What does December typically look like in your dental practice? Full schedules? Light schedules? Stressed out patients? Stressed out doctor and team? Maybe the team is starting to check out mentally ready for the break from work?
Regardless of what December usually looks like in your office – if you haven’t done so already, take some time now to plan for how you will not only keep/get a full schedule but ensure that it will be productive too. I know that we can’t control the schedule 100% because life happens. However, we certainly can plan to end the year on a happy & productive note.
Looking for Dental Marketing Tips & Ideas for December? Check those out here: December Marketing Ideas
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to email@example.com and I will send you an invite to follow. This way, you won’t miss a single idea.
End of Year Rush – What are your plans to care for the end-of-year rush? You know, the patients that wait until the last minute to use their remaining insurance benefits, the school/college kids, emergencies, etc.
Holiday Hours – Be sure to update your office holiday hours/closures on Google and Facebook.
Social Media – Preschedule your social media posts for the last 2 weeks of December and the first week of January. Looking for content ideas? Check these out: Dental Social Media Content Ideas
Incomplete/Unscheduled Treatment – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that will expire at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers that they share via their social media sites, email blasts, and telephone calls.
Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.
Appointment/Retention Incentive – Consider having a drawing for a gift basket or gift card to a local business that your patients can enter to win when they come in for their dental appointment before December 23rd.
Homecare Products – December is a great time for Special offers on Electric Toothbrushes and Waterpiks
Gift Certificates – Remember, Gift Certificates/Cards for Teeth Whitening or Dental Treatment should always be available for your patients to purchase as gifts for their loved ones.
Review the performance for 2021 – What worked well? What did not work well or requires change? What are your ideas for Improvement? What are your plans for implementation? SEE Where Are You Taking Your Practice?
Most important, remember to celebrate this year’s successes with your team! SEE Why Gratitude Matters
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at firstname.lastname@example.org.
Yours for Greater Success,
~Betty (Dental Coach)