Hello Friends ~
How are things looking for this second quarter? Are you on track to meet your production, collection, and new patient goals? I hope so. Whether you are on track or not, why not take some time together as a team to find ways you can step things up during the month of May. What can you do to exceed your current patients’ expectations and build more relationships within the community?
Dental Office Marketing and Practice Management Tips and Ideas for May:
Theme: National Family Wellness Month
Focus: Healthy & Beautiful Smiles (Preventive & Cosmetic Services)
Goal: Bring in New Patients, Increase Production & Exceed Patients Expectations
Contest/Raffle – Family Fun & Wellness Gift Basket (Tote/Cooler) – Fill with Lawn games, BBQ supplies, Sunscreen, Citronella Candles, Toothbrushes, Paper products, Chalk, etc.
Patients earn entries for Facebook likes, check-in’s, reviews, Google reviews and for referring new patients.
Community Opportunities: This month makes it very easy to build relationships with some of the local businesses. Here are a few EASY, INEXPENSIVE, and EFFECTIVE ways to do that:
Target the hard-working teachers, nurses, and police officers by showing up with surprise gifts of appreciation. Whatever you choose to take to them make sure you include items that are imprinted with your office name. Also, create some posts for your office FB page and tag the schools, doctors offices, and police station in them.
Teacher Appreciation Week: 5-11
National Nurses Day and Week: 6-12
National Police Week: 12-18
See more ideas here: Dental Marketing Ideas for Teachers, Nurses, and Police Officers Appreciation Week
Educational Opportunities:
National High Blood Pressure Education Month
Are you consistently taking your patients’ blood pressure? If not, now is a great time to start.
Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.
Dr. __ and our team are not only interested in your oral health but your overall health. We take every precaution necessary to ensure that you will leave happy and healthy. We look forward to seeing you soon at your next appointment!
National Physical Fitness & Sports Month – Promote Mouthguards – Sports-related injuries account for approximately 5 million missing teeth per year.
Practice Management Tips & Ideas:
Hygiene Continuing Care Reminders – Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.
Insurance Renewal – Some insurance companies renew their maximum on June 1st. Pull a report of any patients due in hygiene or with incomplete treatment that have benefits remaining and renew in June. Starting now, make Use it or Lose It calls, mail reminders and share on social media.
Social Media Post Ideas to Improve Engagement
Family Wellness Month
National Pet Month (people LOVE to share pictures of their pets)
Drinking Water Week: 5-11 (Share the dental health benefits of drinking water)
National New Friends, Old Friends Week: 19-25 (Great reason to ask for referrals. “We love meeting new friends”)
National Piercing Day: 16
Eat More Fruits & Vegetables Day: 23
National Taffy Day: 23
National Senior Health & Fitness Day: 29
World No-Tobacco Day: 31
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Yours for Greater Success,
~Betty
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