Dental Office Leadership and Management Ideas for December 2022

Dental Office Leadership and Management Ideas for December 2022

Hello Friends,

December is going to be a busy time for you, your patients, and your employees. Take some time now to plan how you all will keep a full and productive schedule all month long without any extra stress

Here are some ideas to get you started.

Management Tips & Reminders for December…

Watch the Schedule – Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.

Social Media – In advance, schedule your social media posts for the last 2 weeks of December and the first week of January. One less thing to stress you out during the crazy times. 😉

Appointment/Retention Incentive – It can be challenging to get patients to keep their dental appointments during the holidays – consider having a drawing for a gift basket or gift card to a local business that your patients can enter to win when they come in for their dental appointment before December 23rd.

Homecare Products – December is a great time for Special offers on Electric Toothbrushes and Waterpiks

Gift Certificates – Remember, Gift Certificates/Cards for Teeth Whitening, Ortho, or Wellness visits should always be available for your patients to purchase as gifts for their loved ones.

Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste, and a “what to do in a dental emergency” handout. You could also include other travel-sized items such as lotion, Advil, lip balm, etc.

If you’re looking for marketing & additional practice growth tips and ideas for December 2022 – please check them out here: December 2022 Marketing Ideas

Do you appreciate the ideas and content that I share each month? If you do, would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much!

Leadership & Team Building/Appreciation Ideas

“Do not let what you cannot do interfere with what you can do.” – John Wooden

Review the performance for 2022 – What worked well? What did not work well or requires change? What are your ideas for Improvement? What are your plans for implementation? Remember, change what needs changing, and control what you can control.

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

National Sock Day: December 4th – Purchase some silly socks for the team and take a picture of everyone wearing the socks and post it to your office Facebook/Instagram pages and Google My Business listing.

National Chocolate Day: December 28-29th – Surprise your doctor(s) and/or team with a chocolatey “I appreciate you” treat.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to bhaydenconsulting@gmail.com and I will send you an invite to follow. This way, you won’t miss a single idea.

Wishing you a fabulous and productive month!

Yours for Greater Success,

~Betty (Dental Coach)

Would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much! – Looking forward to hearing from you!!

Dental Practice Growth and Marketing Ideas for December 2022

Dental Practice Growth and Marketing Ideas for December 2022

Hello Friends,

Wow, I can’t believe we’re already at the end of the year! It doesn’t feel like that long ago that I was sharing practice growth tips and ideas for the start of this year. Where are you at with your practice growth goals for this year?

Doctors, if you are not happy with where your practice is at and would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about, or would like to learn what opportunities for improvement exist in your practice... please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

The ideas that I am sharing for the month of December when implemented, WILL help you attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations. Get people talking about you! As always, my goal is to also help you all stress-less and have more fun at work!

To encourage patients to keep their scheduled appointments during December, consider having a drawing for a gift basket (ie: filled with cozy winter items & hot cocoa supplies) or a gift card to a local business/restaurant that your patients can enter to win when they come in for their dental appointment before December 23rd.

Patient Appreciation Gift Ideas – Cookie Day: 4th and Hot Cocoa Day: 12th – All month long you can give away individually wrapped cookies with a packet of hot cocoa mix and a tag/label attached that says “Warm Wishes for a Sweet Winter“.

National Hand Washing Awareness Week: 4th-10th

Purchase small bottles of hand sanitizer with your office information on the label.  Give away to your patients during this week or throughout the month.  “Hands down we have the best patients around.”

Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste, and a “what to do in a dental emergency” handout. You could also include other travel-sized items such as lotion, Advil, lip balm, etc.

Gift Certificates: Remember, Gift Certificates/Cards for Teeth Whitening or Dental Treatment should always be available for your patients to purchase as gifts for their loved ones.

Community Involvement: Donations – Open your office as a Drop-Off Location for donations of non-perishable food items or winter gear for families/individuals in need.

Do you like the ideas and content that I share each month? If you do, would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much! – Looking forward to hearing from you!!

Social Media Post Content Ideas to Improve Engagement during the month of December

National Pear Month  

National Cookie Day: 4th 

Monkey Day: 14th 

Winter (Winter Solstice): 21st

National Chocolate Day: 28th-29th 

Wishing you a happy & healthy December!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty (Dental Coach)

Would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much! – Looking forward to hearing from you!!

End of Year Dental Insurance Benefits Reminders, Tips, and Ideas (Use it or lose it)

End of Year Dental Insurance Benefits Reminders, Tips, and Ideas (Use it or lose it)

Hello Friends,

Have you had an opportunity to start reminding your patients to take advantage of any remaining dental insurance benefits before they expire at the end of year?

If not, this is a great time to get started on your “Use it or Lose it!” letters, calls, texts, and emails to your patients. This is for all of your patients that have dental benefits that renew on January 1st and/or patients with FSA or HSA dollars that expire at the end of the year.

Especially helpful for your patients that are /pastdue/due/or due this year for their hygiene visit and/or with treatment that is yet to be started or needs to be completed and their remaining dental insurance maximums are getting ready to expire.

Time to remind them to Use it or Lose it! – Get your letters, emails and text messages out to your patients reminding them to use any insurance benefits they have remaining for the year to complete any needed treatment or for their continuing care hygiene appointment before they lose them.

Remember, the closer it gets to the end of the year the more difficult it becomes to get them to schedule and you may not even have room in your schedule to accommodate them.

Your goal is to get them from the filing cabinet/computer to the schedule!

Personalize  – When mailing out remaining maximum letters, be sure to customize for each patient according to their treatment plan. This will help to re-create the urgency and value for treatment.  For some patients, it will take some type of additional incentive to get them to act. Perhaps, include a gift certificate for $ off of their treatment if it’s completed and paid for by December 31st. Not redeemable for cash. Or the opportunity to enter a raffle for a really great prize!

Need ideas for what to include in the reminder letter? Feel free to email me at bhaydenconsulting@gmail.com and I will send you a sample letter that you can customize for your office. 

Take this opportunity to add a P.S. message to the end of your letter, telling your patients all about your specials on teeth whitening. Many people at this time of year are looking to whiten their teeth for their end of year celebration family photos, or to buy gifts for family and friends.

For example… 

P.S. Now is a great time to whiten & brighten your smile for your end of year celebration photos. We have some fantastic whitening specials! Teeth whitening gift cards also make a wonderful gift.

P.P.S. Did you know we are on Facebook, Instagram, & Twitter? “Like” us on Facebook at … and “follow” us on Instagram, and Twitter at …  / This way you can stay up to date with all our office events & news plus have a chance at exclusive offers & contests.

Mailing Tip –  Use a bright-colored envelope and neatly hand-write the name and address. Use a “live” stamp. This will take a little more time to do but your patients are more likely to open an envelope that looks like it’s from a friend and not their dentist.

Phone Calls – About a week after you mail out your letters, go ahead and start calling them to see if they received the letter and to schedule them an appointment. Please don’t rely on electronic reminders or snail mail as your only method of communication – reach out to your patients with friendly telephone calls too.

Document – Be sure to document that a letter was mailed, phone calls were made and what type of response you received from each patient.

Important Reminder – Before sending out these letters and making calls to your patients be sure to review your upcoming appointment schedule… Where is your open chair time? Will pre-blocking some open time be helpful? Also, before scheduling last-minute appointments that require lab work at the end of the year be sure to communicate with your lab guy/gal that they can, in fact, get these cases back to you in time.

Friends, Do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month?  To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me

Social Media – Use your social media platforms to remind your patients to use their dental benefits before the end of the year.

Dental Office Insurance Renewal Reminders Betty Hayden Consulting

Wishing you all a full schedule for the end of the year!

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review/recommendation for me on Google or Facebook here are the links  GOOGLE and/orFACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Tips and Ideas for October’s National Orthodontic Health Month

Tips and Ideas for October’s National Orthodontic Health Month

Hello Friends,

While many things look different in the world and in our offices than they did last year at this time – I am sure one thing remains the same and that is the goal to provide the very best orthodontic care and experiences for your patients.

The month of October is National Orthodontic Health Month – what a fantastic opportunity to start your final quarter for 2020 great… maybe even make it your best quarter ever.

Here are a few tips and ideas to help you and your team celebrate National Orthodontic Health Month

Tips and Ideas for Orthodontic Offices from Dental Coach Betty Hayden

Theme:  Orthodontic Health Month!  Healthy & Beautiful Smiles!

  • Dental Hygiene with Braces – Share posts, pictures, and videos on your social media platforms and your Google My Business listing all about how to care for your teeth with braces, how to care for your clear aligners, and how to care for your retainers. (BTW October is also Dental Hygiene month)
  • Brace Friendly Candy – Share on your social media platforms what candy to avoid and what snacks/treats are brace friendly.
  • Reviews / Testimonials – Encourage patients to leave a review/testimonial on Google, Facebook, etc.
  • Invisalign – Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for their end of year parties.
  • Before & Afters – All month-long feature before and after ortho photos on your social media pages.
  • Q & A Video Sessions– Use your social media platforms to post short videos of the doctors and/or team members answering frequently asked questions.
  • Special Pricing – During the month of October offer special pricing or some kind of BOGO offer which will encourage them to tell their friends about you 😉

Practice Management Ideas ~

Unscheduled Treatment Reminders – Reach out to everyone that came in for a consultation but have yet to schedule to get started. Stay in touch with them via the telephone, email, text, and your social media platforms.

FSA/HSA Reminders – Share reminders on your website and social media pages that orthodontic treatment is an allowable expense for FSA (Flexible Spending Account) and HSA (Health Savings Account) accounts. Don’t let it go to waste by not using it before the year ends. Use it or Lose it.

Community Involvement ~

Support Local Businesses – Each week feature a different local business/restaurant on your Facebook and/or Instagram pages. You can encourage your followers to comment on what they love about them business for a chance to win a gift card to that business/restaurant.

Gift Ideas for Referring Dentists and their Teams ~

World Smile Day – October 2nd   – Put together smile themed gift baskets.

Or do a team smiles photo contest. Office photo with the most FB or IG likes wins.

Cupcake Day – October 17th – Deliver cupcakes to referring offices with a note attached that says: “Your referrals take the cake” or “Thank you for your sweet referrals.”

There you have it some fun and effective tips and ideas to celebrate October’s Orthodontic Health Month.

Do you enjoy the dental leadership, management, and marketing tips and ideas that I share each month?   I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedInand Pinterest