Dedicated to helping doctors and their team have an office that is not only highly productive and fun but one that allows them to consistently exceed patient expectations.
October is Breast Cancer Awareness Month – “Every day, more than 700 women in the U.S. are diagnosed with breast cancer.” Source: National Breast Cancer Foundation
Your dental practice supporting Breast Cancer Awareness Month is a great way to show your patients and the community that you care.
How can your dental office participate?
Work together as a team to decide how you will promote & support Breast Cancer Awareness Month.
Raise Awareness, How? Here are a few areas to consider:
Collect Donations for a charity. (choose a foundation/charity for the donations to go to)
Office Decorations, What? Who? and from Where?
Photo Backdrop & Pink Props
Social Media Sites – Use these platforms to raise awareness, encourage screenings, discuss dental health tips, and share office happenings, etc.
Production & Product Sales – (A portion of sales will be donated to… )
Contests for Prizes
Give-aways – (ex: pink imprinted lip balm, pink wrapped chocolates, pink nail polish, little pumpkins, etc.)
Special in-office Event (ex: Pink Day)
Community – Get involved with a local BCA event(s)
Wear Pink (gloves, scrubs, masks, socks, etc.)
Invite your patients to wear pink to their appts.
Involve your local news media with a press release
Many cancer treatments have side effects that affect a person’s mouth, teeth, and salivary glands. Dental and oral side effects can make it difficult to eat, talk, chew, or swallow. Fortunately, under your care, you can help your patients lower the risk of these side effects and manage them if they do happen.
For additional dental practice growth tips and ideas for October 2023, Visit HERE
October is Apple Month – “You can count the seeds in an apple, but you can’t count the apples in a seed.“
Marketing your dental practice is like planting seeds. Some seeds sprout right away, and others may take a while. You may have written some seeds off as a loss and when you least expect it, there it sprouts and produces beautiful results. And some may sprout where you don’t even remember planting.
What are your marketing seeds? Everything that you do, everything that the patient (and potential patient) sees, hears & feels. Everything Matters!
The marketing seed tips & ideas you’ll find here are designed to help you exceed expectations for your current patients and the potential new patients in your community. If you don’t want more new patients do these things for your current patients of record so they keep choosing you. Plus, it helps when you’re all having more fun at work!
October Dental Marketing, Practice Growth, and Social Media Content Ideas
The month of October is loaded with opportunities to exceed your patients’ expectations and grow your dental practice.
In this post, I am going to focus on tips and ideas for your social media platforms and Google business listing. At the end, you’ll find the links to additional marketing, practice growth, management, team building, and leadership tips and ideas for October 2023.
How Can Social Media Help Your Practice? Here are just a few ways…
Build relationships between your office team and potential new patients
Stay in Touch with your Active and Inactive Patients
Increase your Online Presence
Learn what your patients/potential patients want
Improve Community Involvement
Manage and Increase Your Online Reputation
Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
Social Media Post Content Ideas to Improve Engagement during October 2023
National Seafood Month
Pizza Month
Spinach Lovers Month
Great Books Week: 1-7
National Taco Day: 4th
World Smile Day: 6th
World Octopus Day: 8th
World Egg Day: 13th
National Knock-Knock Jokes Day: 31st
I hope that you enjoy & implement these ideas! In fact, if you appreciate and enjoy the complimentary ideas and content I share each month – PLEASE leave me (Betty Hayden Consulting) a review/recommendation on Google and / or Facebook. Simply click the following links… GOOGLE and/or FACEBOOK– Thank you so much!!
Practice Owners – If you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about or would like to discover areas of opportunity for your practice … please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com. (Plan now to smile more in 2024)
If you’re looking for Practice Management, Leadership, and Team Building Reminders and Ideas for October 2023 visit HERE
For additional marketing and practice growth ideas for October visit…
October is National Orthodontic Health Month – Here are a few tips and ideas to help you and your team celebrate National Orthodontic Health Month…
Employee Appreciation – Celebrate your orthodontists and orthodontic dental assistants all month long!
National Coffee Day: 29th – Starbucks or Coffee Gift Cards or Bring in a special coffee/tea drink for the team.
Practice Growth & Marketing Ideas ~
Theme: Orthodontic Health Month! Healthy & Beautiful Smiles!
Benefits of Orthodontic Treatment – Well-aligned teeth help to prevent conditions like tooth loss, decay, gum disease, and even jaw issues. Orthodontists create healthy, beautiful smiles!
Dental Hygiene with Braces – Share posts, pictures, and videos on your social media platforms and your Google My Business listing all about how to care for your teeth with braces, how to care for your clear aligners, and how to care for your retainers. (October is also National Dental Hygiene Month -see more ideas for that HERE)
Brace-Friendly Candy – Share on your social media platforms what candy to avoid and what snacks/treats are brace-friendly.
Reviews / Testimonials – Encourage patients to leave a review/testimonial on Google, Facebook, etc.
Clear Aligners – Use this as an opportunity to promote clear aligners. This time of year people want to get their smiles camera-ready for their end-of-year parties.
Before & Afters – All month-long feature before and after ortho photos on your social media pages.
Q & A Video Sessions– Use your social media platforms to post short videos of the doctors and/or team members answering frequently asked questions.
Special Pricing – During the month of October offer special pricing or some kind of BOGO offer that will encourage them to tell their friends about you.
World Smile Day: October 6th – Invite your patients to share pictures of themselves, their family, and/or their pets smiling on your Facebook page to be entered into a drawing to win a prize. Goal: fill FB & IG newsfeeds with happy smiles!
Community Involvement ~
Candy Buy Back
Ideas:
Collect candy in the office. Open to the Public
Or you can do this,
Team up with a local school or schools and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.
Gift Ideas for Referring Dentists and their Teams ~
October is Apple Month – Deliver some apple treats to the offices. Such as:
Basket Of Apples w/ Caramel Sauce
Apple Cider & Donuts
Apple Pie
Do you appreciate the ideas that I share each month? If you do,would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOKThank you so much!
Practice Management Ideas ~
Unscheduled Treatment Reminders – Reach out to everyone who came in for a consultation but has yet to schedule to get started on their orthodontic treatment. Stay in touch with them via telephone, email, text, and your social media platforms.
FSA/HSA Reminders – Share reminders on your website and social media pages that orthodontic treatment is an allowable expense for FSA (Flexible Spending Account) and HSA (Health Savings Account) accounts. Don’t let it go to waste by not using it before the year ends. Use it or Lose it.
Doctors, if you would like to grow and improve your orthodontic practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.
Wishing you all a productive, happy, and healthy month of October
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!
Would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOKThank you so much!
October is National Dental Hygiene Month – This is the time of the year when we celebrate the work our awesome dental hygienists do (which is way more than just “clean teeth”), and we help raise awareness of the importance of good oral health.
Here are some tips and ideas to help you get the celebration started…
Hygienist Appreciation Spotlight
During the month of October introduce your hygienist(s) on your social media platforms. Share a photo and some fun facts.
Celebrate your amazing hygienists all month long (they deserve it!).
Special Shout Out – Ask your patients’ to leave a review/recommendation for their favorite hygienist on Google or Facebook.
Set your Hygienists Up for Success – Make sure that your hygienist(s) have the supplies, instruments, tools, equipment, technology, and systems they need to properly care for their patients.
The Daily 4 – Talk to your patients about the importance of practicing The Daily 4
Four steps that lead to a healthy smile:
Brush: Using a soft toothbrush and fluoride toothpaste – Brush your teeth for two minutes at least twice a day.
Floss: Floss between your teeth once a day to remove plaque that brushing your teeth fails to remove.
Rinse: Rinsing with an antimicrobial mouthwash helps to reach the bacteria that brushing, and flossing cannot.
Chew: Chewing sugar-free gum after a meal will help produce saliva, which fights cavities, neutralizes plaque, strengthens enamel, and cleans food debris from teeth.
Social Media Post Content Ideas to Boost Patient & Community Engagement During October
All month-long share posts and/or short videos on your social media platforms regarding the importance of regular preventive dental wellness visits.
Video Topic Ideas:
Proper Brushing Techniques
Electric or Manual Toothbrush – Which one is best
How to Floss
Benefits of Sealants
How to choose toothpaste, mouthwash, etc.
Good Snacks Bad Snacks
How Fluoride treatments benefit children and adults!
What to do about bad breath
Dental Hygiene Photo Slideshow – Create a photo slideshow of your hygienists and/or team practicing what they preach when it comes to caring for their smiles… for example, brushing their teeth(manual and electric toothbrush, how much toothpaste, etc.), flossing (using floss, water flosser, or floss pick), rinsing w/mouthwash, etc. Have fun with the photos. Share the photo slideshow on your Facebook, Instagram, and Google My Business platforms.
World Smile Day: 6th – Invite your patients to share pictures of themselves, their family, and/or their pets smiling on your Facebook page to be entered into a drawing to win a prize. Goal: fill FB & IG newsfeeds with happy smiles!
Photo Backdrop & Smiley Props – Set up a photo area for your team and patients to take pictures to celebrate World Smile Day. Share to Google My Business, Facebook, and Instagram
Kids’ Goal Setting Week: 1st – 7th – Share ideas for dental hygiene goals for children. For example, for your young patients, design a hand-out that includes a toothbrushing chart to track their daily brushing progress. You could even have a fun gift that they can enter to win by turning in their completed brushing chart to the office at the end of the month.
Hygiene Department Management Tip
Hygiene Re-Appointments – The best way to keep your patients active is to be sure to reappoint them for their next hygiene continuing care visit when they are there at the office and still in the treatment room.
Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time treatment is diagnosed and presented to them.
This is important if you want to reduce patient attrition and reduce the amount of money and time spent trying to reach these patients later on down the road.
Wishing you all a wonderful dental hygiene month!
I would love and truly appreciate it if you would please take a second and share a review/recommendation for me on GOOGLE and/or FACEBOOK Thank you very much!!!
Yours for Greater Success,
~Betty (Dental Coach)
P.S. Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea
