How is your first quarter looking so far? Are you happy with your YTD production, collection, and new patient totals? Are you making your best month ever?
My wish is that you have your “best month ever” every month, all year long!
To help you do just that, I’m sharing some Marketing, Leadership, and Practice Management Tips & Ideas that you can use during the month of February.
(Note: If you’re looking for ideas to promote February’s Children’s Dental Health Month and Give Kids A Smile Day please look to these posts:
Dental Office School Field Trip Ideas
and Children’s Dental Health Month & GKAS Day)
Leadership Tips ~
February is International Boost Self Esteem Month. For your team: Negative people are the greatest destroyers of self-confidence and self-esteem. Avoid office negativity, it’s toxic and will infect your team – Rather, focus on and share positive experiences. See: How to Have a Happier Team
Practice Management Tips and Ideas ~
National Time Management Month: When was the last time you reviewed all of your office systems and protocols to ensure that you’re using your time efficiently and effectively?
“Either run the day or the day runs you.” – Jim Rohn
Dental Marketing Tips and Ideas ~
February is American Heart Month so Our focus this month is Heart Health.
Heart Health Talking Points:
Dental Health and Heart Disease Are Related -Dental health and heart disease are intricately linked and the cost for avoiding advanced periodontal disease or even something as mild as gingivitis may very well prove to be the cause of serious medical problems in the future.
Be good to your heart beginning with good oral health.
Women’s Heart Week: 1-7 – Focus this week on Women’s Heart Health. Have a special gift for your female patients. Hand out heart-healthy tips for your patients to share w/their friends and family.
Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February.
Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.
Have fun with this heart theme!
Here are 3 More Ways To Help Your Team and Patients Smile in February!
Pet Dental Health Month – Share pet dental health tips on your social media sites, ask people to share pictures of their pets on social media, hand out dog treats packaged with your office information. Even if the patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!
Random Acts of Kindness Day – Think about your boss, your employees, your patients, and the people in your community. What acts of kindness will you do to make someone(s) day? Go ahead… Spread kindness like confetti!
Educational Opportunity – National Eating Disorders Awareness Week: 23rd – 29th – Share on your website and on your social media pages the impact eating disorders have on your oral health.
Social Media Post Ideas to Improve Engagement during the month of February:
Groundhog Day: 2nd
Bubblegum Day: 7th
Toothache Day: 9th
Through with The Chew: 17th – 21st
Forget Me Not Day: 24th (Hygiene Recare Opportunity) International Tongue Twister Day: 29th
Message me please to tell me what you have planned to make the month of February special for your patients and the community.
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Yours for Greater Success,
~Betty (AKA Dental Coach)
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