Hello My Friends,
What does December typically look like for your dental practice? Schedules jammed with patients trying to use their remaining dental insurance benefits before they expire? Patients breaking their appointments same-day because they’re too stressed out, or financially strapped to think about going to the dentist? Now, we can add patients breaking their appointment because they’re afraid to leave their homes and have been told that is unsafe to visit the dentist. Or maybe your office needing to close due to a shut-down or COVID exposure.
Regardless of what December usually looks like in your office – we can expect December 2020 to look different (unusual) than years past because if there is one thing we’ve learned this year it is that things in life can change quickly and often.
Many have become adaptability experts while looking forward to this year coming to an end. However, even with all the uncertainty and need to be adaptable, we can still plan to make the last month of the final quarter for this crazy year a HAPPY one. We need it!
Here are a few dental leadership, marketing, and management tips and ideas to help you do just that.
Practice Management Tips & Ideas
Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that will expire at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers that they share via their social media sites, emails, and telephone calls.
Do you know how many of your patients have unscheduled treatment plans and money remaining on their insurance for this year?
To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me.
Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.
December is a great time for Special offers on Teeth Whitening, Electric Toothbrushes, and Invisalign.
Remind your patients that electric toothbrushes, teeth whitening, and dental treatment make excellent gifts!
Consider having a drawing for a gift basket or gift cards to local businesses that your patients can enter to win when they come in for their dental appointment before December 23rd.
Cosmetic Dentistry Opportunity:
Many of your patients will be attending/participating in end of year parties/events during the month of December. Now is a great time to help them see how they can easily get their smile ready for the camera (even if it is the Zoom camera) with teeth whitening and other cosmetic treatment/procedures.
Leadership Tips & Ideas
“If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” —Andrew Carnegie
December is National Write a Business Plan Month – What does your business plan look like for 2021? Meet as a team to discuss marketing ideas, production, & collection goals, new patient goals, continuing education needs/wants, and office maintenance/repairs/remodel needs. Put your plans down on paper! Be sure to include a plan of action: The Who, What, Where, When & How’s!
Note: If you struggle with implementing your leadership, practice management & marketing goals – a dental coaching relationship may be the solution! Contact: Betty @bhaydenconsulting.gmail.com.
Marketing Tips & Ideas
Cookie Cutter Week: 1-7 – Purchase a variety of cookie cutters to individually package and seal with an office label that says: “Our Patients Are a CUT Above the Rest!” See more patient gift ideas here: Patient Appreciation Gift Ideas
National Hand Washing Awareness Week: 6-12 – Purchase small bottles of hand-sanitizer with your office information on the label. Give away to your patients during this week or throughout the month.
Community Involvement: Donations – Open your office as a Drop-Off Location for donations of non-perishable food items or winter gear for families/individuals in need.
Oftentimes, local print & TV news will pick up these types of stories. (Especially around the holidays.)
Educational Opportunity: National 12-hour Fresh Breath Day: 12th –Create a few short videos for your social media platforms about the possible causes of bad breath as well as some tips and remedies to keep their breath smelling fresh.
Social Media Post Ideas to Improve Engagement during the month of December
National Pear Month
Gluten-free Baking Week: 13-19
National Sock Day: 4
Toilet Paper Appreciation Day: 8
National Chocolate-covered Anything Day: 16
Winter (Winter Solstice): 21
Bacon Day: 30
Look On The Bright Side Day: 31
It may be that despite your best efforts the schedule will still fall apart. Don’t stress over it, instead use that available time to do some training, team building, office cleaning/organizing, or to catch your breath, and smile!
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Yours for Greater Success,
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