December is the last month of your final quarter for 2021 – What are your marketing plans for December?
The ideas that I am sharing for the month of December WILL help you attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations. Get people talking about you! As always, my goal is to also help you all stress-less and have more fun at work!
Dental Marketing (Growth) Tips and Ideas for December 2021
(Note: If there are other months or topics you would like to find ideas for simply put the keyword into the “search” bar to the right of this page or if you’re reading this on your phone it will be at the end of this page. )
Community Involvement: Donations – Open your office as a Drop-Off Location for donations of non-perishable food items or winter gear for families/individuals in need.
Patient Appreciation Gift Idea – Cookie Day: 4th and Hot Cocoa Day: 12th – All month long you can give away individually wrapped cookies with a packet of cocoa and a tag/label attached that says “Warm Wishes for a Sweet Winter“.
To encourage patients to keep their scheduled appointments during December, consider having a drawing for a gift basket (ie: filled with hot cocoa supplies) or gift card to a local business that your patients can enter to win when they come in for their dental appointment before December 23rd.
Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste, and a “what to do in a dental emergency” handout. You could also include other travel-sized items such as lotion, Advil, lip balm, etc.
Gift Certificates: Remember, Gift Certificates/Cards for Teeth Whitening or Dental Treatment should always be available for your patients to purchase as gifts for their loved ones.
Educational Idea –National 12-hour Fresh Breath Day: 12th – Great Dental Education Opportunity to discuss with your patients and on your social media platforms the possible causes of bad breath and treatment remedies.
Social Media Post Content Ideas to help improve and encourage engagement during the month of December
National Pear Month
National Cupcake Day: 15
Winter (Winter Solstice): 21
National Candy Cane Day: 26
Bacon Day: 30
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Wishing you a happy & healthy December!
Yours for Greater Success,
~Betty (Dental Coach)