Happy Summer, Friends –
I wanted to share some Leadership, Practice Management, and Marketing Tips and Ideas with you for the month of July to help you all have a terrific, productive, and safe month.
These next few months bring wonderful opportunities to be productive and safe while helping your patients and community smile healthier and happier. There is much that can be done now to hopefully have a healthy and productive September and October. The slow months of March and April will have a negative impact on September and October if we don’t plan now for those months to be great.
With some planning, enthusiasm, and implementation you have the chance to really set yourselves apart from the other offices in the community, welcome more new patients, exceed your current patients’ expectations (get them talking about how awesome you are!), have less stress and more fun as a team. We all need more of that.
Dental Office Marketing, Management, and Leadership Tips & Ideas
Internal & External Marketing Tips and Ideas:
Patient Appreciation Ideas
Theme #1: National Grilling Month – Contest for a BBQ Grill and/or a Gift Basket filled with grilling supplies. Base entries off of NP referrals or Reviews left on Facebook and/or Google. You could take this contest right until the end of August.
Product/Service Feature: Orthodontics for a beautiful grill!
Theme #2: Patient Appreciation Gift
Gift Idea: Firework Sparklers with a note attached that says: Thank you for making our office sparkle! We appreciate you!
Product Feature: Teeth Whitening (Time to make your smile sparkle & shine!)
Practice Management Tips and Ideas:
Office Yearly Goals – I understand that many of the original goals for your year have been adjusted. Are you happy with your Production, Collection, and New Patient Goals for 2020? Would you like to adjust your office hours?
Reactivation and Reappointment – How many of your “active” patients have their next appt scheduled and how many do not? Let us work together to ensure none of your patients are slipping through any cracks. A solid reactivation and reappointment protocol is key to keeping healthy schedules and healthy patients.
Friends, if you do not know what your office numbers look like, please examine, record, and measure these and other important key practice indicators. You need to know where you’re at currently to know how to best care for your patients and what your potential for growth is. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge.
Family Friendly Offices – July is Get Ready for Kindergarten Month. Depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children. Promote via your social media sites.
Leadership Tips and Ideas:
“Stop rationing out praise as if there will be a shortage of it when you could be replicating your best people.” — Gregg Lederman
Leadership acknowledges and appreciates – It’s easy to recognize mistakes or when things are going wrong but be on the lookout to recognize and acknowledge what is going right. Your employees and fellow co-workers need to hear commendation and appreciation for the good things they’re doing. Here are a few ideas for you:
- Verbal Commendation
- Handwritten thank you note of appreciation
- Bring in breakfast
- Bring in lunch
- Extra special: Gift card, a small gift, or good ol’ cash 😉
Employee Work Anniversaries – Who has work anniversaries in July that you can celebrate?
Social Media Post Ideas to Improve Engagement:
National Body Piercing Week: 5-10
International Kissing Day or World Kiss Day: July 6th
Chocolate Day; July 7th
National Sour Candy Day: 18th
National Lipstick Day: 29th
Make it a great and fun month!
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to email@example.com) and I will send you an invitation to follow my blog.
Yours for Greater Success!
~Betty – Dental Coach