The New Year is just around the corner – it’s understandable that for many 2021 can’t get here soon enough! While that may be true for you too; please, take some time to consider where you are at with your goals for this year. How do you want to end this year? What do you want November and December to look like?
Would you like to increase your production, collections, and new patients? How about reappointing more of your unscheduled/inactive patients? If yes, these ideas that I am sharing with you, when implemented, WILL help you increase production, attract more new patients, build relationships within the community, as well as exceed your established patients’ expectations.
For the last several years, a few times each month here on my website I share complimentary dental office leadership, marketing, and management tips and ideas. Are you automatically receiving my email post updates to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!
Leadership, Management, and Marketing Tips & Ideas
Leadership Tips & Ideas:
“The single biggest way to impact an organization is to focus on leadership development. There is almost no limit to the potential of an organization that recruits good people, raises them up as leaders and continually develops them.” – John Maxwell
Employee Appreciation – National Clean Out Your Refrigerator Day: 15th – How is the office refrigerator looking? Time for a good cleaning? After you empty it of all expired foods and give it a good cleaning inside and outside…why not stock it with beverages and healthy snacks for the team to enjoy? It might also be a good time to post a reminder for EVERYONE to remember to ALWAYS clean up after themselves.
Practice Management Tips & Ideas:
Incomplete Treatment & Insurance Maximum Renewals – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear!
Have you followed up with a call(s) to your patients that haven’t responded to your use it or lose it letters/emails? If you didn’t get your letters and emails sent out I encourage you to take action now. Would you like a sample Use it or Lose it letter? Email me at firstname.lastname@example.org and I will gladly send one over to you.
Do you know how many of your active patients have a future appointment and how many do not? Do you know how many of your patients have unscheduled treatment plans and money remaining on their insurance for this year?
To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me.
Scheduling – What steps have you taken to ensure your schedules will be able to accommodate those patients that wait until the last minute to use their dental benefits before the year ends?
Marketing Tips & Ideas
Candy Buy Back – If you’re starting off the month of November hosting a Candy Buy Back event…be sure to promote it with posts and videos via your social media platforms, and alert the local TV news, and online & print newspapers too.
World Kindness Week: 8th – 14th AND Random Acts of Kindness Week: 16th – 23rd – Time to spread some kindness! Here are a few ideas…
- Give your patients that come in for an appointment a special surprise gift or treat.
- Deliver gifts to a few of the local businesses.
- Reach out to your inactive, unscheduled patients to let them know you’re thinking about them.
- Is there a patient coming in this month for treatment that is experiencing serious financial hardship and would benefit from some extra kindness by you donating some of their dental treatment?
Black Friday – Offer Special Pricing on Teeth Whitening, Electric Toothbrushes, Ortho Consultation, or a New Patient Visit.
Cosmetic Dentistry Opportunity:
Many of your patients will soon be attending end of the year office parties/events either in person or via Zoom. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.
Patient & Community Educational Idea:
November is Diabetes Month –
All month-long share posts on your social media platforms regarding the importance of regular preventive dental visits to the dentist. When you have diabetes, high blood sugar can take a toll on your entire body — including your teeth and gums.
International Stress Awareness Day: 4th – Share tips on how to reduce stress & the relationship between stress and oral health. Service/Treatment Feature: Mouthguards.
Social Media Post Ideas to Improve Engagement during the month of November
National Peanut Butter Lovers Month
Childrens’ Book Week: 9th -15th
National Brush Day: 1st (Share videos of proper brushing techniques and how to choose which toothbrush is best)
X-Ray Day: 8th (Why x-rays important to your dental health)
Flossing Day: 27th (Share video demonstrating flossing techniques and tools)
Yours for Greater Success,
~Betty (Dental Coach)