“You are the sunshine of my life That’s why I’ll always be around, You are the apple of my eye, Forever you’ll stay in my heart.” – Stevie Wonder
This post isn’t about songs with the word apple in them, it is, however, about planting dental marketing seeds during October’s National Apple Month. We’re going to use apples as our dental marketing seeds.
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Ready to celebrate apple month? Here are some dental tips and ideas to help you do just that…
Exceed Patient Expectations –
Give-Away – Set out a nice bowl/basket of apples to give to your patients’ and visitors to the office.
Gift Basket Drawing – Make an Apple tree and every time a patient comes in for an appointment during the month you add an apple with their first name on it (full name on the back) and use it for a drawing to win an apple-themed gift basket filled with goodies.
You could even promote that via your social media sites. (Perhaps extend the drawing to new office Facebook likes.)
Events in the Community – Create a hand-out for your patients listing the best local cider mills and apple orchards. Include any fall-themed events taking place in your community. You can also post local fall-themed community events to your office Facebook page.
Relationship Building / Marketing to local businesses ~
Who will you visit in the community?
- City Hall / Police Station / Fire Department
And anywhere else you think might be a good place to bring in new patients from. At the very least, you’ll be building healthy & fun relationships with the folks in your community.
What will you bring?
- Basket of Apples
- Donuts and Apple Cider
- Apple Pie
- Toothbrush or Lip Balm attached to an apple-shaped gift tag.
Be sure that when you deliver these items, your office information is visible. Maybe include some sort of call to action special offer.
Visit my Pinterest Apple board for more ideas.
An apple a day won’t keep your dental office away!
Marketing via your Social Media Sites: Here are just a few ways to utilize your social media sites during apple season.
Post the dental health benefits of apples, apple recipes, & craft ideas to your office Facebook page. Solicit comments, likes, and shares.
Invite your patients to:
post a picture of themselves apple picking or at a cider mill onto your office Facebook page.
(Have your team members do this as well.)
Team Building Activity – Get your team together to make apple sauce, apple pie filling, caramel sauce, or an apple/cinnamon sugar scrub. Put it in little jars with a ribbon and label with your office information. You can then give away as gifts to your new patients and or referring doctors/specialists. How fun is that?!
So many different ways to help exceed the expectations of your current patients and to hopefully, bring in many new patients just by planting little seeds every chance you get or create.
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Yours for Greater Success,