? Cobwebs? Dusty plants/floral arrangements? Light bulbs that are out? Look over at the front desk area, if you see a sliding glass window that is full of signs and papers telling your patients what to do and what not to do…remove them immediately. It’s very unwelcoming!
Restroom – Most if not all of your patients that visit your restroom WILL determine the quality and safety of your care from that experience. (Isn’t that true of you when you’re at a restaurant or any public restroom? No one wants the gas station bathroom experience…not even when you’re at a gas station.) Your restroom should be clean, nicely decorated, and well-stocked with quality paper products and soap.
Front Desk Area – Clutter represents indecision. Make a decision to get rid of the clutter! (That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs, and fast-food drink containers sitting out on the counters.) Purchase hot/cold beverage tumblers, preferably with your office logo on them for your team members to use at their workstations – this looks much nicer than your patients seeing soda bottles or coffee shop cups.
While you’re visiting the front office area, don’t forget about cleaning these areas too…
Current Protocols– Hygiene Continuing Care, Incomplete Treatment Reports, Confirmation, A/R-Collections, Greetings, Patient Hand-off, New Patient Welcomes, and Referral Thank you’s, etc.
Paper Communication Materials –Intake forms, Letterhead, HIPAA forms, Financial Policy & Postcards.
Job Responsibilities/Descriptions –Have every team member write down a detailed list of all of their job responsibilities. This is VERY helpful in determining more effective ways of doing things as well as finding out what is NOT being done.
Practice Owners – If you’re struggling to reach your goals each month or struggling to get your team on board with your vision for the practice maybe a coaching relationship is just what you need. Feel free to reach out to me to set up a complimentary 30-minute call to discuss how a customized coaching program will help you to reach/exceed your goals.
Moving on to other areas of the practice…
Operatories – Sit in the treatment room chairs. What do you see? What do you hear? What do you taste? What do you smell? How do you feel? Again, your patients don’t measure the quality of care, they measure the quality of their experience. Keep your patients loyal to your practice by making certain they consistently have great experiences.
Lab & Sterilization Area – What do these areas look like? Unorganized, Cluttered, and/or Dirty? From the CDC: “In dental health care settings, all instrument cleaning, disinfecting, and sterilizing should occur in a designated central processing area in order to more easily control quality and ensure safety. The instrument processing area should be physically divided into sections for 1) receiving, cleaning, and decontamination; 2) preparation and packaging; 3) sterilization; and 4) storage. This division is designed to contain contaminated items in an area designed specifically for cleaning, thus preventing contamination of the clean areas where packaging, sterilization, and storage of sterile items occurs. Reusable contaminated instruments and devices are received, sorted, and cleaned in the cleaning area. The packaging area is for inspecting, assembling, and packaging clean instruments in preparation for final processing. The sterilization and storage areas contain the sterilizers and related supplies, as well as incubators for analyzing spore tests, and can contain enclosed storage for sterile items and disposable (single-use) items. When it is not possible to have physical separation of these areas, clearly labeling each area (e.g., from contaminated to sterile) might be satisfactory if the personnel who process the instruments are trained in work practices to prevent contamination of clean areas. ” Here is a helpful article: IS YOUR DENTAL STERILIZATION AREA SETUP EFFICIENT — OR A BOTTLENECK?
Closets – Make an inventory checklist. Throw away any expired or outdated products, equipment, manuals, etc. While you’re at it, if there is anything that isn’t being used properly due to a lack of education or training, go ahead and schedule a time for continuing education/training.
Equipment/Technology – What needs repairs, upgrades or to be tossed? Computers, Software, Internet Speed & Access, Printers, Scanners, Copiers, Telephone Systems, TVs, Postage machines, including…dare I say, typewriters?
Employee breakroom(area) / staff lounge – don’t forget about the employee break area. Is it clean and organized? Check out the refrigerator, microwave, cabinets, counters, and tables. There is no reason for this room to be messy and/or dirty. While you’re at it freshen up the room decor and stock the cabinets/refrigerator with snacks and beverages for your team. SEE: https://bettyhaydenconsulting.com/2023/02/27/tips-for-sprucing-up-the-dental-office-break-room/
The Team – Appearance – Wear clothes that reflect the excellent care you give your patients. Professional, clean, and wrinkle-free clothes. Clean hair, nails & body). Attitudes – Remove any toxic attitudes.
Office Policies – Review and update employee benefits and expectations. If you don’t have an office manual and/or employee handbook please get one asap.
TIP: Make a cleaning schedule – including the who, what & when. When will the parking lot, restrooms & reception room be checked & cleaned? This should be done several times throughout the day. Do not wait for the “cleaning person” to take care of those areas. If the flooring needs to be vacuumed… vacuum it. If the glass on the windows/doors has fingerprints…clean them. If the restroom toilet and sink are dirty… clean them. Make a promise as a team that if you see it (and you know you do) clean it.
Online Presence – What do your potential patients “see” when looking for a dentist in your area? Remember to spring clean your online presence too. Your website, Google My Business listing, and Social Media Pages. See: Dental Office First Impressions – Online Presence
SMELL
Get rid of the dreaded dental office smell. There are products out there that will eliminate that smell without aggravating patients with allergies. Bake chocolate chip cookies if necessary. Be cautious when using scented candles, air fresheners, and essential oils – you’ll want to make sure that they are mild and won’t aggravate those with allergies.
SOUND
Keep the noise down! Patients want to be put at ease; they don’t want to hear the latest office gossip or a TV that is too loud. Avoid using patients’ full names or complaining about patients when you can be heard from the reception room or treatment chair.
Music – Consider playing music in the reception and treatment rooms. Wireless headphones will allow patients’ to listen to music or the TV while in the chair.
Telephone Greetings/Messages – What do your patients and potential patients’ “hear” when calling the office? Be sure that what they hear is a reflection of your goals and vision. See How To Effectively Answer The Dental Office Telephone
TASTE
Beverage Station in the reception room. Complimentary coffee, tea, cold bottled water, juice, etc. See this Pinterest board for beverage station design ideas.
Snacks – Offer snacks such as fresh fruit, granola bars, etc. This is especially nice for patients that may have been in for a lengthy appointment and need a little boost in energy.
Allow patients to rinse with mouthwash before and after the appointment.
Offer pre-pasted toothbrushes for patients that didn’t have time to or forgot to brush their teeth before their appointment.
TOUCH
Reception Room – Is it comfortable & welcoming? (If you emptied the reception room of all comfort and distraction items because of COVID you probably can start returning these items. Just be sure to frequently clean high-touch/traffic surfaces.)
Reading Material – Have a variety of magazines and books for patients to read.
Temperature – Keep the temperature in the reception room at a comfortable setting.
Lighting – Be sure that the sunlight from the windows isn’t blinding some of your patients during the day.
Treatment Rooms – Be sure that your patients are comfortable during their visit. Your treatment rooms should be exceptionally clean from top to bottom. Get rid of any clutter sitting out on the counters, floor, or shelves.
Massage Pads on Chairs
Blankets (If you have a patient that is always cold, pop the blanket in the dryer for them right before appt). Consider offering a weighted blanket during treatment to help reduce anxiety.
Distractions – (Movies, Music, Digital Aquarium, Etc.)
Give Painless Injections…always.
Put your patients at ease by talking with them before you start looking in their mouth.
Free Stuff – Give away items imprinted with your office name, website, and phone number to each patient at their appointment. Such as; toothbrushes, hand sanitizer, calendars, pens, and lip balm.
Using your 5 senses, look closely at yourself, your team, the exterior, and interior of your building, all office systems, your lab, sterilization procedures, website & social media sites, marketing materials, marketing programs, and the patient experience.
Your goal should be to find ways to consistently exceed your patients’ expectations, attract more new patients and remove anything that is hindering you from reaching that goal. You and your team need and deserve to enjoy a nice, clean, and welcoming work environment.
If you appreciate the ideas that I share or if they’ve been of help to you and your practice – I would love it if you would please take just a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK.Looking forward to hearing from you.Thank you!!!
Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.