Hello Friends,
The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, make it your best June ever!
Some questions to consider:
- Of your active patients (seen in the last 18 months) how many have a next appointment scheduled and how many do not?
- How many patients left the practice this year?
- What can you do together as a team to retain more patients by consistently exceeding their expectations?
- What can you do together as a team to help more patients say yes to your very best care? When your patients are healthy – the practice is healthy.
Here are some Practice Management and Marketing Tips and Ideas for June…
Practice Management Reminders and Ideas
Gift Certificates – Remember to offer gift certificates for purchase. (Graduation Gifts) Electric toothbrushes make great gift ideas.
Hygiene Continuing Care/Recare Reminders:
Postcard & Social Media Post Idea: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.
Recess At Work Day: 20th
Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows and turn up the radio. How about a sweet treat to enjoy during “recess”? (ex: ice cream, frozen drink, etc.)
Dental Marketing Ideas
June is Oral Health Month
Theme: Cruise on in for Better Dental Health
Focus: Preventive Care (Cleanings, Sealants, and Fluoride for Adults and Children)
Goal: Raise awareness for the importance of preventive dental care, take better care of your current patients, increase production, and bring in new patients.
Give-Away/Gift Idea: Drawing to win a Car Care Kit (Bucket filled with car care supplies.) Or team up with a local car wash or oil change shop for gift certificate donations. Have a drawing that your patients can enter a free car wash and/or oil change.
Example of Scripting:
Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt” Dental Sealants Protect Your Teeth Against Decay and Cavities
~ Community ~
Summer Reading Programs – Check with your local library to see if they are hosting any summer reading program incentives and offer to donate a prize(s). You can also design and print some fun bookmarks that include your office information.
~ Educational Opportunites ~
Men’s Health Week: 10th -16th / Compared to women, men are less likely to visit a dentist, oftentimes, only seeing a dentist when a problem arises. Share dental health tips for men on your website, and social media sites.
National Migraine and Headache Awareness Month & National Headache Awareness Week: June 2nd – 8th / If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.
~ Social Media Post Ideas to Improve Engagement ~
Donut Day: 7th
Corn on the Cob Day: 11th
Eat Your Vegetables Day: 17th
First Day of Summer: 21st
National Smile Month
National Candy Month
Remember to have FUN!!
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Yours for Greater Success!
~Betty
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