December is going to be a busy time for you, your patients, and your employees. Take some time now to plan how you all will keep a full and productive schedule all month long without any extra stress. It is the last month of your final quarter for the year. Why not end the year on a happy and high note?
I put together a few marketing and practice management ideas to help you do just that.
National Write a Business Plan Month – Plan now to make 2019 your Best Year Yet! Meet as a team to discuss marketing ideas, production, & collection goals, new patient goals, continuing education needs/wants, office maintenance/repairs/remodel needs. Put your plans down on paper! Be sure to include a plan of action: The Who, What, Where, When & How’s!
Note: If you struggle with implementing your practice management & marketing goals – a dental coaching relationship may be the solution! Contact: Betty @bhaydenconsulting.gmail.com.
Community Donations: Advertise your office as a Drop-Off Location for donations of Non-perishable food items for families/individuals in need.
Oftentimes, local print & TV news will pick up these types of stories. (Especially around the holidays.)
Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that will expire at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers that they share via their social media sites, email blasts, and telephone calls.
Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.
December is a great time for Special offers on Teeth Whitening, Electric Toothbrushes, and Invisalign.
Consider having a drawing for a gift basket or gift card to a local business that your patients can enter to win when they come in for their dental appointment before December 23rd.
Cosmetic Dentistry Opportunity:
Many of your patients will be attending holiday parties/events during the month of December. Typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.
Remember, Gift Certificates for Teeth Whitening should always be available for your patients to purchase as gifts for their loved ones.
Dental Marketing Tips & Ideas:
Cookie Cutter Week: 1-7 – Purchase a variety of cookie cutters to individually package and seal with an office label that says: “Our Patients Are a CUT Above the Rest!” See more patient gift ideas here: Patient Appreciation Gift Ideas
National 12-hour Fresh Breath Day: 12th – Great Dental Education Opportunity to discuss with your patients and on your social media platforms the possible causes of bad breath and treatment remedies.
Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste and a “what to do in a dental emergency” handout. You could also include other travel sized items such as lotion, Advil, lip balm, etc.
~ Social Media Post Ideas to Improve Engagement ~
It’s About Time Week: 25-31
National Cotton Candy Day: 7th
Gingerbread House Day: 12th
Short Girl Appreciation Day: 21st (Shortest day of the year)
Bacon Day: 30th
Sometimes despite your best efforts the schedule still falls apart. Don’t stress over it, instead use that downtime to do some training, team building, and/or office cleaning/organizing.
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Yours for Greater Success,