I hope you and your team are off to a happy and healthy start to 2021!
What are your plans to exceed your established patients’ expectations, welcome more new patients, and strengthen your relationship with local businesses within the community?
With the goal of helping you have an amazing first quarter, I’m sharing some Marketing Tips & Ideas that you can use during the month of February.
Note: If you’re looking for ideas to promote February’s Children’s Dental Health Month and Give Kids A Smile Day please look to this post: https://bettyhaydenconsulting.com/2019/01/28/dental-practice-tips-and-ideas-for-childrens-dental-health-month/
National Snack Food Month – All month long share posts and/or videos with smile healthy snack food ideas on your social media pages. Since we know that food is the way to the hearts of many, why not give away healthy snacks to your patients when they come in for their appointment? Or deliver healthy snacks to local businesses along with office imprinted toothbrushes.
Pet Dental Health Month – Share pet dental health tips on your social media sites, ask people to share pictures of their pets on social media, hand out dog treats packaged with your office information. Even if the patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!
February is American Heart Month so Our focus this month is Heart Health. I am sharing this idea again this year because it is always well-received by the patients and community.
Heart Health Talking Points:
Dental Health and Heart Disease Are Related -Dental health and heart disease are intricately linked and the cost for avoiding advanced periodontal disease or even something as mild as gingivitis may very well prove to be the cause of serious medical problems in the future.
Be good to your heart beginning with good oral health.
Women’s Heart Week: 1-7 – Focus this week on Women’s Heart Health. Have a special gift for your female patients. Hand out heart-healthy tips for your patients to share w/their friends and family.
Wear Red Day: 5th – Have the team wear red today and share pictures to Google My Business, FB & IG
Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February.
Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.
Have fun with this heart theme!
Educational Opportunity –
Toothache Day: 9th – Share on your social media pages why ignoring a toothache is a bad idea.
Social Media Post Ideas to Improve Engagement during the month of February:
- Groundhog Day: 2nd
- Bubble Gum Day: 5th
- Super Bowl: 7th
- National Pizza Day: 9th
- Random Acts of Kindness Day: 17th
- National Tooth Fairy Day: 28th
Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me.
What is on your marketing calendar for February? Message me please to tell me what you have planned to make the month special for your patients and the community.
If you would like some practice management and leadership tips and ideas for February please visit here: https://bettyhaydenconsulting.com/2021/01/11/dental-practice-management-tips-and-ideas-for-february-2021/
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at firstname.lastname@example.org and I will send you an invitation to follow my blog.
Yours for Greater Success,
~Betty (AKA Dental Coach)