Hello Friends,

Today, I am sharing some tips and ideas for ortho offices to celebrate October’s National Orthodontic Health Month.

October’s Theme:  Orthodontic Health Month!  Healthy & Beautiful Smiles!

•  Brace Friendly Candy – Share on your social media platforms what candy to avoid and what snacks/treats are brace friendly.

 

• Reviews / Testimonials – Encourage patients to leave a review/testimonial on Google, Facebook, etc.

 

• Invisalign – Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for their end of year parties.

 

• Before & Afters – all month-long feature before and after ortho photos on your social media pages.

 

• Q & A Video Sessions– use your social media platforms to post short videos of the doctors and/or team members answering frequently asked questions.

Community Involvement ~

October is National Field Trip Month – Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a Field Trip to the orthodontist. Bring them in during the month of October instead.

I know a lot of offices will be focusing on Candy Buy Back Events, so I will share some ideas for those events and some other ideas just in case you’re looking for something a little extra to exceed patient expectations.

Candy Buy Back ~

Options:

•   Collect candy in the office. Open to the Public

Or you can do this,

• Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

Gift Ideas for Referring Dentists and their Teams ~

World Smile Day – October 4^th  – Put together smile themed gift baskets.

Or do a team smiles photo contest. Office photo with the most FB likes wins.

October is Apple Month – Deliver some apple treats to the offices. Such as:

• Basket Of Apples w/ Caramel Sauce
• Apple Cider & Donuts
• Apple Pie

Team Building Activity  ~ Get your team together to make apple sauce, apple pie filling, caramel sauce, or an apple/cinnamon sugar scrub. Put it in little jars with a ribbon and label with your office information. You can then give away as gifts to your new patients and or referring doctors/specialists. How fun is that?!

There you have it some fun and effective tips and ideas to celebrate October’s Orthodontic Health Month.

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Yours for Greater Success,

~Betty (Dental Coach)

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