Back to School Dental Office Ideas

Back to School Dental Office Ideas

Hello Friends,

The back-to-school season is upon us. While we typically reach out to the schools during February’s Dental Health now is a great time to start building relationships with school staff & the families that attend these schools.

Here are just a few easy, inexpensive & effective ways for your dental office to reach out to your local schools.

Community Involvement – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media pages, to local businesses, and the news media via press release that your office is collecting donations for school supplies or books.

This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize.

Social Media Platforms – Share  school-related and dental health content to your social media pages, such as:

  • Back to School Tips
  • Healthy Lunch/Snack ideas
  • What to do in a Dental Emergency?
  • Ortho care while at school
  • Dental Health (importance of, regular check-ups, sealants, mouthguards, fluoride & braces)
dental ideas for local schools tooth decay is preventable dental coach betty hayden

Gifts for School Staff – Choose one, two, or more schools (depending on the size of the teaching staff) and deliver some treats to show your appreciation for the work they do in caring for the children in your community. Some ideas: Breakfast, Lunch, Snacks, Toothbrush goodie bags, Lip balm, send over a coffee or ice cream truck, etc. Be sure that your office information is clearly imprinted on any toothbrushes or small gifts. See my Pinterest boards for gift ideas

and/or

Host a Favorite Teacher Contest  – Invite local students to nominate their favorite teacher. The winning teacher gets FREE teeth whitening and a certificate stating they won for the favorite teacher contest. The classroom with the winning teacher gets a gift card for school supplies or pizza/ice cream lunch.

You could easily ask for donations from local businesses to add to the winning teacher’s prize or for the classroom.

This can be promoted via your office website, newsletters, postcards, emails, office social media sites, local newspapers, and signs in your office.

Have fun with it and be sure to share lots of pictures on your social media pages.

Give-Away – Or have a school-themed gift that you’ll raffle off.  Promote via your social media sites. Allow for your current patients and potential patients to TAG their favorite teacher in the post for a chance to win the gift. Encourage them to share the post on their pages.

Book Fairs – Many schools will be hosting book fairs this school year.  These fairs typically bring in many families.

Create fun, interesting Bookmarks for your local schools that include your office contact information. Deliver these bookmarks as a gift to the local schools to use during their book fairs. Easy! Right?

Tooth bags – Make up little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids have come home with a tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?

I have witnessed firsthand just how effective marketing to local schools can be. The opportunity to bring in many new patient families to your practice is huge.

Please feel free to share with me your ideas for marketing to local schools or if you have any dental marketing questions that I can help you answer, I am here for you.

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review/recommendation on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to bhaydenconsulting@gmail.com and I will send you an invite to follow. This way, you won’t miss a single idea!

We’re on FacebookTwitterInstagramLinkedIn, and Pinterest stop by and say hello. 

Yours for Greater Success,

~Betty

August 2021 Dental Office Management Tips and Ideas

August 2021 Dental Office Management Tips and Ideas

Hello Friends,

I am happy to share with you some management and leadership tips and ideas for August. The ideas that I share are designed to help you produce more, collect more, stress less, and have more fun as a team all while helping your patients smile healthier and happier.

Be sure to spend some time reviewing your YTD numbers with your goals for the year. Are you satisfied with how your numbers are trending? If not, now is the perfect time to make some adjustments.

If you’re looking for dental marketing (growth) tips and ideas for August – visit: https://bettyhaydenconsulting.com/2021/07/13/dental-office-marketing-tips-and-ideas-for-august-2021/

Don’t miss out on any of the ideas that I share each month.  Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Here are some Dental Management and Leadership Tips and Ideas

Let’s start with you and your team…

Treat your employees how you would like them to treat your best patient!

If you want to see a positive change in your practice, you must consistently lead by example… be the change. It starts at the top. You set the tone for the day, make certain that it’s a happy & productive one.

Employee Appreciation Ideas –

Bagel Day – August 8th / Bring in bagels for the team… or bagels and donuts. (I love donuts)

Just Because Day – August 27th / Surprise the team with a small gift, gift card, or treat… just because.  They need it!

Unscheduled Active Patient Ideas – It doesn’t do any good to have active patients if they’re not scheduled for a future appointment. Make plans to reach out to all your unscheduled patients and invite them to schedule an appointment for their hygiene visit or if they have unscheduled treatment plans.

Incomplete Treatment Reports – Run your unscheduled treatment report for the last 6 months and reach out to patients to encourage them to schedule their appt to complete the treatment as planned.

Hygiene Continuing Care Opportunity – August 1 -7 is Simplify Your Life Week – Social Media post idea:  Simplify your life by crossing off “Schedule my all-important dental visit” from your To-Do-List by calling us today at…

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com

Hope you enjoy these ideas and are able to use some of them to help make the month of August a productive and fun one for you, your team, your patients, and the community.

Would you please do something for me? If you appreciated these complimentary ideas I will love for you to please take a minute to leave me a review/recommendation here on GOOGLE and/or FACEBOOK.  Thank you!!

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn, and Pinterest

Dental Office Marketing Tips and Ideas for August 2021

Dental Office Marketing Tips and Ideas for August 2021

Hello Friends,

To help you enjoy a fun and productive summer with you and your team I have some dental marketing (growth) tips and ideas for you for the month of August.

With some planning, enthusiasm, and implementation you have the chance to really set yourselves apart from the other offices in the community, welcome more new patients, exceed your current patients’ expectations have less stress, and more fun as a team. We all need more of that.

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Dental Office Marketing (Growth) Tips and Ideas for the month of August…

For many parents with school-aged children, August and September can be hectic months preparing for and getting back into the school routine. Here are some ideas to help make the back-to-school season fun (& healthy) for the community and profitable for your dental office.

Theme:  Back-to-School with Healthy Smiles!

Target Audience: Teachers and school-aged children.

Focus: Preventive Dental Services.

What: Education, Community Involvement, and Special Offers

  • Send a press release to local papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.
  • Facebook (live) videos sharing the aforementioned tips and ideas.
  • Share social media and blog posts with dental health tips for children.
  • Promote special offers just for teachers and students during August.
  • August is Get Ready for Kindergarten Month – Send out a press release and promote social media posts that focus on kindergarten-aged children.
  • Send treats/snacks to your local schools along with some imprinted office items such as toothbrushes.

Donations – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media sites, to local businesses and the news media via press release that your office is collecting donations for school supplies or books.

This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize.

Or you could do this…

August is “Happiness Happens Month” – Theme: Happiness & Healthy Smiles

Throughout the years, studies have shown that there is a connection between happiness and dental health. That means maintaining your dental health will lead you and your children, friends, and family, to a healthier, happier life down the line.

Patient Appreciation Gift Idea

S’Mores Day is Aug. 10th – Give away little s’more ingredient kits with a note that says: We Need S’More Patients Like You. Thank you for your Referrals!

See this Pinterest Board for S’more Ideas

Social Media Post Ideas to Improve Engagement during the month of August

dental social media content ideas from Betty Hayden Consulting

Happiness Happens Month 
Sister’s Day: 1 (First Sunday)
National Fresh Breath (Halitosis)  Day: 6
Book Lovers Day: 9  
Kiss and Make Up Day: 25
Just Because Day: 27
More Herbs, Less Salt Day: 29

Hope you enjoy these ideas and are able to use some of them to help make the month of August a fantastic one for you, your team, your patients, and the community.

It truly brightens my day to hear from you! If you appreciated these complimentary ideas I  would love for you to please take a minute to leave me a review/recommendation here on GOOGLE and/or FACEBOOK.  Thank you!!

Don’t miss out on any of the ideas that I share each month.  Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn, and Pinterest

Dental Patient Reappointment and Reactivation Tips and Ideas

Dental Patient Reappointment and Reactivation Tips and Ideas

Hello Friends,

Where are your dental patients? Have they been reappointed to come back for another visit? Or have they been left unscheduled? Whether or schedule is light or jammed packed with patients the answers to these questions matter greatly to the success of your practice.

Friends, do you know how many of your active patients are scheduled for a future visit and how many are unscheduled? You need to know where you’re at currently to know what your potential for growth is. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.

Why is this so important? Because when your patients are healthy – your practice is healthy.  For your patients to smile healthy they need to schedule the treatment you’ve diagnosed and to come in regularly for their hygiene continuing care appointments.

Are you struggling with any of the following?

  • Low treatment plan acceptance from your patients.
  • The schedule is so full that you have no available appointments for several months.
  • Not knowing your active and inactive patient numbers.
  • Hygiene continuing care reports are a nightmare.
  • Too many holes in the schedule.
  • Poor treatment presentation skills.
  • Too many patients left the practice and you don’t know why.
  • Not enough time to keep your office social media sites current.
  • Very few patient reviews and recommendations on Google and Facebook
  • Unengaged Employees

Plan now to end 2021 as your BEST year yet! Get whatever help and training you need and want to make the necessary improvements. Feel free to contact me for a complimentary, no-obligation consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

Today, I’d like to help you tackle one of those struggles… your inactive and unscheduled patients. Let’s reactivate all of your patients that haven’t been in for one year or longer and schedule your active patients that are currently unscheduled.

What is your plan and system for reactivating and reappointing your patients…. (attack that File Cabinet…or computer patient database!)

Ideally, daily, weekly, and monthly efforts should be made to develop and maintain relationships with your patients in order to keep them active. This is true even when you’re so busy you have no time to reach out to your unscheduled patients and/or no available appointments. Why?

The best way to keep your patients active is to be sure to reappoint them for their next hygiene continuing care visit when they are there at the office. Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time treatment is diagnosed and presented to them. You should be tracking both your pre-appointments and your re-appointments.  This is important if you want to reduce patient attrition and reduce the amount of money and time spent trying to reach these patients later on down the road.

Control the Schedule – Same-day cancelations attempts and broken appointments must be handled effectively. The goal is to greatly reduce the number of same-day schedule changes and for the appointments that you can’t save be sure to reschedule them while the patient is still on the phone. (Unless of course, they’re a habitual offender!) See more tips here: How to Reduce Same Day Dental Appointment Cancellations and No Shows

However, if for whatever reason your inactive patient database is growing (you are tracking this, right?) – take steps now to welcome those patients back into the schedule. You can start by reaching out to them with a We Miss You reactivation letter and email.

If you would like a sample letter that you can customize to your practice for your patients – feel free to request one at bhaydenconsulting@gmail.com.

Some suggestions for your letter are:

  • Include a deadline to respond.
  • Use a handwritten colored envelope (Grab their attention!).
  • Include Special Call to Action Offer
  • Make a call to the patients about a week after mailing the letter.
  • Be sure to document all attempts at contacting the patient and the response in your practice management software.
  • Include Social Media & Office Contact Information.

I hope that these tips and ideas are helpful to you.

I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.    Thank you very much!!

Are you receiving my free Dental Leadership, Practice Management, and Marketing Ideas in your email inbox each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, and Pinterest